If you work as an electrician, chances are you’ll be operating in a highly competitive industry. Finding ways to improve your business is key to help you stand out from your rivals. Here are some useful tips to take on board.
Get online
If you don’t have a website for your electrical business yet, then now is the time to get one. Studies show that 97% of consumers search for local services online, so having a website helps you to stay on top of your game.
There are many factors that go into having a site that pops, such as your domain name. You’ll want this to be something that reflects what you do. For example, if you’re a 24-hour emergency electrician why not make that your domain name? You can add your city or towns name in there too. You’ll also want to have a website that is sleek and easy to navigate, so your potential customers can find exactly what they’re looking for. Here at Go Sitebuilder, we can help you achieve that!
Make your business visible
In a saturated market, it’s important that your electrical business is as visible as possible, so look for ways to promote your services. With most people searching online for an electrician, boosting your search engine ranking is an effective strategy (just like having a domain name).
Focus on getting your name on local search listings, since most people who require an electrician look for somebody near to where they live or work. Add your business name, address and website URL to local online search directories and Google Maps, so that your business pops up more often when people search for an electrician.
When you’re creating content on your website and all of its pages, incorporate local keywords into the copy to help you rank higher on listings. If you’re located in Bristol (just like us) make sure you include the word Bristol on your pages.
Boost credibility
Most people employing the services of an electrician prioritise finding someone who is reliable and professional. Use your website to boost your credibility so that viewers can see that you’re a trusted source.
One of the best ways to do this is to let satisfied customers sing your praises. Include a testimonials section on your website and add recent glowing reviews that can help win the approval of potential customers.
You can also let others know you’re a reputable electrician by including details of any relevant industry groups or trade associations that you’re a member of.
Case studies
As well as detailing the individual services that you provide, consider adding a section to your website that showcases examples of previous jobs undertaken. This can help to bring your services to life and further reinforce your credentials. Include images of the jobs, and detail what the particular issue or problem was, along with how you solved it.
Easy contact
Many electricians lose potential business by being too slow to reply to customers or to provide a quote, so make sure that you respond to queries with speed and efficiency! Make it easy for people to get in touch with you by providing clear contact details on your website. You might even wish to include a form on your web page that customers can easily fill out to contact you, or even to obtain a free, instant quote.
Make it easy for new customers to find and contact you with a website. If you haven’t got online yet, or your existing website isn’t working for you, check out our free 14-day trial with Go Sitebuilder. Sign up today and start building the website that will make your business a success. You won’t need to hire an expert and you won’t need any previous website building knowledge – you can even start building it straight from your mobile phone!
