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How to introduce a new website on social media

Close up of a laptop on a desk displaying a social media page. Also on the desk is a glass of water, a computer mouse and a pan.

A huge part of the success of marketing your new website could come down to its presence on social media. Read on to discover how social media can help to get your website noticed!

Create a social media presence

If you don’t already have your social media accounts set up for your business, then the launch of a new website is the perfect time to do so!

You should first decide which networks are the most suitable for your brand. For example, if you are a B2C business that sells visually enticing products, then Instagram could be the perfect platform for you. On the other hand, if you are a B2B company looking to work with some of the industry’s experts, then perhaps LinkedIn is the best platform for your business to be on.

Once you have decided on the platforms, create your accounts, selecting the same username across the platforms and filling out all the profile information, including placing your new website’s URL address in the main body of the profile.

Get followers

The next important step is to begin to gain a following. Do this by inviting your colleagues, friends, family and customers to follow your profile, as well as by creating posts with relevant hashtags and location tags to draw in users that could be interested in your business.

Ensure you post to your page on a regular basis, using a range of engaging and informative posts which include call-to-actions that drive users to your website.

Use paid ads to promote your website

All the major social media networks offer a variety of ad spend services that can promote website URLs. Whether you choose to boost a Facebook post, promote Pinterest pins or Instagram stories, there are a plethora of opportunities for you to select.

When using paid ads, you can select who sees your adverts based on their interests, location, age and much more. This will help the right people to see your website on their social feeds.

Create teasers

When launching your new site, it can be fun to drum up excitement by launching teaser images on your social media sites. You can blur, curtain or paste a ‘coming soon’ sticker over a screenshot of your website to get your followers excited.

Share customer testimonials

Once a few customers have used your service or purchased your products, you can ask them to send you a review and start sharing it on social media.

According to a recent YouGov poll, it is becoming clear that people trust other people’s opinions of products/services, rather than brands talking about how great their products are. Therefore, using customer testimonials on your social networks can be another way of driving more traffic to your new website. Make sure to include a CTA (call to action) to your website to drive people to where you’d like them to be.

Launching your new website is an exciting first step in growing your business. In today’s world, it’s crucial that every business has a professional online presence to succeed. If you’re considering your options for getting online, check out Go Sitebuilder for free! You won’t need to hire an expensive professional, and you won’t need to learn any new skills. Try it now and see just how easy it is to build your dream website.

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How to build a social media following for your business

Building a social media following

Whether you’re a Facebooker, Instagrammer, or Tweeter, there’s no denying the importance of social media to modern business. Unfortunately, it’s not quite as simple as throwing a profile onto each of the platforms and hoping for the best – there’s a bit more to it than that. So, if you’re a little behind when it comes to social media for business, here’s how to start building a following.

Step 1: Begin with who you know (and who they know)

If you’ve ever tried to build up a social media following from scratch, you’ll already know it’s an uphill battle. But, if you already have a group of friends or followers on social media for your personal accounts, you can use this as a springboard. No matter how small your circle may be, it’s a great idea to ask them to like/subscribe/follow your new profiles to serve as a base for more organic growth.

Step 2: Incentivise liking and sharing your content

One of the most common tactics you’ll see on platforms like Facebook and Twitter is competitions. Like many other tactics, this is simply a way to bring in even more followers. Consider this: if offering a prize worth £100 results in an additional 5000 users following you for a chance to win, that’s a great return on investment. If you incentivise sharing this way, you’re even more likely to see exponential growth.

Step 3: Post regular content which really engages your audience

One of the things some businesses get wrong when building a following is posting any old thing and then wondering why no growth follows. The reality is that – just like the rest of us – your following want to see something which really engages them. If you’re just posting what equates to adverts, followers are likely to unfollow pretty quickly. Instead, try to produce content which offers real value. This can come in the form of insightful industry articles or even one-off discount codes.

Step 4: Constantly monitor what works (and what doesn’t)

The final piece to this puzzle is perhaps the hardest part: ongoing monitoring and consistency. It’s all well and good to produce some social posts which gain real traction, but there’s no guarantee this will provide long-term growth. Keep an eye on the insights tools provided by the social platforms and try to understand exactly why certain posts succeed while others don’t. This will help you produce more posts which encourage more followers to join you on your journey.

Now that you know how to start building a social media following, you’ll need the perfect website to go along with it. If you’re wondering if you really need a website as well as social media; head over to our blog to decide for yourself. Try out Go Sitebuilder today for free and see what you could create.

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How to archive and reuse social media posts

Archiving and reusing social media posts

The organisation of your social media accounts is imperative. New updates, posts, and tweets are going to be happening all of the time, and often across numerous users and departments. This is why you need to make sure you keep an accurate record of all this activity and start considering how you can archive and reuse your social media posts. Not only is this pivotal in ensuring your social media marketing strategy is effective but it is also essential in terms of protecting your business should you be subject to legal or audit proceedings. So, read on to discover how to go about this.

Archiving your posts

To archive your social media posts, you need to find a good tool. Look for software that will capture daily activity with timestamps. The best solutions also migrate archived data from competitors, so that you can compare this with your own. You should look for a solution with keyword tagging and search capabilities as well. Historical posts and easy report generation are both also important.

Reusing your posts

You may also want to make the most of archived social media posts so that you can reuse them. This does not mean that you should simply repost the same thing again. After all, if you do this, you will be duplicating content, and this can work against you in terms of optimising your social media and website presence. Instead, you need to consider different ways to re-purpose your old content from your social media archives.

So, how can you repurpose your archived social media posts? Luckily, there are many different options here. You could build upon a past post, for example, or you could simply re-write evergreen content. In addition to this, you can turn older photos into backgrounds for visual quotes and graphics.

Other suggestions include creating an ebook or similar resource, creating summary posts, and turning survey results or stats into graphics or posts. Furthermore, you can re-share content that has performed well with different images and messaging, as well as creating a recap of a previous event. Finally, one of the easiest ways to re-purpose an old piece of content is simply to do a Throwback Thursday post.

Get started today

So there you have it: everything that you need to know about archiving and reusing your social media content. This is something that all businesses should be making the most of today in order to make their social media marketing campaign as effective as possible. To become successful, your business needs a website as well as social media. Sign up to a free trial of Go Sitebuilder to get your business online today.