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What is AMP and who needs it?

Student men using mobile phone on a city street finding out what is AMP and who needs it

AMP stands for Accelerated Mobile Pages, and is a way of speeding up the load time of a website on your phone. As 53% of mobile site visits are abandoned if a page takes longer than three seconds to load, it’s clear that loading speed is a crucial factor for people visiting your website. 

But is AMP the right way to go for your website, and if it is, how can you implement it? We’re going to take a deeper look at the world of accelerated mobile pages. 

What is an AMP?

Ann accelerated mobile page is a page written in HTML (the standard language for web pages) that has been stripped down to make it as lightweight as possible. This means that it loads faster and is ideal for mobile devices, as using 3G or 4G can mean content-heavy websites take their time to load. 

AMPs were introduced in 2015 and were primarily used for publishers and news websites, so their breaking content could be read on the go without long page loading times. It works by applying limitations on the design aspects of your site to ensure that it is as light as possible, but it also speeds up loading time even more by pre-loading your page before you’ve even clicked on it. This means when a user does click on your page, it should load instantly. 

AMP websites take up a very small part of the internet (0.064% of the web) but they are growing exponentially; 70% in the last year according to statistics provided by W3Techs.

Does AMP help my website rank for SEO?

Although implementing accelerated mobile pages on your site won’t directly affect your SEO ranking, there are benefits to having a fast-loading site for mobiles. From 2016, Google has been implementing their mobile first index, meaning the search engine will index your mobile site url before your main site. 

For responsive websites that have the same url for both mobile and desktop, this isn’t an issue, but there are many sites that have a separate, more lightweight page for mobiles so that it loads faster. This mobile first index has forced websites to consolidate their two urls into one, while attempting to maintain a fast site-loading speed for mobile users. 

By having AMP on your website, it will load incredibly quickly regardless of whether it is on mobile or desktop, and a fast loading time on mobile is a ranking factor for Google and could help improve your SEO. 

How can I implement AMP on my website?

If you are a tech and coding expert, you would be able to custom design a website to be super-lightweight and fast loading, or you can apply a standardised AMP solution to get similar results. The latter still requires basic coding knowledge, but the AMP project page gives you extensive step-by-step instructions on how to create AMP websites, stories, ads or email.

Should I get AMP for my website?

According to Google, the average mobile web page takes 15.3 seconds to load, whereas an AMP can take under a second. From this data, getting AMP on your site seems like a no-brainer, but the information can be misleading.

Many sites are optimised for mobile without necessarily having AMP, and can load in around two seconds. If you’re not sure how long your site takes to load on mobile, you can use a free speed test defining where the user would be searching it and what kind of mobile device they have. 

If your site seems to take a long time to load, it could be to do with the size and quality of the images you’re using. Fortunately there are a few simple steps you can take to manage the images on your website – have a look at our blog to find out how to check your images and improve your page loading time.

In most cases, it is not necessary for you to implement AMP on your website, unless your industry is very fast-moving. News sites are a prime example of websites that definitely should have AMP, as they load almost instantly and they often get featured in SERP panels. 

For a standard website, it is probably more beneficial to carry out some basic mobile optimisation instead of moving your whole website over to AMP. 

With Go Sitebuilder, you don’t have to worry about your website not working on a mobile device as all our websites are 100% responsive and can be used across mobiles, tablets and desktop computers. 

We provide ready made templates that are specialised for your industry, so you just need to upload your images and content and you can have a ready to go website in moments. We know that you’re busy, so we’ve made sure that even our website builder is totally responsive – that means you can edit and make changes to your website wherever you are. Try our 14-day free trial today to see where your new website can take you and your business. 

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How do I create an online store for free?

Happy smiling woman sitting on sofa, couch and using laptop to create an online store for free

If you own a business, building a website for your ecommerce store is the best way to expand your company. Considering that ecommerce sales are predicted to make up to 17.5% of retail sales globally by 2021, the world of ecommerce offers endless opportunities for you to help your business and brand grow. 

However, ecommerce sites can often be expensive. Most website builders charge extra if you want an additional ecommerce add-on with your website, although with Go Sitebuilder we offer it as part of our affordable and high quality package. However, if you’re new to the world of ecommerce, there are ways you can test the waters by setting up a store for free! 

Use social media 

Although you can’t make payments directly via social media, using platforms such as Instagram to show off images of your products is a great starting point for your ecommerce store. This is a good way to advertise your products, as it gives you the opportunity to get creative with your marketing: you can post short videos on how to use a certain product, or put together a collage of your best selling products. 

