Posted on

Why does an electrician need a website?

Electrician Installing Socket In New House and needing a website with Go Sitebuilder

It doesn’t matter if you’ve been an electrician for years or if you’re just getting into the trade, an electrical website will be a great asset to your business. It can bring in more customers, make you stand out against your competitors and boost your reputation – both online and in person. According to a Bright Local marketing study, more than 90% of consumers use a website to learn more about your services before deciding which business to use, so getting a website up and running is paramount. 

If you’ve been put off from getting a website because it seems complicated, or you have no design or coding experience, don’t worry! Choose a website builder like Go Sitebuilder which has ready to go web designs specially designed for your industry, and all you have to do is upload your images and content and you’re ready to get online!

Let’s take a look at why you need a website and how you can capitalise on yours to grow your electrical business.

You reputation is based on your web design

A Blue Corona study revealed that 75% of people judge the credibility of a contractor based on their electrical website design. This is a huge proportion of people, and so your web design has to be professional and stylish. 

By using one of Go Sitebuilder’s web design templates, most of the work is already done for you. You don’t have to worry about whether your colours are clashing, your fonts are distracting or your text is overwhelming – we’ve done it all for you!

A few tips to get the most out of your electrical website’s design; make sure you use high quality and relevant images, that your navigation is clear and easy to find, and that you have a clear call to action on the homepage. For more inspiration have a look at our blog posts on web design, but don’t overthink it – simple is better. 

Showcase your expertise

People are going to visit your website to decide whether you are the person they want to fix their electrical issues, so you have to show them why you are better than your competitors. One way of doing this is highlighting the qualifications you have, and any areas you specialise in. 

This makes it much easier for a potential customer to choose you; if they have an issue with electrical wiring in Victorian homes, for example, and you have a specialised qualification in that area, then they are much more likely to decide that you are the best option. 

By showing that you not only have qualifications, but that you also update your skills with training courses or workshops on a regular basis, you can also stay ahead of the competition. 

Get your electrical website in front of the right people

Being an electrician requires you to travel and visit people’s houses, so where you are based geographically is extremely important. There is no point in your beautiful designed website coming up on people’s Google searches if they live 500 miles away. So what can you do to stop this happening?

Registering your business on Google My Business is a great way to make sure your website gets in front of the right people. This means that when people google “electrician near me” your website will come up in the business section, along with your contact details, reviews and images. This streamlines the process of reaching out to customers and is a great way to raise awareness of your business in your local area – sixty-four percent of consumers have used Google My Business to find contact details for local businesses. 

If you have any questions about doing this, have a look at our blog on how to get your business on Google. 

Show the value your work

One of the most important parts of any electrical website is the testimonials page. This is where previous customers can rate your services and leave comments about the work you did for them. This might seem like a lot of work but it is a fantastic way to foster trust with potential customers; the majority of people will rely on testimonials when deciding on which electrician to go with. 

It’s also a good idea to link out to third party listings like Yelp and Angie’s List so that your website address is visible on other websites, not just your own. 

Rather than just relying on other people’s opinions on your work, prove that you take pride in your electrical expertise as well by offering personal or professional guarantees. This is another way to give yourself an edge over the competition in your area and is likely to inspire trust in your customers. 

There are so many good reasons for you to have an electrical website, why not make one today? With Go Sitebuilder you can have a stylish and professional website up and running in just a few minutes, with a personalised domain name and five contact email addresses. Try our 14-day free trial today to see what we can do for your electrical business!

Posted on

How do I promote my electrician business website?

Female electrician working on a construction site.

Every small business should have its own website. It’s a powerful way to attract new customers while still enable existing ones to find you. A quality website makes you look professional and builds trust for your business. In today’s world websites can be your first impression, and with a beautiful and sleek website, you’re sure to make a good one. Once you have built your website, you’ll want to promote it in order to attract more customers to your electrician business. Here are some expert tips that will help you get some more exposure.

