Core Features to Look For in a website builder

Core Features to Look For in a Site Builder

When you launch your website, you are sending it out into the world wide web to be seen by your audience, and new ones too! Go Sitebuilder helps you build your confidence in site launching, even if you are not a professional site designer. We’ve put together a comprehensive list of what core features to look for in a website builder!

Making your website look appealing

Go Sitebuilder offers several professional designs and a library of beautifully designed sections and themes, all of which are fully customisable. There is a wide range of layout possibilities with the numerous pre-built sections offered. You can style each section of your site individually or even change the whole layout in just a click. These layouts are very responsive to your commands, making it easy to operate your site on smartphones, tablets and larger screens. A beautiful website will make all of the difference. 

Editing images

With the built-in image editor you can re-size, crop, scale, reduce red-eye and even add filters or stickers to your images. This will help you make your photos pop!

Increasing activity on your social media platforms

By adding your social platforms to your site, it becomes easier for site visitors to view your profile and latest posts. Make sure you’re creating content on your social media accounts as well. 

Ensuring communication with customers

When you include contact forms on your site, you’re helping your customers! Following submission of the form, you receive an email on the same in a matter of seconds.

Uploading files

Upload files and PDFs to your site so that customers can easily view, download and print them. We love this feature, especially for restaurant menus.

Embedding external content

You can add relevant outside content from other sites such as YouTube and Pinterest to your site.

SEO

Ensure your site gets fully indexed on search engines by adding site-level and page-level SEO tags and content.

Creating a gallery

Incorporate an appealing multi-image gallery on your site for visitors to view, expand and zoom in. You can import images from your Facebook page or from the Go Sitebuilder stock image gallery to your site. Additionally, you can set these images in a slide-show that transitions both manually and automatically.

Previewing your site

Before you publish, see a preview of how your site will appear on any device in both portrait and landscape layouts. In this way, you can add products and updates from anywhere.

Mapping domains

Do you have multiple domains that you wish to make available on your site? Go Sitebuilder offers a simplified domain mapping page for this.

Analysing customer insights

By incorporating the Google Analytics tracking code into your site, you can see what your audience thinks of your site. This can help you in a number of ways in the future, we’ll touch more on this in a future post.

Website personalisation

Add personal content into your website including videos, audios, text and maps to increase site traffic.

Creating a product store

With Go Sitebuilder, you can create a store with assorted products and stock as much as you wish. Additionally, you get to integrate various payment options such as PayPal and major credit cards and also create customised offers, just-arrived items, discount vouchers or redeemable points for customers. You can create a preset stock level that gives you alerts when certain products fall below that level.

With Go Sitebuilder, you can choose from a huge selection of professional and beautiful themes and personalise it to your company, safe in the knowledge that whatever you choose will work just as seamlessly on mobile and desktop. Take advantage of our 14-day free trial (no credit card needed) to see just how easy it is.

How much does it cost to start your own electrical business?

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If you’re a qualified electrician who is looking for their next challenge, or you believe you can earn a better income by starting your own electrical business, understanding the costs associated with starting your own company is an important task to carry out before taking the plunge. From buying the rights to your business name to considering your business expenses, there is a lot to think about when starting up, but we’re here to give you a hand!

So, how much does it cost to start an electrical business? This depends on a number of factors:

1. Your personal finances

Starting up an electrical business can cost you some money – but it will be worth it! You’ll need to work out your current finances and determine what you’ll be spending at the beginning to get your feet off of the ground. Start small and keep investing in your business over time, or you could chuck in a lump sum to cover most things right at the start – it’s up to you! In 2016, Moneywise found that the cost of starting a utility business was approximately £17,962, but don’t let that scare you away. Starting your own business is an extremely personal experience. If you’re good at what you do and have the tools on hand, you can start your business with whatever works for you. You might already own some of the tools or know the right people who can help you get started.

