In order to create a successful website you need an effective blog. A blog allows you to communicate with browsers to your website in a more informal way. This keeps them updated on any new developments in your business or personal life (depending on the type of website you have.) If you need more information on blogging, check out our post on What is blogging and how can I start my own blog?
With over 77% of internet users regularly reading blogs, updating yours regularly can help significantly boost the number of visitors to your website. Blogging can also be incredibly useful in increasing Search Engine Optimisation; find out more in our blog on the benefits of creating a blog for SEO purposes.
To engage the most visitors on your website there are critical success factors to creating a unique, popular blog. Read on to discover how to make your blog stand out from the crowd!
Professional Web Design
No blog will be successful if the website is poorly designed. Think about key aspects such as layout, colours, fonts and images to create a professional website that reflects your business.
Ensure that your blog is easy to find on your website, with links to recent blog posts and a clear blog heading in your menu. Adding a search bar is a great way to make it easy for visitors to find blogs that align with their area of interest.
For your blog posts to have the most views, effective titles will go a long way. Ensure you keep your titles short and to the point and that they relate to your blog post.
The content of your blog posts can be as varied as you like. However, if your website focuses on a specific topic or is for a business you should ensure that your blog posts link directly to it. Some examples are:
Beauty Salon Blog:
- “Tips for creating the perfect manicure”
- “Hairstyle trends you need for 2020”
- “The skincare trick everyone is raving about”
- “How to interior design like a pro”
- “My favourite fashion trends this year”
- “How to organise your busy schedule”
- “Countries to visit this month”
- “The best ice cream I’ve ever tried: Rome’s food scene”
- “Top tips for backpacking”
These are only a few titles for different types of blogs, but they all have one thing in common. They directly target an audience and tell you exactly what the blog post is going to be about. Using titles which will directly relate to and impact the reader is sure to gain you more views on your blog.
Use Different types of Media
By using a variety of media you are more likely to engage a wider range of browsers to your website. Large portions of text can also put visitors off, so adding subtitles or different media like images and infographics can keep visitors on your blog and reduce your bounce rate. Images are also a way to help engage your visitors with your content by illustrating the ideas and concepts in the blog.
You can include media such as:
- Longer produced videos
- Shorter informal videos
If you need more reasons to include media in your blog posts, check out this blog on 8 data driven reasons why media is important to blogging success.
Create Unique Content
With so many different blog posts online, creating unique relatable content is paramount in making your blog stand out. Do some research on what competitors or similar blogs are posting about and think about how you can improve on this or offer a different perspective. Is there a topic that you are particularly knowledgeable or passionate about? If so focus on that for a number of blog posts to show your understanding of it.
Another key aspect is to ensure that you are posting regularly to your blog. This is one of the critical success factors of your blog’s popularity. Without a regular schedule you will lose following and regular engagement with your blog by visitors to your website. Each time you post a blog, search engines will re-index your site and hopefully boost your page up the search rankings.
Some people will write a chunk of blogs at once (for example 10 blog posts on the same topic) and then make a schedule for posting them. Whereas, others may post on a schedule and write as they post. Whichever option works best for you, ensure you stick to it to get the best results.
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