Search Engine Optimisation

We offer easy to use SEO tools at Go Sitebuilder to help ensure your website is indexed with Google. These tools make something that might sound a little intimidating a breeze to get done and gets them done correctly. You’ll also want to make sure the content on your site fully optimised. There are endless resources available to help you learn about SEO online, or you could work with a specialist to help optimise your content quickly! Whichever way you do it, there will be a bit of trial and error. But with the process, you’ll be growing your skills at the same time you’re growing your business. If you’re new to the world of SEO, check out our beginners guide over on our blog.

Trade directories

There are plenty of online trade directories where you can list your business. Most of these listings will include the option to add your website URL. This kind of placement could land you a lot of visits from local customers looking for electricians – so, get listed on as many directories as you can. Remember, you’ll need a unique domain name if you want to stand out from the crowd!

Social media

There are many businesses who have managed to turn their social media accounts into powerful sources of organic traffic. It’s not necessarily simple to get people excited about a trade on social media, but with a little creativity you could come up with a clever way to attract attention. Just remember to be yourself and to add your personality into everything you do. Remind everyone about what is unique about you and your business and have fun with it.

Paid Advertising

Pay-Per-Click (PPC) ads on Google and social media can be a great way to attract the right sort of customer to your website. There are tons of how-to’s online along with articles directly from Google Ads to help you get these campaigns running towards success. An electrician business is a good candidate for attracting customers this way since most people will be using search engines to find what they’re looking for.

The bottom line

These are just some of the simplest ways to promote your electrician website. There are lots of others, and it’s worth picking a few that you think will work and giving them your attention to get some success. People will always need electricians, so you simply need to find a way to help local customers find your website. Don’t be afraid to be a little creative to stand out from the competition.

If you haven’t got your business online yet, or your existing website isn’t working for you, check out our free 14-day trial with Go Sitebuilder. Sign up today and start building the website that will make your business a success. You won’t need to hire an expert and you won’t need any previous website building knowledge – you can even start building on your mobile phone!

Posted on

What are the 5 best electrician website designs

An electrician standing on an extended cherry picker raising his arm towards a telegraph pole in the distance

Electrician websites are all over the internet, but there are some that truly stand out from the crowd. It can pay to examine what these businesses are doing that is working so well, so that you can emulate some principles and make them your own.

Website Templates for Electricians
One of Go Sitebuilder’s easy-to-use website builder templates

Here are some of the best in the world of electrician website designs for you to take a look at:

1. Teague Electric

Despite being a large company, Teague Electric prides itself on offering a personal service to its clients. Their website stands out with its playful background image and easy access to their latest blog posts. They have also carefully cropped their header photos to match their logo, adding real power to the branding. Note the Facebook badge and Twitter Feed at the bottom, calling attention to their social media.

2. Moran Electrical Contracting

This website stands out due to the quality of the photography throughout. This looks professional and makes the website attractive. They also list their specific service pages very well, making it very clear how they can help their customers. The inclusion of testimonials is also a great credibility piece.

3. Withrow Electric

This is a small, family-owned business that offers superb customer service and will take on any job, regardless of size. The bright colour pallet of their website immediately stands out to grab the visitor’s attention. The employee photos make the team feel friendly and approachable, and the company branding is really spot-on. Additionally, the cropped circular images give a distinctly modern feel.

4. Hardt Electric Inc.

This electrician website design feels very contemporary. It utilises modern fonts to make the text work as a part of the visual design. It is full of quality pictures, neatly organised and without making the site slow or clunky. The completed project gallery is a good tool to help customers see what they can do.

5. Weifield Group

This website displays company milestones that really call attention to the high standards they achieve. The crew of the month is a nice way of further emphasising the company’s focus on doing the best they can. The introductory videos are another great draw for traffic, and the ability to roll-over zoom on the photos makes it feel up to date.

It’s a good idea to stay abreast of website trends, particularly for sites in your niche. There are a lot of resources for this online, and at Go Sitebuilder we provide a website builder designed for businesses like yours – try it for free today.

