It doesn’t matter if you’ve been an electrician for years or if you’re just getting into the trade, an electrical website will be a great asset to your business. It can bring in more customers, make you stand out against your competitors and boost your reputation – both online and in person. According to a Bright Local marketing study, more than 90% of consumers use a website to learn more about your services before deciding which business to use, so getting a website up and running is paramount.
If you’ve been put off from getting a website because it seems complicated, or you have no design or coding experience, don’t worry! Choose a website builder like Go Sitebuilder which has ready to go web designs specially designed for your industry, and all you have to do is upload your images and content and you’re ready to get online!
Let’s take a look at why you need a website and how you can capitalise on yours to grow your electrical business.
You reputation is based on your web design
A Blue Corona study revealed that 75% of people judge the credibility of a contractor based on their electrical website design. This is a huge proportion of people, and so your web design has to be professional and stylish.
By using one of Go Sitebuilder’s web design templates, most of the work is already done for you. You don’t have to worry about whether your colours are clashing, your fonts are distracting or your text is overwhelming – we’ve done it all for you!
A few tips to get the most out of your electrical website’s design; make sure you use high quality and relevant images, that your navigation is clear and easy to find, and that you have a clear call to action on the homepage. For more inspiration have a look at our blog posts on web design, but don’t overthink it – simple is better.
Showcase your expertise
People are going to visit your website to decide whether you are the person they want to fix their electrical issues, so you have to show them why you are better than your competitors. One way of doing this is highlighting the qualifications you have, and any areas you specialise in.
This makes it much easier for a potential customer to choose you; if they have an issue with electrical wiring in Victorian homes, for example, and you have a specialised qualification in that area, then they are much more likely to decide that you are the best option.
By showing that you not only have qualifications, but that you also update your skills with training courses or workshops on a regular basis, you can also stay ahead of the competition.
Get your electrical website in front of the right people
Being an electrician requires you to travel and visit people’s houses, so where you are based geographically is extremely important. There is no point in your beautiful designed website coming up on people’s Google searches if they live 500 miles away. So what can you do to stop this happening?
Registering your business on Google My Business is a great way to make sure your website gets in front of the right people. This means that when people google “electrician near me” your website will come up in the business section, along with your contact details, reviews and images. This streamlines the process of reaching out to customers and is a great way to raise awareness of your business in your local area – sixty-four percent of consumers have used Google My Business to find contact details for local businesses.
If you have any questions about doing this, have a look at our blog on how to get your business on Google.
Show the value your work
One of the most important parts of any electrical website is the testimonials page. This is where previous customers can rate your services and leave comments about the work you did for them. This might seem like a lot of work but it is a fantastic way to foster trust with potential customers; the majority of people will rely on testimonials when deciding on which electrician to go with.
It’s also a good idea to link out to third party listings like Yelp and Angie’s List so that your website address is visible on other websites, not just your own.
Rather than just relying on other people’s opinions on your work, prove that you take pride in your electrical expertise as well by offering personal or professional guarantees. This is another way to give yourself an edge over the competition in your area and is likely to inspire trust in your customers.
There are so many good reasons for you to have an electrical website, why not make one today? With Go Sitebuilder you can have a stylish and professional website up and running in just a few minutes, with a personalised domain name and five contact email addresses. Try our 14-day free trial today to see what we can do for your electrical business!