Social media is also a trusty source to turn to for a free ecommerce option as it gives the buyer the freedom to share their views on your products. For example, you can encourage people to comment on your posts with their views on your products – if what you’re selling is of good value for money, or is a quality item, the chances are the feedback will be positive, and can therefore prompt other potential customers to enquire into purchasing your products. Social media content is also easily shareable, which could help gain increased visibility for your ecommerce business. 

As most social media platforms have direct messaging services, a buyer can contact you if they see a product they like, and then you can arrange a simple payment via Paypal, or they can make a bank transfer. The downside is that there is no security for the buyer – although your business might be 100% genuine, there is no way for them to know that you’re not a scam. This could deter potential buyers from making a purchase with your business. 

Focus your attention on local sales 

Facebook marketplace is a great way to build your local reputation, which is ideal if you’re planning to build an ecommerce website which is mainly targeted at selling to individuals within your area. People on Facebook marketplace often know  what they’re looking for, so it is important to include relevant keywords and tags in your product descriptions. This way, your items are more likely to appear  in users’ search results. 

If you’re unsure of your pricing strategy, Facebook marketplace is also a good price comparison source – most offer discounted prices, as the products are second hand. If you have good quality photos of your products, and they are brand new, then you could get away with charging a bit more. However, you’ll need to really justify the reason for the price difference: make sure you write a great product description, and emphasise that you are a local business to really connect with potential customers. 

The downside to Facebook marketplace is that it is a fairly saturated market: most people will be on it to find the cheapest bargains they can find, and you don’t want to reduce your profit margin excessively by competing with other sellers who offer very discounted prices. Nevertheless, the platform is a good way to build your reputation as a local, trusted seller, and is a good starting point for your ecommerce business. 

Use a free ecommerce site 

Using a website builder with a free ecommerce section is perhaps the best way to build an ecommerce site for free. Most website builders will offer the option of having an SSL certificate, which shows buyers their details will be protected, although you might have to pay extra for this option. 

Building a website to advertise your products is also the best way to make your ecommerce site seem professional and high quality. This is because it allows potential customers to find your products easily by having them in categories, and gives you space to provide high-quality photos and in-depth product descriptions. 

The problem with free ecommerce sites is that they will often have hidden costs along the way, or have features which make your site seem less professional for the user. Freewebstore lets you create an ecommerce site for free, but its backend is complex and fairly restrictive, making it difficult for you to create a site with a web design which is right for your business. 

Webstarts is also another free ecommerce option, but it doesn’t give you any SEO options, such as a personalised URL or title tags and descriptions for products. If you want your website to rank on Google’s search engines, these factors are key: without them, Google’s algorithms won’t be able to see if your products are relevant to a search engine result, consequentially giving you a poor ranking on its search engine results. 

The best option for an ecommerce website is picking a website builder which offers all of the necessary features for your ecommerce site, at a low-cost price. Go Sitebuilder is an incredibly cost effective option, as we offer ecommerce features, SEO optimisation, SSL certificates and more within our bundle. And, with our 14-day free trial, you can see if it’s the right site builder for your ecommerce business free of charge!

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How do I launch a new website on social media?

Black female food blogger taking a photo in a cafe wearing a light blue shirt and red hair bandana

Launching a new website on social media can be difficult if you don’t have a good strategy. In order for your new website to gain traction with social media users you need to create excitement and anticipation about its launch. 

The most important aspect when launching a new website is to ensure your website is beautifully created and easy to use. The best way to do this is to use a professional website builder. Here at Go SiteBuilder we aim to make the web design process as simple as possible, allowing you to create the best website for your business. 

Stay socially relevant 

In order to successfully launch your website you must make sure your social media profiles are up to date. Make sure you have a presence across multiple platforms and are keeping followers updated with what is happening in your business. Posting regularly and interacting with followers will make social media a more useful tool for your business. 

Give your website a launch date 

By giving your website a launch date you create a sense of anticipation on the arrival of your website. Make sure you announce your website launch date about a month or so before you publish your website, this allows you to create a social media marketing campaign around your website. 

There are a couple of ways you can make the lead up to your website launch more engaging for your current followers and for new followers:

  1. Create a countdown – post something new everyday and remind your followers of how long there is until your website launches
  2. Use giveaways – this can be coupled with the countdown with a different gift every day for the last week for example. Alternatively, give the first 5 people who visit your website a service you offer (for example a photoshoot if you are a photography website)
  3. Give sneak peeks on what your website is going to look like and what you’re going to sell. For example if you are a clothing brand you may post photographs of your new clothes. 

