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How to Create a Successful Events Website

Casual Catering Discussion Meeting Colleagues at an event

Are you looking at creating a website for your event? Keen to spread the word on a new exciting occasion? There are some easy steps you can take to raise awareness of your event and create a successful events website. 

Why Create an Events Website?

An events website can increase knowledge of your events and ultimately encourage more people to come to them. A website can communicate key information surrounding your event such as dates and location. Without a website, you are relying on word of mouth or press releases which may not reach as many people as a website can. 

A well-designed website can also portray key aspects of your events such as the event ethos or attract a certain target market depending on how you design and present your event. This is key in ensuring that people who would benefit the most from your event are finding your website easily and are easily directed to all the information they need to attend. 

What are the Key Features of an Events Website?

For every website there are some key features to consider. However, for an events website aspects such as dates, times, location and other details are the most important to communicate clearly with visitors to your website. Some key features to think through when designing your website are:

Important Information: For an events website it is vital you present the important information surrounding your event clearly on your website. This ensures that visitors know immediately about your event and whether or not they can attend. You must include information such as:

Date and Time of the event – Without the date and time visitors cannot know whether they can attend. The date and time should be clearly advertised on the first page or as a header to your website.  

Location and Transport – Perhaps include a Google Map link as well as an address. If the location is difficult to find consider including instructions on how to reach you. Try to include this for multiple types of transport, for example have the nearest train route as well as car directions.

Price – Ensure that you clearly show the price. If this is a multi-day event ensure that you have prices for each day if that is an option. Make sure to include how to purchase the tickets, whether this is on the door or over an online ticket site.  

Type of Event – Is this a music festival or a fundraiser? Or both? Try and present what kind of people will be at this event as well. For example is this a family friendly event, or something for young people? 

Accommodation – If your event spans over multiple days it may be wise to include information regarding accommodation. This may be camping or similar, or advice on where to find accommodation in the city. 

Eye-catching Design: In order for your website to attract as many people as possible, it is crucial to have an engaging website design. Using a good website builder will mean you will be able to easily add features which communicate aspects of your event without having to include paragraphs of content. 

Key aspects of good website design for an events website include: 

Colour and font – Two of the most important aspects of website design is picking a colour and font to use. Different colours portray different emotions or atmospheres. For example a family friendly music festival like Latitude may have bright colours, whereas a heavy metal festival like Download may opt for a darker colour scheme. 

Fonts can also have an impact on the type of event. Often events have a specific font they will use for their logo and throughout their website to create a brand image that is easily recognisable wherever it is used. 

Posters – Events will often have a poster designed which can be displayed on their website, social media platforms and put up around the location. This poster should be eye catching and include all relevant information (including a line up/schedule if this is relevant)

Layout – An effective events website will have a clear layout which is easy to navigate. This should include an ‘about’ page, information and ticket buying facilities (if relevant). Another key aspect many events pages include is a frequently asked questions (FAQs) page, which allows them to provide more information on specific questions regarding accessibility or food suppliers for example. 

A successful events website will consider all of the aspects above in order to attract as many people as possible and create an event which will be talked about for many years to come!

If you are looking to build a website or blog for your company, then look no further than Go Sitebuilder! Our simple design means you can have a professional looking website up and running in minutes, with easily shareable content and information to encourage as many people as possible to attend your events. Try our 14-day free trial today!

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3 inspiring event website designs and must-have features

Events websites

Are you looking to create a stand-out events website? If you’re starting from scratch, or simply looking to freshen up an existing website, it’s a good idea take a look at some of the industry’s best for design and content inspiration. Check out three of the UK’s biggest event websites below:

1. Glastonbury Festival

As soon as you visit the Glastonbury website, you are greeted by the warm colours that beam from their header image. With the infamous landscape and sunset design – the graphic is a mirage of what attendees can expect to enjoy in the summer.

Below this, you are drawn to a rainbow of uneven and clickable menu headings, each a little imperfect, replicating the colourful event shacks that attendees will see during their time at the festival. This is a great way to display consistency, letting the website viewers get an idea on what to expect at the actual event.

