Small business owners, get to know your customers
A beginner's guide to buyer personas


Marketing is super important for anyone running a business, having the right conversation between your small business and your customers is the key to success. The great news is you already know your customers – but how effective are you in communicating to them? Here’s how creating buyer personas can really drive your business forward.

What you’ll learn from: A Beginner’s Guide to Buyer Personas

Learn what a buyer persona is – We’ll cover the Who, What, When, Where, How, and Why of buyer personas, so you have the knowledge you need to succeed

Understand how to research buyer personas – Learn how to combine your knowledge with market research to create super clear, useful buyer personas

Take practical steps – Our guide takes you through the process of creation; no need to figure it out alone, we provide actionable insights and hands-on tips
Take away more than theory – We’ll walk you through how to use your buyer personas: our guide has ideas on how to put them into practice every day

Download for free

Download for free

Simply fill out the form below to access your exclusive copy

Know your customers, market your business more effectively

How can I find customers? How will I know what they like? How can I make my marketing more effective?

If you’ve asked yourself this as a small business owner, you’re not alone. Running a business is full of challenges. Add marketing to the mix and it can feel overwhelming.

Good news, amigos. When you’re a solopreneur, there’s nobody else to be the face of the business. Which means you get to have lots of personal interactions with customers – you get instant feedback. Lucky you, that’s insight big companies pay a lot of money to have!

A buyer persona is simply a way to organise your customer insights. You end up with a useful strategy document that makes marketing easier in future.

And being clear about who your typical customer is means you don’t try to market your business to everyone. That’s good because it saves you time, effort, and money.

Clear buyer personas take the guesswork out of marketing. Each time you send an email, tweet a link, or create a promotion, you already know what will be of interest to your customers.

So, if you haven’t created yours yet, don’t worry. ‘The Beginner’s Guide to Buyer Personas’ shows you exactly what to do. Forget marketing stress, learn how to boost your marketing by defining your buyer persona.

A sneak preview inside the eBook…

How buyer personas can help, even if you have a new business

If you’re running a new business and you don’t have a lot of customers, it doesn’t matter. We’ll explain how to research your typical customer so you can ace your marketing and get back to doing what you do best. Learn more

Why being a small business owner is a marketing superpower
Small businesses are super lucky: the owners get to interact with their customers every single day. That makes them small but mighty! Your insider knowledge and a little market research allow you to create insightful buyer personas. And that means better marketing! Learn more

We’ll give you the tools to help your business shine 

Like a training plan you don’t follow, your buyer persona is only as useful as you make it. We’ll give you theory, explain the process and show you actionable ideas for how to use your buyer personas. All you have to do is run with it! Learn more

Say hello to new customers

Get your free guide today!

Download for free

Download for free

Simply fill out the form below to access your exclusive copy