How can a photographer make money online?

Amazed woman looking at a Go Sitebuilder photography website on a smart phone which is making money online

You’ve taken the perfect shot. The lighting is good, the angles are on point and the image has captured everything you wanted it to. But where do you display such a stunning photograph online? As a professional photographer, there is endless demand for your work online: businesses, bloggers, and social media influencers all rely on professional photographers to advertise their content. 

Considering that 75% of shoppers rely on product photographs when shopping on an e-commerce store, your work can be high in demand amongst those who sell products online. But how do you get yourself out there, and make money online?

Build your portfolio  

Before you start putting together your portfolio, it’s important to ask yourself what your style is. By working out what kind of photography you enjoy, you can build your image in a way that’s individual and unique to you. Perhaps you have a certain way of editing your photos, or enjoy taking pictures of certain things: whatever you decide, it is important to remain consistent so that the person who views your portfolio can get a good idea as to what kind of professional photographer you are. 

When building your portfolio, don’t just throw together a bunch of images and let the viewer decide for themselves which ones are the best. By crafting your portfolio so that you only include your very best pieces of work, you are proving to the viewer that your photographs are worth investing in. 

Even the order you put your images in can be crucial – Brian Dilg, the head of the New York Film Academy, advised that the first image must be the best one out of all your photographs. 

Have a beautiful site design

Just as an artist tries to make their exhibition as aesthetic as possible, you want to display your images in a way that is visually appealing. As your aim as a professional photographer is to make money online and become more visible, people will be more likely to purchase your images for e-commerce purposes if you have a stunning website design. 

Luckily, to create a beautiful site design you don’t need to be an expert in coding: website builders such as Go Sitebuilder offer a huge range of ready to go website designs, enabling you to display your photographs in a way that is attractive to anyone who visits your site. 

According to the Stanford Web Credibility Research, the credibility of a company is 75% based on their website design – by displaying your images in an appealing way, you are not only able to show off your skills as a photographer, but you’re also telling them that you’re a professional who takes their work seriously, meaning they are more likely to want to invest in your work.

Tell a story 

Whilst a picture might be worth a thousand words, actually telling your personal story, or giving the visitor some information behind a certain photograph helps build a relationship between the site visitor and yourself. The best way to do this is by writing blogs: by writing about your inspiration behind a certain image, you can convey your passion for photography, telling the site visitor that you would be completely committed to delivering them the highest quality photos. 

Blogging is also an invaluable tool for SEO – if you want to increase your visibility on the internet, then including relevant keywords within your blog that are highly searched for means that Google is more likely to index your site, ranking you highly on its search engines. This means that you’re much more likely to see a higher traffic flow to your site and, by repeatedly blogging, Google knows to reindex your site, so that you’re much more likely to stay at a high position. 

Utilise social media 

Overlooking the importance of social media is a huge mistake: it is a free way to market your photography, once you’ve built up a good following. Considering that most social media users log into their accounts at least once a day, creating a strong social media platform is a fantastic way to not only draw in existing fans of your work, but to also reach out to new potential customers. 

By having a strong social media following, you’re showing that you are not only a professional photographer, but that your work is also popular, meaning you’re high in demand. This is an attractive prospect, especially for someone who wants to use your photography for e-commerce purposes, meaning that you’re much more likely to make money online. 

As you’ll want to focus on shooting the best photographs you can, you won’t want to spend endless hours building your own website from scratch. This is why Go Sitebuilder is one of the best website builders for those who don’t have endless hours of time on their hands: we offer ready to go sites that can be crafted to suit your own image. Our free 14-day trial means you can try Go Sitebuilder today, so that you can build your own site completely hassle-free! 

How do I create an event planning website?

Female working from home on a laptop and tablet device whilst drinking a hot drink. She is sat at a table with her living room in the background

Any successful event planning business has a professional website to present their services. Whether you are a wedding planner or party planner having a website is vital to gaining more customers and increasing awareness of your event management services.

There are a few options when designing an event planning website. Most businesses will choose a website builder that suits them and has a wide range of features and designs, allowing you to easily create a professional event management site. Find one that suits your budget and has the features you require.

In this blog we have outlined the best ways to create an event planning website and some helpful hints and tips to get you started.

Have a Strong Brand Image and Aesthetic

The best event management sites have a strong brand image and aesthetic to their website. Creating a unique brand image is important in a customer facing business such as event planning, and is vital to ensure your business stands out from the rest. When creating a brand image, ensure to keep this image across all platforms, including social media sites such as Instagram and Facebook.

