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What day of the week should I launch a website?

The moment you unveil your new website can have a big impact on its performance in the early days. It’s important to pick the right date to premiere your website, but choosing the right day is not always that straightforward. Here is some advice on how to choose the right date and day of the week to launch your site.

What is the best date?

The first question to ask is whether your business is a seasonal one. Is there a certain time when your target audience will most want to use your products/services? When is that time? For example, it wouldn’t be a great idea to launch your new skiing equipment store right at the end of the ski season, as nobody will be looking for new products at that time. Find out when your audience is likely to be most active online, and aim to put it out then.

What is the best day?

Days of the week, and times of day, make a difference for different audiences, but also for you…

For example, launching a site on a Friday is one of the worst things to do. This is because putting your website online is not going to be a smooth process; you want your web team, client, host, and the domain registrar all to be ready in case issues arise. These negatives hold true for launching your site on a Saturday or a Sunday, especially if your product is designed for a corporate audience. 

Tuesday is one of the best days to launch your site, as it’s likely that your potential clients are browsing online and haven’t yet been bogged down in so much work that they don’t have time to look at your site. Choosing Tuesday means that not only do you have Monday to properly prepare your team and tease out any loose ends when your brains are fresh, it also gives you the rest of the week to work with your team to deal with potential bug fixes or other problems as and when they arise.

The right day could be completely different for a different company though; make sure you know when your target audience is most online so that you can identify the best day and time to reach them with a new website. There is no one-size-fits-all solution, but with the right work and attention to general trends and statistics, you can get an idea of what day might work best for you.

Be prepared and plan ahead

It is always a good idea to plan ahead to ensure a successful website launch. And, once your website goes live there is a whole new list of things you need to prepare for. For example, you need to plan who you are going to tell about the launch and what platforms to use on social media. Influencers and news sources that speak to your target audience are important too. You’ll also need to set aside some time to respond to people when they have queries about your business.

There are no real shortcuts when it comes to making a success of your website launch. You will need to do the research and plan accordingly to see the best results. You know your business, and this empowers you to understand who your target audience is. If you’re unsure, by downloading our free ‘A beginners guide to buyer personas’ will help you learn more about them, find out their habits, and launch your website at a time that they will be receptive to it.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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How can I make my website look more professional?

Working woman on laptop trying to make her website look more professional with her son reading a storybook. Both sitting on a grey sofa in a living room.

Although you might think you have relatively good concentration, on the internet this is likely to be a lot shorter: the average attention span is around eight seconds. This means that you have a limited amount of time to make an impression on the site user: if your online business looks unprofessional and visually unaesthetic, then most people are likely to click off your website, without really looking at the content you offer. A professional web design ensures that the traffic flow to your website will want to remain, exploring what else you have to offer. With a strong web design, it is easy to make your online business appear all the more professional. 

Image is everything 

Having a visually appealing web design is paramount if you want to draw potential customers to your site. Although it is tempting to cram your website with anything that you feel would be of benefit to your users, in the website world, less is more. Google conducted a huge study, revealing that visitors are put off by visual complexity: by keeping your website design minimal, you can create a sleek, attractive appearance, which draws visitors to other parts of your website. 

This also shows to visitors that your business is professional: you have taken the time to ensure your web design is of a high quality, which tells the visitor that you’re not an amateur, and that you can be trusted. 

Using images is also a great way to add to your professional image. Uploading photos onto a photo gallery really helps people get a good idea as to what you can offer them – they should be well lit, and of high quality to maintain a standard of professionalism. 

For example, if you’ve got a website for your restaurant then posting images of your food can really draw people in: by physically seeing the high-quality delights you offer, they are more likely to want to come and dine in your establishment. Or, if you’re a corporate business, posting images of your employees within your firm, or any events you’ve attended adds a personal touch to your online business. 

Optimise your website for speed and compatibility

Having a site which is optimised for internet use is essential. Having a poorly optimised site can really put a visitor off your website, prompting them to click off almost immediately. According to Kissmetrics, 47% of customers expected a website to load within 2 seconds; most of us expect a fast website, and if we feel a website is too slow, this can prompt us to look elsewhere. 

This also weighs heavily on your SEO – search engine optimisation – ranking. If Google sees that your website has a high bounce rate (in other words, it notices a lot of people clicking off your website quickly), then it is more likely to index you lower on its search engine results, meaning that your website has poor online visibility. 

