How can I sell things online for free?

Female business owner accepting a package from a delivery person.

Maybe you already have an online store where you sell your products, or maybe you’re just starting out in the ecommerce world. Either way, online marketplaces are a great option to diversify your customer base and increase your income, as you can capitalise on the site’s already-existing loyal audience. 

If you’re just starting out, it’s not worth paying the fees for high-traffic sites like Amazon and Ebay, so we’ve had a look at two of the best online marketplaces that don’t cost a penny.

Craigslist

Created in San Francisco during the early days of the internet, Craigslist is now the world’s largest online classifieds website where you can advertise anything from houses to plant pots. According to SimilarWeb, the marketplace is ranked 15th in the United States and 48th worldwide, so the site has a large and loyal audience. 

Craigslist is good for selling items locally, as the buyer usually picks up the item in person and hands over the payment in cash. This can help you develop a good relationship and trust with your customers, but isn’t so good for expanding your customer base beyond your immediate area. If you do want to send your products further afield, you will have to handle everything from the point of sale, including the delivery and any after-sales issues. 

Facebook Marketplace

Using the ever-popular social media platform, Facebook Marketplace is a simple and easy way to sell your products. Just upload a picture and description of the item, and people can contact you directly through Facebook messenger. One of the benefits that this platform has over Craigslist is that you can look at the profile of the person you’re selling to by checking out their Facebook profile, which can help you identify scammers or bots. 

Being part of a social media site, Facebook Marketplace is also a good way to expand your audience, as content is easily shareable, either by you or by happy customers. Similar to Craigslist, this platform works better on a local scale, unless you’re prepared to handle delivery and online payment yourself. 

If you’re based in the United States, LetGo and Geebo are also good alternatives for free online marketplaces, but they are not yet available in the UK. 

Free online marketplaces are useful for local sales, but they are often limited if you’re looking to expand your reach beyond your city. If you want to set up your own ecommerce website, why not try out Go Sitebuilder’s 14-day free trial? Their online store has unlimited products, a variety of payment options and you can even create customised discount codes! 

How to choose the perfect domain name for your online store

Female small business owner stood in the middle of her shop updating her online store via a tablet device. She is wearing dark green clothing and glasses

Your domain name is the first time your users will connect with your brand, and it’s important that you get it right. We’ve put together some tips to help you create a memorable and unique domain name for your online store. 

Does it reflect your brand and product?

If you’ve already developed and established a brand name, then use this for your domain. If that isn’t available, brainstorm words related to your core brand and values that are relevant to your business, and think about your potential customers; does this evoke the concepts and feelings your business represents? If you’re not sure, show some examples to friends and ask them what they think the website is selling and what kind of brand it is – if it’s way off, consider changing it to make it clearer. 

Can you optimise it for SEO?

Including keywords in your domain name will help your site rank higher on search engines and be more visible to potential clients, so pick a name that is specific to your product. However, be aware that this could make your site sound generic (cottontshirts.com) and could also limit what you can offer in the future. You can also use the domain extension .store as it both shows that you’re an ecommerce brand and helps you get that keyword into your domain name.

Is it simple and easy to understand?

You want your domain to be unique, but also memorable. Keep it short (17 characters max) and avoid unnecessary characters, abbreviations and numbers. Avoid unusual spellings and make it easy to say out loud, as then it’s easier to remember. 

When you’re starting out, brainstorm lots of ideas! Choose 10 words that represent your brand personality and your product, and play with different variations until you find one that sounds right. Check if it’s available and remember to buy it quickly; there are bots that buy up domains that have been recently searched to sell that at a profit later. 

A domain name should represent you and your brand, but you need a high-quality website as well! Go Sitebuilder has ecommerce capability, personalised domain names and offers five email addresses with that domain. Try out their 14-day free trial, and use their pre-built themes and designs to create a website that your customers will love. 