The colours and art style create a ‘Glastonbury vibe’, giving you an insight into the place where you’ll be wanting to spend a few warm summer evenings. The homepage clearly highlights all the upcoming artists for the years festival, teasing users to what is in store. It’s easy at first glance to be excited, so it’s clear why so many people click straight to the ‘shop’ icon.



Another great feature on the Glastonbury website is the access information page. It features a very recognisable hero image of different disability awareness symbols; a quick and friendly way to show users that they are an all-inclusive event. The access page has a larger font for those with limited visibility and information on how to get into contact with the team with any queries.

2. The Jockey Club – Grand National 2020

Separated by an array of tonal grey boxes, the Jockey Club website is easy to navigate thanks to its simplicity.

Firstly, the heading for each tab is written in capitals, with a contrasting font against the background to get your attention. Each event tab also features key dates, itinerary and various package options. The information is displayed neatly and effectively. This creates an easy to navigate customer journey, allowing the user to find the information they are looking for. The Jockey Club’s website has been broken up in a way that is easy to understand. They have achieved this by using a comfortable amount of white space along with H1, H2, H3 headings. Their content starts with catchy headings, followed by slightly more information, and then an area which allows users to read in-depth about the event. This is a classic strategy with many benefits – but key in getting people to read your website.

3. Social Media Week London

Another exceptional website for events is Social Media Week London. It has a tasteful colour palette with a pop. The website makes great use of white space and grey/lilac tones to draw users to key bits of information.

On their homepage, they use icons to create an easy and effective way to convey information to the site users; such as a globe icon with ’20+ countries’ for people to recognise that this is a global event. Not only is this a great form of quick communication, but it also ties in together with their look and feel.

If you select the three-line menu navigation, a simple plain red pop up filters in front of the page, with short and snappy headings for you to click on, making for easy navigation.
Finally, they use a running banner which scrolls along with the website, which – if you are running an event with sponsors – is a great way to promote them and show potential attendees who may be coming!

So there you have it, our top 3 event website designs and their top features. If you’re looking to construct an eye-catching event website quickly, easily and affordably then start a free trial with Go Sitebuilder – no credit card or technical skills required!


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How do I make an events website?

Male smiling at a business event

If you’re looking to make an events website, there are various considerations you should bear in mind when designing your site, to achieve the highest outcomes.

Set goals

As always, think about what you want to achieve from your events website and your purpose or role in the process. One of our favourite ways to do this is by creating a list and answering a few simple questions. Are you selling external events organised by other parties, are you an events organiser who deals with every single aspect of putting an event together, or are you promoting one major event? These answers will define what you should include in your site and how it will all be put together.

Write clear descriptions

If you’re hosting or selling events on your website, it’s essential to include clear, concise and compelling descriptions of what each event is all about. This should essentially cover what the event is, where and when it will take place, who will be speaking or featuring at the event, and what you can expect to gain from attending. Each description should tell a story and provide more insight into your event theme or brand personality.
An FAQ section can also prove handy for all of those commonly-asked questions that event attendees might have.

Choose the right style

The style, layout and design of your events website will be dictated by the kinds of events you feature or host. If your site focuses on children’s party events, then you can use fun, colourful and informal design techniques, whereas organisers of corporate events will need to exude a more formal and professional image with more neutral choices of colours and styles. When designing your website, bear in mind that many viewers will be looking at it on a range of devices, especially smartphones, so incorporate responsive design into the site for easy viewing and navigation – remember, all Go Sitebuilder websites are instantly responsive.

Be visual

An events website without of any visuals will struggle to sell itself, so make sure yours includes images or multimedia of anything relevant to your events. You might wish to feature photos of previous events that have taken place, or even add videos so viewers can get a taste of what to expect and further increase their engagement. Testimonials from previous event-goers also help to strengthen the credibility of your brand.

Use clear calls to action (CTAs)

Crucially, every event you feature on your site should include a call to action. So, if customers want to find out more information or even book or register their place, your site should have easy functions that enable this to happen. Include visual buttons such as ‘book now’, ‘register your place’ or ‘find out more’ throughout your site so that the call to action is clear.

Now you know the basics of getting your events website set up for success, why not start creating your site with Go Sitebuilder today. Get started for free – no technical knowledge and no credit card required!