The organisation of your social media accounts is imperative. New updates, posts, and tweets are going to be happening all of the time, and often across numerous users and departments. This is why you need to make sure you keep an accurate record of all this activity and start considering how you can archive and reuse your social media posts. Not only is this pivotal in ensuring your social media marketing strategy is effective but it is also essential in terms of protecting your business should you be subject to legal or audit proceedings. So, read on to discover how to go about this.
Archiving your posts
To archive your social media posts, you need to find a good tool. Look for software that will capture daily activity with timestamps. The best solutions also migrate archived data from competitors, so that you can compare this with your own. You should look for a solution with keyword tagging and search capabilities as well. Historical posts and easy report generation are both also important.
Reusing your posts
You may also want to make the most of archived social media posts so that you can reuse them. This does not mean that you should simply repost the same thing again. After all, if you do this, you will be duplicating content, and this can work against you in terms of optimising your social media and website presence. Instead, you need to consider different ways to re-purpose your old content from your social media archives.
So, how can you repurpose your archived social media posts? Luckily, there are many different options here. You could build upon a past post, for example, or you could simply re-write evergreen content. In addition to this, you can turn older photos into backgrounds for visual quotes and graphics.
Other suggestions include creating an ebook or similar resource, creating summary posts, and turning survey results or stats into graphics or posts. Furthermore, you can re-share content that has performed well with different images and messaging, as well as creating a recap of a previous event. Finally, one of the easiest ways to re-purpose an old piece of content is simply to do a Throwback Thursday post.
Get started today
So there you have it: everything that you need to know about archiving and reusing your social media content. This is something that all businesses should be making the most of today in order to make their social media marketing campaign as effective as possible. To become successful, your business needs a website as well as social media. Sign up to a free trial of Go Sitebuilder to get your business online today.