Top tips for designing your own website

Young male sitting in his pottery shop in front of a laptop and writing notes on how he is designing his website. He is wearing a black and white striped top and has glasses

Designing your website is an exciting moment for your company, and really lets you flex your creative muscles! But it’s not just making a beautiful design, although this is important to create a good first impression for your potential clients. We’ve put together a list of top tips of things to think about for your website to help make it look professional and help bring traffic to the site. 

What do your customers want to know?

It’s easy to think about what you want to tell your potential customers, but it’s even more important to think about what information they need. Put yourself in your client’s shoes – when you arrive on the website, can you see what service you provide and how to get it at first glance? If not, your visitors might be put off and move on to another site.

Prepare your content

You should have at least 10 blog posts ready to publish as soon as your website launches. And don’t rush it – your content needs to be high quality. Long-form content which has high-authority links and target keywords will rank higher in search results and drive more traffic to your site. Most importantly, make the content useful and relevant to your target audience! 

Keep your contact details visible and up to date

You want your potential clients to trust you and your brand, and if your site doesn’t have any contact details, they’re likely to become suspicious. 44% of users will leave a company’s website if there’s no contact information. It also creates a better user experience if the contact details are where they expect them to be, so make sure they can easily be found both in the main menu and in the footer of your website. 

Update your website regularly

Once your site is online, you can’t just let it sit there! Using an out of date website framework or plugin makes your computer vulnerable to hackers, so make sure the website creator you use has regular updates. Uploading new and up-to-date content that is useful for your target market both increases trust and helps with SEO, making it easier for users to find your site. 

If you’re ready to put these top tips into action, why not register for a 14-day free trial of Go Sitebuilder? You can design the site, upload your content and launch it in a couple of hours, without any previous knowledge of web design. 

How much does it cost to pay someone to build a website?

Two female entrepreneurs sitting side by side. One is holding a mobile phone and on is writing on a notepad. Both are looking at the notepad with a laptop in front of them

When looking to create your own website, one of the options is to pay a web developer to design it for you. This will require minimal technical input from you and will result in a website that is tailor-made to you and your company’s needs, but it comes at a cost. 

Paying a web developer to create a custom-designed website starts at around £5000, but can turn into tens of thousands for a high-quality product. If you don’t have coding experience, be aware that you will have to pay the developer for any and all maintenance on the site, which could be costly and time-consuming. You’ll also have to pay for your own domain and web host, which costs a minimum of £70 with a shared host.

It’s also worth noting that the basic overall design may not look that different from a website builder either, as many of the pre-loaded themes are based on high-quality designs. 

What are the benefits of getting a custom-designed website?

If you already have a detailed vision of how you want your website to look and function, and you’re not willing to compromise, then a custom-built website may be the only way for you to get the precise design you’re after. In this way, you’ll be able to liaise with the developer to make sure it’s exactly what you want.

A developer also does a lot more work behind the scenes than just creating a pretty design. An experienced designer will help you avoid potential technical and financial potholes, as well as tailoring their work according to your budget level, coding experience, and time restrictions. 

If you’re just a small company with a limited budget, however, the price difference between a custom-built website and a website builder is vast. If you don’t have the financial resources to fund and maintain a tailor-made website, it might be worth going for a website builder that handles the domain name, web host and design for you. 

Why not try it for yourself? For 14 days, you can register for a free trial at Go SiteBuilder, which allows you to create your own website from beautiful preloaded themes, with a domain and five email addresses to get your company’s website up and running in no time!

What’s the difference between a domain name and an email address?

Female sat on a green sofa with a child and a laptop on her lap

If you’ve been looking at choosing a website builder, you’ll probably have noticed that many of them offer personalised domains and email addresses. But what is the difference between the two terms, and do you need them?

Domain name

A domain name forms part of the Uniform Resource Locator (URL) and is the address for a webpage. They often end in .com, but can end in any one of the 1500 valid domain extensions, such as .net, .org or .co. 

www.exampledomainname.com 

If a user types your domain name into an internet browser’s search bar, it will take them to your website. It is unique and only refers to your specific site. 

