If you’ve got a business you need a website. If you’re just starting out, though, is it worth shelling out a monthly sum for a paid domain when there are so many free options available? We look at the pros and cons of free website builders and building a website for free.
Why choose a free website?
With so many free website creators on the market, it’s easy to see why so many people have chosen the unpaid option to make their first digital footprint. Even if you don’t know anything about website design, they offer ready-made themes tailored to specific sectors that give your site a professional look in minutes. Many small companies start off on social media, and a free website offers a significant step up from a Facebook or Instagram page. Seems like a good deal, but there are limitations to a free website.
Why choose a paid website?
A free website provider normally has its drawbacks. First, you cannot get your own domain, but instead, have to piggyback on the name of the provider. One of the most popular free website creators, Wix, forces you to create an unwieldy and unprofessional web address along the lines of www.yourname.wixsite.com/yoursite.
Another disadvantage is that most free websites cap their storage and bandwidth, which means you’ll be limited in the number of images, videos and blogs you’ll be able to upload. Restricted bandwidth will make your site slower, resulting in a worse user experience and a less visible site in terms of SEO.
The website may be free for you, but the providers need to make money through you somehow, which they do by cluttering up your page with their own adverts. The companies also bombard you with emails detailing all the features available in their paid version in a bid to get you to upgrade.
To decide whether it’s worth getting a free website rather than a paid one, then you need to look at your priorities. If you just want a web presence where you can show your services and upload blogs, then a free plan is all you need. However, if you are looking to grow your company, increase your SEO and need certain features such as online selling or mobile capability, then it might be better to look at a paid version.
If you’re still not sure, Go SiteBuilder offers a 14-day free trial where you can see which features work for you and your business, as well as a team of experts on hand to offer support if you need it. Give it a go today!