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Male wearing a short sleeved blue shirt is sat at a desk typing on this laptop. He has a black watch on his right wrist and a notebook and pen is next to the laptop

What is the best tool to optimise images for the web?

Optimising your images before you post them onto the web could be the make or break of your online business. If your image isn’t optimised then your file size is larger, slowing down the speed of your website. This could dramatically affect your search engine optimisation (SEO) ranking – the slower your website, the more likely your image will become congested in google image search traffic.

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Female florist wearing a pink t-shirt and apron is working on her laptop to improve her business website's SEO

Can you do SEO yourself?

The words “search engine optimisation” may sound overwhelming to you, but they don’t have to. There are numerous resources available both on and off the web that are here to help you create a successful SEO strategy; one that you can execute yourself! So, yes – you can do SEO yourself – and here are some reasons you should.

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Female small business owner working at home and using her laptop to help her business rank higher on Google. She is sat on the floor of her living room, leaning against a grey sofa.

How do I get my website to rank higher on Google?

Search engine optimisation (SEO) is one of the best organic (FREE) marketing tools your brand should be employing. In short, if you do it well, then you will appear higher in Google’s rankings which, in turn, should hopefully drive more internet users (who have searched a term surrounding your business/product) to your website. There are lots of tips and tricks that businesses have tried to employ to help them rank higher on Google. Let’s take a look at some of the most effective

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