Email address

An email address has a domain name within it, but it is formatted differently. Instead of the www it has a username, and an @ sign instead of the full stop. 

username@exampledomainname.com 

Instead of typing this into a search bar, to contact you, a user will have to use an email server (such as gmail or outlook) and use this address to identify the recipient, just as you would write an address on a letter. 

The confusion

It can be easy to get confused when email accounts and domain names start to look similar. Site’s owners can create subdomains, which use a word instead of the www and are designed to organise and navigate through your site: 

store.exampledomainname.com

You can also place dots in the username of an email, so it would be possible to have an email address that looked like this: 

firstname.lastname@exampledomainname.com

The way to tell the difference is to look for the @ sign, which is the flag for an email address. You will never find a domain name with the @, and you will never find an email address without it. 

So, what does it mean when a website builder offers you a personalised domain as well as personalised emails? Let’s say you own a coffee shop called Caffeine Dreams. If it is available, you could have the domain name:

www.caffeinedreams.com

You would also have email addresses that use the same name:

hello@caffeinedreams.com
support@caffeinedreams.com
careers@caffeinedreams.com

These email addresses will be handled by an email server, not your domain itself, but it looks much more professional for a company to have personalised emails. It raises your credibility as well as making the email address easily recognisable and memorable. 

Go Sitebuilder offers personalised domains with up to five personalised emails, as well as a wide selection of designs to make creating your website hassle-free. Why not try out our 14-day trial today?

What are five benefits of selling online?

Female ecommerce business owner boxing up new orders she's just received through her online store. She is casually dressed, leaning over a white table, looking at her laptop

If you’ve already got a brick and mortar shop or you’re just starting out in the ecommerce world, selling online is a great way to expand your company’s reach. If you’re not sure whether it would be beneficial for you, we’ve put together five benefits of selling online that could help you decide.

Shoppers start online

87% of shoppers start their search for products online, to compare cost, brands, inventory levels and to check customer reviews. Even though they may end up buying the item in a physical store, the only way you can form part of this initial search is for your shop to have an online presence. 

Lower set-up and running costs

With website builders, it’s possible to set up an ecommerce platform with ready-made templates in a couple of minutes, which usually cost around £15-20 a month. Compare this to renting a physical space and paying for bills, which can easily run over a thousand pounds a month. Your budget for staff will also be drastically reduced as the sales system in an online store is automated; all these savings mean an online store is often more profitable and more scalable. 

More customers, more opportunities

Your ecommerce site will be open 24 hours a day, seven days a week. As it is not limited by the people who can actually visit your store in person, you can expand to new demographics and reach a global audience. This maximises both your sales and your profits, as there are no restrictions for customers to purchase from your site.

Easily measurable and marketable

Analytics tools are invaluable for helping you collect data on who is visiting your site. Not only can you look at customer activity, like average cart total, cart abandonment rate and how long your customers spend on certain pages, you can also look at the demographics of your audience. 

You will be able to use this data to develop better marketing initiatives that are geared towards your target market, which will boost your conversion rates and increase your profits.

Work from anywhere

One of the greatest benefits of working online is that you are not restricted to a city or even country. As long as you are able to cover delivery costs, you can oversee your ecommerce business from anywhere!

Does setting up an online shop sound good for your business? Getting online is simple and quick with Go SiteBuilder; you can even try out their 14-day free trial to see if it works for you!

How long does it take to build a website?

A male and a female sat at desk, looking at a laptop. The male is wearing a red hate and pointing to the laptop. The female is looking at the male.

You’ve decided your company needs its own website, and you’re ready to go. But how long will it take until you launch your website and welcome its first visitors?

The answer to this question varies considerably depending on the way you decide to build your website, and the features you want to include.

Hiring a web developer

If you want complete freedom to create a custom-built site, you’ll have to hire a professional web developer, where you’ll work together to make your vision a reality. This is what the process will look like: 

  1. You meet with the developer to discuss your requirements for the website.
  2. They create a mockup of the design and the sitemap for you to approve or ask for changes.
  3. The developer builds the website according to these specifications.
  4. The website is then sent to you for review, where you can ask for modifications until you are happy with the product.

