How can I create a social media marketing strategy?

Black male sat at a desk building a website online with Go Sitebuilder

The way businesses use marketing has changed drastically throughout the years, especially with the invention of social media platforms. The sheer volume of people you can reach through social media means that you must consider creating a social media marketing plan when trying to promote your business. 

A social media marketing plan is a simple plan that a business will use to outline steps to promote their business through social media. Social media plans can be as complicated or simple as you want them to be, but you simply cannot ignore social media in your marketing strategy. If you want to find out how to create a simple but effective social media marketing plan, then read on!

Choose your Platform(s)

One key element of social media marketing is creating a presence across multiple platforms. This means creating a profile or a page on different social media sites. Something to consider when setting up your business on social media is to create a business email, as you will need an email to register with these various platforms.  Below are some of the most commonly used social media platforms and how they might be more beneficial for some businesses than others: 

Facebook: With over 2.5 billion monthly users Facebook is one of the biggest social media sites globally. Facebook is often the first point of call for many social media users as accounts are easy to find and can often be more information heavy than other sites.  

Instagram: Instagram is particularly useful if your business is reliant on visuals, like a photography business or a beauty salon. Instagram allows you to post photographs with captions, but you cannot add multiple links within captions. 

Twitter: Twitter can be a really useful tool to promote your business. Comprised of short “tweets” of 280 characters you can easily share updates on your business and can add photographs or videos should you wish to. Most businesses should have a Twitter account, but for businesses who need to correspond directly with customers (such as event planning) it is an essential tool. 

Linkedin: Linkedin is a networking platform for businesses. Once your profile is created you can make valuable connections with businesses and people that have skills that could complement your business. 

Other Smaller Platforms:

  • Tumblr: an informal blogging platform, good for visually focused related businesses such as art and travel 
  • Flickr: another visual platform, particularly used by photographers 
  • Pinterest: good for creating an aesthetic or developing a brand image

Other factors to consider when choosing which social media platforms to use are:

  • The age of your target market – generally speaking slightly older audiences are found on Facebook and Linkedin, whereas teenagers and Gen Z individuals use sites such as Instagram and TikTok more. 
  • The type of business you are – do you need somewhere that is image-focused or information-focused?
  • Do you have the time to dedicate to multiple platforms? 

Complete Your Profile

The best social media marketing plans have a completed profile to work with. Ensure you fill out every possible section of your social media platform to give visitors the most information possible. Also do not ignore the profile picture, make sure to use something that relates to your business or a logo.

Link to Your Website

Another aspect many social media marketing strategies use is linking your social media to your website. This can be done easily in your profile bio or about section, and can be reiterated in various posts as well. Your web design should also include a social media bar, which many website builders have as a feature, so that readers can easily share your content across various social media platforms. 

Create a Posting Schedule

As mentioned in our blog on how to make your blog stand out,  if you are creating content, posting regularly will give your social media more momentum and give you a larger following. Whether this is once a week or every day, having a posting schedule that you stick to is incredibly important in a social media marketing strategy. If you need more information about when you should be posting, check out this blog on how often to post to each social media platform

Use Promoting Features

Sites such as Facebook and Instagram have features built in to allow you to promote certain posts or images to visitors to their site. You do have to pay for some of these features, but they can be a great way of spreading the word on your business. You can also use features such as hashtags and location to increase the chances of people seeing your posts. 

If you need a great website builder to back up your social media marketing plan, then look no further than Go Sitebuilder. With a wide range features to link to your social media, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!

How to Attract Customers to Your Bar or Restaurant

Birds eye view of a table full of plates of colourful food with people sat either side of the table

Owning a bar or a restaurant can seem like a lot of work. However, it is an incredibly rewarding business to get into. If you have a love of food and drink then going into this industry could really play to your skills. However, it is important to have some kind of strategy in place so that you can attract customers into your establishment. If you don’t know where to start, then follow our tips to ensure you advertise yourself in the right way, to the right customers. 

Know your audience 

This may seem obvious, but work out what kind of atmosphere you want to create within your establishment. From decor to menu, website to social media, it is important to have a theme running through every element of your business so that you are able to market to your targeted clientele. 