There are certain features in web design that you can think through when creating a brand image, such as:

  • Colour scheme – is your wedding planning business focused on light pastel shades or a bright bold colour scheme? 
  • Font – do you want a unique artistic font for your party planning or a more simple design?
  • Logo – does your event management business have a logo to represent it? 
  • Photographs and Images – do your images fit with the brand image of your event management services? Are they high quality?

Still confused over how to create a brand image? Check out this blog on the best event planning websites!

Think about Layout and Navigation

How a visitor navigates your event management site is incredibly important in ensuring their user experience is the best it can be. Having an intuitive website means visitors are likely to spend more time exploring your website, which could lead them to contact you for your services. 

Many website builders have different options when it comes to navigation and layout. These often impact the way photographs and menus are configured on a page. Many websites opt for a header on their website to display their menu, allowing visitors to easily access different sections of their website. 

wedding marquee website homepage

Source: Bridal Bliss

This image is from a wedding planner’s website, Bridal Bliss. As you can see there is a clear header at the top of the page which gives different options to other pages on their website. Their brand image and aesthetic is cohesive and clearly presents their wedding planning in a professional way. 

Source: Wink!

Alternatively, you could opt for a layout like this wedding planner Wink! Once you click on the menu icon a drop down menu appears of their services. This can allow for a more minimalist look to your website. For more ideas checkout our navigation blog post

Compile a List of Services

Without a comprehensive list of your services, visitors to your website may not be clear as to what you offer, meaning they might choose another event management site over yours. However you have chosen to layout your website, having a section dedicated to services is incredibly important to show your full range of services. 

Whether this includes the kind of packages you can offer as a wedding planner, the types of venues you manage as a party planner or the different levels of services you can provide as an events coordinator, having clear information on your services can be very helpful for visitors.

Types of event management services you could think about including are:

  • Venue hire 
  • Photographer/ other vendors  
  • Organising catering 
  • Sending invitations/ promotional activities 
  • Ceremonies (e.g. weddings)
  • Coordinations between various groups involved in the event

These are only a few examples, but the more information on your website the better! Another way many websites show this information without making their website cluttered is by linking a document with the different levels of services on. This ensures visitors get all the information they need and your web design is not compromised. 


Having high quality photographs to showcase your event management is vital in gaining more customers and spreading the word on your event planning. Photographs are the easiest way to show the kind of events you can create and how popular they are. 

When choosing photographs think through the following things:

  • Are your photos high quality?
  • Do they show a successful event?
  • Do they represent your brand image?
  • Are the people in the photos enjoying your event?

If the answer to these questions is yes then the photographs will work well on your website. Many website builders will also have different gallery functions, allowing you to show your photographs however you want.

Ready to create an event planning website? If you are looking for a good website builder for your company, then look no further than Go Sitebuilder. With built in galleries and multiple layout options, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!

Why is navigation so important on a website?

Core Features to Look For in a Site Builder

Well thought through navigation can make the difference between a visitor spending 30 seconds on your website or one hour. If your website navigation is too complex or poorly designed visitors will be put off quickly and may not decide to continue exploring your website. Therefore, by properly planning your website navigation, your visitor’s user experience will be improved significantly. This blog outlines some of the key reasons why you should keep navigation in mind when designing a website.

What is Website Navigation? 

Website navigation refers to the way a visitor will access different sections of your website. This often includes features such as links and menus embedded in your website design. 

What Different Types of Navigation are There? 

There are a few different options websites opt for in terms of navigation. One is having a header at the top of the website, this is either fixed (staying on your screen as you scroll) or stationary (moving with your screen as your scroll – thus disappearing). Below is the Manchester United website’s homepage, as you can see there is a header with various titles. This allows visitors to easily navigate to sections of the website they are interested in.

Alternatively you could opt for a drop down menu. This is often signified by three horizontal lines or simply the word menu. When visitors click on this they are given various options for different areas of the website. This can be very effective if you want a more clean and simple look to your webpage. A menu option can also be better for mobile phone viewing of your website. Clothing retailers will often use these to section their website into women and mens, as in this example of the Pull & Bear website. 

Some websites combine both together to create multiple navigation options. See Gourmet Burger Kitchen’s homepage below, where the top bar menu opens up into a translucent extra menu without taking you off the homepage.

So Why is Navigation Important? 

