How can I grow my accounting firm?

Black manager holding pen make notes on textbook using pc to brainstorm how he can grow his accounting firm

If you own an accounting firm and want to boost your growth then the internet can be your virtual gold mine. The rise of technology has enabled large and small businesses alike to expand their clientele online, resulting in a larger customer base – and increased revenue. As an accountant, the internet offers endless opportunities for you to grow your accounting firm – you just need to know where to start. 

Of course, if you’re planning on expanding your online presence, you’ll need a website to advertise your accounting firm. Unless you’re a coding expert, using a website builder is the quickest and easiest way to build your own site. This enables you to concentrate all your energy in working to ensure your accounting firm is a success!

Have a strong website design 

When building your site for your accounting firm, thoroughly considering what you want your website design to look like should be an important part of your strategy. According to a study conducted by Adobe, two-thirds of site users would rather read something beautifully designed, as opposed to something plain. 

Consider your target audience: as an accountancy firm, you won’t be expected to have a website design filled with colour and animation. However, a professional web design doesn’t have to look boring: select a sleek colour theme with a contemporary edge to create an eye-catching design that makes visitors to your site want to explore everything you have to offer. 

When building your site, you must make sure that you have a responsive website – this means it must be accessible from any device, without losing the aesthetic of your website design. Look for a website builder that allows site users to view your site from mobile, tablet or desktop: Go Sitebuilder includes this as part of our package, so that you can make edits and update your site anywhere, at any time. 

Concentrate on your marketing strategy 

Gone are the days when spending thousands of pounds on billboards or TV adverts was the only way to successfully advertise your business. Social media is an invaluable marketing tool, as it lets you get creative, adding a personal touch to your accounting firm. According to AccountingToday, what distinguishes high-growth accounting firms from low-growth firms is that they spend nearly 42% more on digital marketing.

Working on improving your social media platform and SEO strategy is a great way to increase visibility and drive traffic to your website. Social media also helps keep existing customers engaged with your services – considering that 25% to 40% of new business generated by the top accounting firms comes from cross-selling to existing clients, you shouldn’t ignore the clients you’ve already gained. 

Encouraging site users to follow your social media accounts or sign up to your emailing list acts as a reminder of just how your accountancy firm can help them, and also helps to build more of a relationship between company and client. When building your website, make sure you add in links to your social media sites on your main pages to ensure your accounts are easy to find and follow. 

Offer free high value content

According to the 2019 Marketing Budget Benchmark Study, the highest-growing accountancy firms spend 6 times more on educational services – such as webinars or blogs – than lower-performing firms and, as a result, grew 10 times faster. By offering free content for your clients or potential clients, you’re showing them that you care about providing them with a premium service and that, as a financial adviser, you have all the necessary knowledge in the accountancy sector.

When selecting a website builder, make sure their blogging platform is simple and easy to use – not only do blogs allow you to share helpful bits of knowledge which site users can share, but they’re also a vital part of a strong SEO strategy. 

Google likes high value content, which is why writing blogs which answer commonly asked questions and include popular keywords can dramatically improve your ranking on Google’s search engine page results. If Google trawls your accountancy firm website and sees your content is of high quality, you’re more likely to rank highly, drawing in more traffic to your site. 

To fully concentrate your efforts into growing your accounting firm, you’ll need a website builder which offers ready to go website designs and easy-to-use software. Go Sitebuilder includes everything you could need to build your own high quality website with a professional finish at an incredibly affordable price. Our 14-day free trial means you can start growing your accounting firm today, without any restrictions!

What are the most successful local businesses?

Couple partnership the bakehouse with how to make their e-business online successful using Go Sitebuilder

Starting a business can be a daunting prospect. But if you’re ready to take the leap, starting a local business could be a great idea, especially if you already have a good set of contacts and a good reputation – that’s the hardest part!