Boost your posts

There are a few social media marketing tips to increase the number of people who see your posts on social media. Boosting the numbers of people who see your posts should increase the number of people who are exposed to your business. These people may look at your profile and follow you as a result of one boosted post. Some of these options are free and some have a cost associated with them: 

Use boost features:

Many social media platforms have services which will boost your posts so that more people see them. Often these services do cost a small amount of money, but if you have one post which you believe will help your website launch it may be worth it. Facebook also offers targeted ads that promote your posts to people within your target audience demographic. 

Work with influencers or general interest profiles:

If your website is in a specific field such as beauty, working with beauty influencers can help boost the exposure of your company. Often influencers will charge for these services or ask for products in return. Check out this blog for more tips on how to work with influencers.

Alternatively you could work with platforms that post photos from other profiles in their domain. For example, for a travel website you may approach an Instagram profile which collates and publishes other users’ travel photos (WildTravelers on Instagram is a good option) ask them to share a photo of yours. 

Use hashtags:

Using hashtags can help boost the number of people who view your posts. Many users of social media may search for hashtags if they want inspiration on a certain topic. If your post is under a hashtag they search then you have a higher chance of being noticed. 

Make your launch an event 

Once you have decided on a date to launch your website you need to decide what to post on the day. There are a number of ways you can create buzz around the launch of your website. For example:

  • Hold a launch party – this is where you can showcase your stock, and you can post photographs from the party on social media. If your store is only online, post Instagram or Facebook Live videos showing off your clothes and counting down to your website launch. 
  • Have giveaways as part of your launch 
  • Create enticements for people to sign up to your mailing list if they do it on launch day (for example 10% off your products). 

If you’re ready to build an amazing website for your business, then look no further than Go Sitebuilder. With a wide range of features, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!

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Is there such a thing as a free website?

Is there such a thing as a free website?

Your business needs a website. You know that, but with so many options out there, how are you supposed to choose? There are free website builders, paid website builders, some with ecommerce packages and some without – with so many options, you need a way to whittle down your choices. 

First, make a list of the things you want your website builder to have. Do you want responsive web design, ecommerce capabilities or a personalised domain? Are you a budding designer who wants the freedom to create their own website or are you a rookie who wants ready made templates to make a professional-looking site in moments? You can get all of this and more with Go Sitebuilder, but finding the right website builder is a personal decision.

If you’re not sure what your website needs, we’ve compiled a list of what we think are important elements of the best website builders, and whether you can get them free or not. 

Personalised domain name

The name of your business is the first thing people are going to see when they look for you, so it’s paramount that your website reflects that. It’s well worth finding a website builder that gives you a personalised domain name as it looks much more professional; other free website builders will give you a domain that includes their own name, like www.websitebuilder.co.uk/yourbusinessname. This automatically shows that you aren’t 100% invested in your business. You are likely to have to pay for a personalised domain name, but we think it’s worth the money. 

Responsive web design

Responsive web design means that your website scales up or down in size to fit whichever screen it is viewed on, whether that be a laptop, mobile or tablet. This is increasingly important as mobile web usage overtook over desktop for the first time back in 2016, and the vast majority of people browse for content on their phone. 

Some free website builders offer some elements of responsive web design, and some like Wix are slowly adding more features that will make most of the elements responsive. If you’re not that tech-savvy, however, and don’t want to have to delve into the back end of your site to make sure it is fully responsive, go for a website builder like Go Sitebuilder that is fully responsive. Even our website builder platform is responsive, so you can update your website on your phone wherever you are!

Integrated ecommerce platform

If you’re looking to sell your products on your site, you’ll need a website builder with that capability. It is possible to get a free ecommerce platform, from Square for example, but they are fairly basic and don’t allow you to have a custom domain, shipping calculators, site statistics or integrated shipping labels, which make you seem more unprofessional. They do give unlimited product listings but there is a 500mb maximum website storage, which could become an issue if you are using high-quality photos and have many different products. 

We think it’s best to get an integrated ecommerce website that makes your life as easy as possible, including automatic low stock alerts, shipping calculators and unlimited space. 

Integrated blog platform

It’s no secret that blogging is one of the best new tricks to enhance the SEO on your website. If you want to give your website the best chance, try writing regular blog posts on subjects related to your business that you are knowledgeable about; this will help you look like a leader in your field and inspire trust in your potential customers. 

If you choose a few relevant keywords and use this in all your blogs, this will help Google rank you more effectively, so people searching for your products or services will see your website as soon as possible. 