For example, if you want to start up a sports bar then having a relaxed, comfy interior with cheap drinks and bites on offer will be appealing to those who want to have a fun night out without racking up huge expenses. However, if you would rather reach out to those who are looking for fine dining then it is important to cultivate a high-class image of your establishment. 

It could also be useful to consider the area that you are in, and whether this should affect how you market yourself. For example, if you’re establishing yourself in a small community then it could be good to use local produce in your ingredients. Or if you’re in a city with a large student population then offering student discounts can pull in swathes of youngsters. 

Working out your target audience is also important when building your online image. By building a website which mirrors the experience that you offer, you are more likely to attract the right customers.

Have a strong website design 

As mentioned above, it is important to have a theme running throughout your business. Perhaps you decide to emulate your website’s colour palette with that of your restaurant’s interior design.

It is also important that you make your brand name clear on the website: this will make your image more identifiable, and if it is eye-catching then it is more likely to stick in other people’s heads. 

It is also vital to have a website that is easy to navigate, both on a computer and on someone’s mobile phone. Considering 57% of internet users say they wouldn’t recommend a business if their website isn’t optimised for mobile, it is important to have a website that is easily accessible in both formats. Go Sitebuilder – an online website builder based in the UK – is an extremely simple way to create your dream site, and is optimised for both desktop and mobile devices. 

It’s also great to write a bit about your background and what inspired you to set up this business. This adds a personal touch and could be the reason that a potential customer chooses your restaurant or bar over someone else’s. If you’re unsure what other pages of content to include, check out our top tips on our blog.

Don’t neglect social media

Social media is a fantastic way to advertise yourself to potential customers. Posting aesthetic pictures of the food and drink that you have to offer onto your Instagram, Twitter or Facebook page helps get your image out there. 

Virtual word-of-mouth isn’t to be underestimated: the more people tagged in the comment section, the more people know about your establishment. Your visibility can also be increased if people post snaps of products that they’ve enjoyed within your bar/restaurant – you can even offer a discount for people who do this! By encouraging people to hashtag your business name in their description and tag you in the image, you are essentially coining in on some completely free advertising. 

The fact that social media is so accessible means it is also a great way to advertise discounts. Offering deals such as 2-4-1 cocktails or discounted set menus means people are more likely to visit your restaurant if they’ve never heard of it before. 

Write blogs 

This seems slightly unusual, but posting blogs onto your website is a great way to build trust between yourself and potential customers, as well as boosting your visibility on Google. 

Perhaps you want to post a certain cocktail recipe that you offer, or maybe you would like to write about the inspiration behind your best selling dish. Writing about your food and drink means foodies are more likely to be attracted to your establishment, as it places you in the role of a leader in the industry. Using highly searched for keywords in your blog can also help you gain more visibility on Google, as search engines pick up on these keywords and then rank your website higher up on the search list.

Building your website 

Building a website which can perform all of these functions may appear daunting. However, Go Sitebuilder is one of the best website builders to turn to for help. Our expertise in website building means creating your perfect website is only a few clicka away. Try it today – with our 14-day free trial, you have nothing to lose!

How do lawyers market and advertise themselves?

Black male lawyer dressed in a suit is sitting on his sofa at home working on his laptop and viewing some paperwork that he's holding in his hand

The 21st century has seen an increase in competition within the legal sector. Whilst being a lawyer was once only seen as a profession for a small segment of people, now anyone can train to be a lawyer. Undoubtedly, this is a good thing, yet it means the legal field has now become oversaturated – it is much harder to appeal to clients then it used to be. Gone are the days when you could simply rely on billboards and TV adverts to market your law firm: with the rise of social media, more than 70% of your target audience will use online articles rather than ads to have their questions answered about your firm. 

Why do I need to market and advertise myself?

Marketing your services is therefore of the highest importance: if done correctly, you could be able to draw in endless numbers of potential clients to your site. And, luckily, with website builders such as our very own Go Sitebuilder around, advertising yourself is by no means an impossible task. We have comprised together a list of ways to help you build your online image, making your marketing strategy that little bit easier. 