You might already have a useful skill that could easily transfer into a business setting, but even if you’re just looking for ideas, we’ve got you covered. We’ve compiled a list of the most successful businesses that work in a local setting – but don’t rely on word of mouth, you’ll need to find a good website builder to make the most out of each business. 

Pet grooming, boarding and walking

According to Pets Business World, the value of UK pet products and services is forecast to reach £2.1 billion by 2023, which would be a 25% increase from 2018. 

Across the country, owners are treating their pets with more care and attention, meaning they are ready to spend money on accessories as well as high quality dog food and treats – did you know that dog beer existed? By becoming a one-stop-shop for everything pet-related, you’ll stop pet owners having to drive to the speciality shop further away. 

If you have the space, having pets boarding at your home can be incredibly lucrative; many owners baulk at the idea of sending their precious pet to kennels and would rather they stayed in a comfortable domestic home. 

Another low-risk way to capitalise on this industry is to start off walking dogs. As many people work all day, they don’t have time to walk their dogs in the day, opening up a market for a dog walker. Once you’ve gained a reputation as a knowledgeable dog walker, people are more likely to trust you if you start selling other pet-related products. For all these services, convenience and distance are both factors for potential customers, making this a great idea for a local business. 

Speciality food shop

Even in mid-sized towns in the UK, speciality products can be difficult to find as smaller supermarkets only offer a limited selection. The rising demand of alternative, free-from products is on the rise; according to a survey by Compare the Market, in 2016 there were 542,000 vegans in the UK, and by 2018 this number had skyrocketed to 3.5 million. The market for organic food has been steadily rising for nearly a decade, with the UK market set to be worth £2.5 million this year. 

By opening a local business that sells allergen free, vegan friendly and organic food, you can capitalise on the change in eating habits currently sweeping the UK. The good part is that it’s not a fad, as increasing awareness of the negative environmental consequence of eating meat has seen a rise in long-term flexitarianism, where people eat a mostly plant-based diet but occasionally eat meat or fish. This means they will also be looking for vegan options for their everyday meals. 

If you live in an area where people could be daunted by the prospect of meat alternatives like tempeh and seitan, do some local marketing by making recipe cards or organising a small cooking class to show them how to cook with it.

Coffee shop 

Every area needs a local coffee shop! If you don’t want to commit to a full shop straight away, start with a small coffee van and set it up in an area with a lot of foot traffic. This is the best way to do some local marketing; you can grow your reputation and gauge the demand in your area. 

Once you do start having your own space, it’s a good idea to get an alcohol licence. There’s no need to invest in beer taps, but as coffee consumption begins to tail off in the afternoon, offering an alternative like wine or craft beers could keep people in your cafe until the sun goes down. 

The most important part of creating a coffee shop is to find a gap in the market. Does your area need a cafe that is comfortable for people to work and study with their laptop? Or are people prepared to spend a little extra for speciality coffee and home-baked treats? Do some market research to find out. 

Capitalise on your skills and tools

If you’ve got skills and tools then use them! If you’re great at DIY, have no problem fixing some broken pipes and can help fix a door hanging morosely off its hinges, then you’ve got a skill that many others don’t. And, if you also have the tools – or you’re ready to make a small investment to get them – you just need to market your services to make sure people know where to find you. 

The same goes for sewing and alteration services. If you’re a dab hand with a sewing machine and can hem a pair of trousers with your eyes shut, this is a great avenue to go down. The rise of slow fashion and second-hand clothing means that there is a growing demand for clothes alterations, but many people lack the skills to do it and the resources to buy a sewing machine. 

There are many other good local business ideas that might require a qualification, like becoming a personal trainer or a massage therapist, but the most important part is making sure that there is demand for the services you want to sell. Once you’ve decided on your niche, then you’ll need to create a website to market your skills!

Although local businesses can use word-of-mouth to gain traction, those new to the area or those in a different social group are likely to search for services on the internet as their first port of call. Try a website builder like Go Sitebuilder to make your first website – it’s easy, fast, and with our ready-made templates, you can have a professional-looking website up in no time! Try out our 14-day free trial today.