Most free website builders will provide a basic blogging platform for you to use. Find one that has no limits on the number of blogs you can post, has SEO optimisation tools, and can easily be shared on social media. 

High quality web design

The most important bit! A high quality web design is paramount for your website builder, which can be difficult if you have no design experience. Many website builders will boast of hundreds of functions as a way of selling their product, but we’ve found that in the vast majority of cases, people just don’t use these functionalities. That’s why we’ve perfected our web design platform to have everything you need – and nothing you don’t. 

If you have no web design experience, we provide you with colour palettes and templates, but if you want more freedom you can play around as much as you want! Some free website builders have a limited number of templates, but at Go Sitebuilder we have hundreds, with many specialised for certain industries. 

Free website builders are available, but you will have to compromise on certain elements to do so. At Go Sitebuilder, we think it’s worth investing to make sure your website is the best it can be, so we created an affordable website builder – just £9 a month – that has all the capabilities talked about in this blog, and so much more. Try our 14-day free trial today to see what we can offer you. 

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How do I create backlinks for my lawyer website?

Serious professional female advisor consulting client on creating backlinks for her lawyer website

For many, SEO is a complicated notion, and backlinks are the hardest part of it. However, it’s a very simple concept that can give your lawyer website an invaluable boost and could help your site rank better on search engines. This means more people will see your site; and the more people who see it, the more clients you will get!

Before you work on getting people onto your site, you need to make sure that you have a stylish and professional website for them to visit – studies have shown that around three quarters of web visitors judge a site’s credibility within 3.42 seconds. If you’re worried your design skills aren’t up to scratch, try Go Sitebuilder; our website builder has beautiful ready-made templates designed for your industry, so you can have a great web design up and running in moments. 

What are backlinks?

Backlinks are part of an off-site SEO link-building strategy. The basic idea behind it is building a reputation for your lawyer website; the more people who link back to your site from theirs, the more valuable Google thinks your website is. 

It’s not just good for SEO; as an example, if a blogger writes an article on “The best online law firms” and cites your website as one of the best, this is good for your reputation and will bring more people onto your site, as well as boosting your Google ranking. 

One of the most important things to remember is that your backlinks have to be from related, high-authority sites. In previous years, people would use “link farms” where they would pay a provider to get other sites to link back to their site, but they were generally unrelated, low-authority sites. This used to work, but Google’s algorithm has since updated and now realises when link farming is taking place and penalises you for it. 

Creating backlinks is an invaluable part of your SEO strategy. It might take a bit of work, but it is definitely worth it. 

First backlink steps: online legal directories and social media 

These aren’t the highest authority sites, but they are directly related to your field, and will give you some quick and easy backlinks. 

Online legal directories such as FindLaw UK, Find a Solicitor and Infolaw are just a few directories you can get backlinks from; just contact them with your details and as long as you meet their requirements they will mention you and your lawyer website on their platform. 

Social media marketing is becoming an invaluable tool for businesses across all industries, so make sure you have profiles on all relevant social media, including Facebook, Twitter, YouTube and Linkedin. Put your website domain in the profile for each social media, and you’ve already created your own simple backlinks!

Create valuable, shareable content

Don’t rush your content creation! If you spend the time to write a long-form, evergreen article that is genuinely useful to your audience, then you are much more likely to get shares and people linking back to it. A guide on how to hire a lawyer, or what paperwork you’ll need for certain situations will be useful for many readers and will retain its value for a long time. 

This may mean writing 3000-word blogs, or curating stylish infographics (you can use a free tool like Canva), and then share it on your social media and send it to your contacts in case they want to share it as well. 

Guest blogging

This is where you write content for free for another website, but they publish your name and website domain along with your blog, to create another backlink and bring more people to your site. This is time consuming, but it can be very valuable if you choose the right websites to contact. 

You can also do a similar thing by presenting yourself as a resource. Contact podcasters, your old university or the HARO network (a resource that connects journalists with useful people to interview), and offer your services as a legal professional. Each time you are mentioned on a podcast or a relevant online site, you’re creating another organic, high-authority backlink to your lawyer website.

Be a resource on forums

There are often questions posted on forums like Quora that are asking for legal advice. By searching for questions relevant to your field, you can present yourself as an expert and answer them, giving a link to your website in the answer in case they want more information. This is providing useful, valuable information for a potential client and giving you a backlink!

Look for blog communities around lawyer and attorney issues and get involved; the more active you are on the internet, the more opportunities you will have to link back to your site and build authority for your lawyer website. 

