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How do I promote my new website launch?

Website Launch Plans

The launch of a new website is an exciting proposition for any business, but in order to ensure it goes off with a bang, you will need to plan and execute the pre-launch process carefully. We’ve put together a list of tried and tested expert tips to follow to help you promote your new website.

Build anticipation

Now is the perfect time to start building buzz around your brand! You’ll want to begin by growing your customer base – especially if you’re a new business. You can choose a traditional route such as printing newspaper ads, or a more current direction by using social media. Just make sure, whatever method you choose, it’s a direct line to your target audience so you’re communicating effectively.

Another great way to build up some hype before your launch is to reach out to an email list. Emails can be beautiful works of art that let you relay your message to a group of people all at once. You can use emails to tease or share more information about your launch, products and services. Using beautiful images or including gifs will ensure your emails captivate your audience.

Utilise social media

Every business should make the most of social media to build brand awareness and increase audience numbers, whether they already have a website or not. However, if you’re launching a new site, using social media is a highly effective strategy to promote this event and stoke up excitement for the launch.
Create pages on social media platforms most frequented by your target audiences and regularly drip-feed information about your new website launch to create relationships with your customers and build up the anticipation. As well as detailing when the site will be launched, include information about what you’ll offer, what the site will contain and what visitors can expect.

Tease audiences with snippets from your new website, such as a sneak preview of some images, videos or blogs. Include offers or promotions for the first number of people who visit or purchase from your site once it’s launched.

As well as promoting your launch on popular sites such as Facebook or Instagram, the power of video cannot be ignored, so consider making short videos on YouTube talking about key aspects of your new website and the launch.

Start blogging

You might not be able to blog on your new site yet, but that doesn’t mean to say you can’t post on another related site. Create a guest blog post about your new website launch to feature on a site that your target audience is likely to follow. Include a link to your website and the dates of the launch so that visitors can click on it on the big day. As well as guest blogging, you might also wish to pay an influencer to promote details of your new website launch or consider creating some press release copy.

Timing is crucial, however. If you release a guest blog post or PR copy about your launch, make sure that it hits audiences close to the launch date. If you post too early, audiences may forget about it, but if you post too late, the momentum may be lost.

Now that you know everything that you need to when it comes to promoting your new site all that’s left to do, is to start (and finish) building it! Try Go Sitebuilder FREE for 14-days – no credit card required!

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How to start your own electrician business

Building an electrician business

Have you really hit it off with your clientele or developed your skills to an exceptional level? Or, maybe it’s just simply time to make a change. Whatever your reason for starting your own electrician business, this is an exciting time, so, where do you start? We’ve put together a list of 4 simple steps to have your electrician business up and running in no time.

1. Build a client base

You may already have a client base; people who come to you regularly to carry out any necessary work. If you have not yet built a client base, this is an important and exciting step, as this will be where your day-to-day work will come from. There are many ways to network and build this client base. Start by using social media, marketing your services within your local area and sign up directories such as Yell and Checkatrade.

Contractors are also an ideal pitch for electricians, as this can often mean repeat business when they are contracted on an allocated job. For example, you could contact a construction company, advertising your services, and offering to be an external contractor within their project. 

Building relationships with clients and contractors may take a bit of time, but it will be worth it. Getting good reviews, recommendations and photos of the brilliant work you’ve completed will be very helpful in the future success of your business.

2. Ensure your qualifications are up to date

When starting your own business, one thing that is often checked is your credentials – by clients and potential investors. This is simply a way for people to quickly verify your skills. After all, people will want to be sure that you are able to do the job and feel confident in your abilities. With the knowledge that you have obtained, along with the necessary qualifications, they will be able to trust that you are truly a specialist within your trade. Having the necessary education and qualification is a must to be an electrician, or to simply run an electrician business, it’s required by law.

3. Insurance is essential

This is a step you won’t want to miss – making sure you’re covered is key! Property, vans and people could be at risk when carrying out electrical work and good insurance can put your mind at ease. There are a number of different types of insurance coverage that are offered to business owners. So, make sure to do your research or speak to a professional to find the right fit for you. Don’t forget to insure your tools and equipment as well – they’re the heart and soul of your trade after all!

4. Build your online presence

More and more people are comparing services online, not only by price but by customer satisfaction and professionalism. Online reviews and websites are a key part of this, and thereby, a strong online presence is a must. You could potentially be losing out on clients if you do not have a website. Or, if your website is somewhat basic, difficult to use, or isn’t mobile-friendly potential customers could start looking at your competitors instead. A website with a good design, which features reviews, contact methods and images of previous work will show potential clients that your services are just what they’re looking for. A website can also help potential customers understand what other services you provide, as well as your ability to work to a specific idea or demand.

If you are looking to build a website then look no further, we’re here to help you create a professional and unique site to promote your electrician business. Start with a 14-day free trial and see what you can build today – no technical skills required!