Ensure you have an SEO strategy 

SEO – search engine optimisation – is key to increasing your online presence. SEO essentially maximises the traffic flow to your online website by making your site appear higher up in Google searches, and should be a key tool in your marketing strategy. Considering that 55% of all clicks go to the first three Google search results, being visible to users is of high importance. Investing in SEO is vital if you want to expand your client base, or even start from scratch – this Legal Trends Report revealed that 37% of legal consumers look for a lawyer via an online search. 

SEO is often improved through posting blogs, as the keywords that you use are picked up by Google, and thus your website is more likely to come up in search engine results. Other ways to optimise your site for SEO are having clear site navigation – with a call to action on the homepage -, using high-authority external links and making sure that your pages load quickly. It’s also crucial to make sure your site is optimised for mobile, as Google now has mobile-friendliness as a factor in how well your site ranks. If you’re new to SEO, check out our quick guide over on our blog.

Target your networking

This may seem obvious, but if you are just starting in the legal profession then you must choose a specific area of law to practice – remember, each client has a special, specific issue in mind. It could also be of benefit to pick a niche area of practice: for example, if you go into corporate law then you could specialise in trusts and bonds. 

Consider also whether or not you want to be a local, national, or global firm. Attending networking sessions is a fantastic way to get yourself out there, as it will give you the ability to advertise yourself in person, adding a more personal element to your online business. Perhaps if you want to have a strong local presence then doing some pro bono work could be an invaluable way to market your services. Word of mouth is not to be ignored, and if you are seen to be helping the community, then they are much more likely to want to help back by supporting your business. 

Don’t underestimate social media 

As mentioned previously, the Internet is practically a breeding ground for new clientele. Paid marketing through the likes of Facebook and Instagram means you can reach out to anyone, anywhere. Barry Walker, a Managing Partner at Walker Law has commented that “Social media marketing is the future of lawyers. Most people perform research on their smartphones.” 

Having a strong presence on social media can also help build your credibility. By posting updates about your services, as well as your achievements, you can create a strong image around your business which others can easily follow and access. It also gives people the chance to leave unfiltered reviews of your business: not only can this generate trust in others who are considering your services, but it also markets your business for you, completely free of charge! Sharing these reviews on your website is a fool-proof way for you to build a relationship with a client before either of you have ever met.

Where do I start?

Although you might succeed in drawing people to your site, you must entice them to stay. Having poor web design and shoddy content is a sure-fire way to dissuade people from wanting to use your services, and could prompt them to turn to another competitor in the same industry. Standing out from the crowd with modern, cutting edge web design and an easy-to-navigate site adds to your image as a professional who really knows what they’re doing.

Go Sitebuilder is a simple and easy to use website builder, giving you the ability to create one of the best online businesses in your field of work. Our 14-day free trial allows you to test this for yourself, giving you all the freedom to craft your own business website.

What online courses platform can I use to learn marketing strategies for ecommerce?

Young black male entrepreneur studying marketing strategies for his new online store. He is sat at a desk with a coffee and laptop, writing in a notebook

Having an ecommerce site allows you to keep an eye on analytics, which makes marketing strategies easier to design and implement…unless you’re a complete novice. If you’re setting up your online shop but haven’t the foggiest on how to make the most of it, then you can take a MOOC (massive online open course) to quickly learn the fundamentals. We’ve put together some of the best MOOC options. 

Udemy

Udemy is one of the largest MOOC platforms, and they have a great selection of courses on marketing strategies, with the most popular marketing courses ranging from £10-20. The price includes lifetime access to the course, so you can go back to brush up on your skills whenever you want, as well as a certificate upon completion. With a 30-day money back guarantee, they’re a great place to start, and they even have a marketing course quiz to help you choose which course is right for you!

Coursera

This is one of the largest providers of free courses out there, so if you’re on a budget, then this is the place to look! For most courses, you will have to pay extra if you want to get a verified certificate at the end, but you can view the course content free of charge and there is financial aid available if you need it. They offer a 7-day free trial to see if you like the extra features. 

