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How to overcome common obstacles to selling online

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Being able to satisfy your retail therapy needs from the comfort of your own home is one of the joys of the modern age. This is why having an online business is now of high importance: selling online reaches customers worldwide and thus your potential target market is endless. If you’re nervous about selling online then read on – we’ve shown you how to overcome some of the barriers to starting an ecommerce business.

You have visitors to your site but they’re not buying!

A problem with selling online is that you are setting an expectation for your product. This means customers cannot tell the quality or fit of your product until they have purchased it. If what you’re selling is highly-priced, then some may be worried about handing over their money to your business. 

However, offering free delivery to new customers or free returns is a great way to soothe these fears. According to research by Barclaycard, 47% of shoppers said they wouldn’t order an item if they had to pay for the return and 30% admitted to deliberately overbuying products, knowing they would return the unwanted items. Not only does this stress the importance of having a free returns scheme, but it also means you’re able to send out more products. Even if items are returned, your visibility is improved.

Similar products to yours are already sold online 

This one is a toughie, as whilst it shows your product is in high demand, it also means that there are a lot of other business competitors out there. However, don’t let this sway you away from online selling: offering discounts is a great way to draw in users to your site, as the consumer will often look for the most cost-effective item. 

Putting a time limit on your discount is also an effective solution, as it pushes the customer into making a decision about whether they want to try your product. If you make these discounts seasonal then it is likely that you will create returning customers, who can then improve your online visibility by leaving good customer reviews. 

Setting up an ecommerce site is too tricky

Whilst the internet may seem like a daunting prospect, it is important to remember that setting up an ecommerce website is not as difficult as it used to be. Nowadays, website builders like ours can do all the hard stuff for you, making that transition into selling online all the more smoother. Our free 14-day trial allows you to create a website in minutes, and even have extra ecommerce features if you do decide to take the leap. Give it a go today!

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