Setting up a website is one of the best things you can do for your business. It can grow it from an exciting idea into much more, so that all your hard work pays off. One of the great things about having a website is that it’s largely up to you what you want from it; you can choose to have as much or as little content and functionality as your business needs. However, when you’ve already got several things to think about, there is such a thing as too much choice! To make your life a little easier as you embark on the adventure of growing your business, we’ve narrowed down the six main things you can be sure to get from a website:

1. Legitimacy

A website is vital for your business’s professional image. While social media is an important tool, today’s customers expect a stronger web presence than this alone. In this data, only 16.8% of online shopping traffic came from social media – less than direct navigation, search or email. A professional online presence is often key to a business’s success. This online presence doesn’t just include a good website, but also features such as domain names, email addresses and more.

2. Simplicity

There are many different ways to create a website, from paying a web designer to using a free online platform. However, a lack of direct input or technical experience can mean that the result isn’t quite what you envisaged. Not only this, it can still leave you short on money, time or both. Whatever route you go down, it’s important to have a website you can easily manage and maintain. Small businesses are constantly growing and changing, so being able to update your website – without the technical experience of a web designer or developer – can (and should!) be an important part of your business strategy.

3. Discoverability (SEO)

Most of us know the importance of getting a website ranked in search results, but many people are reluctant to pay the (often hefty) charges for search advertising. A simple, mobile-friendly sitebuilder can play a huge part in SEO success by allowing you to add content regularly. This is often one of the key factors in driving up a website’s search ranking, so the right people will find you.

4. E-Commerce

A good online store will boost sales and contribute to the smooth running of a business. The time constraints of running a small business mean that an all-in-one platform can really make a difference. Having something that will process payments and orders without constant management leaves you free to work on other areas of the business.

5. Mobility

We know that many business owners are single-handedly balancing a business with other personal or professional commitments. In 2017, 76% of businesses were entirely run by the owner(s). One of the perks of running your own business is that you don’t have to be tied to a desk. This means it makes sense to have a website that you can manage on the go, at any time.

6. Social media cross-functionality

As mentioned above, social media is very important for businesses, so a connection between your social media and your website is key. Displaying social media posts on your website (and vice versa) means your website will reflect the time you spend updating social media, and ensures that nobody will miss your news and updates.

Your website can be instrumental in turning prospective customers into actual customers, and keeping them engaged over time. We’ve designed Go Sitebuilder with this in mind, so that you have everything you need to grow your business, wherever you are. To try it for free today, download the Go Sitebuilder app on Google Play or the App Store, or access it through your browser here. Happy sitebuilding!