How Can I Promote My Graphic Design Business?

Young people work in modern office discussing how to promote their graphic design business

There are many ways to promote your graphic design business to get the highest number of new customers. From social media to blog collaboration there are multiple options you can consider to increase the number of people who are aware of your business. Some of these options are more time consuming, whereas others are simple and efficient ways to increase your number of clients. Keep reading to find out more!

Social Media 

Social media can be one of the most effective ways to market your business. The volume of people you can reach easily through social media makes it one of the simplest marketing strategies for your business. However, you will not be the only graphic design firm to have an Instagram account. This means that you need to ensure that your posts are original and highly engaging. Some key aspects to think through when making social media content are: 

High Quality Images: You may want to showcase your work on social media with a post containing some of your graphic design content. This is very effective at showing the quality of your work, but you must ensure the images you post are high quality. 

The concentration of accounts on platforms such as Instagram and Facebook means that to compete you must post unique, interesting images to entice people to click on your profile and find out more. If you are new to social media check out this blog for tips for graphic designers. 

Up to Date Information: With any business having current information available is incredibly important. This should include information such as:

  • A short description of your business
  • Website link
  • Contact information
  • Address/location (if applicable)

Presence Across Platforms: A successful business will have a presence across many social media platforms. This increases the chance of more people finding your profile and therefore increases the chance of new customers. Platforms you should consider are: 

  • Instagram: a great platform for visually showing your work. Ensure to update regularly in order to get the most exposure across the site. 
  • Facebook: the most important aspect of your Facebook page should be to have up to date information and post regularly about your business.
  • Twitter: good for sharing news and photographs. Also useful for linking with other businesses and new clients. 
  • Linkedin: great for networking with new clients and other businesses.

The most important aspect across all these platforms is to have up to date information and make sure that they link back to your website.

Graphic Design Blog

A graphic design blog can allow you to showcase your best work and keep clients updated about changes or news in your business. Writing a blog can build a community around your business and allow more informal engagement with visitors to your website. Some aspects to consider are: 

  • The right website builder: one of the most important aspects in building a blog is finding the right website builder for you which allows you to create a professional blog without high costs. 
  • Creating regular content: ensure that you create content regularly so that your blog does not become detached from your business.
  • Making related content: the blogs you produce should be related to your business and have links to other sections of your website to encourage visitors to stay on your website. 

If you need more inspiration check out the best graphic design blogs for 2020.

Show Your Credentials 

A common mistake with many businesses is not showing off their achievements clearly on their website. By not clearly presenting your assets (such as awards or notable clients) you are not allowing clients to see you in the best light possible. Ensure to show these on the homepage of your website so that visitors can see them as soon as they enter your website. 

Collaborate with Others

By collaborating with others in the field you may gain more exposure through their website or social media channels. Find blogs that showcase graphic designers and contact them for interviews or guest articles – if you mention them in your work they are likely to share your content. Through collaboration with your peers and role models, your work can reach a larger audience and help spread awareness of your business and graphic design style. 

Strong Brand Image

An important aspect of any business is to have a strong brand image. In terms of promotion this relates to aspects such as a logo, colour scheme and brand ethos. These are all aspects of your business you should be absolutely certain of before trying to promote it. Once you have a strong brand image you can start to create business cards and email signatures, which can further promote your business.

Ready to promote your graphic design business? If you are looking for a good website builder for your company, then look no further than Go Sitebuilder! Our simple design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today.

What are some of the latest web design trends?

top view of a computer, laptop, smartphone and tablet on a desktop workspace. responsive website on screen. 3d rendering. All screen graphics are made up using the latest web trends

You’ve come to make your website and you want it to stand out and look professional, modern and stylish, but you know you don’t have the time to design a website from scratch. Don’t worry, we’ve got you covered with a list of some of 2020’s latest web design trends that are easy to implement in your website builder.