Core Features to Look For in a website builder

Core Features to Look For in a Site Builder

When you launch your website, you are sending it out into the world wide web to be seen by your audience, and new ones too! Go Sitebuilder helps you build your confidence in site launching, even if you are not a professional site designer. We’ve put together a comprehensive list of what core features to look for in a website builder!

Making your website look appealing

Go Sitebuilder offers several professional designs and a library of beautifully designed sections and themes, all of which are fully customisable. There is a wide range of layout possibilities with the numerous pre-built sections offered. You can style each section of your site individually or even change the whole layout in just a click. These layouts are very responsive to your commands, making it easy to operate your site on smartphones, tablets and larger screens. A beautiful website will make all of the difference. 

Editing images

With the built-in image editor you can re-size, crop, scale, reduce red-eye and even add filters or stickers to your images. This will help you make your photos pop!

Increasing activity on your social media platforms

By adding your social platforms to your site, it becomes easier for site visitors to view your profile and latest posts. Make sure you’re creating content on your social media accounts as well. 

Ensuring communication with customers

When you include contact forms on your site, you’re helping your customers! Following submission of the form, you receive an email on the same in a matter of seconds.

Uploading files

Upload files and PDFs to your site so that customers can easily view, download and print them. We love this feature, especially for restaurant menus.

Embedding external content

You can add relevant outside content from other sites such as YouTube and Pinterest to your site.

SEO

Ensure your site gets fully indexed on search engines by adding site-level and page-level SEO tags and content.

Creating a gallery

Incorporate an appealing multi-image gallery on your site for visitors to view, expand and zoom in. You can import images from your Facebook page or from the Go Sitebuilder stock image gallery to your site. Additionally, you can set these images in a slide-show that transitions both manually and automatically.

Previewing your site

Before you publish, see a preview of how your site will appear on any device in both portrait and landscape layouts. In this way, you can add products and updates from anywhere.

Mapping domains

Do you have multiple domains that you wish to make available on your site? Go Sitebuilder offers a simplified domain mapping page for this.

Analysing customer insights

By incorporating the Google Analytics tracking code into your site, you can see what your audience thinks of your site. This can help you in a number of ways in the future, we’ll touch more on this in a future post.

Website personalisation

Add personal content into your website including videos, audios, text and maps to increase site traffic.

Creating a product store

With Go Sitebuilder, you can create a store with assorted products and stock as much as you wish. Additionally, you get to integrate various payment options such as PayPal and major credit cards and also create customised offers, just-arrived items, discount vouchers or redeemable points for customers. You can create a preset stock level that gives you alerts when certain products fall below that level.

With Go Sitebuilder, you can choose from a huge selection of professional and beautiful themes and personalise it to your company, safe in the knowledge that whatever you choose will work just as seamlessly on mobile and desktop. Take advantage of our 14-day free trial (no credit card needed) to see just how easy it is.

How much does it cost to start your own electrical business?

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If you’re a qualified electrician who is looking for their next challenge, or you believe you can earn a better income by starting your own electrical business, understanding the costs associated with starting your own company is an important task to carry out before taking the plunge. From buying the rights to your business name to considering your business expenses, there is a lot to think about when starting up, but we’re here to give you a hand!

So, how much does it cost to start an electrical business? This depends on a number of factors:

1. Your personal finances

Starting up an electrical business can cost you some money – but it will be worth it! You’ll need to work out your current finances and determine what you’ll be spending at the beginning to get your feet off of the ground. Start small and keep investing in your business over time, or you could chuck in a lump sum to cover most things right at the start – it’s up to you! In 2016, Moneywise found that the cost of starting a utility business was approximately £17,962, but don’t let that scare you away. Starting your own business is an extremely personal experience. If you’re good at what you do and have the tools on hand, you can start your business with whatever works for you. You might already own some of the tools or know the right people who can help you get started.