2. Your location

It’s important to note that the costs associated with starting an electrical business will vary based on your location. For example, the same Moneywise report found that Manchester was the most expensive place to start a business, with average costs of £44,733, while Newcastle was the cheapest, at £17,008. A number of factors come into play here, including the cost of renting or buying property (which you may or may not need). Your location can also affect the prices you charge your clients.

3. Your potential overheads

There are a number of business expenses to consider when starting your own business, including:

  • Rent
  • Transport
  • Insurance
  • Bookkeeping
  • Tools and equipment
  • Marketing & website design
  • Employees (if you have any)

Some new companies tend to use their home or van as a business location instead of renting a separate space, and this can help you cut down costs! Whether you choose to rent a space from a landlord or to do it a bit DIY – this will have some expenses involved with it as well, so it’s a good thing to keep in mind.

Last but certainly not least, you’ll need to be marketed to head off on the road to success. While social media and word of mouth will be important here, you also need to ensure you have a high-quality website that can help you get listed on Google. Your online presence is a place to be yourself and share with your customers. So, make sure you keep everything up to date and share all of your important content here such as hours of operation, photos of your work, contact details and maybe even some blogs!

This list isn’t exhaustive, but learning about the basic costs can help you get started with your new business. We know that taking the plunge into a new business is thrilling and sometimes a little bit scary. We’re here to help you tick one thing off your list: a website. Go Sitebuilder has been designed with busy small businesses in mind. Get started with a 14-day free trial and see just how easy it is to build a professional website all by yourself – no credit card or expert skills required!


The absolute beginner’s guide to SEO for new website owners

SEO guide for small businesses

If you’ve recently built a new website, or you’re still tossing up the idea, there’s one topic you that’s worth brushing-up on – SEO. In a nutshell, Search Engine Optimisation (SEO) is the process of making certain changes and optimisations to your website so that it ranks higher in search results. This quick beginner’s guide should help you hit the ground running.

1: On-page SEO

The first step in optimising your website for search should always happen on your website itself. This is known as “on-page” SEO and refers to all of the things you can control and tweak in order to boost your site’s visibility on search engines such as Google and Bing. There are many different types of on-page SEO, but here are the big-hitters you should work on first:

  • Page titles: Each of the pages on your website should have a title that reflects your target keywords.
  • On-page content: The words on your website are all-important when it comes to SEO. Not only should they tell your brand’s story and appeal to your visitors, but you should also make sure they’re optimised towards your core keywords.
  • Title tags: The content on your website should be broken down into sections with headings, all of which are strong SEO signals for Google. Again, these should be optimised towards your target keywords

Part 2: Off-page SEO

Once your on-page SEO is done and dusted, you’ll need to consider “off-page” SEO. As the name suggests, this refers to things you can do to enhance your search visibility outside of the website itself. The most common form of off-page SEO is probably ‘backlinks’, which refers to the idea of other websites linking to your content. Google will see these links and thus give your site more authority and bump it up the rankings. Backlinks aren’t easy to build organically, but that’s where the next step comes in…

Part 3: Your long-term SEO roadmap

The golden rule of SEO is that it’s not a one-and-done solution – it’s an ongoing process of tweaking and monitoring. As part of this, you’ll want to build an SEO roadmap or content strategy which will help you stay on track. Google loves fresh content, and will always give a rankings boost to sites which publish regularly, so having new blog posts, landing pages and other forms of website content being added regularly is always a smart idea. You should also plan to monitor what’s working (and what’s not) using a free tool like the Google Search Console.

As you can see, there are a few things to think about when it comes to SEO, but the positive results will all be worth it. Thankfully, if you built your website with Go Sitebuilder, handy SEO features such as site and page-level tagging, will make your life a lot easier. So, what are you waiting for? Sign up for a free trial of Go Sitebuilder today!

How do you launch a new brand?

Launching a new brand

When you’re launching a new brand into the market you will want to make a big splash! Ideally, you’ll be putting out something that is going to make people stop and take notice – ensuring you are the brand or business they remember. Here are our top tips on how to launch your brand with maximum effect.