By optimising your website so that it loads quickly, people are more likely to stay on your site for longer, which tells Google that your website is a reliable website, and that it should be ranked higher on search engine results. 

It’s also important that your site can be accessed both on computer and mobile devices. Considering that BrightEdge have reported that 57% of traffic is from smartphones and tablets, it is key that your website can be easily used, no matter how it is accessed.. Indeed, it would be damaging if over half of the potential visitors to your site couldn’t see what you have to offer because you haven’t optimised your site effectively. 

Don’t overlook social media 

Social media is an invaluable source to use to add another edge of professionalism. By linking social media with your website, you can create a link between the two, enabling site users to follow your social media accounts, meaning that they stay updated over the latest news and offers that your business has to offer. 

With social media you can also get creative: holding a live stream on Facebook or Instagram is a great way to generate interest around your business. Considering that Forbes have reported that people spend up to three times longer watching a video which is live, rather than pre-recorded, live streaming is a great way to market yourself. Whether you’re sharing your expertise on the latest bit of news, or demonstrating how to use a product that you sell, live streaming can add a unique, individual edge to your business. 

Of course, Facebook or Twitter is also a great tool to use if you want to post quick updates on the go, or encourage people to ask you questions. The success of Old Spice after they started up a video response to questions is a sterling example of how social media can open up endless doors: within one week of the response campaign, the number of views on their Youtube channel went up to 40 million, and by the end of the year sales were up by 125%.

Whilst it might seem difficult to know where to start when building your site, Go Sitebuilder is a great option for those who are daunted by the prospect. We offer ready to go professional web designs, which can be fully customised to your liking, and optimises your website so that it can be accessed on any device. An incredibly easy-to-use site builder, which gives you all the flexibility you could need with our 14-day free trial.

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What are the best free tools available for web design?

Female sat at a coffee shop high table using her laptop to update her Go Sitebuilder website. She is wearing a sleeveless white blouse and has curly hair

Why is web design important?

In the modern age, it is vital to have a website with high-quality design. Shoddy web design will no longer cut it with users: according to Stanford’s Web Credibility Research report, 75% of us will judge a business’ credibility based on their web design alone. It is also important to have an original and unique design: there is an endless number of online websites, and thus standing out from the crowd is a great way to distinguish yourself from others.

Can I design my own website?

Yes! Whilst you may believe that you need to be a whiz at coding or a professional web designer, this is simply a misconception. The brilliant thing about the internet is that there are lots of free tools out there to help you craft your website into your envisaged design. 

Furthermore, your site doesn’t have to have an intricate and complicated design to blossom. In fact, the Interaction Design Federation has written about the importance of Hick’s Law in web development. The idea of Hick’s Law is that if you present your users with a lower amount of choices then they reach a decision about your website faster. In other words, when it comes to web design, simplicity is key. 

Where do I start?

When creating a website for your online business it is crucial to nail the design of the main aspects of the site. Logaster is a good resource to use when creating your logo. If you want a bit of inspiration for a new colour scheme then Coolors is a handy tool as it comes up with a new colour scheme every time you refresh the page. Vector icons are also a great way to add a personal touch to your website: we suggest Flaticon, the world’s largest search base for free icons, all created by graphic designers.  

Is there an easier alternative?

If you still feel daunted at the prospect of designing your own website then Go Sitebuilder has you covered. Its knowledge and expertise in this field means there couldn’t be a simpler way to build a website for your online business. It has a whole range of customisable ready to go web designs, providing you with the right materials to design your website. Their 14-day free trial allows you to test this for yourself – why not try it today?

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Why Your or Bar Restaurant Needs a Website

Smiling Male Waiter Serving Group Of Female Friends Meeting For Drinks And Food In Restaurant

Nowadays, word of mouth isn’t normally enough to keep new customers flowing into your bar or restaurant. Considering that 75% of consumers who were surveyed said they chose a restaurant to dine at based on its search results, it is paramount that you have a good, accessible website. By having a strong online presence, you are more likely to draw in new customers, whilst simultaneously ensuring that those who have visited your restaurant are likely to return. 

It builds your identity 

Having an identifiable image is an important thing to build if you want people to remember your establishment. One way you can achieve this is by mirroring the design of your website with the image of your bar or restaurant. For example, if your establishment is Mexican themed, then using fonts and themes on your site which match the style of your bar or restaurant means that site users are more likely to remember your image and brand identity.