The most important part of building backlinks is having a beautiful website to link to! At Go Sitebuilder, we know you’re busy with your law firm, so we’ve made it as easy and quick as possible for you to get a functional website online. Try our 14-day free trial today to see what we can offer you!

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What is the best ‘new media’ way for lawyers to market themselves?

Businessman, Men, Laptop, Computer, Document researching how lawyers market themselves

The internet offers an endless bucket of opportunities when it comes to marketing. Considering that 71% of adults with internet access use social media, this is a great platform to utilise to make yourself stand from the crowd as a lawyer. Blogging, making videos and optimising your content is another great way to use media to your advantage. 

Of course, if you’re hoping to expand your presence online, you’ll need to build a website before you can begin: Go Sitebuilder is a great site builder to use if you want an easy to use website builder with high quality results. 

However, luckily for you, most lawyers don’t utilise the internet properly. Developing your media marketing strategy might not seem that important, but it can completely change the way that potential clients view your services as a lawyer. We go through some of the best ways lawyers can use media to market themselves. 

 Share your knowledge

When marketing your services as a lawyer, you obviously need to show that you’re incredibly knowledgeable in your field of work – after all, no one wants a dodgy lawyer. One of the ways you showcase this is by providing informative resources which people can access for free. 

Perhaps you choose to record a podcast, where you share your thoughts on issues within a certain area of law, or maybe you write a blog explaining a particularly complicated area of law. 

A great way to reach out to a new market is by making videos on Youtube – however, even if you want to be informative, it’s important that you don’t overload your viewers with endless facts. Considering that most people lose interest within a video after watching it for two minutes, you’ll want to keep it on the shorter side. That being said, it’s important to not compromise on quality: try uploading videos which vary in length so that you can be as informative as possible, without boring your audience. 

Add a personal element 

Building a relationship with your audience is one of the most important aspects to consider within your media marketing strategy. As a lawyer, it is easy to be perceived as a straight-faced, serious person, who only has time for paperwork and court cases. Although this might be true on the odd occasion, this isn’t a good way to build a relationship between yourself and your client. By adding a personal element into your firm, you can show that you’re just as interested in building a relationship with a client, as you are with winning the case.

Social media is a great way to give off this impression: platforms such as Instagram give you the freedom to post images which are slightly more human. For example, whilst the photo might not be professional enough to showcase on the website you’ve built, it could feature on your Instagram, making your law firm engaging by showing a more human side. 

If you wanted to get really creative, you could turn to Tik Tok to market your law firm. Whilst this would have to be done tactfully, Tik Tok has a huge potential audience to target; in 2019, it was downloaded 738 million times. And, as it is a relatively modern app to emerge, it has yet to become saturated with other firms and businesses. 

Don’t overlook SEO 

Although you may have a successful media marketing campaign, producing top-quality content and getting as creative as possible, you must make sure you optimise your content for SEO so that Google’s algorithms can rank you on its search engine results page. 

Whilst this might sound daunting, SEO can be as simple as putting in commonly searched for keywords in the title of your Youtube video, or writing a blog about a popularly Googled question which relates to your field of work. What is the best ‘new media’ way for lawyers to market themselves?

A good way to work out what type of content ranks highly is by searching these questions yourself on Google. See what type of content comes up first, and then try to structure any future content you produce in a similar way. For example, if a lawyer has released a video covering how to survive a law degree, then take inspiration from this but make it unique to you – share your own advice or your own story to really set your content apart from others. 

Of course, you’ll also want to link social media platforms to your website – any content you’ve publicised on your social media should be linked back to your website so that people can learn more about your legal services. Our website builder already has this feature built in, so site visitors can follow your social media accounts within a few clicks. 

Our website builder also offers ready to go web designs so that you can build a website with a professional, attractive look, quickly and hassle-free . Go Sitebuilder is incredibly easy to use, but never compromises on quality – why not try it today, with our 14-day free trial?

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What are the best photography website designs?

Female photographer in front of waterfall - Iceland thinking of the best photography website designs

Designing a website for a photography business can be an exciting process; there are so many options in terms of layout, design and types of content that you could include. 

Building the right website for your business can be difficult, and with so many options you may fall into some bad web design habits, such as creating an overcrowded website. However, at Go SiteBuilder our ready made templates are designed to guide you every step of the way to help you create a professional and stylish website.

In a creative industry such as photography, showing creativity and flair in your web design is incredibly important. Without a well-conceived web design visitors may be discouraged from using your services or browsing through your work. Creating a website that displays your photographs beautifully and gives the visitors all the relevant information is vital. 