Give yourself time

You can do things quickly and launch your brand immediately but it is extremely unlikely that that method will have the impact you desire. Give yourself plenty of time. Make sure you are happy with your logo or business name, your website is created and you’re ready to go live across social media. Plan your launch in full, giving yourself a date down the line to aim for, which will allow you the time to get the awareness out there. Ensure that when you join the market, your presence can make an immediate impression.

Make the splash everywhere

Once you have decided on and set up your digital platforms, make sure that all of them have your brandmark on them. Put your logo, business name and message on everything, ready to have the standout impression when you launch. In order for customers to know and remember your brand, it needs to be made recognisable right from the start.

Enhance anticipation

When you have everything good to go and your big launch is planned, you now hold the opportunity to build excitement around your big day. Use social media to tease your followers and potential customers with hints, mystery videos and cryptic clues that get the momentum building, and make your website launch one that cannot be missed.

Don’t forget to enjoy every moment! You’ve just taken an exciting step in growing your very own business and you should be proud to share it with the world.

If you still haven’t created your website, or you’re hoping to set up something new, Go Sitebuilder could be the solution. With hundreds of design possibilities, Go Sitebuilder uses beautifully pre-designed sections and templates so you can build the website you’ve dreamed of, without any technical skills needed. Sign up for a free trial and see just how easy it is!

4 fool-proof ways to drive traffic to your new website

Launching a website

There’s nothing quite like launching a fresh, new website – especially as a small or new business. After all, your website is part of your public image and your most important digital marketing asset. But, what happens after you’ve hit the publish button?

Your traffic can, and will, grow organically once your site is online but it’s likely to take a long time for you to see the growth you’re really looking for without boosting it yourself. Thankfully, there’s a wealth of easy-to-follow options for driving traffic to your website. We’ve explored some of these options below:

Option #1: Work on your Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is the heart of any solid digital strategy. Put simply, it’s a staple of on-page and off-page techniques which can help you bring organic (i.e. not paid) traffic to your website. Quality SEO will bring your website higher in the search results when users look for your target keywords, meaning more traffic for you. It sounds scary and complicated but this easy to follow guide will get you started on the basics. Once you understand the basics, keeping your website up to date with fresh content is the best way to play your SEO-game!

Option #2: Create a content strategy

Another great way to keep people coming back to your website is to frequently publish interesting and engaging content. In fact, a solid content strategy is really the backbone of successful digital marketing. The great thing about content production is that it’s low-cost (or free if you’re willing to put pen to paper) and easy to do if you leverage your industry knowledge. Create a plan of the types of content you think your visitors would find interesting or useful and set up a calendar for when you want to post each article or page.

Option #3: Explore the world of guest blogging

Here’s a method of traffic generation which can bring traffic to your site in two different ways. By doing a little outreach and working with related websites, you can arrange guest blog posts whereby you write some content for them, and they allow you to link back to your website. Not only will this bring relevant traffic to your site, but it’ll also generate backlinks which are an essential ingredient to quality SEO.

Option #4: If you’re in a rush, try some paid ads

While the strategies we’ve shared so far are all proven and effective, they can take a little time to reap the traffic rewards. SEO, for example, can take a few weeks or even months to start showing positive results. If you need traffic faster than this, PPC (Pay Per Click) advertising is always an option. With a program like Google Ads or Facebook Ads, you can bid a small amount of money to place your ad higher up in the search results. It can be a great way to give your new business a jumpstart.

If you’re having trouble driving traffic to your website, try out one or more of these ideas and you’ll soon start to see some positive results. And if you’re yet to build the website of your dreams, why not try out Go Sitebuilder today? It’s the easiest way to create a professional website for your business – no technical skills required!

What are the best new website launch campaigns?

Website launch campaigns

Are you nearing the end of creating your very first website or perhaps a website redesign? Have you thought about how you’re going to share your beautiful new site with the world? The best way to introduce your stylish new website design is with a website launch campaign. A great launch campaign can help new and existing customers discover your business website and start turning visitors into customers.

What is a website launch campaign?