Having a strong online identity also allows you to get creative – if there’s a certain aspect about your bar or restaurant which is unique to you then you can explain this in a section about yourself. If, for example, you use local produce in your ingredients then you can write about this, explaining why this makes your establishment different from the others around. This highlights your USP – unique selling point – and helps you to stand out from the crowd.

You can feed the customer information about your establishment 

Considering that most people lead hectic lifestyles, it is incredibly convenient if you provide all the necessary information about your business online. By ensuring your details are only a few clicks away, your phone won’t become inundated with people asking menial questions, or moving on to a competitor that does provide this information. By uploading images of your most recent food and drink menus, people are able to visually try before they buy: a site user is much more likely going to want to visit you if they’ve seen a well-written, informative menu. 

When building your website, you should also include key pieces of information such as, your address, a booking form, an email address, a telephone number, and any other specific pieces of information which you might want your customers to know. 

It’s a free way to advertise your business

Spending an extensive amount of money to advertise your business on TV or within the media is not an effective way to market your bar or restaurant. Not only is the cost extortionate, but it could also mean you lose some of the authenticity within your establishment, reducing the human element of bar or restaurant.

A better, more cost-effective way to market yourself is by linking your social media accounts to your website. Creating sites such as Instagram for your business means that you can post appetising and aesthetic images onto social media, showing your followers just how tantalising your dishes and drinks can be. 

Social media is also another great way for others to spread the word about you. By encouraging people to tag you in pictures they upload of your food and beverages, friends and family of that person are more likely to see what you have to offer. You can also use sites such as Facebook to advertise any deals or discounts that you have on offer. Whether its a 2-4-1 cocktail or discounted dessert, everyone loves a bargain; meaning more people are likely to seek out your bar or restaurant.

Posting reviews 

In the food and drink business, good reviews play a key role in drawing new customers into an establishment. Considering that BrightLocal reported that 84% of customers trust online reviews as much as recommendations from people they know, publishing your reviews is vital if you want people to trust your bar or restaurant. 

To ensure site users can see that your reviews are authentic, you could link well-known review sites such as TripAdvisor to your review page. By providing users of your site with unfiltered, unbiased views of your establishment, you are paving the way for them to become more interested in what you have to offer. 

How to start 

Starting a website completely from scratch can be complicated and time-consuming. Luckily, Go Sitebuilder is one of the best website builders in the UK for small businesses – it’s simple, hassle-free, and does all of the difficult bits for you. Their 14-day free trial ensures you have a ready to go website at your fingertips, completely free of charge. 

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How Can I Make My Website More Visually Appealing

Relaxed, female small business owner designing her website at home

Just as you wouldn’t want to go into a shop filled with clutter, or dine in a restaurant with dirty dishes and glasses littered all over the table, visitors to your site won’t want to stay for very long if your website looks visually unappealing – regardless of what you have to offer. 

Considering that the Stanford Persuasive Technology Lab has reported that 46% of site visitors state that a website’s design is the deciding factor in the credibility of the company, having a strong web design is paramount. 

However, you don’t need to be a top-notch graphic designer to create an aesthetic and visually appealing website. Nowadays there are many great website builders out there for you to use, which offer ready to go websites for a minimal fee. Go Sitebuilder is a superb website builder to use if you want to give your website the best chance and by following our simple tips, you can create a stunning, sleek website which will wow visitors and most importantly keep them on your site.

Design and colour 

Whether rebuilding your website or simply revamping your current style, it’s important to match your colour scheme with the service that you’re offering. Whilst this sounds slightly abstract, colour actually plays an important part in evoking certain feelings when people visit your site. 

Say, for example, you’re offering your yoga services online: pale, delicate colours are likely to inspire calming feelings within the site user. Or if your online business is more corporate, then it might be wise to use sleek, strong colours, demonstrating that you’re serious about providing a quality service to the user. 

Whilst it is important to have good content, this must be displayed clearly so that visitors to your site want to click onto different pages. By having a visually appealing design and colour scheme, you can capture your audience’s attention and draw them to the things you want them to see. According to 3M, we process visuals 60,000 times faster than text: a website with a clean layout will help you get your message across swiftly to the site user.  

Pictures and graphics 

The cliché ‘a picture paints a thousand words’ is a cliché for reason, and in the world of web design, it couldn’t ring truer. Considering that most people click off a website after 15 seconds, using images is a great way to capture their interest, ensuring that they want to stay on and explore the services that you offer. By using images and infographics that show what you can do for the site user, you are visually advertising your skills, rather than just describing what you do in a few sentences. 