2. Your location

It’s important to note that the costs associated with starting an electrical business will vary based on your location. For example, the same Moneywise report found that Manchester was the most expensive place to start a business, with average costs of £44,733, while Newcastle was the cheapest, at £17,008. A number of factors come into play here, including the cost of renting or buying property (which you may or may not need). Your location can also affect the prices you charge your clients.

3. Your potential overheads

There are a number of business expenses to consider when starting your own business, including:

  • Rent
  • Transport
  • Insurance
  • Bookkeeping
  • Tools and equipment
  • Marketing & website design
  • Employees (if you have any)

Some new companies tend to use their home or van as a business location instead of renting a separate space, and this can help you cut down costs! Whether you choose to rent a space from a landlord or to do it a bit DIY – this will have some expenses involved with it as well, so it’s a good thing to keep in mind.

Last but certainly not least, you’ll need to be marketed to head off on the road to success. While social media and word of mouth will be important here, you also need to ensure you have a high-quality website that can help you get listed on Google. Your online presence is a place to be yourself and share with your customers. So, make sure you keep everything up to date and share all of your important content here such as hours of operation, photos of your work, contact details and maybe even some blogs!

This list isn’t exhaustive, but learning about the basic costs can help you get started with your new business. We know that taking the plunge into a new business is thrilling and sometimes a little bit scary. We’re here to help you tick one thing off your list: a website. Go Sitebuilder has been designed with busy small businesses in mind. Get started with a 14-day free trial and see just how easy it is to build a professional website all by yourself – no credit card or expert skills required!


The absolute beginner’s guide to SEO for new website owners

Male working from home Dad holding his baby whilst working on this laptop

If you’ve recently built a new website, or you’re still tossing up the idea, there’s one topic you that’s worth brushing-up on – SEO. In a nutshell, Search Engine Optimisation (SEO) is the process of making certain changes and optimisations to your website so that it ranks higher in search results. This quick beginner’s guide should help you hit the ground running.

1: On-page SEO

The first step in optimising your website for search should always happen on your website itself. This is known as “on-page” SEO and refers to all of the things you can control and tweak in order to boost your site’s visibility on search engines such as Google and Bing. There are many different types of on-page SEO, but here are the big-hitters you should work on first:

  • Page titles: Each of the pages on your website should have a title that reflects your target keywords.
  • On-page content: The words on your website are all-important when it comes to SEO. Not only should they tell your brand’s story and appeal to your visitors, but you should also make sure they’re optimised towards your core keywords.
  • Title tags: The content on your website should be broken down into sections with headings, all of which are strong SEO signals for Google. Again, these should be optimised towards your target keywords

Part 2: Off-page SEO

Once your on-page SEO is done and dusted, you’ll need to consider “off-page” SEO. As the name suggests, this refers to things you can do to enhance your search visibility outside of the website itself. The most common form of off-page SEO is probably ‘backlinks’, which refers to the idea of other websites linking to your content. Google will see these links and thus give your site more authority and bump it up the rankings. Backlinks aren’t easy to build organically, but that’s where the next step comes in…

Part 3: Your long-term SEO roadmap

The golden rule of SEO is that it’s not a one-and-done solution – it’s an ongoing process of tweaking and monitoring. As part of this, you’ll want to build an SEO roadmap or content strategy which will help you stay on track. Google loves fresh content, and will always give a rankings boost to sites which publish regularly, so having new blog posts, landing pages and other forms of website content being added regularly is always a smart idea. You should also plan to monitor what’s working (and what’s not) using a free tool like the Google Search Console.

As you can see, there are a few things to think about when it comes to SEO, but the positive results will all be worth it. Thankfully, if you built your website with Go Sitebuilder, handy SEO features such as site and page-level tagging, will make your life a lot easier. So, what are you waiting for? Sign up for a free trial of Go Sitebuilder today!

How do you launch a new brand?

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When you’re launching a new brand into the market you will want to make a big splash! Ideally, you’ll be putting out something that is going to make people stop and take notice – ensuring you are the brand or business they remember. Here are our top tips on how to launch your brand with maximum effect.

