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How do I launch a new website on social media?

Close up of a mobile phone displaying some social media analytics. A green plant is in the foreground and background.

Whether you’re an established small business or you’re fresh off the starting blocks, in today’s world it all starts with a website. From there, it’s about getting the word out – and what better way than social media? It may seem like a simple case of creating a few profiles and watching the likes roll in, but the reality can be quite different. So, if you’re asking yourself how to launch your new website on social media, this quick guide is for you!

Step 1: Create your brand identity

One of the most common mistakes new businesses make when launching a social media presence is failing to stand out. With so many companies now utilising social media as a core marketing channel, it’s more important than ever to develop a true brand identity. Throwing a logo together in Microsoft Word simply won’t cut it, so be sure to take some time to build a brand that is visually consistent, engaging, and instantly recognisable – then update your profiles so they all reflect it. Be creative and choose a strategy that really represents your business and its values.

Step 2: Build a social media launch plan

Once you’re happy with the overall look of your profiles, it’s time to consider the ‘meat’ of your social media strategy – the content. Put simply, you can’t expect to set a page live and then see the follower numbers immediately skyrocket – it doesn’t always work that way. So, in order to support your launch, you’ll need to prepare the content you’ll be posting in the first weeks, or even months, of your new social profiles. This content could be blog posts on your new website (a great way to build traffic), videos, images (even fun things like memes), infographics, and so on.

Step 3: Incentivising new followers (the right way)

Okay, so let’s assume you’re up and running and you’re following a content calendar to drive visitors from your social channels to your website. What’s next? Well, you want those numbers to go up, of course! As we explained, the “build it and they will come” approach doesn’t work in today’s world. The key to building a social following for your website is incentivisation, at least at the beginning. These incentives can be anything you like, but one great option is to hold giveaways for small things (like gift vouchers) which won’t cost much but will drive engagement. Just don’t forget to ask people to like and follow to enter!

We hope this quick guide will help you hit the ground running when it comes to launching your website on social media. Of course, if you’re still in the early stages of launching your business and you haven’t yet built a website, there’s no better place to start than with our 14-day free trial of Go Sitebuilder.

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How do you launch a new brand?

Person sat at a desk using a laptop and wearing a mustard coloured jumper

When you’re launching a new brand into the market you will want to make a big splash! Ideally, you’ll be putting out something that is going to make people stop and take notice – ensuring you are the brand or business they remember. Here are our top tips on how to launch your brand with maximum effect.

Give yourself time

You can do things quickly and launch your brand immediately but it is extremely unlikely that that method will have the impact you desire. Give yourself plenty of time. Make sure you are happy with your logo or business name, your website is created and you’re ready to go live across social media. Plan your launch in full, giving yourself a date down the line to aim for, which will allow you the time to get the awareness out there. Ensure that when you join the market, your presence can make an immediate impression.

Make the splash everywhere

Once you have decided on and set up your digital platforms, make sure that all of them have your brandmark on them. Put your logo, business name and message on everything, ready to have the standout impression when you launch. In order for customers to know and remember your brand, it needs to be made recognisable right from the start.

Enhance anticipation

When you have everything good to go and your big launch is planned, you now hold the opportunity to build excitement around your big day. Use social media to tease your followers and potential customers with hints, mystery videos and cryptic clues that get the momentum building, and make your website launch one that cannot be missed.

Don’t forget to enjoy every moment! You’ve just taken an exciting step in growing your very own business and you should be proud to share it with the world.

If you still haven’t created your website, or you’re hoping to set up something new, Go Sitebuilder could be the solution. With hundreds of design possibilities, Go Sitebuilder uses beautifully pre-designed sections and templates so you can build the website you’ve dreamed of, without any technical skills needed. Sign up for a free trial and see just how easy it is!

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4 fool-proof ways to drive traffic to your new website

Launching a website

There’s nothing quite like launching a fresh, new website – especially as a small or new business. After all, your website is part of your public image and your most important digital marketing asset. But, what happens after you’ve hit the publish button?