Key aspects to consider:

Web design can be confusing and overwhelming, especially if this is the first website you have designed. When designing a website, there are some key elements which you must think about before designing your website. The best photography businesses carefully consider these key components when designing their websites:

  • Web design – does your web design really reflect your business and your aesthetic?
  • Layout – is your website easy to use and navigate?
  • Portraying your business model – does your website show what kind of photography you offer?
  • Showing your work – what type of gallery layout do you want? For more inspiration read our blog on how to create a photo gallery.

For more information on what to include in your website check out our blog on what features you should include in your photography website. Below we are going to give some examples of the best examples of photography websites in different styles to help you design the best website for your business. 

Landscape Photography Website: Colin Prior Photography

Source: Colin Prior

This website is a stunning example of how great web design can show your photographs in their best light. The large header photograph is part of a slideshow that changes between equally beautiful landscape pictures. The layout is simple yet effective, with a clean minimalist aesthetic allowing the photographs to shine. 

Portrait Photography: Joe McNally

Source: Joe McNally Photography

This photography website clearly shows the type of photography that the company specialises in. There is a range of photographs on the homepage, immediately exposing visitors to the photographers style. The sidebar menu shows the various styles of photography that they specialise in. Although this layout may not be an option with many website builders, there are more simple ways to achieve the same look. For example using a collection of photographs in a gallery on your homepage will give a similar effect. 

Fashion Photography: The Fashion Camera

Source: The Fashion Camera

This fashion photographer has taken a slightly different approach to her website, by focusing on her personal connection to her work. This creates a connection between the visitor and the website owner. Certainly not a strategy every business may want to use but for this type of photography using your point of view can be useful. The muted colours and font create a stylish website with an effective design and layout. 

Art/Concept Photography: Shaw and Shaw

Source: Shaw and Shaw Photography

Shaw and Shaw’s photography website is a great example of how colours and unique design can elevate a website. This is particularly effective in this photography style of art or concept work, where aesthetic is so important. The multicolored menu draws the eye but doesn’t detract from the photograph above. The website mostly operates on a slideshow with a page of information at the end. Although not the most informative, the unique elements of this website make it memorable and successful. 

Wedding Photography: Holly Rose Weddings

wedding photography site homepage with married couple

Source: Holly Rose Weddings

The design for this wedding photography website is very effective. The colour scheme is muted and the design is minimalist. These soft design decisions create a beautiful wedding website which ties in with the photo shoot chosen as the header. The menu is simple and easy to navigate as a header menu. 

If you’re ready to build an amazing website for your photography business, then look no further than Go Sitebuilder. With a wide range of features, including multiple gallery options our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!

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What is the difference between offline and online business?

Female Inventory Manager Shows Digital Tablet Information on difference between offline and online business

You might think the difference between online and offline businesses is obvious, but if you’re starting a new business or looking to move your business from one to another, it’s important to understand the opportunities and possible pitfalls of each one. 

In 2020, an offline business doesn’t mean a business that doesn’t have a website; on the contrary, it’s crucial for all businesses (online or offline) to have a functioning website that acts as a marketing tool. This helps you gain more visibility and attract more customers to your business. Try a simple website builder like Go Sitebuilder; you can have a website up and running in minutes just by uploading your images and content into our ready made professional web designs. 

There are some businesses that thrive online and others that can only really be carried out on an offline basis, so let’s have a look at the differences between them. 

Online Business

An online business is one that carries out its services entirely online and gets its revenue from selling products and services that are either digital or shipped to the customer’s home. 

Always open

An online business doesn’t adhere to opening hours, which means that customers can browse their products or services at any time. According to Workarea ecommerce research, the primetime for online shopping starts at 8 p.m. when the majority of physical shops are already closed. 

Less expensive to establish and operate

Setting up an online business does require some capital, but only the amount you need to pay for a good quality website builder with an ecommerce platform. As it is always online and can take payments autonomously, you don’t need to hire extra staff to supervise the website. 

Harder to gain trust and reputation

Competition is fierce in the ecommerce business world, and you need to find a way to stand out to your customers and persuade them that your products or services are superior. This means you need much more detailed product descriptions and multiple high quality product photos. It’s also vital to include reviews and testimonials so that potential customers can see that others have been happy with your services. 

Growth opportunities

If you start your online business on a small local scale and it picks up traction quickly, growing your business can be fast and efficient. If you are online then you automatically have a global reach, so just by offering worldwide delivery you can exponentially increase your target audience. 

Offline Business 

An offline business either sells physical products in a store, or services that are limited to a geographical location. An electrician or a plumber, for example, has to travel to visit their customers’ homes in person, rather than offering online services. 

