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How do I launch a new website on social media?

Black female food blogger taking a photo in a cafe wearing a light blue shirt and red hair bandana

Launching a new website on social media can be difficult if you don’t have a good strategy. In order for your new website to gain traction with social media users you need to create excitement and anticipation about its launch. 

The most important aspect when launching a new website is to ensure your website is beautifully created and easy to use. The best way to do this is to use a professional website builder. Here at Go SiteBuilder we aim to make the web design process as simple as possible, allowing you to create the best website for your business. 

Stay socially relevant 

In order to successfully launch your website you must make sure your social media profiles are up to date. Make sure you have a presence across multiple platforms and are keeping followers updated with what is happening in your business. Posting regularly and interacting with followers will make social media a more useful tool for your business. 

Give your website a launch date 

By giving your website a launch date you create a sense of anticipation on the arrival of your website. Make sure you announce your website launch date about a month or so before you publish your website, this allows you to create a social media marketing campaign around your website. 

There are a couple of ways you can make the lead up to your website launch more engaging for your current followers and for new followers:

  1. Create a countdown – post something new everyday and remind your followers of how long there is until your website launches
  2. Use giveaways – this can be coupled with the countdown with a different gift every day for the last week for example. Alternatively, give the first 5 people who visit your website a service you offer (for example a photoshoot if you are a photography website)
  3. Give sneak peeks on what your website is going to look like and what you’re going to sell. For example if you are a clothing brand you may post photographs of your new clothes. 

Boost your posts

There are a few social media marketing tips to increase the number of people who see your posts on social media. Boosting the numbers of people who see your posts should increase the number of people who are exposed to your business. These people may look at your profile and follow you as a result of one boosted post. Some of these options are free and some have a cost associated with them: 

Use boost features:

Many social media platforms have services which will boost your posts so that more people see them. Often these services do cost a small amount of money, but if you have one post which you believe will help your website launch it may be worth it. Facebook also offers targeted ads that promote your posts to people within your target audience demographic. 

Work with influencers or general interest profiles:

If your website is in a specific field such as beauty, working with beauty influencers can help boost the exposure of your company. Often influencers will charge for these services or ask for products in return. Check out this blog for more tips on how to work with influencers.

Alternatively you could work with platforms that post photos from other profiles in their domain. For example, for a travel website you may approach an Instagram profile which collates and publishes other users’ travel photos (WildTravelers on Instagram is a good option) ask them to share a photo of yours. 

Use hashtags:

Using hashtags can help boost the number of people who view your posts. Many users of social media may search for hashtags if they want inspiration on a certain topic. If your post is under a hashtag they search then you have a higher chance of being noticed. 

Make your launch an event 

Once you have decided on a date to launch your website you need to decide what to post on the day. There are a number of ways you can create buzz around the launch of your website. For example:

  • Hold a launch party – this is where you can showcase your stock, and you can post photographs from the party on social media. If your store is only online, post Instagram or Facebook Live videos showing off your clothes and counting down to your website launch. 
  • Have giveaways as part of your launch 
  • Create enticements for people to sign up to your mailing list if they do it on launch day (for example 10% off your products). 

If you’re ready to build an amazing website for your business, then look no further than Go Sitebuilder. With a wide range of features, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!

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Top tips to attract new members to your sports club

Group of three females sitting on steps outside and relaxing after running in their sports club

If you have a sports club whose members are dwindling, you want to reach out and flex your marketing muscles to get more members! Finding new people isn’t as difficult as it sounds, you just have to consider your potential new members; what do they want and where will they be looking?

Many people new to an area will turn to the internet to find out what fun things are going on. If your sports club has a good online presence, then your club will be the one that stands out, and you will reap the reward of new talent! We’ve put together some top tips to help you attract new members to your club. 

Be online

Your club may have survived over a decade without a website, relying solely on community spirit and word of mouth, but as we move further into the digital age, a website is a necessary component to any sports club. The majority of potential new members will research online to see if there are any clubs that they would like to join, comparing and contrasting to find which one will suit them best. If your club doesn’t even have a website, you will lose out at the first hurdle!

