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How to launch your new website the right way

Young, male entrepreneur using his mobile phone to launch his new website

How you launch your new website is important and we want to help you do it right. Your launch can impact on how many people visit your site, and whether they return in the future. Here are some effective strategies to get your website launch on the right path to success.

Timing

Timing is key when you’re about to launch a new website. You’ll need to let people know about your upcoming site, but when you do this is also important.

Ideally, let your audiences know as soon as possible that you’ve got a new website on the way, but if it won’t be out for several months or more, you’ll need to remind people nearer the time in case they’ve forgotten about it.

Create a schedule of updates and news posts in the run-up to launch day, so that you can firmly get into the minds of your target audiences. Whenever you do post a new update, make sure to include it on all of your social media feeds and other relevant places that your target audiences will get to see.

Announcing your launch

It’s not just when you announce your website launch that matters, but where you do this is crucial too. You should have an idea in mind of your target audiences. When you make announcements about your launch, do so in places where these groups will see it.

You want to make sure you’re speaking to your target audience. This is the best way to direct your time, effort and money. This approach is also more likely to be successful!

How you say it

People will need a compelling reason to visit your new website so don’t just let them know you’ve got one coming. Think of how you can entice them to visit your site on launch day and keep coming back for more.

Engage with your audiences as soon as you start your website launch campaign. Ask them for feedback, such as what they’d like to see on the new website. Create competitions or promotions, like offers or discounts for the first number of customers who purchase from your site. You might even wish to ask for relevant user-generated content from audiences to build anticipation and excitement for launch day.

Be honest! Don’t make any exaggerated or false claims about your website prior to launch day, this is key to running any business or relationship. Make sure to only launch the site once it’s fully operational and there’s sufficient content on it to inform and entice visitors while leaving enough to keep them coming back for more.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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What is the best day to launch a new website?

Male business owner reviewing some paper work in a stylish, light office with exposed brick work

Launching your new website is a grand event. Some people choose a day that resonates with them while others maybe don’t have any idea at all. However, if the website aims at targeting increased traffic, the day of the week matters a lot. When setting the launching day of your site, you need to be aware of the schedule of your clients. In most cases, sites depend on employed people. Therefore, you have to understand their common behaviour in terms of workload, personal time, and attitudes towards the days of the week.

Monday

Launching a website on a busy day for your customers is an ultimate miss. The potential clients are not just about to stop their busy schedules to look at your site. Mondays are known to be very slow days; most people are yet to adjust to the working environment from a fun and busy weekend. The workload is very high when employees deal with stalled tasks from the previous week. On Mondays, people do not have time even to visit their social media pages, and therefore it is hard for them to visit a newly launched website.

The weekend

For most people, weekends are there to be enjoyed. It is during this time that they move out of town to refresh. Most people have physical conversations with friends and families. With the current trends of technology taking over human connections, some people prefer to keep off from the internet. On the weekend, there are very few people to share with the trending issues as families do not have the best environment to discuss emerging issues. Weekends are not the best time to launch a new website as it may not get optimum traffic.

Mid-week

Most people who recommend news are workmates and colleagues. However, this happens when they have some free time. Employees are trapped in their jobs over the weekdays, and this is the best time to launch your new website. However, Mondays are extremely busy and dull for people to have free time. Similarly, Fridays are extremely hyper as employees look forward to the weekend. In this regard, Tuesday, Wednesday and Thursday are the days with a conducive environment for the launch of a new website. If a website goes live on Tuesday, people have all day to not only discuss it but visit. For the people who fail to know about the new website, there is Wednesday and Thursday for the word to spread. Before the end of the week, the website will have become popular with many potential clients.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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How do I get my website to rank higher on Google?

Female small business owner working at home and using her laptop to help her business rank higher on Google. She is sat on the floor of her living room, leaning against a grey sofa.

Search engine optimisation (SEO) is one of the best organic (FREE) marketing tools your brand could be employing. In short, if you do it well, then you will appear higher in Google’s rankings which, in turn, should drive more internet users (who have searched a term surrounding your business/product) to your website. This should help people ultimately, become a customer with you!

There are lots of tips and tricks that businesses have tried to employ to help them rank higher on Google. Let’s take a look at some of the most effective:

1. Improve your website or user experience (UX)

Research by SEMrush suggests that there are four main ranking factors that influence a website’s ranking on Google:

1. Website visits
2. Time on site
3. Pages per session
4. Bounce rate.

It is all four of these factors that directly relate to the people that are visiting your website and the experience that they are having. If they’re struggling to navigate it or there are a few broken links, then it’s likely they are going to bounce or possibly find business elsewhere.