But what is it? A website launch campaign is simply a communications marketing strategy to introduce a website launch. It generally consists of messaging before the launch as well as after to generate traffic to the new website. Something all successful strategies have in common is that they are responsive to changing website traffic. A great way to ensure you can be flexible in responding to customer needs is to use a website builder that allows you to create and update your website via your smartphone. But this isn’t the only important strategy! Our experts take a look at some of the most successful strategies for introducing your newly launched website:

Special discounts

A special offers themed launch campaign is highly effective at bringing in new and old customers alike. It is a particularly popular approach with e-commerce sites, where there are ample opportunities to encourage users to complete an action of value. Some customers will actively seek out websites that offer these discounts (like free shipping or 20% off) which make for a highly effective website launch.

Competitions

Everyone loves the opportunity to win something, and this can be used positively in a website launch campaign. A well-run competition can do more than introduce users to your new website, it can also encourage your visitors to check out key pages on your website. For example, you might run a website scavenger hunt. This offers visitors the chance to win a prize or discount, whilst ensuring that they explore pages of your website – driving people to read, click and interact with your new site. 

Showcasing content

It is really important that you think about the content that you want your visitors to see during your website launch. Do you want them to understand more about your business and brand story, or is it more important that they view your products straight away? Whatever your goal, users rarely explore the full website themselves, so make sure you highlight important content and pages. Two popular ways of doing this are to either create a showcasing video of the important new content or create a landing page dedicated to the launch of your new website. The landing page could highlight all of the important content you want people to see and drive them to click through to other pages of your website.

These are just some of the great campaign tactics you can consider when launching your website. Even if you decide to try other types of campaigns, remember it’s always important to take a step back and give yourself some time between finishing your website and sharing it with the world! If you still haven’t created your dream site or are thinking of starting something new – try Go Sitebuilder free for 14-days and see just how easy it is to build your own website with no technical skills needed!

3 inspiring event website designs and must-have features

Events websites

Are you looking to create a stand-out events website? If you’re starting from scratch, or simply looking to freshen up an existing website, it’s a good idea take a look at some of the industry’s best for design and content inspiration. Check out three of the UK’s biggest event websites below:

1. Glastonbury Festival

As soon as you visit the Glastonbury website, you are greeted by the warm colours that beam from their header image. With the infamous landscape and sunset design – the graphic is a mirage of what attendees can expect to enjoy in the summer.

Below this, you are drawn to a rainbow of uneven and clickable menu headings, each a little imperfect, replicating the colourful event shacks that attendees will see during their time at the festival. This is a great way to display consistency, letting the website viewers get an idea on what to expect at the actual event.

The colours and art style create a ‘Glastonbury vibe’, giving you an insight into the place where you’ll be wanting to spend a few warm summer evenings. The homepage clearly highlights all the upcoming artists for the years festival, teasing users to what is in store. It’s easy at first glance to be excited, so it’s clear why so many people click straight to the ‘shop’ icon.



Another great feature on the Glastonbury website is the access information page. It features a very recognisable hero image of different disability awareness symbols; a quick and friendly way to show users that they are an all-inclusive event. The access page has a larger font for those with limited visibility and information on how to get into contact with the team with any queries.

2. The Jockey Club – Grand National 2020

Separated by an array of tonal grey boxes, the Jockey Club website is easy to navigate thanks to its simplicity.

Firstly, the heading for each tab is written in capitals, with a contrasting font against the background to get your attention. Each event tab also features key dates, itinerary and various package options. The information is displayed neatly and effectively. This creates an easy to navigate customer journey, allowing the user to find the information they are looking for. The Jockey Club’s website has been broken up in a way that is easy to understand. They have achieved this by using a comfortable amount of white space along with H1, H2, H3 headings. Their content starts with catchy headings, followed by slightly more information, and then an area which allows users to read in-depth about the event. This is a classic strategy with many benefits – but key in getting people to read your website.

3. Social Media Week London

Another exceptional website for events is Social Media Week London. It has a tasteful colour palette with a pop. The website makes great use of white space and grey/lilac tones to draw users to key bits of information.