Vibrant colours

Don’t be a shrinking violet! Using big, bold colours will help your website stand out, but make sure not to use too many at the same time – neon yellows, pinks and greens all together will be a real shock to the senses! Instead, choose one or two vibrant colours – preferably one that is in your logo or part of your brand identity, and then use a muted colour of text to complement it, like Cyclemon have done on their website. If you’re not sure what colours to go for, try a colour palette generator like Coolors to give you inspiration.

This adds visual interest, and makes it more likely that people are going to remember your brand. The most important thing to remember, though, is that this is really dependent on your company and what you’re trying to promote – a lawyer’s website might want darker and more professional-looking colours, whereas an events site that organises festivals can go wild with a rainbow of hues. Make sure you are accurately representing your brand to avoid a sense of disconnect between your site and the services you provide.

screenshot of Cyclemon homepage

Cyclemon use a bright yellow background with a complementing red for their brand title, but the rest of the text is in muted colours.

Gradients and duotones

Still thinking about colours, now we’re talking gradients! For those who spent hours deliberating on which colour gradients to use in their powerpoint presentations in IT class at school, it has a retro feel. Now though, these gradients are getting a modern twist with futuristic colour themes, like blues, purples and hot pinks. 

Play around with radial (circular) or linear gradients, or have more than one colour like Spotify. This is a simple and effective look, as you don’t need super high-quality images; the colour does the work for you.

Screenshot of spotify homepage

Spotify’s homepage uses a radial gradient from left to right that fades to black at the bottom. 

Enhanced images and filters

Images are extremely important when it comes to websites. They have to be good quality, well composed and represent your brand, but for 2020 you can go a little further. 

To make your images stand out, you have different options. If you’ve already got a vibrant colour background, why not make your photo monochrome to make it stand out? Another trend is images that are in a shape, like a circle or a triangle, that you can layer with other elements on your page. 

The simplest way to get your image to stand out is to add a filter. You can overlay the image with a colour – the colour of your brand, perhaps – or just a colour that represents what you do most.

We love this Go Sitebuilder website example, where Polly Evans Hypnotherapy have put a muted filter on a vibrant image to emphasise the sense of calm their hypnotherapy will bring to clients. 

screenshot of a hypnotherapy website

Polly Evans Hypnotherapy does a great job of adding a filter to an image to represent her brand.

Dark mode

It’s not as scary as it seems! Dark mode, simply put, is having a dark background with light text, as opposed to the standard mode on your phone or laptop that usually has a light background with dark text. Dark theme on screens reduces eye strain and extends a screen lifespan, and as more devices are giving users the option to enable the dark theme, people are getting used to it. 

The good news is that using a dark mode colour theme will help your design elements stand out more by making them contrast more. Black and white is an obvious choice, as displayed beautifully here by design studio Wonderland, but feel free to play around with it – what about a navy blue background with pale cream text?

Screenshot of wonderland design studio homepage

By having contrasting white text against a dark background, Wonderland’s message really stands out. 

Extended white space

Another trend that is really gaining traction this year is the use of space. It’s easy to think that an area of white space looks unfinished, or messy, but in fact it adds to a minimalist charm that is growing in popularity. 

Rather than using five photos, really think about what you want to show your users and try and limit it to just one or two on the homepage. This shows that you’re not trying too hard and that you’re confident that these pictures show the quality and style of your work. It will also prevent the user becoming overwhelmed when they arrive on your site. You can do this with our website builder; have a look at MND Tee that does a great job with managing white space. 

Screenshot of MND Tee website]

The white space on each side of the images draws the eye to the centre of the site. 

We hope this has helped you with some ideas on how to make your website look on trend for 2020! With Go Sitebuilder, we have ready-made themes to help you choose which one represents your brand best, colour palettes to help you create a stylish look, and an in-site image editor so you can really make your images pop!

Try our 14-day free trial today to see how our website builder can make your website building experience quick, simple and – most importantly – on trend.