EdX

EdX offers free courses from top universities and institutions. With most courses, you can access course content and discussion boards for free, but you won’t be able to view it after the course duration ends. The paid version includes lifetime access to course content as well as graded assessments and certification upon completion.

These are all general MOOC providers where you can search for marketing strategy courses, but some marketing specialist companies offer their own. Hootsuite, Hubspot Academy, and QuickSprout all offer specialised marketing courses that will give you pointers on how to increase revenue and attract more customers to your online shop. Universities also offer online courses (such as this one from University Arts London) but they’re often much more expensive than MOOCs. 

If you haven’t got your own website up and running yet, what are you waiting for? With Go Sitebuilder, you can have an ecommerce site online in just a few hours, with no experience needed. Try them out now with a 14-day free trial. 

How to Plan a New Product Launch with Digital Marketing

Caucasian male sat in a stylish living room working from home on his laptop and holding his mobile phone. He has a beard and is wearing a gold shirt with a navy blue jacket.

Launching a new product can be a nerve-wracking process. By setting a digital marketing strategy in place, you’ll be optimising your product for success. Here’s a step by step guide on how to plan a new product launch with digital marketing:

1. Build a website

The best way to feature any product or information is with a beautiful website. Not only does this give you the space to scream and should about your launch, but it can double as a place for the customers to make purchases.

Use vibrant and appealing images to draw people to the pages. Make sure to include written content that explains who you are, what you’re selling and what makes your products so special. This is your chance to create a story and convert people from “lookers” to “buyers”.

2. Define an audience

Most people have an idea of who their ideal audience will be, but, you need to ensure you have established your audience on social media. Have you found them? Once you know who they are you can get to know them better. What are their interests? What hashtags they’re using? Do they have any slang terms? What motivates them and why would they be interested in following your brand on social media? All of this is exciting to learn and will help you build better relationships.

Once you’ve defined your audience, start to use their terminology and hashtags in the pre-launch posts to build up your future customer base before the product has even launched. Make sure to include links to your social media account on your website too.

3. Make goals for your launch

Linked to your business goals, your launch goals are critical to being able to measure the success of your product launch. Ultimately, you want new leads or customers, so it’s important for you to try and define how many you want in the first month, and what impact you want to make in the first few weeks. Set small achievable goals, they’ll help you get excited and you can always set more once you’ve finished another.

It’s easy to get lost in numbers, and so your goals should always strive to create quality leads that can be measured using data and metrics. For example, if you want to launch a new range of eco-friendly diapers, you probably want a launch goal of ‘create 30 new leads in the first month who are expectant mothers/mothers to babies and toddlers.’ Using free metrics like Instagram’s business analytics will help you to see who your most popular audience are – such as age, likes and gender.

4. Prepare launch content

For your social media, e-mail strategy and website, you’ll want to create some exciting graphics and content pieces for the launch of your product. A vital role for your product, you will want to keep a consistent style, including font, colour palette and tone of voice. Make sure your graphics are eye-catching and aesthetically pleasing, and that it is in line with the times.

Once you have these, start using them in emails, blogs and social media campaigns to drum up excitement. Partially cover images of your new product and use countdown timers to the launch date – it will all help to increase the excitement!

5. Influencer marketing

If you are going to be implementing an influencer strategy to your launching of a new product, then it’s essential you get them on board at least several months before launch. Get them to review the product, and share it on their social platforms on the day of the launch. You can even strike up a contract that involves them in the countdown to the new product, using their influence to drive in more traffic to your brand’s social media.

If you have influencers writing blogs about your new product, ask them to include a backlink to your website!

6. Launch day

Ensure all your social media posts and email campaigns are scheduled and ready to go on the day. Ideally, you want the launch to be during a time when your workers are in the office, in case there are any tech malfunctions. Run through your checklist to ensure everyone is prepped and ready to go. It can be a very daunting few hours, but ultimately one that should (hopefully) pay off if you’ve done it well!