The type of imagery that you want to use is completely your choice: you could decide to upload stock photos for a professional finish, or post your own images to add some individuality to your site. Modern technology means that you don’t even need a professional photographer to share your own pictures – most smartphones have a quality camera, meaning you can snap images that you feel might add to the overall design of your website anywhere, and at any time. For infographics, sites like Canva and Venngage offer free templates that you can personalise to your company’s services. 

Usability 

It’s key for people to be able to easily navigate their way around your website, and find all the important information that they need to know without any hassle. You can achieve this easily: make sure your headers are clear, your contact details are well labelled, your logo is strong, and you’ve written a concise but informational piece about your services. Also, any images that you upload must be well placed to compliment the visuals of your website. 

Although it seems like a lot needs to go on the homepage of your website, it is vital that your layout isn’t cluttered – according to Network for Good, a not-for-profit organisation, a website “Must be attractive, captivating, but uncluttered”. With web design, less is definitely more: not only does a clear finish add to the visuals of your website, but it also ensures that your website is easy to use, and visitors can take in everything they need to know within minutes. 

Where to start 

Don’t let designing a website daunt you: at Go Sitebuilder we offer stunning web designs, which you can easily tweak to achieve a look unique to your business. Our website builder is incredibly easy to use, as you can make changes to your website anywhere, and on any device, making it one of the best website builders within the UK. Our 14-day free trial gives you all the flexibility you need to create the perfect website for you. 

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How to edit the images you use for your website

How to edit the images you use for your website

The visual aspect of website design can attract or turn away visitors, therefore when creating your website it is important to choose images that create an impact and relate to your brand.  Rather than just focusing on the content of the images, however, it’s vital to make sure that you take into account other aspects, such as file type and quality to really highlight your website and make it stand out from your competitors. Here are some considerations we think are really important when ensuring your website leaves a lasting impression.

Think about the quality of your images 

The quality of your images can significantly impact the way customers view your website and your brand. High-quality images imply a professional service and instil more trust in your brand for customers than images of low quality. The best ways to achieve high-quality images is either by taking them yourself (see our article on How to Take Great Product Photos) or by using stock images to ensure the quality is high. 

Know the type of file you need to use

When adding images to your website it is important to know the type of file you need to use. Generally, this is a choice between a PNG file and a JPG/JPEG file. A PNG file is a larger file, which creates higher quality images than a JPG but can slow your site speed down if used too often. A JPG file, however, is used more frequently as the file size is smaller; the only compromise is that its image quality is slightly lessened. 

Think about composition  

A good website will have images which engage the visitor and mean something to the brand or subject matter. Therefore the composition (how the image is ‘staged’ and shown to the viewer) should be taken into account when selecting your final images. A simple crop can change the focus of an image and make it more relevant when building your website. The built-in image editor on Go Sitebuilder is a perfect addition when cropping your images as you can visualise how small changes can impact how the image is shown on your website.

What about colours, filters and stickers?

Depending on your brand image, aspects such as colours, filters and stickers can portray the personality of your brand. For example, a travel website may benefit from brightly coloured images to show locations in the best light. Whereas a beauty website may have more use for filters.

If you are looking to build a website for your company, then look no further than Go Sitebuilder! Our simple design means you can have a professional-looking website up and running in minutes, and we even have an image editor built into our website editor. Try our 14-day free trial today!

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How to Attract Customers to Your Bar or Restaurant

Birds eye view of a table full of plates of colourful food with people sat either side of the table

Owning a bar or a restaurant can seem like a lot of work. However, it is an incredibly rewarding business to get into. If you have a love of food and drink then going into this industry could really play to your skills. However, it is important to have some kind of strategy in place so that you can attract customers into your establishment. If you don’t know where to start, then follow our tips to ensure you advertise yourself in the right way, to the right customers. 

Know your audience 

This may seem obvious, but work out what kind of atmosphere you want to create within your establishment. From decor to menu, website to social media, it is important to have a theme running through every element of your business so that you are able to market to your targeted clientele. 

For example, if you want to start up a sports bar then having a relaxed, comfy interior with cheap drinks and bites on offer will be appealing to those who want to have a fun night out without racking up huge expenses. However, if you would rather reach out to those who are looking for fine dining then it is important to cultivate a high-class image of your establishment. 