On their homepage, they use icons to create an easy and effective way to convey information to the site users; such as a globe icon with ’20+ countries’ for people to recognise that this is a global event. Not only is this a great form of quick communication, but it also ties in together with their look and feel.

If you select the three-line menu navigation, a simple plain red pop up filters in front of the page, with short and snappy headings for you to click on, making for easy navigation.
Finally, they use a running banner which scrolls along with the website, which – if you are running an event with sponsors – is a great way to promote them and show potential attendees who may be coming!

So there you have it, our top 3 event website designs and their top features. If you’re looking to construct an eye-catching event website quickly, easily and affordably then start a free trial with Go Sitebuilder – no credit card or technical skills required


The step-by-step guide to SEO audits for new websites

Small business SEO audit

Creating a new website for your business is an exciting, rewarding, and motivating experience. Once you’re happy with the look and content of your website it’s time to launch and start bringing in new leads and customers. One great way to start off strong is with a Search Engine Optimisation audit.

To some small businesses Search Engine Optimisation (SEO) can sound scary and complicated, but you’re more competent than you think you are! We’ve broken down a list of things you can do to examine the SEO of your new website (without too much stress!).

Step 1: Review your page titles and structure

SEO is all about ensuring that your website ranks highly in search results for your target keywords or terms. For this reason, you need to make sure that your page titles or browser titles include specific keywords (e.g. if you sell golf clubs you might want to use the keyword: “golf club store”) and that they’re structured in a way which includes these terms on every page.

Step 2: Ensure page content is optimised for SEO

Even more important than the titles of each of your website’s pages is the text content they contain. Not only should this encourage visitors to want to engage with your business and check out other pages, but it should also be clearly geared towards the keywords and phrases that you’ve decided on. Remember to never “stuff” your content with these words, but definitely ensure they’re the focus within the content.

Step 3: Check that your site is secure

Back in 2014, Google made it clear that it would give a slight SEO boost to websites which use SSL. Essentially this is a form of security which encrypts the data users enter on the site. It’s especially useful for e-commerce websites, but all sites should really be using SSL with the “https://” prefix if they want to maximise their SEO results and build credibility for their brand.

If you’re wondering what SSL is or why your small business needs it, click here for an easy to follow guide.

Step 4: Create (or verify) your sitemap

Sitemaps are a core part of the ‘back-end’ of SEO and are – as the name suggests – a list of all the pages on your website. They usually come in the form of .xml files and can usually be found by simply adding “sitemap.xml” to the end of any domain. If you already have a sitemap on your website, double-check that it’s up to date as part of your SEO audit.

Step 5: Submit your site to Google’s index

One critical step that a lot of new websites forget is to actually submit their URL to Google. This can be done via the free Google Search Console tool which anyone can sign up for. Once your site is verified, you’ll be able to submit your URL to Google for indexing, at which point Google could visit at any time to add you to the search results. The Google Search Console is also a critical tool in the toolbox of any good SEO practitioner – so give it a go.

Follow these simple steps and your new website will be well on the way to search engine success. Still in the planning stages for your new website? If so, Go Sitebuilder can help you launch quickly with SEO features built right in. Get in touch today to learn more.


How do I promote my new website launch?

Website Launch Plans

The launch of a new website is an exciting proposition for any business, but in order to ensure it goes off with a bang, you will need to plan and execute the pre-launch process carefully. We’ve put together a list of tried and tested expert tips to follow to help you promote your new website.

Build anticipation

Now is the perfect time to start building buzz around your brand! You’ll want to begin by growing your customer base – especially if you’re a new business. You can choose a traditional route such as printing newspaper ads, or a more current direction by using social media. Just make sure whatever method you choose it’s a direct line to your target audience.

Another great way to build up some hype before your launch is to reach out to an email list. Emails can be beautiful works of art that let you relay your message to a group of people all at once. You can use emails to tease or share more information about your launch, products and services. Using beautiful images or including gifs will ensure your emails captivate your audience.