Pretty simple? Carry out regular health checks on your website to ensure everything is working as it should be, and, if anything can be improve! You should even ask friends and family to give you advice on what parts of your site you can work on to make the experience better.

2. Back-links

These are links from other websites to yours – and Google favours them very highly when it comes to ranking your website! But don’t just use any old website to link to you. The Google algorithm sees high-authority domains as a trustful source, so trying to gain links from reputable companies will do great things for your SEO. You can do this by networking or messaging like-minded brands directly.

3. Use H1 and H2 tags on every page

When Google indexes your website, it searches for the use of header tags in your content to easily categorise and store the text. By structuring your content with clear headings, Google will know that your site is easily readable for site users too, again, adding to a better search engine ranking for you. This simple step can make all of the difference.

4. Write regular content

Having high-quality blogs or articles on your website is a great way to increase traffic. Writing around topics that target your key terms will add to your authority on the topic and in turn, increase your site traffic. Make sure your content also contains links to internal pages on the website – it helps Google to make connections to your other web-pages and gain a deeper understanding of your brand.

5. Optimise your images

If your website uses imagery, make sure the files are optimised for Google. Compressing your files, having descriptive names and alt-text will help not only with the loading speed of your site (boosts SEO) but is another way of telling Google what features on your website. The more things you can show to Google to prove you are an authority in your business, the likelier you are to rank higher.

If you haven’t started building your website yet, or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. Go Sitebuilder has been created with busy small business owners in mind so you won’t need any previous website building experience. Try it today and see just how easy it is!

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How do I promote my electrician business website?

Female electrician working on a construction site.

Every small business should have its own website. It’s a powerful way to attract new customers while still enable existing ones to find you. A quality website makes you look professional and builds trust for your business. In today’s world websites can be your first impression, and with a beautiful and sleek website, you’re sure to make a good one. Once you have built your website, you’ll want to promote it in order to attract more customers to your electrician business. Here are some expert tips that will help you get some more exposure.

Search Engine Optimisation

We offer easy to use SEO tools at Go Sitebuilder to help ensure your website is indexed with Google. These tools make something that might sound a little intimidating a breeze to get done and gets them done correctly. You’ll also want to make sure the content on your site fully optimised. There are endless resources available to help you learn about SEO online, or you could work with a specialist to help optimise your content quickly! Whichever way you do it, there will be a bit of trial and error. But with the process, you’ll be growing your skills at the same time you’re growing your business. If you’re new to the world of SEO, check out our beginners guide over on our blog.

Trade directories

There are plenty of online trade directories where you can list your business. Most of these listings will include the option to add your website URL. This kind of placement could land you a lot of visits from local customers looking for electricians – so, get listed on as many directories as you can. Remember, you’ll need a unique domain name if you want to stand out from the crowd!

Social media

There are many businesses who have managed to turn their social media accounts into powerful sources of organic traffic. It’s not necessarily simple to get people excited about a trade on social media, but with a little creativity you could come up with a clever way to attract attention. Just remember to be yourself and to add your personality into everything you do. Remind everyone about what is unique about you and your business and have fun with it.

Paid Advertising

Pay-Per-Click (PPC) ads on Google and social media can be a great way to attract the right sort of customer to your website. There are tons of how-to’s online along with articles directly from Google Ads to help you get these campaigns running towards success. An electrician business is a good candidate for attracting customers this way since most people will be using search engines to find what they’re looking for.

The bottom line

These are just some of the simplest ways to promote your electrician website. There are lots of others, and it’s worth picking a few that you think will work and giving them your attention to get some success. People will always need electricians, so you simply need to find a way to help local customers find your website. Don’t be afraid to be a little creative to stand out from the competition.

If you haven’t got your business online yet, or your existing website isn’t working for you, check out our free 14-day trial with Go Sitebuilder. Sign up today and start building the website that will make your business a success. You won’t need to hire an expert and you won’t need any previous website building knowledge – you can even start building on your mobile phone!