Limited hours

A physical store will be limited to their opening hours, and will not be able to sell their products outside of this time, in the same way an electrician will have specific working hours. This limits the amount of revenue you can receive in a given time frame.

Easier to persuade customers to buy

Once you have a customer in your shop, you are much more likely to get them to buy something, in comparison to having a visitor searching on an ecommerce website. Sales are much easier to achieve with face to face interaction, and you are also helped by the fact the customer can physically touch and hold your product. 

The way you interact with your customers will also help you gain a good reputation; if you are helpful and friendly, people are more likely to recommend you to others. 

Easier to tap into local demand

If you are opening an offline business in your area, you understand exactly what people need and what the gap in the market is. If you are providing products or services that weren’t previously available in the area, then you are likely to start seeing revenue immediately, whereas it can take longer for an online business to gain a loyal following. 

More expensive to set up and run

If you have a physical store, then you will have to factor in the price of renting and insuring a space, as well as paying for running costs such as utilities and staff salaries. If you visit other people’s houses to provide a service, then you will have to pay for your own transport. This can significantly add up, and you might have to raise your prices in order to ensure your offline business turns a profit. 

Choosing whether to run an online or offline business depends on the amount of capital you have to start your company, and the type of product or service you provide. Regardless of which one you choose, you will need a website to either function as your online business, or to market and provide visibility for your offline business. 

Go Sitebuilder is a simple website builder with ready to go templates tailored to your industry. We have an integrated ecommerce platform that allows you to easily sell your products with no limitations, and our responsive design means that potential customers can visit your website from any device. Try our 14-day free trial today and see where a website can take your business. 

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How do you design a website layout?

Parents sit on sofa resting using pc online researching how do you design a website layout?

You might think you need to be a professional graphic designer to build a site with an eye catching and unique web design. However, nowadays this is simply not the case; there are numerous website builders out there which offer ready to go sites and pre-made web designs so that you can build a site which looks great, but doesn’t take up endless amounts of time. 

That being said, whilst website builders do all the tricky stuff for you, you still need to have some sort of plan to ensure your web layout looks smooth and site users can navigate themselves around easily. We’ve put together a list to make the web design process all the simpler, so that you can build a website that looks like it was designed by an expert!

  1.  Stick to simple 

Not only does a minimalist web design look smooth and sophisticated, but there is also a scientific theory behind it in the form of Hick’s law. According to this law of attraction, the more decisions people are forced to make on your site, the longer they take to make a decision. 

So, if you have multiple images of your products on the landing page of your site, you might confuse users as they won’t immediately know which product they prefer. Whilst this does keep people on your site for longer, it can also frustrate them and cause them to delay their decision over whether or not they want to explore your products or services further, leading to a potential decline in site conversions. 

Instead, when building your website, use the best picture you have to either characterise your site, or to show off your best selling product; this will engage site traffic and capture their interest. 

  1. Don’t ignore negative space 

Yes, it’s important to keep your web design simple. However, this doesn’t mean that you should ignore any negative space (space which isn’t filled with a picture or text). Blank spaces between different sections on your web pages are important, as they help to direct the attention of site visitors to the key messages you want to get across, and they also prevent the overcrowding of your web design. 

Instead of simply using negative space as a way to break up different components of your web design, use it as a way to boost conversions. Focus negative space around a call to action to prompt users to consider purchasing your products or enquiring into your services. Google’s homepage is a great example of this: there’s little clutter, and you know exactly what to do. 

  1. Focus on a colour scheme 

The methodology of choosing a colour scheme isn’t as black and white as it might seem: colours can evoke emotions and trigger memories. This is key for your brand: to keep your image as a brand memorable, a strong colour scheme is important, as it means customers are more likely to associate a colour with your business. 

When building your website, picking an appealing colour scheme is also paramount to keep potential customers onto your site. According to Mallee Blue Media, 85% of shoppers claim that colour plays a big role in their buying decisions: choosing colours which clash, or aren’t visually appealing, can cause site visitors to leave your website as they aren’t attracted to your web design.

Although website builders offer customisable colour palettes for you to choose from when building your site, don’t just pick the prettiest colour, close your eyes and hope for the best. Conduct market research into your target market: see what colours they’re most likely to associate with your brand. Below are some businesses which have effectively utilised colour to correlate with their brand. 

  1. Responsive works best 

Building a website with a responsive web design is crucial in keeping site traffic on your site: as most people now visit a website on their mobiles, you’ll need to make sure your website is easy to navigate around on any device. Not only does a responsive website increase chances of conversions, but it’s also important for SEO. 