What do they want to know?

So, you’ve got a website, but what do you put on it? There’s no complex strategy here, just be simple and transparent. The first time a visitor enters your site, they want to know the basics: Product, Place, Price, and Process. What does membership get them, and how many times do you train a week? Where is the training ground? How much does it cost per month, and what are the steps involved to becoming a member? 

By making this information easily accessible, you will have given a visitor all the information they need to be able to join your team! If they still have questions or are unsure of how your sports club works, then it reduces the chances significantly of them clicking the “join” button. 

Social media

Social media is a great way to build a community around your sports club, as well as a useful tool to link people back to your website. Join relevant groups in your area to help build your club’s recognition in the area, or post regular updates on your Facebook page for upcoming games or training. 

You can drive social media engagement further by using photos and videos, as well as adding relevant hashtags to get more new eyes on your posts!

Email subscriptions

If you already have a website, then you should set up email subscriptions – this is for your fans to follow your team closely and stay up to date with new matches, results and general news. This is an invaluable tool! Write in your newsletter that you are looking for new members, and your fans – who are already invested in your team – will put the effort in to ask their friends and family, or even join up themselves.

Get involved with the community. 

Getting the community involved will help publicise your team, get the word out that you’re looking for new members and help you gain a positive reputation! There are various ways to do this. Organise a barbeque or a friendly field day – something that everybody can get involved in – and bring your team to help out. Give a quick speech about the importance of being active, and invite new people to join to help them reach fitness goals or just to expand their social circle. 

If you’ve got a website and an active social media presence, it should be easy to drum up some support for these kinds of events. 

Word of mouth

We may be living in a world where a digital presence is crucial, but that’s not to say that word of mouth isn’t an important element of marketing. People are much more likely to trust recommendations from their friends and acquaintances.

Use the team members that you already have, and organise a buddy night, where each of your existing members brings a friend to practice one night. Make sure it’s a fun night, but also add in the standard training and drills you do every week, so that the newcomers can see what it would be like if they were to join. Post pictures of this on your website and social media and share them with everybody who came, so they can easily show others how much fun they had!

For a sports club, a mixture of digital and community-based marketing is a great strategy to reach as wide an audience as possible. If you want more ideas, then check out our article on how to create a great website for your sports club. 

If you’re looking to build a website for your sports club, then Go Sitebuilder is an excellent option. If you’re new to websites, then our platform is perfect for you; just click the style you want and upload your content and you’re ready to go. Try out their 14-day free trial and start attracting new members to your club today!

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How to Attract Customers to Your Bar or Restaurant

Birds eye view of a table full of plates of colourful food with people sat either side of the table

Owning a bar or a restaurant can seem like a lot of work. However, it is an incredibly rewarding business to get into. If you have a love of food and drink then going into this industry could really play to your skills. However, it is important to have some kind of strategy in place so that you can attract customers into your establishment. If you don’t know where to start, then follow our tips to ensure you advertise yourself in the right way, to the right customers. 

Know your audience 

This may seem obvious, but work out what kind of atmosphere you want to create within your establishment. From decor to menu, website to social media, it is important to have a theme running through every element of your business so that you are able to market to your targeted clientele. 

For example, if you want to start up a sports bar then having a relaxed, comfy interior with cheap drinks and bites on offer will be appealing to those who want to have a fun night out without racking up huge expenses. However, if you would rather reach out to those who are looking for fine dining then it is important to cultivate a high-class image of your establishment. 

It could also be useful to consider the area that you are in, and whether this should affect how you market yourself. For example, if you’re establishing yourself in a small community then it could be good to use local produce in your ingredients. Or if you’re in a city with a large student population then offering student discounts can pull in swathes of youngsters. 

Working out your target audience is also important when building your online image. By building a website which mirrors the experience that you offer, you are more likely to attract the right customers.

Have a strong website design 

As mentioned above, it is important to have a theme running throughout your business. Perhaps you decide to emulate your website’s colour palette with that of your restaurant’s interior design.

It is also important that you make your brand name clear on the website: this will make your image more identifiable, and if it is eye-catching then it is more likely to stick in other people’s heads. 