This process typically takes around 14 weeks for a standard website, but could take longer depending on the complexity of the design and how many modifications you need. The main cause for a delayed website launch is lack of content, so make sure you have all the content prepared for the developers to upload as soon as it’s ready. 

This is a good option if you aren’t working on a deadline and you have a lot of specific requirements for your site. Hiring a web developer costs upwards of £5000, however, so you’ll need the financial resources to be able to go down this route.

Using a website builder

A website builder is the fastest – and cheapest – way to get a website up and running, because rather than relying on a web developer to create your design from scratch, you choose from a list of ready-made themes. Then you can customise it to fit your design, upload your content and you’re ready to go, even if you have no experience. Realistically, if you already have your content prepared, you could launch your website in a couple of hours. 

However, the website builder you choose is important. You need to make sure that they provide everything that you need at a price you can afford. If you realise that a website builder doesn’t give you the features you need after you’ve customised the design and uploaded your content, it’s a laborious process to start over again with another company. 

If you’re not ready to hire a website developer, or you’re in a rush to get your site online, then have a look at the features offered by Go SiteBuilder. If you register for their 14-day free trial you could have a beautifully designed website online today!

How much does it cost to build a website?

A male and female coffee shop owners sat in their shop at a table adding up their monthly costs

It’s impossible to answer the question of how much a website will cost without first working out what you need from your website. There’s no point in shelling out thousands of pounds for a custom-made website if you’re just going to be uploading blogs, but equally, you won’t be able to rely on a free website-builder if you need online shopping capability. Let’s have a look at the basics that you’ll need to think about, and how much they’ll cost. 

What’s essential?

Domain name: The annual cost of a domain name can vary considerably, but the average price is between £8-10.

Web hosting: This is the server that allows users to visit your site, and affects the speed and reliability of your website. Shared hosting is the cheapest option, which costs around £5 a month, but there is also Virtual Private Server (VPS) hosting, which offers better reliability, security and performance than a shared server, but can cost between £18-80 per month.

How are you going to build your site?

This section will be strongly influenced by your budget, your technical skills, and your time. Getting a custom-built website costs thousands of pounds, whereas coding your own site is cheap but takes time and needs technical ability, and could end up looking unprofessional if you’re not an experienced developer. We recommend using a semi-automated website creator. 

Website builders make it easy to create high-quality websites with ready-made and customisable themes, and their monthly prices often include the domain name and web hosting already. Many of these offer free plans or free trial periods, offering paid premium features for a monthly fee between £5 and £15. If your site needs to function as an online shop, then expect to pay an extra fee for this. 

When you make your decision, it’s important to budget realistically. You may have the money this quarter for a premium website, but remember that this will be an ongoing cost year after year. It’s best to start small and then add premium features as and when you need them. Write down a list of all the features you want on your website, then prioritise them accordingly – what is necessary right now? What can wait until the website is more established?

If you want to try out a website creator that gives you a domain, web hosting and five free email addresses, then Go Sitebuilder offers a 14-day free trial, and costs just £9.99 a month after that. Why not register today?


Which domain extension is right for you?

Male sat at a desk updating his Go Sitebuilder website via his mobile phone. His laptop is also in front on of him on the desk

Deciding on a domain name is an important step to building your website, but what about the domain extension? The extension can signify what sector a company operates in and it’s important to choose one that is relevant for your business. 

The four most common top-level domains (TLDs) are:
.com
.net
.org
.co

.com

This is by far the most popular domain extension. And is likely the best choice for your domain extension, as it’s familiar and adds to the credibility of your brand. SEO companies also suggest that a .com is better for search rankings on Google. Backlinks with .com have more authority than other domain extensions. However, many of the .com domains are either taken or are very expensive to buy, so you might have to look at other options.