If you still haven’t got your business online, now is a perfect time! Try Go Sitebuilder free for 14-days and see just how easy it is to get your website up and running.

How can I achieve success in digital marketing?

Achieving success in digital marketing

Digital Marketing is important in today’s world, but it needn’t be daunting. There are some simple ways to use it to make your products and services more successful. People love a good story, so use a website to tell the story behind your business. Be personal and talk about how you were inspired to start up, people will feel they can understand and relate.

Pictures that tell a story

Images are a great way to share your journey, particularly if there’s an interesting reason behind how your business started. Social media can be great for this and allows you to add hashtags to reach people who may be interested. While it’s important to let people know what you have to offer them, it helps not to be too “salesy”. And even on occasion, allow them to see a little of yourself or your company; such as social outings as a team or celebrating a colleague’s milestone birthday.

Adding personality to your brand

Potential customers like to feel that they know your brand or at least understand why they might need what you’re selling. Simply posting an image of your product and a link to buy, isn’t good enough. It offers no reason for people to part with their hard-earned money and it gets caught up in a sea of other adverts all doing the same thing. Describe your products well and add an ‘About page’ to your website so your customers can get to know the brand they’re buying from.

Reaching your customers the right way

A website that is memorable and includes something which sums up what you do is a fantastic way of ensuring people can find you. Linking your social media accounts to your website also makes it easier for people to get in touch and follow your progress and successes. To appear more professional, add forms to your website so people can reach out directly. Including a news section or adding a blog is useful for keeping people informed and engaged with your business.

Optimising your content

To ensure you attract the right people to your website, SEO can important and so is the ability to incorporate social media and YouTube videos. Many people respond better to videos. They are a great way to keep people’s attention for a longer span of time. As mentioned, you’ll also want to add contact forms to your website. This makes it easier for customers to get in touch, as not everyone finds using email or social media to be an easy task.

If you haven’t started building your website yet, or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. Go Sitebuilder has been created with busy small business owners in mind so you won’t need any previous website building experience. Try it today and see just how easy it is!

What are the best digital marketing launch strategies?

Male sitting at a desk next to a large vase of pink flowers. He is wearing a dark blue shirt and using a laptop

Launching your website creates a new, exciting opportunity for your business. It’s your chance to share your unique story with the world and start growing your business online. Launch day is an opportunity to get people talking about your site so make sure you capitalise on this with a great launch strategy.

But what makes a great marketing launch strategy? The first thing to do is to choose a suitable domain name. Using a professional domain name is a must for any successful launch strategy since an individualised domain name is more likely to be memorable to the new website user. That’s why Go Sitebuilder includes a free domain name with every subscription: helping to get your new website off the ground! Once you’ve got that covered you’re ready to head onto the next steps…

Start early:

Planning for the big day should start well ahead of your launch date, even before you have finalised the website design on your website builder. Your top priority is to start collecting emails, so start getting the word out on social media, or other channels, and get people to opt-in to your updates. Keep in touch with these people via email, introducing them to key features on the coming website. This will keep the launch day exciting for customers, and keep your business in everyone’s minds.

Create anticipation:

Whether you have an existing customer base or you are using your website to create a completely new brand, it is really important that you emphasise the anticipation in the lead up to launch day. One way to do this is to offer a private, early look at your new website. This is a valuable VIP-type teaser, but it is also a great way to create loyalty to your brand – right from the word Go!

Capitalise on new users:

Launch day is often the biggest day of traffic in the first year of trading. So, it’s really important to prolong the impact of all those extra users. One way to make sure users continue to spread the word about your new website, even after launch day, is to introduce a referral scheme. A referral scheme will offer a reward to customers if they send a friend the link to your launch page and that friend types in their email. This is a really effective way to make sure news about your newly launched website travels.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

What are the best new website launch campaigns?

Website launch campaigns

Are you nearing the end of creating your very first website or perhaps a website redesign? Have you thought about how you’re going to share your beautiful new site with the world?

The best way to introduce your stylish new website design is with a website launch campaign. A great launch campaign can help new and existing customers discover your business website and start turning visitors into customers.

