If you’ve already got a brick and mortar shop or you’re just starting out in the ecommerce world, selling online is a great way to expand your company’s reach. If you’re not sure whether it would be beneficial for you, we’ve put together five benefits of selling online that could help you decide.
Shoppers start online
87% of shoppers start their search for products online, to compare cost, brands, inventory levels and to check customer reviews. Even though they may end up buying the item in a physical store, the only way you can form part of this initial search is for your shop to have an online presence.
Lower set-up and running costs
With website builders, it’s possible to set up an ecommerce platform with ready-made templates in a couple of minutes, which usually cost around £15-20 a month. Compare this to renting a physical space and paying for bills, which can easily run over a thousand pounds a month. Your budget for staff will also be drastically reduced as the sales system in an online store is automated; all these savings mean an online store is often more profitable and more scalable.
More customers, more opportunities
Your ecommerce site will be open 24 hours a day, seven days a week. As it is not limited by the people who can actually visit your store in person, you can expand to new demographics and reach a global audience. This maximises both your sales and your profits, as there are no restrictions for customers to purchase from your site.
Easily measurable and marketable
Analytics tools are invaluable for helping you collect data on who is visiting your site. Not only can you look at customer activity, like average cart total, cart abandonment rate and how long your customers spend on certain pages, you can also look at the demographics of your audience.
You will be able to use this data to develop better marketing initiatives that are geared towards your target market, which will boost your conversion rates and increase your profits.
Work from anywhere
One of the greatest benefits of working online is that you are not restricted to a city or even country. As long as you are able to cover delivery costs, you can oversee your ecommerce business from anywhere!
Does setting up an online shop sound good for your business? Getting online is simple and quick with Go SiteBuilder; you can even try out their 14-day free trial to see if it works for you!