Navigation that has been well thought out can be very effective in gaining more interest in your website. There are a variety of reasons for this: 

Increased Duration of Visit – navigation that is easy to understand and use, will increase the amount of time visitors spend on your website. If a visitor can access the different areas of your website they were looking for easily, there is a higher chance of them staying on your website longer.

Increased Chance of Sales –  more time spent on your website means visitors are exposed to your products/services for a longer period of time. Therefore, if your website is being used to sell products, navigation can be particularly important in increasing sales. 

Improved User Experience – an easy to use navigation system on your website makes using your website a more enjoyable experience. Therefore, visitors will be more likely to spend more time on your website and they are more likely to revisit your website. 

Good Design – navigation and website design go hand in hand. The style of navigation you choose can alter how your website is viewed by visitors. Therefore, ensuring that your choice of navigation fits in well with the rest of your website design is extremely important. 

The best websites will have thought through various factors before they decide on the type of navigation that works best for them. Some questions to ask yourself are: 

  • What kind of products/services are you selling? What is the best way to organise them?
  • Can you group your products/services/content under umbrella themes or titles?
  • How many titles do you need? 
  • If there are many titles would a drop down menu be easier?
  • Which type of navigation would fit in best with your website design?
  • Who is your target audience?
  • Does your navigation style work on a mobile phone or tablet?

If you consider these questions before creating your website you will create the best navigation for your products/services/content. When thinking about them, always try and have the fewest number of titles possible, as too many make your site look cluttered and confusing to navigate. 

Still unsure? Take a look at these examples of the best types of navigation. Many website builders will also have many different options that you can experiment with.

If you are looking for a good website builder for your company, then look no further than Go Sitebuilder! Our simple design means you can have a professional looking website up and running in minutes. With different types of navigation there are so many options for your new website, and with Go Sitebuilder you can rest assured that all our websites are fully optimised for both desktop, tablet and mobile devices, regardless of the navigation style you choose. Try our 14-day free trial today.

What are the best designed football websites in 2020?

Group Of Children In Soccer Team Celebrating With Coach

Looking for inspiration for your football website? Have an amazing club that needs a website update? Or simply wanting to share your football commentary? Look no further than this blog post! Here are some of the best football websites in 2020. With professional designs and interesting information these websites are some of the best examples out there. 

Best Websites for Clubs:

Below are some of the best examples of football club websites. Although these examples are of professional clubs with large budgets, you will still be able to achieve a professional website with many of the same features with a website builder. Look at some of the best features of these websites and consider including them in your own. 

Manchester United

Screenshot of homepage
Screenshot of homepage

The most visited football club’s website in the world with a staggering 8.6 million visitors per year a list of the best football websites could not be compiled without mentioning Manchester United. With video clips, photographs and bold eye-catching design it is no wonder so many visitors are attracted to it. Even without the name of Manchester United your club can benefit from learning from their website, especially the use of contrasting colours and fonts.

FC Barcelona

Screenshot from homepage
Screenshot from homepage 

FC Barcelona has created an effective, informative website regarding their players and games. The scores for their most recent games are visible on the homepage of their website, with a feature that allows visitors to scroll through their three most recent games. 

Another great feature of this website is their meet the players section which gives statistics on different players. This allows fans to connect to individual players. If you are designing your own website for a club consider having a section to introduce different players to add a personal touch to your website. 

Best Opinion/Information Websites:

Do you aspire to be on Match of the Day? Or do you simply enjoy sharing your football knowledge with the world? The way you present your ideas and opinions on your website will make a difference in how many people keep up to date with new content. A well designed website can mean more interaction from fans which will help you keep your ideas fresh and relevant. 

101 Great Goals

Screenshot of homepage
Screenshot from homepage

This website updates regularly with football news and opinion pieces. The layout is simple with each story linked to a photograph, making a visually appealing website design. Another interesting feature of this website is the live streaming feature. Although this may not be feasible with your website, having video and photographic content can help more people engage with your ideas and news. 

The Anfield Wrap

Screenshot of homepage
Screenshot of homepage

The Anfield Wrap is run by avid Liverpool FC fans and keeps other Liverpool aficionados up to date on all news related to the club. Immediately upon entering the homepage you are struck by a bold red header which clearly shows the title of the page and has images relating to the content of their blog. 

Another key aspect the Anfield Wrap utilises well is the use of a bold header linking to many other different parts of their website. This header stays in place as you scroll, allowing the visitor to click to any section whenever they like. 

