Important first steps to make a new website SEO-friendly

Female small business owner sat on her sofa at home with a hot coffee planning her SEO strategy on her laptop. She is casually dressed and smiling

If you’re a new website owner, the whole world of SEO can feel intimidating. You don’t want to get lost in the buzzwords, conflicting advice, and confusing link-building strategies – it doesn’t have to be that hard! With a little bit of advice and planning, you’ll be an SEO in no time. We’ve put together a few simple key points to make your new website is SEO friendly, and we promise it’s easier than you think!

1. Produce good quality, highly relevant content

Your visitors are probably coming to your site to learn or buy something. You’re the expert at what you do after all. You have to make sure that what they see when they visit your site solves their problem. Google rewards relevant, information-filled content. So, produce plenty of highly relevant content such as blogs and articles, and you’ll see the SEO benefits quickly!

2. Keep images as small as possible

Site speed is a key feature of how well a website performs in an SEO audit. If the images on your site are too big (in terms of file size), it can slow a site down and see it rank lower than a faster site. Try to avoid uploading large file sizes, or shrink the images where possible – make sure they are still good quality, but keep them as small as you can get away with.

3. Keep the site design minimal

Websites are becoming more minimalist in design. Minimal design means the content stands out, the site will be easier to read for the visitor and more importantly, the site will load quickly, which is a big SEO benefit. The temptation could be to over-complicate your website design. Keep things clean and simple and your visitors will benefit. Our powerful website builder allows you to create simple, beautiful sites without the need for an expensive web designer or any technical skills.

4. Link strategically

Do you have friends in your industry who could provide a backlink to your site? Relevant backlinks are a big SEO boost, so speak to customers, friends, industry colleagues, etc and see if they’d be willing to give your new website a helping hand with a backlink from their site to yours! If a site has backlinks from relevant sources, it’s a big help.

5. Use relevant keywords in your content

This is very important – you have to write about what you want to be found for. An example could be an electrician wanting to be found by potential customers. They’d make sure they write about the services they offer and the locations they offer them in. Writing articles on previous jobs they’ve done or and where the jobs took place are relevant, keyword-dense content.

You don’t need to be perfect from the start, but it’s important to be consistent. Plenty of content, plenty of information and a few helpful links will all help! If you’re at the start of your website and SEO journey, why not take a look at a 14-day free trial with Go Sitebuilder? Our expert team are always on-hand if you have any questions – so, what’s stopping you from getting your business online?

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