Utilise social media

Every business should make the most of social media to build brand awareness and increase audience numbers, whether they already have a website or not. However, if you’re launching a new site, using social media is a highly effective strategy to promote this event and stoke up excitement for the launch.
Create pages on social media platforms most frequented by your target audiences and regularly drip-feed information about your new website launch to create relationships with your customers and build up the anticipation. As well as detailing when the site will be launched, include information about what you’ll offer, what the site will contain and what visitors can expect.

Tease audiences with snippets from your new website, such as a sneak preview of some images, videos or blogs. Include offers or promotions for the first number of people who visit or purchase from your site once it’s launched.

As well as promoting your launch on popular sites such as Facebook or Instagram, the power of video cannot be ignored, so consider making short videos on YouTube talking about key aspects of your new website and the launch.

Start blogging

You might not be able to blog on your new site yet, but that doesn’t mean to say you can’t post on another related site. Create a guest blog post about your new website launch to feature on a site that your target audience is likely to follow. Include a link to your website and the dates of the launch so that visitors can click on it on the big day. As well as guest blogging, you might also wish to pay an influencer to promote details of your new website launch or consider creating some press release copy.

Timing is crucial, however. If you release a guest blog post or PR copy about your launch, make sure that it hits audiences close to the launch date. If you post too early, audiences may forget about it, but if you post too late, the momentum may be lost.

Now that you know everything that you need to when it comes to promoting your new site all that’s left to do, is to start (and finish) building it! Try Go Sitebuilder completely FREE for 14-days – no credit card required!

How to start your own electrician business

Building an electrician business

Have you really hit it off with your clientele or developed your skills to an exceptional level? Or, maybe it’s just simply time to make a change. Whatever your reason for starting your own electrician business, this is an exciting time, so, where do you start? We’ve put together a list of 4 simple steps to have your electrician business up and running in no time.

1. Build a client base

You may already have a client base; people who come to you regularly to carry out any necessary work. If you have not yet built a client base, this is an important and exciting step, as this will be where your day-to-day work will come from. There are many ways to network and build this client base. Start by using social media, marketing your services within your local area and sign up directories such as Yell and Checkatrade.

Contractors are also an ideal pitch for electricians, as this can often mean repeat business when they are contracted on an allocated job. For example, you could contact a construction company, advertising your services, and offering to be an external contractor within their project. 

Building relationships with clients and contractors may take a bit of time, but it will be worth it. Getting good reviews, recommendations and photos of the brilliant work you’ve completed will be very helpful in the future success of your business.

2. Ensure your qualifications are up to date

When starting your own business, one thing that is often checked is your credentials – by clients and potential investors. This is simply a way for people to quickly verify your skills. After all, people will want to be sure that you are able to do the job and feel confident in your abilities. With the knowledge that you have obtained, along with the necessary qualifications, they will be able to trust that you are truly a specialist within your trade. Having the necessary education and qualification is a must to be an electrician, or to simply run an electrician business, it’s required by law.

3. Insurance is essential

This is a step you won’t want to miss – making sure you’re covered is key! Property, vans and people could be at risk when carrying out electrical work and good insurance can put your mind at ease. There are a number of different types of insurance coverage that are offered to business owners. So, make sure to do your research or speak to a professional to find the right fit for you. Don’t forget to insure your tools and equipment as well – they’re the heart and soul of your trade after all!

4. Build your online presence

More and more people are comparing services online, not only by price but by customer satisfaction and professionalism. Online reviews and websites are a key part of this, and thereby, a strong online presence is a must. You could potentially be losing out on clients if you do not have a website. Or, if your website is somewhat basic, difficult to use, or isn’t mobile-friendly potential customers could start looking at your competitors instead. A website with a good design, which features reviews, contact methods and images of previous work will show potential clients that your services are just what they’re looking for. A website can also help potential customers understand what other services you provide, as well as your ability to work to a specific idea or demand.

If you are looking to build a website then look no further, we’re here to help you create a professional and unique site to promote your electrician business. Start with a 14-day free trial and see what you can build today – no technical skills required!