It is also vital to have a website that is easy to navigate, both on a computer and on someone’s mobile phone. Considering 57% of internet users say they wouldn’t recommend a business if their website isn’t optimised for mobile, it is important to have a website that is easily accessible in both formats. Go Sitebuilder – an online website builder based in the UK – is an extremely simple way to create your dream site, and is optimised for both desktop and mobile devices. 

It’s also great to write a bit about your background and what inspired you to set up this business. This adds a personal touch and could be the reason that a potential customer chooses your restaurant or bar over someone else’s. If you’re unsure what other pages of content to include, check out our top tips on our blog.

Don’t neglect social media

Social media is a fantastic way to advertise yourself to potential customers. Posting aesthetic pictures of the food and drink that you have to offer onto your Instagram, Twitter or Facebook page helps get your image out there. 

Virtual word-of-mouth isn’t to be underestimated: the more people tagged in the comment section, the more people know about your establishment. Your visibility can also be increased if people post snaps of products that they’ve enjoyed within your bar/restaurant – you can even offer a discount for people who do this! By encouraging people to hashtag your business name in their description and tag you in the image, you are essentially coining in on some completely free advertising. 

The fact that social media is so accessible means it is also a great way to advertise discounts. Offering deals such as 2-4-1 cocktails or discounted set menus means people are more likely to visit your restaurant if they’ve never heard of it before. 

Write blogs 

This seems slightly unusual, but posting blogs onto your website is a great way to build trust between yourself and potential customers, as well as boosting your visibility on Google. 

Perhaps you want to post a certain cocktail recipe that you offer, or maybe you would like to write about the inspiration behind your best selling dish. Writing about your food and drink means foodies are more likely to be attracted to your establishment, as it places you in the role of a leader in the industry. Using highly searched for keywords in your blog can also help you gain more visibility on Google, as search engines pick up on these keywords and then rank your website higher up on the search list.

Building your website 

Building a website which can perform all of these functions may appear daunting. However, Go Sitebuilder is one of the best website builders to turn to for help. Our expertise in website building means creating your perfect website is only a few clicka away. Try it today – with our 14-day free trial, you have nothing to lose!

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How do lawyers market and advertise themselves?

Black male lawyer dressed in a suit is sitting on his sofa at home working on his laptop and viewing some paperwork that he's holding in his hand

The 21st century has seen an increase in competition within the legal sector. Whilst being a lawyer was once only seen as a profession for a small segment of people, now anyone can train to be a lawyer. Undoubtedly, this is a good thing, yet it means the legal field has now become oversaturated – it is much harder to appeal to clients then it used to be. Gone are the days when you could simply rely on billboards and TV adverts to market your law firm: with the rise of social media, more than 70% of your target audience will use online articles rather than ads to have their questions answered about your firm. 

Why do I need to market and advertise myself?

Marketing your services is therefore of the highest importance: if done correctly, you could be able to draw in endless numbers of potential clients to your site. And, luckily, with website builders such as our very own Go Sitebuilder around, advertising yourself is by no means an impossible task. We have comprised together a list of ways to help you build your online image, making your marketing strategy that little bit easier. 

Ensure you have an SEO strategy 

SEO – search engine optimisation – is key to increasing your online presence. SEO essentially maximises the traffic flow to your online website by making your site appear higher up in Google searches, and should be a key tool in your marketing strategy. Considering that 55% of all clicks go to the first three Google search results, being visible to users is of high importance. Investing in SEO is vital if you want to expand your client base, or even start from scratch – this Legal Trends Report revealed that 37% of legal consumers look for a lawyer via an online search. 

SEO is often improved through posting blogs, as the keywords that you use are picked up by Google, and thus your website is more likely to come up in search engine results. Other ways to optimise your site for SEO are having clear site navigation – with a call to action on the homepage -, using high-authority external links and making sure that your pages load quickly. It’s also crucial to make sure your site is optimised for mobile, as Google now has mobile-friendliness as a factor in how well your site ranks. If you’re new to SEO, check out our quick guide over on our blog.