Caught Off Side

Screenshot of homepage
Screenshot of homepage

Caught off side is an iconic football blog informing visitors of news and gossip from the football world. The eye-catching design of cartoon versions of clubs kits is colourful and effective, and links to more information about each club. 

They keep their website updated regularly with the position of clubs in the league tables. Football news is also relevant and organised by the league so visitors can easily find the type of news they want. Remember; your target audience is a key consideration when building your website and will help you decide what content to update your site with.

If you are looking for a good website builder to create an engaging and informative football website, then look no further than Go Sitebuilder! Our simple software means you can have a professional looking website up and running in minutes, and you can try different templates to find the one that fits you – and your favourite team – best. Try our 14-day free trial today.

What are the best payment tools for your online shop?

Be trendy. Joyful young pretty woman researching the best payment tools for her online business shop using tablet and credit card.

When you’re opening your online store, it’s easy to get sidetracked by creating a stylish web design, uploading your beautiful product photos and publicising your ecommerce business. However, it’s also important to think about the most important bit – how you get paid! There are a multitude of ways you can get customers to pay for your products, and the most popular are payment gateways. 

What is a payment gateway?

A payment gateway is a third party service between sellers and buyers. It takes money from the buyer and sends it to the seller’s bank account in a secure way. Essentially, it’s the virtual equivalent of a till that you’d find in a physical store. 

Why do you need one?

Although it is possible to have an ecommerce store that is reliant on bank transfers and cash on delivery, most online retailers opt for a payment provider instead. They are easy to add to your website, and many website builders – like Go Sitebuilder – already have many integrated into their platform. 

From a buyer’s perspective, a payment gateway offers convenience and efficiency; often they can pay with just one click, rather than having to get up and hunt out their card details from their wallet. This is likely to drive sales as there are no boundaries to them ordering your products. Online payment gateways also allow you to reach clients from all over the world, rather than being limited to one country. 

Using a payment gateway also generally has a lower transaction cost, but most importantly they provide highly effective security and anti-fraud tools that keep both you and your customers safe. Although a bank transfer might seem easier, there are no security protections and having a PayPal or Stripe account will incite much more trust than just handing over your bank details for them to pay you.

One drawback of payment providers is that your customers will need to have an internet connection to be able to pay you, and they’ll need to input some of their personal data to be able to carry out the transaction. Read our blog on privacy policies to make sure you are protecting your and your customer’s data. 


Paypal has over 87 million active accounts in 190 markets and 24 currencies worldwide. This makes it a great option for small businesses because it’s easy to set up and use, your clients will already be familiar with it, and they have cheap fees. You also don’t need a specialised merchant account to sell things online with PayPal, which removes another set-up hassle. 

However, due to their popularity, it can be difficult to reach their customer service department, and if you breach the terms of use they can suspend your account. Be aware that PayPal’s Seller Protection policies don’t cover digital goods, so it might not be the best option if you’re selling technology. 


Stripe is rapidly joining PayPal as a leader in online payment gateways. The two have the same fee per transaction, and offer basic plans with no setup costs, monthly fees or contracts. Simple to set up, Stripe allows you to offer your customers discounts and coupon codes, lets you pro-rata charges and makes it easy to rebill a customer without having to store their credit card details. 

It has a seamless checkout experience, that enables the buyer to stay on your site when making a payment, rather than being redirected to a third party site. It even gives you a clear interface of graphs and charts so you can keep track of your finances. 

However, Stripe has the ability to freeze or cancel your account with little notice. If it decides your account looks risky, they can hold your funds or shut your account down completely, although this isn’t common. It also has a suite of complex tools and functionalities that you are unlikely to use.

WorldPay Online

WorldPay is the largest processing company in the United Kingdom, handling over 40% of all card transactions. It accepts 116 currencies, PayPal and all major credit and debit cards, is optimised for mobile and tablet use, and has strong security features. Unlike PayPal and Stripe, however, it does have an online setup fee of £25.

If you haven’t set up your website yet, WorldPay online does offer a pay by link option, where your customers can pay you securely just by clicking a link. They don’t have their pricing and transactional costs published online as they vary depending on your volume and business type, but you can request a quote.

There are a multitude of online payment gateways available, but if you’re just starting out with your online store, we recommend going with the simplest option, and ideally one that is already integrated with your website builder. At Go Sitebuilder, with just a few clicks you can decide whether you want PayPal, WorldPay Online, Stripe and 2Checkout, but we can add others if you need them. At £9.99 per month our package includes an integrated ecommerce platform with no restrictions on selling, meaning we are one of the cheapest website builders in the UK for ecommerce. Don’t take our word for it – try our 14-day free trial today! 