Your traffic can, and will, grow organically once your site is online but it’s likely to take a long time for you to see the growth you’re really looking for without boosting it yourself. Thankfully, there’s a wealth of easy-to-follow options for driving traffic to your website. We’ve explored some of these options below:

Option #1: Work on your Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is the heart of any solid digital strategy. Put simply, it’s a staple of on-page and off-page techniques which can help you bring organic (i.e. not paid) traffic to your website. Quality SEO will bring your website higher in the search results when users look for your target keywords, meaning more traffic for you. It sounds scary and complicated but this easy to follow guide will get you started on the basics. Once you understand the basics, keeping your website up to date with fresh content is the best way to play your SEO-game!

Option #2: Create a content strategy

Another great way to keep people coming back to your website is to frequently publish interesting and engaging content. In fact, a solid content strategy is really the backbone of successful digital marketing. The great thing about content production is that it’s low-cost (or free if you’re willing to put pen to paper) and easy to do if you leverage your industry knowledge. Create a plan of the types of content you think your visitors would find interesting or useful and set up a calendar for when you want to post each article or page.

Option #3: Explore the world of guest blogging

Here’s a method of traffic generation which can bring traffic to your site in two different ways. By doing a little outreach and working with related websites, you can arrange guest blog posts whereby you write some content for them, and they allow you to link back to your website. Not only will this bring relevant traffic to your site, but it’ll also generate backlinks which are an essential ingredient to quality SEO.

Option #4: If you’re in a rush, try some paid ads

While the strategies we’ve shared so far are all proven and effective, they can take a little time to reap the traffic rewards. SEO, for example, can take a few weeks or even months to start showing positive results. If you need traffic faster than this, PPC (Pay Per Click) advertising is always an option. With a program like Google Ads or Facebook Ads, you can bid a small amount of money to place your ad higher up in the search results. It can be a great way to give your new business a jumpstart.

If you’re having trouble driving traffic to your website, try out one or more of these ideas and you’ll soon start to see some positive results. And if you’re yet to build the website of your dreams, why not try out Go Sitebuilder today? It’s the easiest way to create a professional website for your business – no technical skills required!

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The step-by-step guide to SEO audits for new websites

Female sitting on the floor up against her sofa working on her laptop

Creating a new website for your business is an exciting, rewarding, and motivating experience. Once you’re happy with the look and content of your website it’s time to launch and start bringing in new leads and customers. One great way to start off strong is with a Search Engine Optimisation audit.

To some small businesses Search Engine Optimisation (SEO) can sound scary and complicated, but you’re more competent than you think you are! We’ve broken down a list of things you can do to examine the SEO of your new website (without too much stress!).

Step 1: Review your page titles and structure

SEO is all about ensuring that your website ranks highly in search results for your target keywords or terms. For this reason, you need to make sure that your page titles or browser titles include specific keywords (e.g. if you sell golf clubs you might want to use the keyword: “golf club store”) and that they’re structured in a way which includes these terms on every page.

Step 2: Ensure page content is optimised for SEO

Even more important than the titles of each of your website’s pages is the text content they contain. Not only should this encourage visitors to want to engage with your business and check out other pages, but it should also be clearly geared towards the keywords and phrases that you’ve decided on. Remember to never “stuff” your content with these words, but definitely ensure they’re the focus within the content.

Step 3: Check that your site is secure

Back in 2014, Google made it clear that it would give a slight SEO boost to websites which use SSL. Essentially this is a form of security which encrypts the data users enter on the site. It’s especially useful for e-commerce websites, but all sites should really be using SSL with the “https://” prefix if they want to maximise their SEO results and build credibility for their brand.

If you’re wondering what SSL is or why your small business needs it, click here for an easy to follow guide.

Step 4: Create (or verify) your sitemap

Sitemaps are a core part of the ‘back-end’ of SEO and are – as the name suggests – a list of all the pages on your website. They usually come in the form of .xml files and can usually be found by simply adding “sitemap.xml” to the end of any domain. If you already have a sitemap on your website, double-check that it’s up to date as part of your SEO audit.

Step 5: Submit your site to Google’s index

One critical step that a lot of new websites forget is to actually submit their URL to Google. This can be done via the free Google Search Console tool which anyone can sign up for. Once your site is verified, you’ll be able to submit your URL to Google for indexing, at which point Google could visit at any time to add you to the search results. The Google Search Console is also a critical tool in the toolbox of any good SEO practitioner – so give it a go.