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How to kick-start SEO for your new website (in 4 easy steps)

Dual heritage female business owner using her phone to update her website's SEO. She is casually dressed standing in her kitchen wearing glasses and drinking coffee

If you’ve recently completed building a website for your business, or you’re thinking about doing so, you might be asking “how do I start SEO for my website?” Search Engine Optimisation isn’t an easy (or fast) task, but there are things you can do to give yourself the best chance for success. Here are 4 steps to help you kick-start your SEO strategy.

Step 1: Perform thorough keyword research

Before you can start optimising your website for search, you need to know which keywords you’re targeting. Just ask yourself which word or phrase best describes your business, then use Google (or even the free Google Keyword Planner) to discover related key terms you could target at the same time.

Step 2: Optimise your text content for SEO

Now that you know which terms you’ll be targeting, how do you get your site to appear higher in the rankings? Well, a lot of it is down to your website’s text content. You need to write it in such a way that it appeals to your website visitors, but also to search engines. It can be a bit of a fine art, but it always pays off. You should also ensure your page titles and header tags are optimised, too. With a bit of practice, you’ll have this down in no time.

Step 3: Submit your website for indexing via the Google Search Console

Once you’re happy with the on-page SEO changes you’ve started with, you’ll want to make sure Google actually knows about your website. To do this, you’ll need to request indexing directly from Google. It will eventually find the site on its own, but registering your website can speed things up. Just sign up for the free Google Search Console tool and submit your website from there.

Step 4: Plan out your content strategy for long-term success

As we’ve discussed, much of SEO relies upon your website’s content — and lots of it. Content marketing isn’t just a buzzword, it’s fuel for the SEO engine. For this reason, it’s a very smart idea to develop and deploy a content strategy, or content calendar. This is essentially a roadmap you can follow to ensure your website is always publishing fresh content — which is something Google really loves!

These steps will form a great foundation for search engine success, but if you’re yet to build a website and you really want to make a splash, try out Go Sitebuilder free for 14-days. With SEO tools built right in, it’s the best way to get a running start for your business.

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Important first steps to make a new website SEO-friendly

Female small business owner sat on her sofa at home with a hot coffee planning her SEO strategy on her laptop. She is casually dressed and smiling

If you’re a new website owner, the whole world of SEO can feel intimidating. You don’t want to get lost in the buzzwords, conflicting advice, and confusing link-building strategies – it doesn’t have to be that hard! With a little bit of advice and planning, you’ll be an SEO in no time. We’ve put together a few simple key points to make your new website is SEO friendly, and we promise it’s easier than you think!

1. Produce good quality, highly relevant content

Your visitors are probably coming to your site to learn or buy something. You’re the expert at what you do after all. You have to make sure that what they see when they visit your site solves their problem. Google rewards relevant, information-filled content. So, produce plenty of highly relevant content such as blogs and articles, and you’ll see the SEO benefits quickly!

2. Keep images as small as possible

Site speed is a key feature of how well a website performs in an SEO audit. If the images on your site are too big (in terms of file size), it can slow a site down and see it rank lower than a faster site. Try to avoid uploading large file sizes, or shrink the images where possible – make sure they are still good quality, but keep them as small as you can get away with.

3. Keep the site design minimal

Websites are becoming more minimalist in design. Minimal design means the content stands out, the site will be easier to read for the visitor and more importantly, the site will load quickly, which is a big SEO benefit. The temptation could be to over-complicate your website design. Keep things clean and simple and your visitors will benefit. Our powerful website builder allows you to create simple, beautiful sites without the need for an expensive web designer or any technical skills.

4. Link strategically

Do you have friends in your industry who could provide a backlink to your site? Relevant backlinks are a big SEO boost, so speak to customers, friends, industry colleagues, etc and see if they’d be willing to give your new website a helping hand with a backlink from their site to yours! If a site has backlinks from relevant sources, it’s a big help.

5. Use relevant keywords in your content

This is very important – you have to write about what you want to be found for. An example could be an electrician wanting to be found by potential customers. They’d make sure they write about the services they offer and the locations they offer them in. Writing articles on previous jobs they’ve done or and where the jobs took place are relevant, keyword-dense content.

You don’t need to be perfect from the start, but it’s important to be consistent. Plenty of content, plenty of information and a few helpful links will all help! If you’re at the start of your website and SEO journey, why not take a look at a 14-day free trial with Go Sitebuilder? Our expert team are always on-hand if you have any questions – so, what’s stopping you from getting your business online?

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How do I get my new website noticed?

Male looking at mobile phone whilst holding reading glasses. He is working from home and his young daughter can be seen eating at a table in the background.