Do I need permission to run a business from home?

Attractive young woman holding a tablet at home reading up on permissions to run a business from home

With the rise of technology, running a business from home is becoming more and more manageable. You can build your own website using a site builder to advertise your services or sell products on your ecommerce store, and with sites such as Google Hangouts or Zoom you’re only a few clicks away from talking with customers or clients. However, if you’re running a business from home, you need to have permission to do so.

This can depend on the type of business you’re running – if, for example, you’re using a website to advertise your services as a yoga instructor and you rent out a studio from a third party then you probably won’t need permission from your landlord or mortgage provider. However, if you’re planning on holding your yoga sessions at home then you may need to be granted permission before you can do this. 

Are you self employed?

If you’re not sure if you’re self employed, then there are guidelines to help you decide. You are self employed if you: 

  • take responsibility for your business’ successes or failures
  • have a number of customers at the same time
  • make decisions over how, when and where you work
  • hire staff for help
  • provide your own equipment
  • charge a fixed price for your work
  • sell goods or services to make a profit (including through websites and apps)

Who do you need permission from?

This depends on what type of residency you live in and what type of business you’re planning to run: if you rent or own a house then you’ll need to be granted permission from your landlord or mortgage provider. You might be refused permission if they think the let for your proposed business should be commercial rather than residential, meaning you’ll need to rent a corporate space instead of working from home. They may also refuse if they believe your business could damage the house, or lead to excessive noise which acts as a nuisance to neighbours.

If you’re planning on making large alterations to your home for the purposes of your business, you may need to seek planning permission from your local planning office. Or, if you’re going to get a lot of customers or deliveries to your door for your ecommerce store then you will need to contact your local council to be granted permission to do so. 

Health and safety 

If you have employees working in your home for your business then you’ll need to manage health and safety just as you would in any other business, and you may also need to pay business rates. As an employer, you will be expected to carry out all duties expected of you: this means you meet employment law requirements, write out contracts for your employees, carry out health and safety risk assessments regularly and make sure you have building insurance. 

Tax allowances

If you’re a sole trader or part of a business partnership then you can include business costs in your Self Assessment tax return. You can claim on certain additional costs such as heating, broadband and electricity so that working from home doesn’t put you at a financial disadvantage. Although this might seem tricky to record, you can use a flat rate to calculate your simplified allowable expenses so you know exactly what to claim on.  

If you’re running your business from home, you’ll need a website to advertise your services, or products if you own an ecommerce store. You’ll probably be pushed for time starting up a business from home, so don’t make life harder for yourself by trying to build a website from scratch. Go Sitebuilder has stunning ready to go site designs, and we include an ecommerce platform as part of our package, making us one of the cheapest website builders for those who need an ecommerce section on their site. Try us today – our 14-day free trial gives you all the flexibility you need to build your dream website for your business!

Do bloggers earn money?

Young man sitting in cafeteria and using tablet computer to blog about his business on Go SItebuilder

When you think of blogging, thoughts of 16-year olds posting baking recipes or beauty product photos might spring to mind. Whilst you might want to take up blogging as a hobby, you may be surprised to hear that some people have actually made millions off their blogs. Whilst the most successful probably got on the bandwagon early and started up their blogs before 2006, this doesn’t mean you can’t make money from your blogs if you start now.

Finding a website builder with an easy to use blogging platform is key: if you seriously want to make money from blogs then it’s important to be writing multiple blogs a week, which you’ll want to access and be able to edit from any device. As there are so many different ways to make money from writing blogs, it’s hard to predict your average salary: Glassdoor revealed that bloggers can make anything from £8 to over £80 for a fairly short post. 

Don’t let this discourage you – we’ve put together some tips so that you can start making a profit from your blogs!

Write quality content 

Unfortunately, you can’t make money overnight by writing just one blog post. You have to build up a strong following of people who regularly visit your blog. This means writing multiple pieces on topics of interest, and writing them to a high standard. 

Don’t just put pen to paper – or in this case, finger to keyboard – and hope that you’ll come up with magical content that everyone wants to read. If you have specific knowledge of a certain area then writing informative or factual opinion pieces can really engage visitors, encouraging them to return to your site.