Give yourself time

You can do things quickly and launch your brand immediately but it is extremely unlikely that that method will have the impact you desire. Give yourself plenty of time. Make sure you are happy with your logo or business name, your website is created and you’re ready to go live across social media. Plan your launch in full, giving yourself a date down the line to aim for, which will allow you the time to get the awareness out there. Ensure that when you join the market, your presence can make an immediate impression.

Make the splash everywhere

Once you have decided on and set up your digital platforms, make sure that all of them have your brandmark on them. Put your logo, business name and message on everything, ready to have the standout impression when you launch. In order for customers to know and remember your brand, it needs to be made recognisable right from the start.

Enhance anticipation

When you have everything good to go and your big launch is planned, you now hold the opportunity to build excitement around your big day. Use social media to tease your followers and potential customers with hints, mystery videos and cryptic clues that get the momentum building, and make your website launch one that cannot be missed.

Don’t forget to enjoy every moment! You’ve just taken an exciting step in growing your very own business and you should be proud to share it with the world.

If you still haven’t created your website, or you’re hoping to set up something new, Go Sitebuilder could be the solution. With hundreds of design possibilities, Go Sitebuilder uses beautifully pre-designed sections and templates so you can build the website you’ve dreamed of, without any technical skills needed. Sign up for a free trial and see just how easy it is!

4 fool-proof ways to drive traffic to your new website

Launching a website

There’s nothing quite like launching a fresh, new website – especially as a small or new business. After all, your website is part of your public image and your most important digital marketing asset. But, what happens after you’ve hit the publish button?

Your traffic can, and will, grow organically once your site is online but it’s likely to take a long time for you to see the growth you’re really looking for without boosting it yourself. Thankfully, there’s a wealth of easy-to-follow options for driving traffic to your website. We’ve explored some of these options below:

Option #1: Work on your Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is the heart of any solid digital strategy. Put simply, it’s a staple of on-page and off-page techniques which can help you bring organic (i.e. not paid) traffic to your website. Quality SEO will bring your website higher in the search results when users look for your target keywords, meaning more traffic for you. It sounds scary and complicated but this easy to follow guide will get you started on the basics. Once you understand the basics, keeping your website up to date with fresh content is the best way to play your SEO-game!

Option #2: Create a content strategy

Another great way to keep people coming back to your website is to frequently publish interesting and engaging content. In fact, a solid content strategy is really the backbone of successful digital marketing. The great thing about content production is that it’s low-cost (or free if you’re willing to put pen to paper) and easy to do if you leverage your industry knowledge. Create a plan of the types of content you think your visitors would find interesting or useful and set up a calendar for when you want to post each article or page.

Option #3: Explore the world of guest blogging

Here’s a method of traffic generation which can bring traffic to your site in two different ways. By doing a little outreach and working with related websites, you can arrange guest blog posts whereby you write some content for them, and they allow you to link back to your website. Not only will this bring relevant traffic to your site, but it’ll also generate backlinks which are an essential ingredient to quality SEO.

Option #4: If you’re in a rush, try some paid ads

While the strategies we’ve shared so far are all proven and effective, they can take a little time to reap the traffic rewards. SEO, for example, can take a few weeks or even months to start showing positive results. If you need traffic faster than this, PPC (Pay Per Click) advertising is always an option. With a program like Google Ads or Facebook Ads, you can bid a small amount of money to place your ad higher up in the search results. It can be a great way to give your new business a jumpstart.

If you’re having trouble driving traffic to your website, try out one or more of these ideas and you’ll soon start to see some positive results. And if you’re yet to build the website of your dreams, why not try out Go Sitebuilder today? It’s the easiest way to create a professional website for your business – no technical skills required!

What are the best new website launch campaigns?

Website launch campaigns

Are you nearing the end of creating your very first website or perhaps a website redesign? Have you thought about how you’re going to share your beautiful new site with the world?