Follow these simple steps and your new website will be well on the way to search engine success. Still in the planning stages for your new website? If so, Go Sitebuilder can help you launch quickly with SEO features built right in. Start with a 14-day free trial and see just how easy it is to build your own website and get started with your SEO basics.

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How do I promote my new website launch?

Website Launch Plans

The launch of a new website is an exciting proposition for any business, but in order to ensure it goes off with a bang, you will need to plan and execute the pre-launch process carefully. We’ve put together a list of tried and tested expert tips to follow to help you promote your new website.

Build anticipation

Now is the perfect time to start building buzz around your brand! You’ll want to begin by growing your customer base – especially if you’re a new business. You can choose a traditional route such as printing newspaper ads, or a more current direction by using social media. Just make sure, whatever method you choose, it’s a direct line to your target audience so you’re communicating effectively.

Another great way to build up some hype before your launch is to reach out to an email list. Emails can be beautiful works of art that let you relay your message to a group of people all at once. You can use emails to tease or share more information about your launch, products and services. Using beautiful images or including gifs will ensure your emails captivate your audience.

Utilise social media

Every business should make the most of social media to build brand awareness and increase audience numbers, whether they already have a website or not. However, if you’re launching a new site, using social media is a highly effective strategy to promote this event and stoke up excitement for the launch.
Create pages on social media platforms most frequented by your target audiences and regularly drip-feed information about your new website launch to create relationships with your customers and build up the anticipation. As well as detailing when the site will be launched, include information about what you’ll offer, what the site will contain and what visitors can expect.

Tease audiences with snippets from your new website, such as a sneak preview of some images, videos or blogs. Include offers or promotions for the first number of people who visit or purchase from your site once it’s launched.

As well as promoting your launch on popular sites such as Facebook or Instagram, the power of video cannot be ignored, so consider making short videos on YouTube talking about key aspects of your new website and the launch.

Start blogging

You might not be able to blog on your new site yet, but that doesn’t mean to say you can’t post on another related site. Create a guest blog post about your new website launch to feature on a site that your target audience is likely to follow. Include a link to your website and the dates of the launch so that visitors can click on it on the big day. As well as guest blogging, you might also wish to pay an influencer to promote details of your new website launch or consider creating some press release copy.

Timing is crucial, however. If you release a guest blog post or PR copy about your launch, make sure that it hits audiences close to the launch date. If you post too early, audiences may forget about it, but if you post too late, the momentum may be lost.

Now that you know everything that you need to when it comes to promoting your new site all that’s left to do, is to start (and finish) building it! Try Go Sitebuilder FREE for 14-days – no credit card required!

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What is the easiest website builder for beginners?

Choosing the easiest website builder

Deciding to build a website can be a daunting prospect. After all, you may not know where to start. For a beginner, using a website builder is the quickest way to create one as you don’t need to know about coding or website design. Before diving into constructing your own website you’ll want to understand a bit more about them and how they work.

What exactly is a website builder?

A website builder is a simple and effective tool to create a website. There is often no need to have expert knowledge of website design. You simply just need the information that you wish to include on your site – giving you the ultimate control over your online presence.

How does a website builder work?

Like a lot of current website builders, Go Sitebuilder uses a drag and drop system and beautifully designed pre-built sections. This is perfect for beginners as there is no need for any experience in coding, and you can customise your site based on the look you want. There is a huge library of templates and sections to pick from providing you with an unlimited amount of design options to suit your brand. This makes it the best choice for beginners.

Your own domain and email

You want people to be able to find your website just by searching your company name, which is where domain names come in. With Go Sitebuilder, you can have a specific domain name, which will give your site a professional and credible look. A domain name is unique to your website and company, meaning there are no two domains which are the same.

Finally, some things to remember when building your first website:

  • Pick the right website builder – Most website builders will have a free trial so make sure it’s easy to use and fits into your busy schedule.
  • Know what you want – Think about your audience and the way you want them to interact with your site.
  • Make sure you’re supported – Ensure your website builder has an expert support team who are there to offer advice throughout the process.
  • Have fun! – This is your chance to promote yourself, so don’t forget to enjoy the experience!

We’ve created Go Sitebuilder to be the easiest website builder for small businesses. If you’re looking to give your business the web presence it deserves, check out Our14-day free trial and see just how easy it is.

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What’s the easiest way to build a website?

