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How can I achieve success in digital marketing?

Achieving success in digital marketing

Digital Marketing is important in today’s world, but it needn’t be daunting. There are some simple ways to use it to make your products and services more successful. People love a good story, so use a website to tell the story behind your business. Be personal and talk about how you were inspired to start up, people will feel they can understand and relate.

Pictures that tell a story

Images are a great way to share your journey, particularly if there’s an interesting reason behind how your business started. Social media can be great for this and allows you to add hashtags to reach people who may be interested. While it’s important to let people know what you have to offer them, it helps not to be too “salesy”. And even on occasion, allow them to see a little of yourself or your company; such as social outings as a team or celebrating a colleague’s milestone birthday.

Adding personality to your brand

Potential customers like to feel that they know your brand or at least understand why they might need what you’re selling. Simply posting an image of your product and a link to buy, isn’t good enough. It offers no reason for people to part with their hard-earned money and it gets caught up in a sea of other adverts all doing the same thing. Describe your products well and add an ‘About page’ to your website so your customers can get to know the brand they’re buying from.

Reaching your customers the right way

A website that is memorable and includes something which sums up what you do is a fantastic way of ensuring people can find you. Linking your social media accounts to your website also makes it easier for people to get in touch and follow your progress and successes. To appear more professional, add forms to your website so people can reach out directly. Including a news section or adding a blog is useful for keeping people informed and engaged with your business.

Optimising your content

To ensure you attract the right people to your website, SEO can important and so is the ability to incorporate social media and YouTube videos. Many people respond better to videos. They are a great way to keep people’s attention for a longer span of time. As mentioned, you’ll also want to add contact forms to your website. This makes it easier for customers to get in touch, as not everyone finds using email or social media to be an easy task.

If you haven’t started building your website yet, or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. Go Sitebuilder has been created with busy small business owners in mind so you won’t need any previous website building experience. Try it today and see just how easy it is!

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How do I promote my electrician business website?

Female electrician working on a construction site.

Every small business should have its own website. It’s a powerful way to attract new customers while still enable existing ones to find you. A quality website makes you look professional and builds trust for your business. In today’s world websites can be your first impression, and with a beautiful and sleek website, you’re sure to make a good one. Once you have built your website, you’ll want to promote it in order to attract more customers to your electrician business. Here are some expert tips that will help you get some more exposure.

Search Engine Optimisation

We offer easy to use SEO tools at Go Sitebuilder to help ensure your website is indexed with Google. These tools make something that might sound a little intimidating a breeze to get done and gets them done correctly. You’ll also want to make sure the content on your site fully optimised. There are endless resources available to help you learn about SEO online, or you could work with a specialist to help optimise your content quickly! Whichever way you do it, there will be a bit of trial and error. But with the process, you’ll be growing your skills at the same time you’re growing your business. If you’re new to the world of SEO, check out our beginners guide over on our blog.

Trade directories

There are plenty of online trade directories where you can list your business. Most of these listings will include the option to add your website URL. This kind of placement could land you a lot of visits from local customers looking for electricians – so, get listed on as many directories as you can. Remember, you’ll need a unique domain name if you want to stand out from the crowd!

Social media

There are many businesses who have managed to turn their social media accounts into powerful sources of organic traffic. It’s not necessarily simple to get people excited about a trade on social media, but with a little creativity you could come up with a clever way to attract attention. Just remember to be yourself and to add your personality into everything you do. Remind everyone about what is unique about you and your business and have fun with it.

Paid Advertising

Pay-Per-Click (PPC) ads on Google and social media can be a great way to attract the right sort of customer to your website. There are tons of how-to’s online along with articles directly from Google Ads to help you get these campaigns running towards success. An electrician business is a good candidate for attracting customers this way since most people will be using search engines to find what they’re looking for.

The bottom line

These are just some of the simplest ways to promote your electrician website. There are lots of others, and it’s worth picking a few that you think will work and giving them your attention to get some success. People will always need electricians, so you simply need to find a way to help local customers find your website. Don’t be afraid to be a little creative to stand out from the competition.

If you haven’t got your business online yet, or your existing website isn’t working for you, check out our free 14-day trial with Go Sitebuilder. Sign up today and start building the website that will make your business a success. You won’t need to hire an expert and you won’t need any previous website building knowledge – you can even start building on your mobile phone!

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Should I be worried about launching my new website without protecting the idea behind it?

Should I be worried about launching my new website without protecting the idea behind it

Innovation is important if you want to get a new business off the ground or grow an existing one. This means a great deal of time, effort and expense can go into ‘Research and Development’ to find the next big thing. However, it leads to one of the biggest worries for owner-managers and executives. ‘What if someone steals my business idea?’

This can be a particular concern for start-up enterprises. Having found a great niche or product, you will definitely need a website to promote it. Once the website goes live, your competitors and any potential ‘copiers’ can instantly see what it’s all about.

Business and intellectual property rights

If your innovation is particularly groundbreaking – or protecting your business ideas is essential for your success – then seeking legal advice is often best. Specialists in such matters as patenting and copyright can help you to attach protections to your ideas, including Trademarks to ensure no one can replicate your brand identity too closely. 

All of this costs money though, and budgeting to protect ideas to this extent should be part of your initial business plan.

Be prepared!

If you feel the above is unnecessary or too expensive, there are still things you can do to help protect your ideas. For example, it’s important to be ready to start trading before your website goes live. Get your business operations as far along as possible, before you reveal any of the detail online.

You could always design and build your website with Go Sitebuilder in the meantime, as a prototype, and then make it public when the time is right. The beauty of this is, you can start selling and making connections before anyone else can use your website information to mimic you! It keeps you ahead of the competition!

Care in website wording

Tips for protecting new business ideas include being careful with your website content. You need to say enough to grab and hold the attention of potential customers, without revealing sensitive corporate information. For example, you may not want to reveal your supplier details, or even announce tie-ups with clients! It’s the sort of intel rivals can use to undermine you. Also, the thinking process behind your start-up or its products may be something you keep ‘close to your chest’.

Getting your house in order

To some extent, your website could be the easiest way to control information about your new company, product or service. Especially when you create it yourself using Go Sitebuilder.

To protect your ideas you should also consider such things as non-disclosure agreements with suppliers, clients and staff. Also, data compliance and control is not just about meeting your legal obligations. Cybersecurity measures can make sure that important business information remains private within your new venture.

If you haven’t started building your website yet or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. You won’t need any previous technical knowledge as Go Sitebuilder has been created with busy small business owners in mind – you can even build it on your mobile phone!