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How to go about launching a digital product

Male wearing a blue, white and red checkered shirt is standing in his kitchen looking at his phone and making a coffee

To launch a digital product, it’s very helpful to have a digital presence. You can create this digital presence in one of several ways. You can do it through social media, online advertising, or you can do it by publishing a blog. But the thing that underpins all of these methods and makes it easy for interested parties to be aware of your digital presence is a website. A website is a place to tie it all together and express yourself with your customers.

Your website is your digital presence

A digital product is an online representation of a product or a service in the virtual world. Or in easier terms, this us what you do or sell – but online. Launching that digital product or service is all about raising awareness of its existence. But if you first use blogs and online advertising through social media or virtual directories to awaken public interest, in order to receive and action orders for whatever it is you are offering, you will need a website. A website helps you finish it all up, make payments and more!

To launch a digital product successfully, creating a website has to be your starting point. A website is your digital presence. It announces your existence to the virtual world and shows potential customers where to go.

How to create your first website

You could hire a bespoke website designer to create a website for you from scratch, but most product launches start off in a small way through a small business. Small business owners need to keep their costs down and hiring the services of a dedicated website designer can be an expensive undertaking.

So, to help entrepreneurs to get started affordably, we here at Go Sitebuilder came up with the modular website design concept. It empowers users to create their own professional websites a section at a time. Most importantly, you don’t need any website building experience. It works just as well for novices as it does for geeks.

By building your website in sections, you can make it as small or large as you require and add or subtract from it as your needs change. But whatever you do, thanks to the user-friendly programmable templates we have, you can customise your own unique website with ease. It will look and perform as good if not better than if you had employed the services of a bespoke website designer at many times the cost.

The complete website package

All of the websites you can create through Go Sitebuilder are available with a personalised domain name chosen by you, and five unique, business email addresses. The websites are compatible for mobile use, and you can access them via any device from anywhere to modify the site, process orders or do any other sort of maintenance as you see fit.

Ready for launch

With your website up and running, you will then be in a position to launch your digital product or service. You now have that all-important anchor point and can set about updating social media outlets, publishing blogs and instigating email marketing campaigns.

Anyone who wants to know more about the product(s) you are offering or who wants to go ahead and make a purchase will know where to go. You are on your way.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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Launching a new website – should I use .com or .co.uk?

should I use .com or new .co.uk

Where are your clients from? This question will help you get to the answer quickly. All .co.uk websites show that the business deals with customers based in the United Kingdom. All .com websites show that a company deals with customers on a global scale; therefore, they may lack tailor-made services for local customers. Sites with country codes like .co.uk command the market in their respective countries but have little to no effect in others. This article is here to break down whether you should use a .com or .co.uk domain extension.

Pros of using a .com extension

A .com domain extension is the most widely used website extension. Its market is wide as it does not incline to users from a specific area. Therefore, a business that wants to reach the global market can use the .com extension. In the worldwide market, a .com website extension seems more authentic and legitimate. Potential customers from diverse areas feel that the information or services offered are tailored to a global audience. Therefore, your website can reach more people globally if you choose .com as your website’s extension.

Pros of using a .co.uk extension

Knowing your target market is the first step in realizing the best website extension for your website. All website extensions with country codes are best for businesses that operate within that specific country. Therefore, the most clicked websites in the UK have the .co.uk extension. 

Having a website with a country code like .co.uk proves to be more authentic in the United Kingdom when compared with other extensions. If your site has a country code in its address, its legitimacy may only be recognized in the specific country. Long story short, if you’re a local business with your clients close to you, such as a plumber, tutor, painter, etc., this is the way to go. 

Finding the right extension for you

Using the pros and cons we have listed above, you can now make an educated decision on which extension is the best for your business. If you are a small to medium-sized company located in the United Kingdom, then it would make sense for you to use .co.uk. If you’re wanting to draw in a larger audience, then choose .com, as it is recognized worldwide. Alternatively, you can purchase both domains, but you’ll need to make sure they direct to one single place for search engine optimisation.

Decided on the right domain extension for you? At Go Sitebuilder, you can create a stylish website with a unique domain and up to five email addresses with no previous knowledge in web design. Try out our 14-day free trial today and see just how easy it is to get your business online.

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Core Features to Look For in a website builder

Core Features to Look For in a Site Builder

When you launch your website, you are sending it out into the world wide web to be seen by your audience, and new ones too! Go Sitebuilder helps you build your confidence in site launching, even if you are not a professional site designer. We’ve put together a comprehensive list of what core features to look for in a website builder!

Making your website look appealing

Go Sitebuilder offers several professional designs and a library of beautifully designed sections and themes, all of which are fully customisable. There is a wide range of layout possibilities with the numerous pre-built sections offered. You can style each section of your site individually or even change the whole layout in just a click. These layouts are very responsive to your commands, making it easy to operate your site on smartphones, tablets and larger screens. A beautiful website will make all of the difference. 

Editing images

With the built-in image editor you can re-size, crop, scale, reduce red-eye and even add filters or stickers to your images. This will help you make your photos pop!

Increasing activity on your social media platforms

By adding your social platforms to your site, it becomes easier for site visitors to view your profile and latest posts. Make sure you’re creating content on your social media accounts as well. 

Ensuring communication with customers

When you include contact forms on your site, you’re helping your customers! Following submission of the form, you receive an email on the same in a matter of seconds.

Uploading files

Upload files and PDFs to your site so that customers can easily view, download and print them. We love this feature, especially for restaurant menus.

Embedding external content

You can add relevant outside content from other sites such as YouTube and Pinterest to your site.

SEO

Ensure your site gets fully indexed on search engines by adding site-level and page-level SEO tags and content.

Creating a gallery

Incorporate an appealing multi-image gallery on your site for visitors to view, expand and zoom in. You can import images from your Facebook page or from the Go Sitebuilder stock image gallery to your site. Additionally, you can set these images in a slide-show that transitions both manually and automatically.

Previewing your site

Before you publish, see a preview of how your site will appear on any device in both portrait and landscape layouts. In this way, you can add products and updates from anywhere.

Mapping domains

Do you have multiple domains that you wish to make available on your site? Go Sitebuilder offers a simplified domain mapping page for this.

Analysing customer insights

By incorporating the Google Analytics tracking code into your site, you can see what your audience thinks of your site. This can help you in a number of ways in the future, we’ll touch more on this in a future post.

Website personalisation

Add personal content into your website including videos, audios, text and maps to increase site traffic.

Creating a product store

With Go Sitebuilder, you can create a store with assorted products and stock as much as you wish. Additionally, you get to integrate various payment options such as PayPal and major credit cards and also create customised offers, just-arrived items, discount vouchers or redeemable points for customers. You can create a preset stock level that gives you alerts when certain products fall below that level.

With Go Sitebuilder, you can choose from a huge selection of professional and beautiful themes and personalise it to your company, safe in the knowledge that whatever you choose will work just as seamlessly on mobile and desktop. Take advantage of our 14-day free trial (no credit card needed) to see just how easy it is.