Although this might sound counterintuitive, offering quality freebies is also a good way for you to earn from your blogs. For example, if you want people to pay a small fee to access your high-quality content, then let the site user try before they buy. Think of it as giving away tasters for your restaurant: you’re letting customers sample your content, before they consider making a purchase. 

Build up a following 

You want to be able to have a strong, steady list of followers who regularly visit your blog. This is fairly easy to do: find a website builder that lets you link your social media to your blogs. This encourages site visitors to share your content on their own social media, sparking up further interest around your blog and increasing your visibility.

You might also opt to set up an email mailing list: by getting people to sign up, you can alert them to the latest blog posts you’ve written, reminding them to visit your site and hopefully share your content. 

Advertising income 

If you’re wondering what the previous steps have to do with earning money through your blogs then think of all the time spent creating quality content and building a strong following and preparation. Bloggers can earn money through adverts, but the advertiser wants to be reassured that there are enough people visiting your site for it to be worthwhile paying for a space on your blog page.

If the thought of reaching out to an advertising company is a daunting prospect, then there are ad networks such as Google Adsense which acts as a sort of middleman, enabling small publishers to advertise on their blogs. Other ad networks include Infolinks and

Affiliate linking 

If you’ve built a website with a blog, and your intent is to simply share your love for a hobby, then affiliate linking can be a great way to earn money through your blogs. For those unsure as to what affiliate linking is, it essentially means that you link a product in your blog that an advertiser has told you they want to sell. Whenever a buyer has used your link to make a purchase, you make a certain amount of revenue. 

If you’re not sure where to start, then ad networks such as Amazon Associates is a great way to start earning money through your blogs. 

Promote your business 

If you’ve built a website with an ecommerce store, then use your blogs to make people want to buy your products or invest in your services. By internally linking the products you sell on your blog, you’re directing visitors to look at what goods you have to offer. This is also great for SEO: Google is more likely to index more of your pages on its search engine results page if you internally link. 

Writing blogs can also help you earn money via your ecommerce site by increasing traffic flow to your site. Blogs that answer commonly searched questions increases traffic to your website, showing Google that your content is of high quality and worth boosting up the search engine rankings.

If you want a website builder that offers a blogging platform which is incredibly easy to use,  Go Sitebuilder offers ready to go site templates that can be uploaded in a few clicks. We include an ecommerce and blog section in our package for no added cost, making us one of the cheapest website builders around. Of course, this doesn’t mean that we compromise on quality – try our 14-day free trial to see for yourself. Start earning money on your blogs today!

What is the best website builder for ecommerce?

Closeup side portrait of woman using cellphone with laptop to choose website builder Go Sitebuilder for their online ecommerce store

Building a website for an ecommerce store from scratch can take a lot of money and time, and is very difficult to do unless you have all the necessary coding knowledge. Luckily, there are numerous different website builders out there, which make building a website an easy, hassle-free process. 

But how do you know what the best website builder is? In order for your online store to be successful, there are certain must-haves that your ecommerce site should include. But these can be expensive, as some website builders don’t include these features in their package. When looking for the best website builder for ecommerce, look at what each individual package offers: if it is easy to use, and includes all the necessary features of an ecommerce store, then it might just be right for you!

Easy to use ecommerce store 

When visiting your online store, a site user is going to expect to be able to navigate themselves around your ecommerce site. Not only does this mean that they can easily find the products that you’re advertising, but it also means that they will stay on your website for longer. 

As studies show that 76% of customers saying the most important component of a website is ease of use, you don’t want to overcomplicate things. This could cause users to give up and click off your site, meaning they won’t even see the goods you have to offer.

This can also have a negative impact on your search engine ranking: If Google’s algorithms detect that your site has a high bounce rate, then this suggests to Google that your site is of low quality or not relevant to users and thus shouldn’t be ranked highly on its search engine results page. Picking a website builder that lets you set up your ecommerce store in a way that isn’t overly complicated for the site visitor means people are more likely to stay on your site for longer. 

Find a website builder that includes an SSL certificate 

An SSL certificate is paramount when building a website with an ecommerce store: just as you wouldn’t deposit money into a dodgy-looking bank, you wouldn’t put your card details into a website that isn’t protected. If the site user can see your site has an SSL certificate, they know that their details are protected from potential hackers who could steal their personal information. 

Having an SSL certificate also tells Google that your site can be trusted: if it thinks its users are at risk of having their details stolen, it can block visitors from accessing your site. This dramatically reduces your visibility online – the longer users are prevented from accessing your ecommerce store, the longer Google stops indexing your site, pushing you further down its search engine. 