Building a new website is an exciting time for any business, and getting it live on the internet for people to see can be just as fun. But how do you make sure people are seeing it? If you want your site to really stand out from the crowd and achieve its greatest potential, it needs to be as visible as possible. We’ve compiled some tips to get your new website noticed.

Pay attention to keywords

Getting your new website noticed involves being easy to find when people are searching online. It’s helpful if your brand name appears as near to the top of search listings as possible. In order to achieve this goal, you’ll need to find out what keywords people would use to search for your business. There are different tools you can use online to get an idea of what these keywords might be. But, whatever keywords you choose to represent your business, try to find words that are as relevant and specific as possible. Use for keywords that are less frequently used and not just single words. Long-tailed keywords or keywords with more information will help you drive more traffic.

Once you’ve identified keywords, embed them naturally in your website. Keywords should be used within your content, along with your tags and picture titles.

Start blogging

Blogging about your business, your products, or subjects you think your website visitors will enjoy reading is a great way to get your new website noticed online. So, if you haven’t set up a blog already, now is the time to get writing! Including blog content on your site is also a favoured SEO strategy, which could help you to rank higher on search engines like Google.

Each time you publish a blog, let your followers know by posting a quick message on your social media pages. It’s also a good idea to send an email out to your mailing lists. In order to gain attention, and to keep attracting visitors to your website, provide unique content that puts a fresh spin on what might already exist online. Mix things up a bit and publish different styles of posts, such as how-to guides or even video tutorials. Encourage readers to like or share your content, so that it gets promoted even further.

Get listed

Get your name noticed by making sure that your website’s address and contact details appear on relevant online lists, directories and indexes. This is an especially useful strategy for those who rely on local custom. In particular, adding your details to Google Maps could also improve your local search ranking.

Think about relevant sites where your target audiences might search for a business like yours, or seek related information, and make sure your name gets added in those places.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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How much does it cost to launch a brand?

Young, female florist writing out the costs of launching her new brand in her flower shop alongside her laptop. She is wearing a black and white striped top.

One of the main starting points of any new business or new product or service launch is to create a ‘brand’. This will form the foundation of the website you use to attract and retain customers, and any other sales and marketing tools you use. You’ll use your branding as a fun way to stand out from the crowd. But, how much does it cost to launch and promote your brand? This can depend on how much you’re willing to take the ‘Do It Yourself’ approach!

Firstly, let’s explore what is meant by brand.

Creating a brand identity

Some people think that “brand” and “logo” are interchangeable words. This is not the case! Your brand is the complete identity of your company, product or service. For example, what are your Unique Selling Points (USPs) and where does your business stand in the marketplace? This will end up revolving around the benefits you offer your customers. Is it the cheapest? easiest to use? most reliable? or perhaps the most innovative? The answers to these questions will help you start developing your brand.

When you have worked up a detailed brand profile, you then translate that into a brand identity. This includes the fonts and colours you can use to best illustrate and express yourself. For example, deep blues are often associated with reliable financial and professional firms, whereas yellows and oranges often portray tech and futuristic companies. All of that being said, you can use whatever colour resonates with who your company truly is.

So now you’ve covered the nitty-gritty, the “who am I” stage. The next step is to find a logo that sums up your brand identity. Many include a tag line to reinforce USPs (for example, ‘Just Do It’ – Nike or ‘Because You’re Worth it’ – L’Oréal).

Using your brand in your website design

Now that you’ve worked up a brand identity and clear statements about your company or product, you’re ready to create your own website. You can use your chosen colour palette as the basis of page design, varying shades and intensities to draw attention to calls to action and other important features.

It’s highly recommended that you keep your brand consistent across your website. This includes avoiding reversed logos as web design features or introducing colours that aren’t in your chosen palette. This will help solidify the look and feel and stop your site from confusing or distracting its users.

What budget is needed?

Creating and launching a brand can cost a massive amount of money – IF you’re a big company with deep pockets and global ambitions from day one. However, it can also be done on a shoestring if your goals are more manageable!

You could create your brand identity and statements yourself, perhaps using a local graphic artist to build a high impact logo for you. Though there are free online tools for DIY logo creation. Once you have your logo and all its support information, you can use Go Sitebuilder to create a professional website that dovetails brilliantly with your fabulous new brand!

If you haven’t started building your website yet or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. You won’t need any previous technical knowledge as Go Sitebuilder has been created with busy small business owners in mind – you can even build it right from your mobile phone!