Website launch campaign using Go Sitebuilders website builder

What is a website launch campaign?

But what is it? A website launch campaign is simply a communications marketing strategy to introduce a website launch. It generally consists of messaging before the launch as well as after to generate traffic to the new website. Something all successful strategies have in common is that they are responsive to changing website traffic. A great way to ensure you can be flexible in responding to customer needs is to use a website builder that allows you to create and update your website via your smartphone. But this isn’t the only important strategy!

Our experts take a look at some of the most successful strategies for introducing your newly launched website:

Special discounts

A special offers themed launch campaign is highly effective at bringing in new and old customers alike. It is a particularly popular approach with e-commerce sites, where there are ample opportunities to encourage users to complete an action of value. Some customers will actively seek out websites that offer these discounts (like free shipping or 20% off) which make for a highly effective website launch.

Competitions

Everyone loves the opportunity to win something, and this can be used positively in a website launch campaign. A well-run competition can do more than introduce users to your new website, it can also encourage your visitors to check out key pages on your website. For example, you might run a website scavenger hunt. This offers visitors the chance to win a prize or discount, whilst ensuring that they explore pages of your website – driving people to read, click and interact with your new site. 

Showcasing content

It is really important that you think about the content that you want your visitors to see during your website launch. Do you want them to understand more about your business and brand story, or is it more important that they view your products straight away? Whatever your goal, users rarely explore the full website themselves, so make sure you highlight important content and pages.

Two popular ways of doing this are to either:

  1. Create a showcasing video of the important new content
  2. Create a landing page dedicated to the launch of your new website. The landing page could highlight all of the important content you want people to see and drive them to click through to other pages of your website.
Homepage of a website launch using Go Sitebuilders website builder

These are just some of the great campaign tactics you can consider when launching your website. Even if you decide to try other types of campaigns, remember it’s always important to take a step back and give yourself some time between finishing your website and sharing it with the world!

“Lots of my customers have commented on how easy it was to find and use my website – that wouldn’t be possible without Go Sitebuilder and my own domain name.”

Polly Evans – pollyevanshypnotherapy.com

If you still haven’t created your dream site or are thinking of starting something newtry Go Sitebuilder free for 14-days and see just how easy it is to build your own website with no technical skills needed!

The importance of digital marketing for small business

The importance of digital marketing for small business

It’s a fact: there’s never been a better time to start a small business. The internet has made it possible to launch a company in a matter of minutes, but this is really just the start – it’s what comes next that’s most rewarding. If you’ve already taken the leap into small business ownership, you may be struggling with getting your name out there and bagging clients, and that’s where digital marketing comes in.

Here are the main reasons why digital marketing is so important for small businesses today.

Reason #1: Most of your customers are online

Did you know that, according to the Office of National Statistics, 19% of all retail purchases are now made online? And this number is rising rapidly. No matter what industry your small business is part of, being online is now an absolute necessity. Of course, this means that competition will be increasing all the time – which is why there’s never a better time than now to launch a digital marketing strategy.

Reason #2: It can cost as little (or as much) as you like

Unlike advertising via traditional media like TV, radio, or even billboards, you don’t always have to pay to get your message out there. When your small business is brand new, it makes sense to use pay-per-click advertising to drive traffic, but over time you can build your own organic traffic strategy. This aspect of digital marketing is known as content marketing, and it’s a slow-and-steady way to create “free” advertising to your website, as users arrive on your site naturally via search engines.

Reason #3: You can track your success every step of the way

Another reason that traditional advertising channels are hard to recommend is that they’re just not very trackable. It’s very hard to judge the return-on-investment created by a magazine advertisement, but with digital marketing, you can track a user for the length of their journey. This allows you to dig into the different ways a user has found your business, what they did on your website, and track the exact route they took to purchasing. This data will be invaluable as part of your digital marketing strategy because it instantly tells you what works – and what doesn’t.

Of course, at the heart of every successful digital marketing campaign is a great website. If your business is ready to go, but you don’t yet have a website just yet, Go Sitebuilder can help. Explore the site today and start building your digital presence with a 14-day free trial.

