What’s the difference between local and global web design?

Pleasant conversation. Pretty young woman holding her kid while having telephone talk about the difference between local and global web design

If you’re building a website for the first time, or want to improve the web design of your site, you’ll need to work out whether you want to target a local or global market. Whilst it might be tempting to create a web design that falls into both of these categories, if you’re building a website from scratch for a brand new business, then it might be a good idea to focus your web design on just one of these categories. 

Go Sitebuilder offers ready to go sites which are completely customisable, so that you can build your website with a web design that perfectly suits your business, whether you’re aiming to keep it local, or to make it global. We take a look at some of the differences between local and global web design to help you decide which is the right web design for you. 

Colour scheme 

The psychology behind the colour scheme of your website is more important than you might think. According to TrueList, 42% of shoppers base their opinions of a website on the overall web design, and colour is an incremental factor when it comes to forming these judgements. When selecting the colour scheme for your site, think about what emotions you want to evoke, and what emotions the colours might inspire. 

If you’re building a website with the aim of targeting local customers or clients within your area, consider if there are any colours you can use that resonate with your locality. For example, if your town or city has a renowned sports team, you may choose to select a colour scheme which slightly mirrors the colours of that team. However, you also want to have a distinctive colour that resonates with your own brand – see if you can incorporate a colour which is unique to your business into your web design. 

On the other hand, if you’re building a website with the purpose of selling your products or services globally, you’ll want to pick a colour scheme which is more general. For example, some colours have negative connotations: in South Africa red is the colour of mourning, so you might want to opt for a more neutral colour scheme to ensure your web design is appealing to your global audience. 


Images also play an important role in the aesthetic appeal of your web design, as they not only add to the overall appearance of your site, but they help to convey a message. Using images is one of the quickest ways to communicate with your target audience – according to MIT, the human brain can process images in 13 milliseconds. That means it’s crucial to choose the right image for your website, as it is a great way to capture the interest of site visitors. 

If you’ve created a web design targeted at a local audience, one of the best ways to boost your image as a trusty, local business is to use local images. This doesn’t mean uploading a few snaps of some local landmarks onto your site – try snapping images of your products being used in a local area, or maybe upload a picture of your business collaborating with another local business. 

For a global web design, images of your local area are much less important: you don’t need to use images to highlight the fact  that you are a local business targeting local audiences, so you have more freedom in choosing which images to add to your web design. Use more general photos: stock images are a good way to add a professional touch to your website, without the cost of hiring a photographer. At Go Sitebuilder, we offer a huge range of stock photos to choose from, helping you build a website perfect for a global market within a few clicks. 


When building a website, your content not only conveys a message to your audience, but it also plays a big role in SEO, which affects your ranking on Google. You’ll need to decide how you want to structure your content for your web design: if your aim is to build a website for the global market, then you might want to focus mainly on keywords referring to the the products or services you sell, so that Google’s algorithms rank you higher on its search page results when someone searches for a specific item or service. 

If you’re a local business, you’ll still want to use keywords for your product, but you can also capitalise on local keywords, as it is fantastic for SEO: if you incorporate your location within your content on multiple pages then Google will rank you higher when someone searches for your products or services within the area. 

Whether you’re building a website for a local or global market, it’s important to find a website builder that is easy to use, but also offers quality services; Go Sitebuilder offers ready to go sites with completely customisable web designs, so that you can build a site that’s perfect for you. Our 14-day free trial gives you all the freedom you need to try our services, completely free of charge – try it today!

How much programming knowledge do I need to create my own website?

Male working on laptop from his home and hanging out with his dog pet finding out how much programming knowledge is needed to create my own website

Whether you’re planning on expanding your business model by setting up an ecommerce site, want to create a digital portfolio for your work, or simply want to start blogging, you’ll need a website to do this. 

If you’ve decided to build your own website without the help of a website builder, you’ll either need to already have some experience in programming, or be prepared to expand your programming knowledge. Whilst building your own website from scratch does have some pros, you will also encounter some setbacks. We take a look at the different ways you can build your website, depending on how much programming knowledge you have.

Customising your web design 

If you’ve enlisted the help of a website builder, but want to create your own custom web design elements – like a specific photo gallery or navigation bar – then you’ll need to have some knowledge of HTML and CSS:

HTML is the standard markup language of building website pages:

  • It describes the structure of web pages 
  • HTML elements tell the browser how to display content 
  • HTML tags label pieces of content, such as ‘heading’ or ‘graph’ or ‘table’
  • It allows you to embed images, videos and other media

CSS focuses on your document’s style:

  • Page layouts, colours and fonts are all controlled with CSS

So, in other words, HTML provides the materials for the structure of your website, whilst CSS gives you all the tools to decorate it, making your web design look attractive and appealing. 

If you already have a basic backbone of your site but want some specific tools or functionalities not provided with a website builder, then you’ll need some knowledge of HTML and CSS, or have the time available to learn more about it. This means you can have the freedom to edit and add to your site, giving you a final web design which is unique to you. However, learning this programming jargon takes time for those who aren’t familiar with it, making understanding web design a lengthy and complicated process. 

You could enlist the help of a website designer if you need help with the visuals element of your web design. However, hiring a website designer to work on your site could set you back anything from £400 to just under a thousand pounds

So, whilst building your own web design is ideal if you have the time, or skill, needed for programming, if you’re new to building websites and don’t have much spare time on your hands then using a website builder with ready to go templates might be the better option.

Building the skeleton of your website 

Of course, before you can even think about your web design, you must have a functioning website which doesn’t have any glitches or errors. To build this yourself, not only do you need to have programming knowledge of HTML and CSS – you also need to understand Javascript. 

Javascript is a sort of scripting language that allows you to create content which can update, control multimedia, animate images and much more. If HTML is the foundational structure of your website, and CSS is the interior design element, Javascript is the blueprint you use to build your website with. 

Building your own website from scratch is great if you have an exact image in your head of the final product, and are willing to spend the time needed to create your site. However, beware of the hidden costs you might not have otherwise considered – you will need to become SSL certified to ensure the details of your site users are protected from possible interception from malicious third parties. 

You will also have to buy your own domain name so that people can find your website, as well as creating your own contact form so that people can use your website to get in touch with you. If you’re setting up an ecommerce site then you’ll need to use an ecommerce platform to sell your items through, and if you want to upload high quality photos onto your site you’ll need to hire a professional photographer. 

So, whilst building your website might seem like the cheaper option to begin with, once you add up all the extra expenses it can become a lot more costly. If you’ve built your site to boost your business online, spending countless hours trying to get your head around coding might not be the best way to improve your business model. By turning to a website builder for help, you can create the right website for you, without the hassle and expense of starting from scratch. 

Using a website builder 

If you don’t have the time or inclination to learn how to code, then a website builder is the ideal choice. With a website builder, the chances are you’ll be saving both time and money, enabling you to redirect your energy into more efficient ways to grow your business.

Go Sitebuilder offers ready to go web designs which are completely customisable, an ecommerce platform, a selection of domain names, an SSL certificate and more, all for an incredibly low price, making us one of the cheapest website builders in the UK for ecommerce sites.

Want to try it for yourself? Our 14-day free trial lets you test out all Go Sitebuilder has to offer – try it today to build your dream website, within a few clicks!