Target your networking

This may seem obvious, but if you are just starting in the legal profession then you must choose a specific area of law to practice – remember, each client has a special, specific issue in mind. It could also be of benefit to pick a niche area of practice: for example, if you go into corporate law then you could specialise in trusts and bonds. 

Consider also whether or not you want to be a local, national, or global firm. Attending networking sessions is a fantastic way to get yourself out there, as it will give you the ability to advertise yourself in person, adding a more personal element to your online business. Perhaps if you want to have a strong local presence then doing some pro bono work could be an invaluable way to market your services. Word of mouth is not to be ignored, and if you are seen to be helping the community, then they are much more likely to want to help back by supporting your business. 

Don’t underestimate social media 

As mentioned previously, the Internet is practically a breeding ground for new clientele. Paid marketing through the likes of Facebook and Instagram means you can reach out to anyone, anywhere. Barry Walker, a Managing Partner at Walker Law has commented that “Social media marketing is the future of lawyers. Most people perform research on their smartphones.” 

Having a strong presence on social media can also help build your credibility. By posting updates about your services, as well as your achievements, you can create a strong image around your business which others can easily follow and access. It also gives people the chance to leave unfiltered reviews of your business: not only can this generate trust in others who are considering your services, but it also markets your business for you, completely free of charge! Sharing these reviews on your website is a fool-proof way for you to build a relationship with a client before either of you have ever met.

Where do I start?

Although you might succeed in drawing people to your site, you must entice them to stay. Having poor web design and shoddy content is a sure-fire way to dissuade people from wanting to use your services, and could prompt them to turn to another competitor in the same industry. Standing out from the crowd with modern, cutting edge web design and an easy-to-navigate site adds to your image as a professional who really knows what they’re doing.

Go Sitebuilder is a simple and easy to use website builder, giving you the ability to create one of the best online businesses in your field of work. Our 14-day free trial allows you to test this for yourself, giving you all the freedom to craft your own business website.

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How to Plan a New Product Launch with Digital Marketing

Caucasian male sat in a stylish living room working from home on his laptop and holding his mobile phone. He has a beard and is wearing a gold shirt with a navy blue jacket.

Launching a new product can be a nerve-wracking process. By setting a digital marketing strategy in place, you’ll be optimising your product for success. Here’s a step by step guide on how to plan a new product launch with digital marketing:

1. Build a website

The best way to feature any product or information is with a beautiful website. Not only does this give you the space to scream and should about your launch, but it can double as a place for the customers to make purchases.

Use vibrant and appealing images to draw people to the pages. Make sure to include written content that explains who you are, what you’re selling and what makes your products so special. This is your chance to create a story and convert people from “lookers” to “buyers”.

2. Define an audience

Most people have an idea of who their ideal audience will be, but, you need to ensure you have established your audience on social media. Have you found them? Once you know who they are you can get to know them better. What are their interests? What hashtags they’re using? Do they have any slang terms? What motivates them and why would they be interested in following your brand on social media? All of this is exciting to learn and will help you build better relationships. Creating buyer personas is simply a way to attract the right customer, at the right time, with the correct messaging – our free buyer persona eBook will make sure you don’t waste another penny!

Once you’ve defined your audience, start to use their terminology and hashtags in the pre-launch posts to build up your future customer base before the product has even launched. Make sure to include links to your social media account on your website too.

3. Make goals for your launch

Linked to your business goals, your launch goals are critical to being able to measure the success of your product launch. Ultimately, you want new leads or customers, so it’s important for you to try and define how many you want in the first month, and what impact you want to make in the first few weeks. Set small achievable goals, they’ll help you get excited and you can always set more once you’ve finished another.

It’s easy to get lost in numbers, and so your goals should always strive to create quality leads that can be measured using data and metrics. For example, if you want to launch a new range of eco-friendly diapers, you probably want a launch goal of ‘create 30 new leads in the first month who are expectant mothers/mothers to babies and toddlers.’ Using free metrics like Instagram’s business analytics will help you to see who your most popular audience are – such as age, likes and gender.

