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How do I make an events website?

Male smiling at a business event

If you’re looking to make an events website, there are various considerations you should bear in mind when designing your site, to achieve the highest outcomes.

Set goals

As always, think about what you want to achieve from your events website and your purpose or role in the process. One of our favourite ways to do this is by creating a list and answering a few simple questions. Are you selling external events organised by other parties, are you an events organiser who deals with every single aspect of putting an event together, or are you promoting one major event? These answers will define what you should include in your site and how it will all be put together.

Write clear descriptions

If you’re hosting or selling events on your website, it’s essential to include clear, concise and compelling descriptions of what each event is all about. This should essentially cover what the event is, where and when it will take place, who will be speaking or featuring at the event, and what you can expect to gain from attending. Each description should tell a story and provide more insight into your event theme or brand personality.
An FAQ section can also prove handy for all of those commonly-asked questions that event attendees might have.

Choose the right style

The style, layout and design of your events website will be dictated by the kinds of events you feature or host. If your site focuses on children’s party events, then you can use fun, colourful and informal design techniques, whereas organisers of corporate events will need to exude a more formal and professional image with more neutral choices of colours and styles. When designing your website, bear in mind that many viewers will be looking at it on a range of devices, especially smartphones, so incorporate responsive design into the site for easy viewing and navigation – remember, all Go Sitebuilder websites are instantly responsive.

Be visual

An events website without of any visuals will struggle to sell itself, so make sure yours includes images or multimedia of anything relevant to your events. You might wish to feature photos of previous events that have taken place, or even add videos so viewers can get a taste of what to expect and further increase their engagement. Testimonials from previous event-goers also help to strengthen the credibility of your brand.

Use clear calls to action (CTAs)

Crucially, every event you feature on your site should include a call to action. So, if customers want to find out more information or even book or register their place, your site should have easy functions that enable this to happen. Include visual buttons such as ‘book now’, ‘register your place’ or ‘find out more’ throughout your site so that the call to action is clear.

Now you know the basics of getting your events website set up for success, why not start creating your site with Go Sitebuilder today. Get started for free – no technical knowledge and no credit card required!

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How do I make a photography website?

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Having a website is an important tool for any photographer, whether you’re new to the business or an established brand. But, how do you go about creating a photography website where your images can do all the talking?

Identify your goals

Before you start designing your photography website, think about what you want it to achieve. Are you hoping to sell your images, gain local custom, acquire a new job in the industry or simply raise your profile? The goals of your website will dictate how you design it, what styles you should focus on and what content you should create.

Categorise your images

Your photos will be your selling points, so it goes without saying that these should take centre stage on your website. But think carefully about how you organise and display them. If you snap a wide range of images, create separate pages within your site to differentiate genres, such as landscape photography, portraits, weddings etc., rather than lumping them all together.

Display your style

How you display your photos will have an impact on the kind of impression you create, so pay attention to this aspect. Choose simple, plain backgrounds that won’t clash with your images. Horizontal images are best displayed as thumbnails, while it may be easier to scroll down vertical images. Here at Go Sitebuilder, we offer a wide range of pre-designed sections, slideshows and galleries that can be used to display your images beautifully. Play around with different templates to find a display that suits your style and images the most. It is also very important for you to optimise your site so that it can be easily viewed on different devices – this can be done instantly with Go Sitebuilder.

Choose quality over quantity

While it’s important to include your portfolio of images on your website, don’t go overboard. Opt for quality over quantity and only include the best examples that showcase your work. By only including a small number of images, this ensures they won’t slow your website’s speed down, and it will help to whet the appetite of your potential clients. You might even wish to include some brief explanatory text with each image to help set the scene and tone.

It’s also a good idea to add features to your site that enable viewers to like or share your images, to help increase awareness of your brand. You might also want to include links to your social media pages, such as Instagram so that people can view more of your work.

Make sure your images are copyright protected, however, and can’t be downloaded for free, if you intend to sell them.

Tell your story

Although your photos are the main focus of your website, don’t forget to include information about yourself on your homepage. This should be a brief introduction of who you are, how you work, your photography style and any other relevant information that helps to achieve your goals and sell your brand. Include your photo to personalise your site and your contact details.

Making a website is an exciting experience where you get to showcase your work in unique ways. Here at Go Sitebuilder, we make that process easy. Try our editor out for 14 days – absolutely free!