Having an ecommerce site allows you to keep an eye on analytics, which makes marketing strategies easier to design and implement…unless you’re a complete novice. If you’re setting up your online shop but haven’t the foggiest on how to make the most of it, then you can take a MOOC (massive online open course) to quickly learn the fundamentals. We’ve put together some of the best MOOC options.
Udemy is one of the largest MOOC platforms, and they have a great selection of courses on marketing strategies, with the most popular marketing courses ranging from £10-20. The price includes lifetime access to the course, so you can go back to brush up on your skills whenever you want, as well as a certificate upon completion. With a 30-day money back guarantee, they’re a great place to start, and they even have a marketing course quiz to help you choose which course is right for you!
This is one of the largest providers of free courses out there, so if you’re on a budget, then this is the place to look! For most courses, you will have to pay extra if you want to get a verified certificate at the end, but you can view the course content free of charge and there is financial aid available if you need it. They offer a 7-day free trial to see if you like the extra features.
EdX offers free courses from top universities and institutions. With most courses, you can access course content and discussion boards for free, but you won’t be able to view it after the course duration ends. The paid version includes lifetime access to course content as well as graded assessments and certification upon completion.
These are all general MOOC providers where you can search for marketing strategy courses, but some marketing specialist companies offer their own. Hootsuite, Hubspot Academy, and QuickSprout all offer specialised marketing courses that will give you pointers on how to increase revenue and attract more customers to your online shop. Universities also offer online courses (such as this one from University Arts London) but they’re often much more expensive than MOOCs.
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