Quick tip: If you’ve decided on a domain name but there is already a .com version with the same name in use, consider changing your domain name. Many people automatically type .com and you don’t want them to end up on a different site!

.net

This extension used to refer exclusively to internet or network providers but now it’s used for a variety of different companies. It does mean that it’s a great option for tech-based companies, as users still expect this kind of business. It’s also much more likely to be available than a .com domain. 

.org

You’ll recognise .org from sites like Wikipedia, and the extension is often expected to be a trustworthy source of information, rather than a commercial brand. The domain extension used to refer to not-for-profit organisations, and is one of the original TLDs so has good user recognition and search power. 

.co

This is an interesting one. The domain used to function exclusively as the country code of Colombia but has recently become a popular choice to refer to companies and corporations. This would be a great choice if you are a young business and the .com extension isn’t an option, as .co has high availability. The issue with this extension, however, is that people might accidentally end up on .com instead, just out of typing habit. 

These are the top four domain extensions, but there are 1500 TLDs available. The most important factors to consider is whether your domain and extension are memorable, easy to type and match your brand identity. 

Decided on the right domain extension for you? At Go SiteBuilder, you can create a stylish website with a unique domain and five email addresses with no previous knowledge in web design. Try out our 14-day free trial today!

10 things you should think about before building your own website

Female florist sat on the floor with her laptop resting on her legs whilst she updates her Go Sitebuilder website. She is wearing jeans, a blue top and a neutral coloured apron. Flowers can be seen in the background.

Creating a website is the next step for your business, but where do you start? Before you leap into choosing a colour scheme, have a look at our 10 pointers on the most important factors to consider when planning your webpage.

1. Domain name

This should be short, simple and memorable. You’re going to have to pay a fee to have the rights to use this name, so make sure it counts! Brainstorm ideas, align it with your branding strategy, and check that you’re not violating any copyright law with your domain name. 

2. Audience

You need to know who your target audience are and what they want, this way you can appeal to their needs. Use analytics tools to get data on your current clients so that you can create a website that will attract traffic with a higher potential conversion rate. 

3. Social media

Much as we complain about them, almost all of us are using at least one form of social media. This is a great tool to help expand the reach of your brand and for users to recommend and share your services, so make sure your website has an option to share content on social media. 

4. Design

Users create a first impression of your site in a couple of seconds, so good clean design is paramount. Make sure the homepage isn’t too cluttered, and make sure it has a clear call to action so that users know what you provide and how they can access it.

5. Sitemap

Before starting to build a website, you’ll need to sketch out a quick plan of what pages you want to include and consider the user experience at each step. Will the user easily be able to find what they need? Are the pages presented in a clear and efficient way?

6. SEO

It doesn’t matter how beautiful and engaging your website is if it doesn’t get the clicks in the first place. Search Engine Optimisation (SEO) is an invaluable step in the creation of a website, as it allows Google to easily rank the page and make it visible for your target users.

7. Security

It is easy to forget about this step, but good security is vital in order to keep your website healthy and to build trust in your clients, especially if they are sharing personal information through your site. This should be addressed at the beginning of website design, as pages need to have SSL certificates and regular security checks. 

8. Compatibility

Your website needs to work on all browsers, but most importantly, it needs to be compatible with mobile devices. Mobile internet use has increased by 222% since 2013, and 85% of adults think that a website should work just as well or better on a mobile device than on desktop.

9. Hosting

The website host you use will determine how quickly your site loads. If your site takes a long time to load, it will directly affect the amount of people who visit your site; 53% of users will stop engaging with a site if it takes over three seconds to load. Make sure your file sizes aren’t too big and run tests to check your loading speed before you make your site public. 

10. Price

What you can get will depend on what you can spend. A custom-built website will cost thousands, but a website creator can give you a great design for a fraction of the cost. Do your research to get the best deal. 

There are lots of factors to consider when building your website, but if you’re still feeling lost, then Go Sitebuilder gives you a 14-day free trial of their simple and streamlined process to create and manage your website. Give it a go today!