If you’re looking to make an events website, there are various considerations you should bear in mind when designing your site, to achieve the highest outcomes.
As always, think about what you want to achieve from your events website and your purpose or role in the process. One of our favourite ways to do this is by creating a list and answering a few simple questions. Are you selling external events organised by other parties, are you an events organiser who deals with every single aspect of putting an event together, or are you promoting one major event? These answers will define what you should include in your site and how it will all be put together.
Write clear descriptions
If you’re hosting or selling events on your website, it’s essential to include clear, concise and compelling descriptions of what each event is all about. This should essentially cover what the event is, where and when it will take place, who will be speaking or featuring at the event, and what you can expect to gain from attending. Each description should tell a story and provide more insight into your event theme or brand personality.
An FAQ section can also prove handy for all of those commonly-asked questions that event attendees might have.
Choose the right style
The style, layout and design of your events website will be dictated by the kinds of events you feature or host. If your site focuses on children’s party events, then you can use fun, colourful and informal design techniques, whereas organisers of corporate events will need to exude a more formal and professional image with more neutral choices of colours and styles. When designing your website, bear in mind that many viewers will be looking at it on a range of devices, especially smartphones, so incorporate responsive design into the site for easy viewing and navigation – remember, all Go Sitebuilder websites are instantly responsive.
An events website without of any visuals will struggle to sell itself, so make sure yours includes images or multimedia of anything relevant to your events. You might wish to feature photos of previous events that have taken place, or even add videos so viewers can get a taste of what to expect and further increase their engagement. Testimonials from previous event-goers also help to strengthen the credibility of your brand.
Use clear calls to action (CTAs)
Crucially, every event you feature on your site should include a call to action. So, if customers want to find out more information or even book or register their place, your site should have easy functions that enable this to happen. Include visual buttons such as ‘book now’, ‘register your place’ or ‘find out more’ throughout your site so that the call to action is clear.
Now you know the basics of getting your events website set up for success, why not start creating your site with Go Sitebuilder today. Get started for free – no technical knowledge and no credit card required!