Black male sat at a desk building a website online with Go Sitebuilder

Whether you’re starting a new business or simply have a hobby you’re passionate about, a website is an excellent way to share it with the world. But, when it comes to actually build a website, the options can seem a little bit daunting. If you’re looking for the easiest way to build a website, this article is for you.

Here are 4 different ways to get your website up and running – starting with the most difficult:

4. Most difficult: Doing it the old-fashioned way

Let’s begin with the most time-intensive option on our list: doing it all yourself by hand. This option will be almost exclusively reserved for the technically minded among us, but – put simply – anyone can build a website using HTML and CSS code. In fact, just by writing a couple of lines of text in a text document, you can technically build a functioning website. But if you’d prefer an option which doesn’t require learning to code, read on…

3. Slightly less difficult: Install a Content Management System and use a theme

A content management system, or CMS, is essentially a piece of software you can install on your own website which allows you to build a website more easily. WordPress is perhaps the most popular example, offering countless themes which can get you started quite quickly. That said, actually finding a theme which is suitable for your needs can take time, and you’ll find that your website may look similar to many others. A CMS is certainly fast, but they often require updates and the majority rely on third-party plug-ins to provide enough functionality.

2. Getting easier: Work with a dedicated web designer

If you want to go to the other extreme and have a completely hands-off website building experience, you can find a web designer or developer. There are many freelancers out there who will be able to help, but you’ll need to be very detailed about what it is you want. Your brief will need to be quite precise so that the designer can make your vision come to life, which can be quite time-consuming. Also, because you’re hiring a real person to help, this can also be a quite expensive option.

1. The easiest way to do it: Use a do-it-yourself website builder

Now we arrive at what is perhaps the easiest option for those who want a unique website which is also simple to build. Using a website builder, you don’t have to worry about writing a single line of code or browsing through endless themes. You can simply drag and drop the text and images you want on your website and make things look exactly how you want them. With a website builder, your site can be launched in a matter of hours – and it’ll look great, too. You’ll have complete control over your content, time and expenses.

Now that you know just how easy it can be to create your own website, why not give it a go yourself? In fact, with Go Sitebuilder’s free trial, you can discover the ease of building a website without spending a penny.

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What is the best website builder?

A woman choosing the best website builder

If you are looking to build a website to create a personal online presence or to launch a new business idea, you’ll want to get the best one you can for an easily affordable price. Of course, there are literally hundreds of website builders to choose from so it can be somewhat confusing in terms of knowing which one to use. So, here’s our take on it.

First of all, don’t go cheap and cheerful. There are plenty of free site builders out there, but at the end of the day, you only get what you pay for. Free website templates may look good, but they don’t have enough flexibility built into them, and they don’t have much by way of technical support.

Expect user-friendly support

A lot of people will turn off at the mention of technical support. They fear they will be bombarded with meaningless jargon. That is not what you should expect from a top-line site builder. You have a right to expect user-friendly support that is helpful for complete newbies who know nothing about website construction, or that is useful to those who have a bit of basic knowledge but need a helping hand.

What defines a good website builder?

A good website builder gives you everything that you require in one complete package to build a professional-looking and performing website. Of course, it has to be simple to use. Ideally, it should also do a bit more than just give you the wherewithal to create the perfect website. It should also offer you a domain name, personalised email addresses, an online store (if you need one), and a blog. But there is something else that turns a good site builder into an exceptional one, and that is the quality of the customer service and experience.

Look for customer care that really cares

The majority of website building services only pay lip service to the customer experience. The product is generally good but the customer service merely suffices. What you need to find is a site builder that really cares about each individual client and their unique needs.

Here at Go Sitebuilder, our mission statement is to inspire and guide people to success online, and that is indeed what we do. It’s not just about providing you with a product. It’s about providing a complete package to help you realise your goal. Our customers are at the very heart of everything we do.

If you’re still unsure where to start with your website, drop us some questions at marketing@gositebuilder.com or simply get started with a free trial and use the live chat option to talk to our friendly customer success team.


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Creating a website for selling products

Woman shopping online

With more and more people choosing to shop online, having a website where you can sell your products is an invaluable way to increase your customer base. But, with so much competition on the internet, priority should be given to how you create and design your eCommerce website if you want it to succeed.

