Understand how to research buyer personas – Learn how to combine your knowledge with market research to create super clear, useful buyer personas
Simply fill out the form below to access your exclusive copy
How can I find customers? How will I know what they like? How can I make my marketing more effective?
If you’ve asked yourself this as a small business owner, you’re not alone. Running a business is full of challenges. Add marketing to the mix and it can feel overwhelming.
Good news, amigos. When you’re a solopreneur, there’s nobody else to be the face of the business. Which means you get to have lots of personal interactions with customers – you get instant feedback. Lucky you, that’s insight big companies pay a lot of money to have!
A buyer persona is simply a way to organise your customer insights. You end up with a useful strategy document that makes marketing easier in future.
And being clear about who your typical customer is means you don’t try to market your business to everyone. That’s good because it saves you time, effort, and money.
Clear buyer personas take the guesswork out of marketing. Each time you send an email, tweet a link, or create a promotion, you already know what will be of interest to your customers.
So, if you haven’t created yours yet, don’t worry. ‘The Beginner’s Guide to Buyer Personas’ shows you exactly what to do. Forget marketing stress, learn how to boost your marketing by defining your buyer persona.
How buyer personas can help, even if you have a new business
If you’re running a new business and you don’t have a lot of customers, it doesn’t matter. We’ll explain how to research your typical customer so you can ace your marketing and get back to doing what you do best. Learn more
We’ll give you the tools to help your business shine
Like a training plan you don’t follow, your buyer persona is only as useful as you make it. We’ll give you theory, explain the process and show you actionable ideas for how to use your buyer personas. All you have to do is run with it! Learn more
Get your free guide today!