Purchasing an SSL certificate if you’re starting a website from scratch can be pricey, and most website builders will charge extra for this feature. However, Go Sitebuilder believes that it is essential for all ecommerce sites to have an SSL certificate, which is why we include it in our package. 

Is the website builder mobile-friendly?

Nowadays, people can access the internet anywhere, at any time, straight from their mobile phones. In fact, mobile shopping accounts for 50% of online transactions on ecommerce sites. Using a website builder which allows users to access your online store on any device is key: if people can only access your website on a computer, you are essentially limiting your number of potential sales, as many people will now use their phones to make a purchase. 

Not only do you need a website builder that allows users to access your site from any device; you also need to be able to update and edit your site from multiple different devices, whether it be mobile, tablet or laptop. With Go Sitebuilder this is incredibly easy, making us one of the best website builders for those who need the flexibility to access their website builder on the go. 

Special offers

One of the best ways to encourage people to return to your website is by advertising any special offers or discounts via social media. Linking your social media to your website means that people can find a way to stay connected to your website in a way that is slightly more personal than just subscribing to an email list. With sites such as Instagram, you can get creative with your offers: thinking of new ways to advertise any special deals is more likely to generate interest around your website. Find a website builder that lets you link social media to your website, so that you can stay connected to your customers. 

Although the amount of website builders out there might seem daunting, try and pick one that suits your ecommerce site needs the most. At Go Sitebuilder, we believe simplicity is key: we deliver ready to go site designs for you to customise. We’re one of the cheapest website builders for ecommerce, as we don’t charge any extra if you want to sell products online. Try our sitebuilder today – our 14-day free trial gives you all the freedom you could possibly need to create your dream website!

What kind of photography is most in demand?

Photographer taking photographs of a model to upload to Go Sitebuilder

Being a professional freelance photographer is the dream for many people. You can turn your hobby into a profession without being tied to an office or a specific industry. If you’ve been thinking about ways to supplement your income with photography or even start up your own freelance photography business, you need to see what photography services are most in demand. 

Family and portrait photography

This could be one of the most common forms of freelance photography. Before you start, think of a niche to help you stand out from the crowd; are you a lighting whiz that specialises in more posed, professional-looking photos, or do you have the people skills to make people laugh and feel at ease for more candid images? Capitalise on your skills and you’ll find yourself getting busy very quickly!

 As this type of photography is very area-based, you will rely heavily on word of mouth to build clients, so make sure that your clients leave your photoshoot having had a positive experience. 

Event photography

You might just be thinking of wedding photography, but freelance photographers are often hired to cover a plethora of different events, including birthdays, christenings, corporate meals and charity events. 

The hardest thing with event photography is working out a price for your work; a beginner wedding photographer could charge around £1000, for example, whereas an experienced one is likely to charge a minimum of £5000. Remember events are often poorly managed, overrun and you might have to deal with the occasional stressed-out event organiser, so make sure it is worth your time. 


Corporate headshots can be a very lucrative job once you’ve broken into the market and have a couple of high-quality examples in your portfolio. And it can be fun; many companies are moving away from the stiff, suited-up pained smile and are going for more dynamic images. You’ll need to be adaptable, easy-going and a good people person to make sure your clients feel comfortable in front of the camera. Once they’ve had one good experience with you, businesses are more likely to hire you for more gigs such as events, meetings and team photos!

Taking professional acting headshots is another niche that can make you some money; you can charge upwards of £400 for a session. This is a good option if you are skilled at lighting and like the artistic side of portraiture, but make sure you have some decent experience and are confident in this style; they’re likely to have high standards!

School photography

If you like to be busy, why not approach the schools in your area and offer to do photography for them? Most schools aim to have pictures taken not only of individual students, but also of year groups, sports teams and the whole school once a year. This could end up being thousands of images per school, and another good way of getting income from your photography. 

This will require a lot of planning, and it’s a good idea to hire an assistant if you’re going to be taking photos for a large school.

Product photography

If someone has a fantastic product, they’re going to need a beautiful photo of it to make sure it sells. Product photography is a huge part of digital marketing, and could be a great way to make money. Do you know anybody that is just starting out with a new product? Offer to take their photos for a small charge, and use their images in your portfolio; once you’ve got examples of your work, people are much more likely to hire you for their own products. 