4. Prepare launch content

For your social media, e-mail strategy and website, you’ll want to create some exciting graphics and content pieces for the launch of your product. A vital role for your product, you will want to keep a consistent style, including font, colour palette and tone of voice. Make sure your graphics are eye-catching and aesthetically pleasing, and that it is in line with the times.

Once you have these, start using them in emails, blogs and social media campaigns to drum up excitement. Partially cover images of your new product and use countdown timers to the launch date – it will all help to increase the excitement!

5. Influencer marketing

If you are going to be implementing an influencer strategy to your launching of a new product, then it’s essential you get them on board at least several months before launch. Get them to review the product, and share it on their social platforms on the day of the launch. You can even strike up a contract that involves them in the countdown to the new product, using their influence to drive in more traffic to your brand’s social media.

If you have influencers writing blogs about your new product, ask them to include a backlink to your website!

6. Launch day

Ensure all your social media posts and email campaigns are scheduled and ready to go on the day. Ideally, you want the launch to be during a time when your workers are in the office, in case there are any tech malfunctions. Run through your checklist to ensure everyone is prepped and ready to go. It can be a very daunting few hours, but ultimately one that should (hopefully) pay off if you’ve done it well!

If you still haven’t got your business online, now is a perfect time! Try Go Sitebuilder free for 14-days and see just how easy it is to get your website up and running.

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How can I achieve success in digital marketing?

Achieving success in digital marketing

Digital Marketing is important in today’s world, but it needn’t be daunting. There are some simple ways to use it to make your products and services more successful. People love a good story, so use a website to tell the story behind your business. Be personal and talk about how you were inspired to start up, people will feel they can understand and relate.

Pictures that tell a story

Images are a great way to share your journey, particularly if there’s an interesting reason behind how your business started. Social media can be great for this and allows you to add hashtags to reach people who may be interested. While it’s important to let people know what you have to offer them, it helps not to be too “salesy”. And even on occasion, allow them to see a little of yourself or your company; such as social outings as a team or celebrating a colleague’s milestone birthday.

Adding personality to your brand

Potential customers like to feel that they know your brand or at least understand why they might need what you’re selling. Simply posting an image of your product and a link to buy, isn’t good enough. It offers no reason for people to part with their hard-earned money and it gets caught up in a sea of other adverts all doing the same thing. Describe your products well and add an ‘About page’ to your website so your customers can get to know the brand they’re buying from.

Reaching your customers the right way

A website that is memorable and includes something which sums up what you do is a fantastic way of ensuring people can find you. Linking your social media accounts to your website also makes it easier for people to get in touch and follow your progress and successes. To appear more professional, add forms to your website so people can reach out directly. Including a news section or adding a blog is useful for keeping people informed and engaged with your business.

Optimising your content

To ensure you attract the right people to your website, SEO can important and so is the ability to incorporate social media and YouTube videos. Many people respond better to videos. They are a great way to keep people’s attention for a longer span of time. As mentioned, you’ll also want to add contact forms to your website. This makes it easier for customers to get in touch, as not everyone finds using email or social media to be an easy task.

If you haven’t started building your website yet, or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. Go Sitebuilder has been created with busy small business owners in mind so you won’t need any previous website building experience. Try it today and see just how easy it is!

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How do I get my new website noticed?

Male looking at mobile phone whilst holding reading glasses. He is working from home and his young daughter can be seen eating at a table in the background.

Building a new website is an exciting time for any business, and getting it live on the internet for people to see can be just as fun. But how do you make sure people are seeing it? If you want your site to really stand out from the crowd and achieve its greatest potential, it needs to be as visible as possible. We’ve compiled some tips to get your new website noticed.

Pay attention to keywords

Getting your new website noticed involves being easy to find when people are searching online. It’s helpful if your brand name appears as near to the top of search listings as possible. In order to achieve this goal, you’ll need to find out what keywords people would use to search for your business. There are different tools you can use online to get an idea of what these keywords might be. But, whatever keywords you choose to represent your business, try to find words that are as relevant and specific as possible. Use for keywords that are less frequently used and not just single words. Long-tailed keywords or keywords with more information will help you drive more traffic.