Always put the user first

When creating a website for selling products, step into the mindset of your users. Think about what you sell and who your target audiences are. Once you know who your users are, you should create your site with them in mind. Every style element you choose, from the fonts, to the choice of colours, images and text should be considered based on who you are trying to target. For example, if you sell beauty or fashion products, you should pay attention to the visual aspects of the design, creating a fun or informal feel, whereas if you’re selling something like financial products, your website should take on a more formal and informative tone.

Responsive design is critical

Gone are the days when consumers only use their desktop computers for purchasing items online. These days, smartphones and tablets have taken over, as more and more people use a variety of devices for internet shopping. In order to create a good user-experience when selling your wares online, responsive web design is key. This is where your website will adapt to suit the particular device that it is being viewed on so that it is easy to browse, scroll and navigate.

Create an easy, secure shopping experience

Make the online shopping process as seamless and straightforward as possible. Use text and images to accompany each product and state the prices clearly. Include your terms and conditions, and use a payment system that is reliable, safe and secure.

Include testimonials

Adding customer reviews and testimonials to your website helps to give your brand credibility, and these can prove a really worthwhile selling strategy. Try to include the reviews next to each relevant product you sell so that they are easy to spot by potential customers.

Make contact details easily accessible

Online shoppers like the reassurance of knowing that if they need to get in touch with a website business, they can easily do so. Make sure your contact details are easy to find on your website and are up to date. Include a variety of options for contacting you, including phone, email and an address. Good customer service is crucial, so always respond promptly to any queries you receive.

Building an eCommerce website is easier than you think. Go Sitebuilder has been created and designed with busy small businesses in mind – discover how you can create an online site today.

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Checklist: Starting your own website as a small business

Small business owner building a Go Sitebuilder website

Are you a small business looking to launch your first website? There are quite a few things to remember when creating one, so we’ve put together a helpful checklist so you don’t forget anything!

1. Choose a domain name

One of the most important things for you to consider when setting up your website is a domain name – the digital address that people will use to connect to your website. If possible, you want it to be an exact match of your company name but one that isn’t too long. People like to access short domain names, so if you have a long company name, opt for an abbreviation. However, make sure it’s recognisable – as a small business you will want to ensure your dedicated customer base is able to find you on the internet.

To help with getting you set up with your website when you purchase a website subscription with GoSiteBuilder, we’ll provide you with a free domain name.

2. Choose your business email addresses

For businesses, choosing a domain name and email addresses often go hand-in-hand. Business email addresses can range from sales emails to customer service emails. It is important to think about using multiple email addresses so relevant customer queries are sorted from the start and find their way to the right person in your business. This will save you business time and make everyone’s life easier. If a business email is something you don’t have yet, with our subscriptions, you can choose up to five custom email addresses.

3. Create your website header

It’s likely you will want to start constructing your site by creating a website header. This usually consists of a few elements. Add your company logo – most brands opt to have it in the top left of every page on their website. Make sure it’s clickable too, site users like to be able to click on logos to link them back to the homepage. Along with your logo, you’ll want to make sure you’re incorporating a main navigation. This usually includes links that will take you to specific pages, such as ‘shop now’, ‘contact us’ and more. The header is also a great way to introduce your brand. Including taglines, imagery and brand colours will really make it pop. And, most importantly, don’t forget to include a clear and concise call to action (CTA).

4. Build more content with pages

As a small business, you are going to need to start building a range of content to build trust with your potential new customers and ensure you climb search engine result rankings.

Here are some pages you should consider adding to your new website:

  • About us page – Tell people your vision, your mission, and why they should engage with your brand.
  • Contact us page – Create an easy way for your customers to reach you. Add your email address and a contact form. If you have brick and mortar location, you can highlight this by adding a map which can include your exact location and opening hours, too!
  • Testimonials/reviews – People trust the opinions of other people, not brands. Therefore, displaying reviews from real people is a great way of showing users that you are a trusted brand.
  • Blogs – About anything that is relevant to your brand. If you can become a trusted voice in that industry, then people will continue to come back to you for more technical reading.

For more information on what pages you need on your website, head over to our blog and make sure your business is covered.

If you’re still unsure where to start with your website, drop us some questions at marketing@gositebuilder.com or simply get started with a free trial and use the live chat option to talk to our friendly customer success team.