There’s nothing quite like launching a fresh, new website – especially as a small or new business. After all, your website is part of your public image and your most important digital marketing asset. But, what happens after you’ve hit the publish button?
Your traffic can, and will, grow organically once your site is online but it’s likely to take a long time for you to see the growth you’re really looking for without boosting it yourself. Thankfully, there’s a wealth of easy-to-follow options for driving traffic to your website. We’ve explored some of these options below:
Option #1: Work on your Search Engine Optimisation (SEO)
Search Engine Optimisation, or SEO, is the heart of any solid digital strategy. Put simply, it’s a staple of on-page and off-page techniques which can help you bring organic (i.e. not paid) traffic to your website. Quality SEO will bring your website higher in the search results when users look for your target keywords, meaning more traffic for you. It sounds scary and complicated but this easy to follow guide will get you started on the basics. Once you understand the basics, keeping your website up to date with fresh content is the best way to play your SEO-game!
Option #2: Create a content strategy
Another great way to keep people coming back to your website is to frequently publish interesting and engaging content. In fact, a solid content strategy is really the backbone of successful digital marketing. The great thing about content production is that it’s low-cost (or free if you’re willing to put pen to paper) and easy to do if you leverage your industry knowledge. Create a plan of the types of content you think your visitors would find interesting or useful and set up a calendar for when you want to post each article or page.
Option #3: Explore the world of guest blogging
Here’s a method of traffic generation which can bring traffic to your site in two different ways. By doing a little outreach and working with related websites, you can arrange guest blog posts whereby you write some content for them, and they allow you to link back to your website. Not only will this bring relevant traffic to your site, but it’ll also generate backlinks which are an essential ingredient to quality SEO.
Option #4: If you’re in a rush, try some paid ads
While the strategies we’ve shared so far are all proven and effective, they can take a little time to reap the traffic rewards. SEO, for example, can take a few weeks or even months to start showing positive results. If you need traffic faster than this, PPC (Pay Per Click) advertising is always an option. With a program like Google Ads or Facebook Ads, you can bid a small amount of money to place your ad higher up in the search results. It can be a great way to give your new business a jumpstart.
If you’re having trouble driving traffic to your website, try out one or more of these ideas and you’ll soon start to see some positive results. And if you’re yet to build the website of your dreams, why not try out Go Sitebuilder today? It’s the easiest way to create a professional website for your business – no technical skills required!