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How to get the most out of a new website launch

Close up of a woman's hands typing on a mobile phone.

There is nothing more exciting than having a website that is ready to share with the world. With all of the design, thoughtful content and hard work you’ve put in you’ll want to start showcasing it straight away. But how do you make the most of your launch? There are a few steps you can make to get the most out of this time, and the best part is, we’ve already written it down for you!

Choose the right date

Pick your website launch day with care. You’ll want to make it a day where the most number of visitors possible will take a peek at your website, but also if there are any last-minute tweaks or changes to make that you’re on hand to remedy them.

Quick tip: avoid launching your website on a Friday, weekend, bank holiday or other major holiday dates! People are most likely enjoying the festivities and not browsing the web.

Engage with audiences

Don’t make your website launch a one-way communication process. Naturally, you’ll have a lot to say to your new site visitors, but give them the opportunity to interact with you, too! This can boost engagement and may provide you with useful information about your audiences and what they want from your business or content, which may help to steer your website towards future success.

Remember you can also use your social media pages to chat with your audiences both before, during and after launch day.

Consider your rankings

It’s important that audiences are able to find your new website easily, so using effective search engine optimisation (SEO) strategies is important to help improve your search ranking and reach more people.

Whenever you publish any information about your new website launch, utilise your content so that every piece of communication has the potential to boost your search profile. For example, include relevant keywords naturally in any news or update posts, and vary the style of content you produce to mix things up a bit. If you’re an SEO newbie, take a look at our beginner’s guide to SEO over on our blog

Use some of the same tactics that you used to create all of the content for your new website, including writing about a variety of different styles: from blog posts, videos and beautiful photos.

Add analytics

How will you know if your website launch has been successful? In particular, how many people have visited your new site, which pages they looked at and what their profiles are? It’s super simple! Just make sure you get signed up with Google Analytics before launch day.

The beauty of Google Analytics is that it will also tell you whether viewers just looked at the landing page of your site, or whether they explored further. You can use this information to your advantage, to ensure your content is enticing and leaves people wanting more. You can also use this data to see what pages are popular, what devices people are using, what time of day they’re visiting and so much more.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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How Can I Make My Website Famous?

Nine people stood in a line, leaning against a brick wall and using their mobile phones

As a business owner, you’ll want to ensure people are finding and viewing your website. A website is a powerful, essential marketing tool you can use to raise your profile and increase your sales, but if no one is actually visiting it, it’s never going to achieve the results you want. Luckily, there’s plenty you can do to change that, and while making your website famous might be a bit of a stretch, you can certainly drive more traffic with just a few simple steps. Here are three of the easiest, tried and tested methods for you to try.

1. Don’t underestimate offline marketing

While a good website will attract a new and potentially profitable audience, it should also be a place for your existing customers to visit as well. You can provide them with an opportunity to learn more about your company and even make their purchases online. But remember, they can only do this if they’re aware of your site’s existence. 

Try making an effort to increase your visibility in the places your target market lives and visits. This means that from business cards to billboards, newsletters and even simply answering your phone, it’s a good idea to include information about your website and social media platforms in these new places for your audience to see it.

2. Mention your website online (and do it on a regular basis)

Don’t be afraid to share a shameless plug here and there – it’s your website and you should be proud of it! The internet essentially functions as a giant map, pointing users in the direction of relevant information, which means it’s key to have your site featured on it. The best way to do this is by mentioning it as often as you can, whether it’s by sending your products to bloggers and having them add a link to your website or by publishing press releases. You can also join online communities, like relevant Facebook pages, and share your website when people ask for similar services or products that you provide – just remember not to spam anyone!

3. Educate yourself on SEO

Last but not least, spend some time familiarising yourself with SEO and how it works. It doesn’t have to be complicated. We’ve created a quick guide for beginners over on our blog if you don’t believe how easy it can be. Standing for ‘search engine optimisation’, SEO is the method used by companies to ensure that their website ranks as highly as possible when people run searches on search engines like Google. The idea is that consumers are most likely to click on results at the very top of the first page, so by focusing on including certain keywords in your content, you can improve your position and make yourself much more visible.

When it comes to boosting the popularity of your website, there are lots of methods you can try. If your website isn’t online yet, why not try a 14-day free trial with Go Sitebuilder and see just how easy it is to create your dream website without any technical skills!