Once you’ve identified keywords, embed them naturally in your website. Keywords should be used within your content, along with your tags and picture titles.

Start blogging

Blogging about your business, your products, or subjects you think your website visitors will enjoy reading is a great way to get your new website noticed online. So, if you haven’t set up a blog already, now is the time to get writing! Including blog content on your site is also a favoured SEO strategy, which could help you to rank higher on search engines like Google.

Each time you publish a blog, let your followers know by posting a quick message on your social media pages. It’s also a good idea to send an email out to your mailing lists. In order to gain attention, and to keep attracting visitors to your website, provide unique content that puts a fresh spin on what might already exist online. Mix things up a bit and publish different styles of posts, such as how-to guides or even video tutorials. Encourage readers to like or share your content, so that it gets promoted even further.

Get listed

Get your name noticed by making sure that your website’s address and contact details appear on relevant online lists, directories and indexes. This is an especially useful strategy for those who rely on local custom. In particular, adding your details to Google Maps could also improve your local search ranking.

Think about relevant sites where your target audiences might search for a business like yours, or seek related information, and make sure your name gets added in those places.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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How do I attract customers to my website?

A small row of people all holding their mobile phones

Your beautiful website has been designed and published, and now you want to share it with your customers. We have some tried and tested techniques that will have you driving traffic to your website in no time! Here are some easy-to-follow strategies for attracting customers to your website:

Have a presence on social media

Let’s start with the most obvious one: social media. Creating pages about your business on relevant social media platforms can boost visitor numbers to your site. The beauty of making a name for yourself on social media is that it’s free. So, this is a worthwhile strategy for new or smaller businesses who may have limited advertising budgets. Include links on your social media pages to your website, and entice audiences to visit your site with offers, product information and updates.

Start a blog

Who doesn’t love a good read? Blogging is a great way to keep people coming back to your website. Writing a regular blog on subjects that you are an authority on will entice visitors back to your site again and again. It’s not only people that appreciate a well-written article, but search engines do too! Don’t forget to sneak in a few choice keywords into your content, as these can help send your site soaring on search listings.

When you give readers the option to comment or to share your blogs, this can also help you reach more people. Always make your blog content is relevant to your target audiences, offering them an insight into topics that they would find useful and interesting.

As well as blogging on your own site, consider providing a guest blog posting on another related and respected website, including a link to your web page so viewers can click through to your site.

Get SEO savvy

Using search engine optimisation strategies will allow your website to climb the ranks of search listings. This will help people find your site name easier. If your website makes it to the first page of search listings then it’s likely to be getting more clicks than if it were on any other page – that’s how important SEO is!

Some simple SEO tips that really make a difference include making sure you fill out the meta titles and descriptions on your pages and adding keywords that apply to your services throughout your site. It’s also important to keep your website’s information current, updated and relevant, as these are all attributes favoured by search engines.

If you’re new to SEO, we’ve created this easy guide for complete beginners. It’s honestly not as hard as it sounds!

Try Paid advertising

There are lots of free or budget-friendly strategies you can use to attract customers to your site, but if you want to get your website off the ground you might wish to consider paid advertising. Pay per click (PPC), for instance, is one commonly used option. By carefully selecting keywords relevant to your site, an advert for your website will appear online when people enter these keywords into a search engine. Clicking on the advert will then direct visitors to your site, helping to swell your audience numbers. It’s a quick and easy way to get people to you.

These are just some of the ways you can attract more customers to your website. Even if you try other ways of attracting customers, remember to use an analytics tool to make sure you know what works best for your business. There’s no point in repeating something that isn’t producing the results you want. Your time is precious so invest it wisely.

If you still haven’t created your dream site or you are thinking of starting something new, try Go Sitebuilder free for 14-days and see just how easy it is to build your own website – no pros or technical skills needed!

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The importance of digital marketing for small business

The importance of digital marketing for small business

It’s a fact: there’s never been a better time to start a small business. The internet has made it possible to launch a company in a matter of minutes, but this is really just the start – it’s what comes next that’s most rewarding. If you’ve already taken the leap into small business ownership, you may be struggling with getting your name out there and bagging clients, and that’s where digital marketing comes in.