Considering that site traffic from mobile devices is five times more likely to bounce-off your site if it isn’t responsive, this could negatively impact your ranking on Google’s search engines. If people are clicking off your site at a rapid speed, this could tell Google’s algorithms that your site is of low-value, meaning Google ranks you lower on its search engine results page. 

Luckily, some website builders will offer a responsive website so that traffic to your website can access your page from any device. With Go Sitebuilder, this is included in our package, along with all the other necessary features for you to build your own website at a bargain price, but with premium results. We believe quality shouldn’t be overcomplicated, which is why our simple ready to go sites are perfect for those who want to build a website in a few clicks.

Our 14-day free trial lets you explore all we have to offer and more, completely obligation-free – try it today!

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How do I attract customers to my website?

Shot of happy and successful business colleagues giving high five in office after attracting customers to their website

Every burgeoning business needs an online presence. Bringing your business online means you can massively grow your potential customer base, as well as giving you the opportunity to stand out amongst your competitors with a slick website. Already got your website made? Then you’re halfway there! The next step is attracting customers to your site, and we have some useful tips for you on how to do just that.

Not got your website made yet? Visit our site builder here and get started! 

Design the perfect site

One of the most important aspects of your website will be the web design. A well laid-out, easy to navigate online store demonstrates professionalism and reliability to your visitors. You don’t have to be a web design pro to help your online business flourish. Go Sitebuilder boasts a huge library of website designs that help you easily build your website exactly the way you want it.

High quality descriptions of your product will also convey professionalism to potential customers visiting your eCommerce site. Sprinkle some key words and phrases that people would search for in your product descriptions to ensure that visitors stumble upon your website. 

Product photos are just as important as product descriptions; professional-looking photos of your products show a degree of credibility to your online store’s visitors. Make sure they show all aspects of your product and that you have at least two or three images for each one. 

When creating a website for your business, it is important to create a domain name that reflects your brand. Ideally, you want your domain to match the name of your company. This reinforces your brand and makes it easier for customers to find you and return to your online store. 

Understand the power of social media

Facebook, Twitter, Instagram, Pinterest. The list of possible social media platforms available is exhaustive. Share a link to your new website across all of your personal social media accounts to increase traffic to your store. Networking on LinkedIn, at both a personal and company level, will also be a valuable tool in promoting your business.

Don’t just rely on personal accounts, as it can look unprofessional. Create social media accounts for your business as well – social media is a great way for your business to interact with potential customers online. Maintaining a regular flow of updates helps to keep followers informed about your business, as well as bringing a sense of personality and approachability to your brand. As many as 80% of users on Instagram alone follow at least one business, so this is a channel you should definitely be exploring. 

For each of your business social media accounts, make sure you have a link to your website in your bio, as well as sharing it in individual posts.  That way, every time someone visits your page, they will always see a link to your eCommerce site first.

As well as helping your customers stay abreast of your business, social media is a great tool for learning about your customers. Using analytics (usually built into the platform) to stay informed of your customer base’s interests, demographics and what time they are online, can help you to create content valuable to them at times they’re most likely to see it.

A blog is a great platform to allow customers to keep up to date with any news or updates from your business. Sharing a link to your online store throughout your blog is an absolute must if you want to drive up clicks. Remember to keep up a steady stream of updates in order to build a bigger following. With Go Sitebuilder’s fully integrated blog platform you can get started on yours right away.

Promote your business everywhere

A bulletproof way of ensuring people hear about your new online business is to tell them about it. Simple, right? Tell your friends, tell your family, tell anyone who’ll listen. As long as you keep talking about your online store, people will keep hearing about it.

Post in local groups to get your website in front of a relevant audience. Most towns and communities have dedicated Facebook groups for their residents to post in. Utilise these to keep everyone in your area informed about your business.

If you’re using Facebook as part of your social media strategy, then you can reach potential customers through Facebook’s targeted advertising, where adverts for your website will appear in front of your target audience. You can apply the same principle to Instagram, who are also under the Facebook umbrella, but you’ll have to do some research to work out who is more likely to buy your products.  

For local businesses, registering your business with Google Places is really handy as it means it can be found more easily with Google searches, as well as ensuring it appears on Google Maps. Yahoo! and Bing have similar business databases which are also well worth signing up to.

The only thing left to do…

…is get your website started! We hope you’ve found this blog helpful. Make sure to let everyone know that your website is up and running and your online business will be flying!

Get your website set up now – Register for a 14 day trial today and see how our website builder can help you create a beautiful, professional blog hassle-free.