Make your brand stand out by using some of these fantastic additions that the websites listed here have executed, and share your own website with the world.

Posted on

How do I improve my electrician business?

Electrician's circuitboard full of colourful wires and tools surrounding it.

If you work as an electrician, chances are you’ll be operating in a highly competitive industry. Finding ways to improve your business is key to help you stand out from your rivals. Here are some useful tips to take on board.

Get online

If you don’t have a website for your electrical business yet, then now is the time to get one. Studies show that 97% of consumers search for local services online, so having a website helps you to stay on top of your game.

There are many factors that go into having a site that pops, such as your domain name. You’ll want this to be something that reflects what you do. For example, if you’re a 24-hour emergency electrician why not make that your domain name? You can add your city or towns name in there too. You’ll also want to have a website that is sleek and easy to navigate, so your potential customers can find exactly what they’re looking for. Here at Go Sitebuilder, we can help you achieve that!

Make your business visible

In a saturated market, it’s important that your electrical business is as visible as possible, so look for ways to promote your services. With most people searching online for an electrician, boosting your search engine ranking is an effective strategy (just like having a domain name).

Focus on getting your name on local search listings, since most people who require an electrician look for somebody near to where they live or work. Add your business name, address and website URL to local online search directories and Google Maps, so that your business pops up more often when people search for an electrician.

When you’re creating content on your website and all of its pages, incorporate local keywords into the copy to help you rank higher on listings. If you’re located in Bristol (just like us) make sure you include the word Bristol on your pages.

Boost credibility

Most people employing the services of an electrician prioritise finding someone who is reliable and professional. Use your website to boost your credibility so that viewers can see that you’re a trusted source.

One of the best ways to do this is to let satisfied customers sing your praises. Include a testimonials section on your website and add recent glowing reviews that can help win the approval of potential customers.

You can also let others know you’re a reputable electrician by including details of any relevant industry groups or trade associations that you’re a member of.

Case studies

As well as detailing the individual services that you provide, consider adding a section to your website that showcases examples of previous jobs undertaken. This can help to bring your services to life and further reinforce your credentials. Include images of the jobs, and detail what the particular issue or problem was, along with how you solved it.

Easy contact

Many electricians lose potential business by being too slow to reply to customers or to provide a quote, so make sure that you respond to queries with speed and efficiency! Make it easy for people to get in touch with you by providing clear contact details on your website. You might even wish to include a form on your web page that customers can easily fill out to contact you, or even to obtain a free, instant quote.

Make it easy for new customers to find and contact you with a website. If you haven’t got online yet, or your existing website isn’t working for you, check out our free 14-day trial with Go Sitebuilder. Sign up today and start building the website that will make your business a success. You won’t need to hire an expert and you won’t need any previous website building knowledge – you can even start building it straight from your mobile phone!

Posted on

How much does it cost to start your own electrical business?

gositebuilder

If you’re a qualified electrician who is looking for their next challenge, or you believe you can earn a better income by starting your own electrical business, understanding the costs associated with starting your own company is an important task to carry out before taking the plunge. From buying the rights to your business name to considering your business expenses, there is a lot to think about when starting up, but we’re here to give you a hand!

So, how much does it cost to start an electrical business? This depends on a number of factors:

1. Your personal finances

Starting up an electrical business can cost you some money – but it will be worth it! You’ll need to work out your current finances and determine what you’ll be spending at the beginning to get your feet off of the ground. Start small and keep investing in your business over time, or you could chuck in a lump sum to cover most things right at the start – it’s up to you! In 2016, Moneywise found that the cost of starting a utility business was approximately £17,962, but don’t let that scare you away. Starting your own business is an extremely personal experience. If you’re good at what you do and have the tools on hand, you can start your business with whatever works for you. You might already own some of the tools or know the right people who can help you get started.