Here are the main reasons why digital marketing is so important for small businesses today.

Reason #1: Most of your customers are online

Did you know that, according to the Office of National Statistics, 19% of all retail purchases are now made online? And this number is rising rapidly. No matter what industry your small business is part of, being online is now an absolute necessity. Of course, this means that competition will be increasing all the time – which is why there’s never a better time than now to launch a digital marketing strategy.

Reason #2: It can cost as little (or as much) as you like

Unlike advertising via traditional media like TV, radio, or even billboards, you don’t always have to pay to get your message out there. When your small business is brand new, it makes sense to use pay-per-click advertising to drive traffic, but over time you can build your own organic traffic strategy. This aspect of digital marketing is known as content marketing, and it’s a slow-and-steady way to create “free” advertising to your website, as users arrive on your site naturally via search engines.

Reason #3: You can track your success every step of the way

Another reason that traditional advertising channels are hard to recommend is that they’re just not very trackable. It’s very hard to judge the return-on-investment created by a magazine advertisement, but with digital marketing, you can track a user for the length of their journey. This allows you to dig into the different ways a user has found your business, what they did on your website, and track the exact route they took to purchasing. This data will be invaluable as part of your digital marketing strategy because it instantly tells you what works – and what doesn’t.

Of course, at the heart of every successful digital marketing campaign is a great website. If your business is ready to go, but you don’t yet have a website just yet, Go Sitebuilder can help. Explore the site today and start building your digital presence with a 14-day free trial.

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How to write effective product descriptions

When shopping online, your customers are relying on you to give them a clear, informative and persuasive picture of your products, as they can’t get a feel for them in the same way as they might in a bricks-and-mortar store. We’ve rounded up some top tips for creating effective product descriptions to help your products sell and make your store a success.

Define your target audience

Who are you trying to win over? In an ideal world, you would have customers from all demographics and all walks of life, but chances are there’s one group of people who are more likely to buy your product. Think about what kind of language they would and wouldn’t engage with, and keep this in mind when you’re writing. For example, if your target audience is people over the age of 50, they probably aren’t going to be overly receptive to slang words or excessive familiarity; however, if you’re targeting millennials, they’ll be more receptive to this style of language.

Tell a story

Did you decide to create a product because you needed it and realised it didn’t exist yet? Did you already make it, and decide to start selling it because it was your grandma’s favourite? Many products have a story behind them, and this is a great way to gain customers’ trust and engage them. It doesn’t have to be long, but a personal touch in a product description can go a long way. 

Explain the results and benefits

Rather than just explaining what’s good about a product, explain why it’s good. If you’re selling a travel mug with a rubber sleeve, for example, what does this sleeve do? Chances are, it makes it easy to carry the mug on the go! Wherever possible, include this kind of justification so that your customers know exactly how they can benefit from the features you’ve put time and effort into!

Create evocative descriptions

Sensory words (e.g. ‘feels’,’ sounds’, ‘looks like’) are really effective when it comes to making sales. Always use these where you can – although don’t fall into the trap of using them where they’re really not relevant!

Don’t forget the product specifications

It’s easy to get bogged down in the stylistic elements of creating a product description, but don’t forget to include the basics! Make sure you supply product dimensions, care instructions and other details as applicable for each product.

Use relevant keywords

It goes without saying that people need to be able to find your store for you to make sales. Using relevant, SEO-boosting keywords will help your website to show up on Google, so that people searching for products like yours will end up in the right place (on your website!).

Include reviews

Nothing breeds trust like trust. Wherever possible, include positive reviews on your product listing pages – either with the tried-and-tested star rating system or just as quotes from satisfied customers. If you don’t have any reviews to hand yet, try asking customers for feedback – although make sure you’re complying with GDPR and only contacting them if it’s okay to do so. This article has some great tips on how to get reviews, so you can start building that trust straight away.

Keep these guidelines in mind and you’ll have a simple format to follow for all your product descriptions. As with all creative business activities, you’ll find your own style, but these are things you should always try to include. A little effort will go a long way, and you’ll soon find your products flying off the virtual shelves!

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