It could also be useful to consider the area that you are in, and whether this should affect how you market yourself. For example, if you’re establishing yourself in a small community then it could be good to use local produce in your ingredients. Or if you’re in a city with a large student population then offering student discounts can pull in swathes of youngsters. 

Working out your target audience is also important when building your online image. By building a website which mirrors the experience that you offer, you are more likely to attract the right customers.

Have a strong website design 

As mentioned above, it is important to have a theme running throughout your business. Perhaps you decide to emulate your website’s colour palette with that of your restaurant’s interior design.

It is also important that you make your brand name clear on the website: this will make your image more identifiable, and if it is eye-catching then it is more likely to stick in other people’s heads. 

It is also vital to have a website that is easy to navigate, both on a computer and on someone’s mobile phone. Considering 57% of internet users say they wouldn’t recommend a business if their website isn’t optimised for mobile, it is important to have a website that is easily accessible in both formats. Go Sitebuilder – an online website builder based in the UK – is an extremely simple way to create your dream site, and is optimised for both desktop and mobile devices. 

It’s also great to write a bit about your background and what inspired you to set up this business. This adds a personal touch and could be the reason that a potential customer chooses your restaurant or bar over someone else’s. If you’re unsure what other pages of content to include, check out our top tips on our blog.

Don’t neglect social media

Social media is a fantastic way to advertise yourself to potential customers. Posting aesthetic pictures of the food and drink that you have to offer onto your Instagram, Twitter or Facebook page helps get your image out there. 

Virtual word-of-mouth isn’t to be underestimated: the more people tagged in the comment section, the more people know about your establishment. Your visibility can also be increased if people post snaps of products that they’ve enjoyed within your bar/restaurant – you can even offer a discount for people who do this! By encouraging people to hashtag your business name in their description and tag you in the image, you are essentially coining in on some completely free advertising. 

The fact that social media is so accessible means it is also a great way to advertise discounts. Offering deals such as 2-4-1 cocktails or discounted set menus means people are more likely to visit your restaurant if they’ve never heard of it before. 

Write blogs 

This seems slightly unusual, but posting blogs onto your website is a great way to build trust between yourself and potential customers, as well as boosting your visibility on Google. 

Perhaps you want to post a certain cocktail recipe that you offer, or maybe you would like to write about the inspiration behind your best selling dish. Writing about your food and drink means foodies are more likely to be attracted to your establishment, as it places you in the role of a leader in the industry. Using highly searched for keywords in your blog can also help you gain more visibility on Google, as search engines pick up on these keywords and then rank your website higher up on the search list.

Building your website 

Building a website which can perform all of these functions may appear daunting. However, Go Sitebuilder is one of the best website builders to turn to for help. Our expertise in website building means creating your perfect website is only a few clicka away. Try it today – with our 14-day free trial, you have nothing to lose!

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What are some good online photo editing sites?

Close up, side angle view of a laptop on a desk displaying some photo editing software

If you’re looking to edit your photos, but you don’t want to waste precious hard drive space downloading software to do so, then try out these photo editors that you can run directly from your browser! They’re fast and convenient, and perfect if you’re editing images that you will use online – if you’re building a website for example, or posting to social media. However, bear in mind that if you’re printing images in high quality, you might be better off downloading image editor software.

Fotor

Fotor is a simple and fast photo editor that will help your photos stand out from the crowd. It has a huge variety of filters that you can choose that can help fix standard image issues – like low light or overexposure – without having to get into the complex world of saturation, hue and contrast. It also has a “batch” tool, meaning you can apply the same filter or edits to a group of photos – perfect if you want to cover up a recurring issue across multiple images.

One of the negatives of Fotor is that it doesn’t have the tools to work on specific areas that need retouching, which lets it down a little. 

Canva

A basic photo editor, Canva is both streamlined and fast, and has a super-simple editing interface. If you’re brand-new to editing photos and are looking for pre-loaded filters and templates, then this is for you! You can also adjust brightness and colour, and it includes tools to crop, resize, flip and rotate your image. 

Canva also includes backgrounds and other graphics to inspire you, giving you the tools to create original graphics for your company. The free version includes 1GB of free cloud storage, but if you run out of space you can upgrade to the paid option. 

Pixlr X

If you’re looking for a little more than just adding filters and playing with brightness, Pixlr X is one of the more advanced online photo editors you can find. You can combine multiple images, sharpen and blur images, but unlike most online photo editors, Pixlr X also supports layers, giving you a lot of freedom to play around with different edits before choosing the best one.