2. Your location

It’s important to note that the costs associated with starting an electrical business will vary based on your location. For example, the same Moneywise report found that Manchester was the most expensive place to start a business, with average costs of £44,733, while Newcastle was the cheapest, at £17,008. A number of factors come into play here, including the cost of renting or buying property (which you may or may not need). Your location can also affect the prices you charge your clients.

3. Your potential overheads

There are a number of business expenses to consider when starting your own business, including:

  • Rent
  • Transport
  • Insurance
  • Bookkeeping
  • Tools and equipment
  • Marketing & website design
  • Employees (if you have any)

Some new companies tend to use their home or van as a business location instead of renting a separate space, and this can help you cut down costs! Whether you choose to rent a space from a landlord or to do it a bit DIY – this will have some expenses involved with it as well, so it’s a good thing to keep in mind.

Last but certainly not least, you’ll need to be marketed to head off on the road to success. While social media and word of mouth will be important here, you also need to ensure you have a high-quality website that can help you get listed on Google. Your online presence is a place to be yourself and share with your customers. So, make sure you keep everything up to date and share all of your important content here such as hours of operation, photos of your work, contact details and maybe even some blogs!

This list isn’t exhaustive, but learning about the basic costs can help you get started with your new business. We know that taking the plunge into a new business is thrilling and sometimes a little bit scary. We’re here to help you tick one thing off your list: a website. Go Sitebuilder has been designed with busy small businesses in mind. Get started with a 14-day free trial and see just how easy it is to build a professional website all by yourself – no credit card or expert skills required!


Posted on

How to start your own electrician business

Building an electrician business

Have you really hit it off with your clientele or developed your skills to an exceptional level? Or, maybe it’s just simply time to make a change. Whatever your reason for starting your own electrician business, this is an exciting time, so, where do you start? We’ve put together a list of 4 simple steps to have your electrician business up and running in no time.

1. Build a client base

You may already have a client base; people who come to you regularly to carry out any necessary work. If you have not yet built a client base, this is an important and exciting step, as this will be where your day-to-day work will come from. There are many ways to network and build this client base. Start by using social media, marketing your services within your local area and sign up directories such as Yell and Checkatrade.

Contractors are also an ideal pitch for electricians, as this can often mean repeat business when they are contracted on an allocated job. For example, you could contact a construction company, advertising your services, and offering to be an external contractor within their project. 

Building relationships with clients and contractors may take a bit of time, but it will be worth it. Getting good reviews, recommendations and photos of the brilliant work you’ve completed will be very helpful in the future success of your business.

2. Ensure your qualifications are up to date

When starting your own business, one thing that is often checked is your credentials – by clients and potential investors. This is simply a way for people to quickly verify your skills. After all, people will want to be sure that you are able to do the job and feel confident in your abilities. With the knowledge that you have obtained, along with the necessary qualifications, they will be able to trust that you are truly a specialist within your trade. Having the necessary education and qualification is a must to be an electrician, or to simply run an electrician business, it’s required by law.

3. Insurance is essential

This is a step you won’t want to miss – making sure you’re covered is key! Property, vans and people could be at risk when carrying out electrical work and good insurance can put your mind at ease. There are a number of different types of insurance coverage that are offered to business owners. So, make sure to do your research or speak to a professional to find the right fit for you. Don’t forget to insure your tools and equipment as well – they’re the heart and soul of your trade after all!

4. Build your online presence

More and more people are comparing services online, not only by price but by customer satisfaction and professionalism. Online reviews and websites are a key part of this, and thereby, a strong online presence is a must. You could potentially be losing out on clients if you do not have a website. Or, if your website is somewhat basic, difficult to use, or isn’t mobile-friendly potential customers could start looking at your competitors instead. A website with a good design, which features reviews, contact methods and images of previous work will show potential clients that your services are just what they’re looking for. A website can also help potential customers understand what other services you provide, as well as your ability to work to a specific idea or demand.

If you are looking to build a website then look no further, we’re here to help you create a professional and unique site to promote your electrician business. Start with a 14-day free trial and see what you can build today – no technical skills required!