Your guide to creating a landing page that converts

When you have your own business, an online presence is a must. And making sure yours is as good as can be doesn’t have to be complicated. With our simple tips, we’ll show you how to create a landing page that converts, so you can leave your website to do the hard work, whilst you keep doing what you do best.

What is a landing page?

A landing page is where a visitor arrives after clicking a link, usually from a search engine, social media or a marketing campaign. A landing page should turn a visitor into a potential customer, or a ‘lead’: your business offers something through its landing page and asks for something in return, often contact details. Landing pages are different to other pages of your website because their purpose is to encourage the visitor to take a specific action.

Six tips for creating a landing page that works

1. Define the purpose of the landing page and your goals
Being clear about the page’s purpose and what you want to achieve will help you get the best results. Do you want people to call or email you? Would you like to encourage sign-ups to your mailing list? Or perhaps you’re promoting a product and you’d like people to purchase via your page. Think about how many people you’d like to take action, so you’ll know when you’re near your target. This will help you determine if your landing page has been a success or if something needs to change (more on this in step six).

2. Use the right message and tone for your audience
You know your customers better than anyone. Write a message on your landing page that will appeal to them. Bear in mind the tone too: this is how your message comes across. The message and tone for an electrician looking for commercial contracts are very different from a craft business selling home décor. Keep your message short and to the point, so your visitors understand quickly what you’re offering.

Business owner planning a landing page that converts. Tone and messaging for her business

3. Create attractive layouts and design with no fuss
OK, now you know what you want to say and who you want to say it to. It’s time to design your page! Landing pages are a chance to be a little creative – after all, you want to make sure it helps you fulfil your goals. It should still look and feel like your brand, though you can play around with the layout and design to find what works for you. Text, images and buttons should be neatly spaced, and don’t forget to optimise for mobile! Luckily, Go Sitebuilder has a choice of pre-designed sections to help you. And all of our sites and landing pages automatically look great on all devices. So you can relax, knowing that wherever your potential customer is, they have a great impression of your business. 

4. Don’t forget to include a strong call to action
Your message is clear, your landing page design looks great…it’s ready to go, isn’t it? Not quite! A key part of any landing page is a powerful call to action. Your call to action is how you bring your page goals to life. While you don’t want to be patronising, it should be clear and prompt the response you’re looking for. If you’re stuck, think of it like this: a good call to action makes life easy for the visitor, like a takeaway menu with the phone number for ordering printed loud and clear, not small and hidden! Go’s library of designs, fonts and colours make your call to action stand out, so your landing page visitor will know exactly what to do next. 

5. How to improve landing page engagement 
You’ve built a fantastic landing page, and you can’t wait to share it with the world. Before you hit ‘Go!’ there are a few things you can do to boost the chances of visitors engaging with your page:

  • Videos are an effective way to communicate online. Make sure it’s not too long: around 60 seconds is a good amount of time to share information without taking up too much of people’s day.
  • Images are another way to keep people’s attention. Photographs of a product or images showing an event help people to picture what you offer, so it’s easier to understand what’s in it for them. If your business or product is a little more complicated, a diagram of how something works is useful.
  • Simplicity is key. From the design of your page to your message and even the form for capturing details – keep it simple and you’ll keep people’s attention. 

6. Finally, measure your landing page performance 
It’s important to keep an eye on how your landing page performs. Whether it’s tracking the number of leads generated or how many visitors have left without engaging, it’s all valuable information. If something isn’t working, you can make tweaks to the design, the layout and the message and see what difference it makes. On the other hand, if your page is successful, you’ll know what works for next time!

Landing pages that work – in a few simple clicks

A landing page is a powerful tool for collecting leads and turning them into customers. We hope that these tips are useful when building your own landing page. With a little thought and some clever design, landing pages are a great addition to your website and social media presence. Why not give it a go yourself? No upfront cost, no credit card required: sign up for your 14-day free trial today. Let us know once you’ve created your landing page. We’d love to hear about how you got on and the leads it generated for you!