Social media photography

Instagram is one of the most popular social media sites, and it relies almost entirely on beautiful images. Around 71% of businesses use Instagram to promote their company, which means you can capitalise on this by offering to take photos for them. You can contact local businesses and offer “social media packages” where you edit the photos and crop them to the perfect size for Instagram or Facebook. They can then use these photos for advertising on social media sites, which is an important part of any business.

Real Estate photography

If you like nosing around other people’s houses and you’ve got a wide-angle lens, then real estate photography is a great option. Try approaching your local estate agent and compare their amateur photography with some examples of your own well lit, perfectly composed interior photos. When looking for a house to buy or rent, the images are hands down the most important part for house hunters and will be the deciding factor as to whether they get in contact with the estate agent or not. 

There are many ways that you can turn your photography hobby into a profitable business, you just need to decide which route to take. Once you’ve done this, it’s time to make a website to show off your skills! Our website builder gives you beautiful ready made web designs with one-click image galleries so that you can highlight your best work at the touch of a button – read our blog on how to create the best photography website for some more ideas. Try our 14-day free trial today and see where your photography skills can get you.

What are the most common operating expenses of an online business?

business owners expenses of an online business

Whether you’re taking your business to the next level by building a website, or making your first steps onto the e-commerce world, it’s important to get the foundations of building a website right. Considering that, by 2040, it’s been estimated that 90% of purchases will be through e-commerce, it’s key that you have a smoothly running website, with a beautiful website design. 

If there are cracks in your website – maybe it takes too long to load, or maybe the website design is slightly off – then people are less likely to stay on your website, meaning a lower number of users are going to purchase your products or services. To prevent this from happening you’ll need to make sure your e-commerce business is set up correctly – but how can you do this, and how costly is it all?

SEO strategy 

SEO – search engine optimisation – is paramount if you want your online business to be visible on the internet. The benefits of SEO are fairly simple: the higher Google ranks you on its search engine, the more likely it is that you will see a higher flow of traffic to your site. In fact, Moz has calculated that the top ranking site alone will receive 30% – 40% of traffic. 

What is slightly confusing about SEO is the strategy behind it. Some people will therefore employ SEO specialists to help boost their rankings, but this is a very expensive option. However, you don’t need to spend thousands a month to increase your SEO rating. High quality content and link building are one of the key things that Google looks for when indexing sites: by writing blogs which answer popular queries, containing keywords that are commonly searched for, you’re telling Google that your content is relevant and therefore should be listed highly on its search engine. 

SSL certificate 

An SSL certificate is a must when building an e-commerce website, as it shows the site user that your website is protected, and therefore the visitor’s personal information is safe. For e-commerce purposes, this is incredibly important: no one will want to hand over their card details if they think hackers can infiltrate the site and steal their details. 

From an SEO perspective, having an SSL certificate is also essential: Google won’t want to index a site which isn’t secure and therefore poses a risk to its users. It will sometimes even block visitors from accessing your site, meaning it is almost impossible to have a steady flow of traffic to your site. 

Although it is essential to have an SSL certificate for your online business to be visible, it can be expensive. If you’re coding your website from scratch then you will have to purchase one through a third party, and most website builders charge an extra fee for an SSL certificate, on top of site builder costs. However, at Go Sitebuilder we include this within our package completely free of charge!

Website design fees 

Of course, you will want a stunning website design to not only advertise your services or e-commerce section, but also to advertise your brand. A professional site design means site users are much more likely to view your online store as one that can be trusted. If you don’t have any knowledge of  website design, then you may consider hiring a graphic designer. 

However, this is a pricey option – the typical website design prices range from £2,000 – £6,000. Using a website builder that offers ready to go site designs can be a much more economical option: not only does it give a high-quality finish, but you can also customise your design, making your website personal to you. 

E-commerce section 

Undoubtedly, you need an e-commerce section for your online store: if you want to sell your products online, then you need a safe and secure checkout for people to easily access. The software service prices of having an e-commerce platform can vary from £20 a month to thousands of pounds. Most website builders also charge you extra on top of your standard monthly fee if you need an e-commerce platform, eating into your budget for your online store further. However, Go Sitebuilder offers this all as part of your package, meaning there are no hidden costs anywhere!

Building your website takes a lot of time and knowledge, and can be very expensive. Our website builder takes away the stress, and the potentially extortionate costs of starting a website by yourself, making us one of the best cheap website builders, without compromising on quality. Our free 14-day trial lets you test this for yourself – give it a go today!