The best way to introduce your stylish new website design is with a website launch campaign. A great launch campaign can help new and existing customers discover your business website and start turning visitors into customers.

Website launch campaign using Go Sitebuilders website builder

What is a website launch campaign?

But what is it? A website launch campaign is simply a communications marketing strategy to introduce a website launch. It generally consists of messaging before the launch as well as after to generate traffic to the new website. Something all successful strategies have in common is that they are responsive to changing website traffic. A great way to ensure you can be flexible in responding to customer needs is to use a website builder that allows you to create and update your website via your smartphone. But this isn’t the only important strategy!

Our experts take a look at some of the most successful strategies for introducing your newly launched website:

Special discounts

A special offers themed launch campaign is highly effective at bringing in new and old customers alike. It is a particularly popular approach with e-commerce sites, where there are ample opportunities to encourage users to complete an action of value. Some customers will actively seek out websites that offer these discounts (like free shipping or 20% off) which make for a highly effective website launch.

Competitions

Everyone loves the opportunity to win something, and this can be used positively in a website launch campaign. A well-run competition can do more than introduce users to your new website, it can also encourage your visitors to check out key pages on your website. For example, you might run a website scavenger hunt. This offers visitors the chance to win a prize or discount, whilst ensuring that they explore pages of your website – driving people to read, click and interact with your new site. 

Showcasing content

It is really important that you think about the content that you want your visitors to see during your website launch. Do you want them to understand more about your business and brand story, or is it more important that they view your products straight away? Whatever your goal, users rarely explore the full website themselves, so make sure you highlight important content and pages.

Two popular ways of doing this are to either:

  1. Create a showcasing video of the important new content
  2. Create a landing page dedicated to the launch of your new website. The landing page could highlight all of the important content you want people to see and drive them to click through to other pages of your website.
Homepage of a website launch using Go Sitebuilders website builder

These are just some of the great campaign tactics you can consider when launching your website. Even if you decide to try other types of campaigns, remember it’s always important to take a step back and give yourself some time between finishing your website and sharing it with the world!

“Lots of my customers have commented on how easy it was to find and use my website – that wouldn’t be possible without Go Sitebuilder and my own domain name.”

Polly Evans – pollyevanshypnotherapy.com

If you still haven’t created your dream site or are thinking of starting something newtry Go Sitebuilder free for 14-days and see just how easy it is to build your own website with no technical skills needed!

3 inspiring event website designs and must-have features

Events websites

Are you looking to create a stand-out events website? If you’re starting from scratch, or simply looking to freshen up an existing website, it’s a good idea take a look at some of the industry’s best for design and content inspiration. Check out three of the UK’s biggest event websites below:

1. Glastonbury Festival

As soon as you visit the Glastonbury website, you are greeted by the warm colours that beam from their header image. With the infamous landscape and sunset design – the graphic is a mirage of what attendees can expect to enjoy in the summer.

Below this, you are drawn to a rainbow of uneven and clickable menu headings, each a little imperfect, replicating the colourful event shacks that attendees will see during their time at the festival. This is a great way to display consistency, letting the website viewers get an idea on what to expect at the actual event.

The colours and art style create a ‘Glastonbury vibe’, giving you an insight into the place where you’ll be wanting to spend a few warm summer evenings. The homepage clearly highlights all the upcoming artists for the years festival, teasing users to what is in store. It’s easy at first glance to be excited, so it’s clear why so many people click straight to the ‘shop’ icon.



Another great feature on the Glastonbury website is the access information page. It features a very recognisable hero image of different disability awareness symbols; a quick and friendly way to show users that they are an all-inclusive event. The access page has a larger font for those with limited visibility and information on how to get into contact with the team with any queries.

2. The Jockey Club – Grand National 2020

Separated by an array of tonal grey boxes, the Jockey Club website is easy to navigate thanks to its simplicity.

