As a physiotherapist, your website should not only showcase your services, but it should exude reassurance and professionalism. Here are some aspects to think about when creating your website to evoke the right kind of image.
Colour choices
We associate colours with certain images, feelings or characteristics, so use this to your advantage on your physiotherapy website. Warm, soothing tones such as green and blue are especially ideal for use on a physiotherapy website, while a bold colour such as red is also a good choice to invoke a sense of energy and wellbeing. Think about how you use the different colours in the text, layout and your images to create the right kind of vibe.
Professional fonts
The font that you choose for your text will also speak volumes, so pick one that has a professional feel to it. For instance, many medical-related websites make use of a sans serif type of font, as this looks clean and professional. It’s also easy to read, making it ideal if you need to include a lot of text to explain your physiotherapy services.
Simple design
Keep the design elements of your site simple, so that it emits a clinical feel and is easy to navigate. Including an image of yourself creates a personal touch, while additional photos relating to your services can help to set the tone. This could be as simple as uploading a decent stock photo of a therapist’s hands massaging a client’s back. It’s also important to have an obvious way for people to get in touch, so make sure you have a telephone number or contact form in a clear location on your website.
Content
Think about who your target audience is and adapt your content accordingly. Don’t assume that everyone automatically knows what physiotherapy services are and how they can benefit from them, so keep jargon or complicated terminology to a minimum. If you’re unsure, you’re not alone, creating buyer personas will avoid any confusion! You might have heard of them before, perhaps you know what they are, or maybe you’re scratching your head. Whatever your knowledge, don’t worry – we’ve broken it down within our free beginners guide eBook. Provide a brief introduction to the services you offer and how they work. You might wish to feature an FAQ section for popular questions that clients may have. A testimonial page with reviews from previous satisfied clients can also help to sell your services and provide reassurance.
Your story
Anyone seeking the services of a physiotherapist will want to ensure they’re in safe and capable hands, so detail relevant information about yourself, including your professional qualifications and industry accreditations. Include a phone number, email address or contact form on your site so clients can easily get in touch to make an appointment or find out more about your services.
Local SEO
Your target audience is likely to be based locally, so include information on your website that helps to get you ranked higher in local searches. Incorporate keywords into your text that include the name of your location, such as ‘if you’re looking for physiotherapy services in x location‘, or ‘our x-location physiotherapists’, to boost your local search ranking. In your contacts section, add a Google map so that clients can easily see where you are based.
If you’re new to SEO, check out our beginners guide to SEO – it’s not as difficult as you might think!
We hope this article helps any physiotherapists looking to get their business online or any physiotherapy businesses who are looking for tips to update their existing website. If you’re still looking for the right website builder, check out Go Sitebuilder where you can sign up for a free trial and see just how easy it is to get your physiotherapy website online.