It runs on HTML 5 rather than Flash, meaning it will be compatible with any modern browser, and has a sleek interface that is slightly more complex than Canva and Fotor, but reflects its capacity for more advanced tasks.

If you’re building a website, you need to make sure your images impress – low-quality graphics are a sure-fire way to put visitors off! Try out Go Sitebuilder’s 14-day free trial to take advantage of our simple interface that helps you create a beautiful website with just a few clicks – there is even an image editor within the builder!

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What is the best free photo editing software?

What is the best free photo editing software?

Got an image that would be perfect for your site if only it wasn’t just a little too dark? Or are you looking to grayscale an image to have as a classy background? Either way, you’re going to need a photo editor, but if you don’t want to pay the monthly fee for Adobe Photoshop, then we’ve compiled a list of some of the best free editing software you can use to make your website look amazing. 

GIMP

The GNU Image Manipulation Programme (GIMP) is one of the best free photo editors you can find. It’s full of a multitude of tools that you’d find in paid alternatives like Adobe Photoshop, but without needing to spend a penny!

A benefit of GIMP over other photo editors is that it allows you to create layers of edits, and has a smart selection tool if there are specific areas you think need enhancing. It is open-source software, which means there is a large community of users and developers who are constantly creating new features for you to use, but it does involve quite a steep learning curve if you’re completely new to editing images.

InPixio Free

If you’re looking for a quick and simple way to edit your images, then InPixio is the software you’re looking for! It boasts hundreds of one-click filters that you can use to instantly make your image stand out from the crowd. 

It also has automatic online sharing capabilities, which means you can send images to clients or customers with one click, rather than exporting the file first. It also supports all image formats, so from .png to .jpeg, you’re ready to edit!

Adobe Photoshop Express

You’ll have noticed from the name – this is Adobe Photoshop, but pared down to make it available without having to pay a monthly subscription. Designed for easy and fast editing, the software has a one-click auto-fix option, as well as filters, creative borders, and automatic red-eye removal. 

If you want more of a hands-on approach though, there are more intricate tools that can help you edit your image precisely how you want it. 

If you’re planning to build a website and you want it to look as impressive as possible, then why not check out our 14-day free trial? Our own photo editor is easy-to-use with stylish filters, options for stickers, text overlay and much, much more!

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How to overcome common obstacles to selling online

A caucasian female potter leaning over a workbench adding finishing touches to a piece of pottery. She is wearing a white strap top with a black apron on top

Being able to satisfy your retail therapy needs from the comfort of your own home is one of the joys of the modern age. This is why having an online business is now of high importance: selling online reaches customers worldwide and thus your potential target market is endless. If you’re nervous about selling online then read on – we’ve shown you how to overcome some of the barriers to starting an ecommerce business.

You have visitors to your site but they’re not buying!

A problem with selling online is that you are setting an expectation for your product. This means customers cannot tell the quality or fit of your product until they have purchased it. If what you’re selling is highly-priced, then some may be worried about handing over their money to your business. 

However, offering free delivery to new customers or free returns is a great way to soothe these fears. According to research by Barclaycard, 47% of shoppers said they wouldn’t order an item if they had to pay for the return and 30% admitted to deliberately overbuying products, knowing they would return the unwanted items. Not only does this stress the importance of having a free returns scheme, but it also means you’re able to send out more products. Even if items are returned, your visibility is improved.

Similar products to yours are already sold online 

This one is a toughie, as whilst it shows your product is in high demand, it also means that there are a lot of other business competitors out there. However, don’t let this sway you away from online selling: offering discounts is a great way to draw in users to your site, as the consumer will often look for the most cost-effective item. 

Putting a time limit on your discount is also an effective solution, as it pushes the customer into making a decision about whether they want to try your product. If you make these discounts seasonal then it is likely that you will create returning customers, who can then improve your online visibility by leaving good customer reviews. 

Setting up an ecommerce site is too tricky

Whilst the internet may seem like a daunting prospect, it is important to remember that setting up an ecommerce website is not as difficult as it used to be. Nowadays, website builders like ours can do all the hard stuff for you, making that transition into selling online all the more smoother. Our free 14-day trial allows you to create a website in minutes, and even have extra ecommerce features if you do decide to take the leap. Give it a go today!