Firstly, the heading for each tab is written in capitals, with a contrasting font against the background to get your attention. Each event tab also features key dates, itinerary and various package options. The information is displayed neatly and effectively. This creates an easy to navigate customer journey, allowing the user to find the information they are looking for. The Jockey Club’s website has been broken up in a way that is easy to understand. They have achieved this by using a comfortable amount of white space along with H1, H2, H3 headings. Their content starts with catchy headings, followed by slightly more information, and then an area which allows users to read in-depth about the event. This is a classic strategy with many benefits – but key in getting people to read your website.

3. Social Media Week London

Another exceptional website for events is Social Media Week London. It has a tasteful colour palette with a pop. The website makes great use of white space and grey/lilac tones to draw users to key bits of information.

On their homepage, they use icons to create an easy and effective way to convey information to the site users; such as a globe icon with ’20+ countries’ for people to recognise that this is a global event. Not only is this a great form of quick communication, but it also ties in together with their look and feel.

If you select the three-line menu navigation, a simple plain red pop up filters in front of the page, with short and snappy headings for you to click on, making for easy navigation.
Finally, they use a running banner which scrolls along with the website, which – if you are running an event with sponsors – is a great way to promote them and show potential attendees who may be coming!

So there you have it, our top 3 event website designs and their top features. If you’re looking to construct an eye-catching event website quickly, easily and affordably then start a free trial with Go Sitebuilder – no credit card or technical skills required!


The step-by-step guide to SEO audits for new websites

Female sitting on the floor up against her sofa working on her laptop

Creating a new website for your business is an exciting, rewarding, and motivating experience. Once you’re happy with the look and content of your website it’s time to launch and start bringing in new leads and customers. One great way to start off strong is with a Search Engine Optimisation audit.

To some small businesses Search Engine Optimisation (SEO) can sound scary and complicated, but you’re more competent than you think you are! We’ve broken down a list of things you can do to examine the SEO of your new website (without too much stress!).

Step 1: Review your page titles and structure

SEO is all about ensuring that your website ranks highly in search results for your target keywords or terms. For this reason, you need to make sure that your page titles or browser titles include specific keywords (e.g. if you sell golf clubs you might want to use the keyword: “golf club store”) and that they’re structured in a way which includes these terms on every page.

Step 2: Ensure page content is optimised for SEO

Even more important than the titles of each of your website’s pages is the text content they contain. Not only should this encourage visitors to want to engage with your business and check out other pages, but it should also be clearly geared towards the keywords and phrases that you’ve decided on. Remember to never “stuff” your content with these words, but definitely ensure they’re the focus within the content.

Step 3: Check that your site is secure

Back in 2014, Google made it clear that it would give a slight SEO boost to websites which use SSL. Essentially this is a form of security which encrypts the data users enter on the site. It’s especially useful for e-commerce websites, but all sites should really be using SSL with the “https://” prefix if they want to maximise their SEO results and build credibility for their brand.

If you’re wondering what SSL is or why your small business needs it, click here for an easy to follow guide.

Step 4: Create (or verify) your sitemap

Sitemaps are a core part of the ‘back-end’ of SEO and are – as the name suggests – a list of all the pages on your website. They usually come in the form of .xml files and can usually be found by simply adding “sitemap.xml” to the end of any domain. If you already have a sitemap on your website, double-check that it’s up to date as part of your SEO audit.

Step 5: Submit your site to Google’s index

One critical step that a lot of new websites forget is to actually submit their URL to Google. This can be done via the free Google Search Console tool which anyone can sign up for. Once your site is verified, you’ll be able to submit your URL to Google for indexing, at which point Google could visit at any time to add you to the search results. The Google Search Console is also a critical tool in the toolbox of any good SEO practitioner – so give it a go.

Follow these simple steps and your new website will be well on the way to search engine success. Still in the planning stages for your new website? If so, Go Sitebuilder can help you launch quickly with SEO features built right in. Start with a 14-day free trial and see just how easy it is to build your own website and get started with your SEO basics.