Are you nearing the end of creating your very first website or perhaps a website redesign? Have you thought about how you’re going to share your beautiful new site with the world? The best way to introduce your stylish new website design is with a website launch campaign. A great launch campaign can help new and existing customers discover your business website and start turning visitors into customers.
What is a website launch campaign?
But what is it? A website launch campaign is simply a communications marketing strategy to introduce a website launch. It generally consists of messaging before the launch as well as after to generate traffic to the new website. Something all successful strategies have in common is that they are responsive to changing website traffic. A great way to ensure you can be flexible in responding to customer needs is to use a website builder that allows you to create and update your website via your smartphone. But this isn’t the only important strategy! Our experts take a look at some of the most successful strategies for introducing your newly launched website:
A special offers themed launch campaign is highly effective at bringing in new and old customers alike. It is a particularly popular approach with e-commerce sites, where there are ample opportunities to encourage users to complete an action of value. Some customers will actively seek out websites that offer these discounts (like free shipping or 20% off) which make for a highly effective website launch.
Everyone loves the opportunity to win something, and this can be used positively in a website launch campaign. A well-run competition can do more than introduce users to your new website, it can also encourage your visitors to check out key pages on your website. For example, you might run a website scavenger hunt. This offers visitors the chance to win a prize or discount, whilst ensuring that they explore pages of your website – driving people to read, click and interact with your new site.
It is really important that you think about the content that you want your visitors to see during your website launch. Do you want them to understand more about your business and brand story, or is it more important that they view your products straight away? Whatever your goal, users rarely explore the full website themselves, so make sure you highlight important content and pages. Two popular ways of doing this are to either create a showcasing video of the important new content or create a landing page dedicated to the launch of your new website. The landing page could highlight all of the important content you want people to see and drive them to click through to other pages of your website.
These are just some of the great campaign tactics you can consider when launching your website. Even if you decide to try other types of campaigns, remember it’s always important to take a step back and give yourself some time between finishing your website and sharing it with the world! If you still haven’t created your dream site or are thinking of starting something new – try Go Sitebuilder free for 14-days and see just how easy it is to build your own website with no technical skills needed!