How do I get my new website noticed?

Male looking at mobile phone whilst holding reading glasses. He is working from home and his young daughter can be seen eating at a table in the background.

Building a new website is an exciting time for any business, and getting it live on the internet for people to see can be just as fun. But how do you make sure people are seeing it? If you want your site to really stand out from the crowd and achieve its greatest potential, it needs to be as visible as possible. We’ve compiled some tips to get your new website noticed.

Pay attention to keywords

Getting your new website noticed involves being easy to find when people are searching online. It’s helpful if your brand name appears as near to the top of search listings as possible. In order to achieve this goal, you’ll need to find out what keywords people would use to search for your business. There are different tools you can use online to get an idea of what these keywords might be. But, whatever keywords you choose to represent your business, try to find words that are as relevant and specific as possible. Use for keywords that are less frequently used and not just single words. Long-tailed keywords or keywords with more information will help you drive more traffic.

Once you’ve identified keywords, embed them naturally in your website. Keywords should be used within your content, along with your tags and picture titles.

Start blogging

Blogging about your business, your products, or subjects you think your website visitors will enjoy reading is a great way to get your new website noticed online. So, if you haven’t set up a blog already, now is the time to get writing! Including blog content on your site is also a favoured SEO strategy, which could help you to rank higher on search engines like Google.

Each time you publish a blog, let your followers know by posting a quick message on your social media pages. It’s also a good idea to send an email out to your mailing lists. In order to gain attention, and to keep attracting visitors to your website, provide unique content that puts a fresh spin on what might already exist online. Mix things up a bit and publish different styles of posts, such as how-to guides or even video tutorials. Encourage readers to like or share your content, so that it gets promoted even further.

Get listed

Get your name noticed by making sure that your website’s address and contact details appear on relevant online lists, directories and indexes. This is an especially useful strategy for those who rely on local custom. In particular, adding your details to Google Maps could also improve your local search ranking.

Think about relevant sites where your target audiences might search for a business like yours, or seek related information, and make sure your name gets added in those places.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

How much does it cost to launch a brand?

Young, female florist writing out the costs of launching her new brand in her flower shop alongside her laptop. She is wearing a black and white striped top.

One of the main starting points of any new business or new product or service launch is to create a ‘brand’. This will form the foundation of the website you use to attract and retain customers, and any other sales and marketing tools you use. You’ll use your branding as a fun way to stand out from the crowd. But, how much does it cost to launch and promote your brand? This can depend on how much you’re willing to take the ‘Do It Yourself’ approach!

Firstly, let’s explore what is meant by brand.

Creating a brand identity

Some people think that “brand” and “logo” are interchangeable words. This is not the case! Your brand is the complete identity of your company, product or service. For example, what are your Unique Selling Points (USPs) and where does your business stand in the marketplace? This will end up revolving around the benefits you offer your customers. Is it the cheapest? easiest to use? most reliable? or perhaps the most innovative? The answers to these questions will help you start developing your brand.

When you have worked up a detailed brand profile, you then translate that into a brand identity. This includes the fonts and colours you can use to best illustrate and express yourself. For example, deep blues are often associated with reliable financial and professional firms, whereas yellows and oranges often portray tech and futuristic companies. All of that being said, you can use whatever colour resonates with who your company truly is.

So now you’ve covered the nitty-gritty, the “who am I” stage. The next step is to find a logo that sums up your brand identity. Many include a tag line to reinforce USPs (for example, ‘Just Do It’ – Nike or ‘Because You’re Worth it’ – L’Oréal).

Using your brand in your website design

Now that you’ve worked up a brand identity and clear statements about your company or product, you’re ready to create your own website. You can use your chosen colour palette as the basis of page design, varying shades and intensities to draw attention to calls to action and other important features.

It’s highly recommended that you keep your brand consistent across your website. This includes avoiding reversed logos as web design features or introducing colours that aren’t in your chosen palette. This will help solidify the look and feel and stop your site from confusing or distracting its users.

What budget is needed?

Creating and launching a brand can cost a massive amount of money – IF you’re a big company with deep pockets and global ambitions from day one. However, it can also be done on a shoestring if your goals are more manageable!

You could create your brand identity and statements yourself, perhaps using a local graphic artist to build a high impact logo for you. Though there are free online tools for DIY logo creation. Once you have your logo and all its support information, you can use Go Sitebuilder to create a professional website that dovetails brilliantly with your fabulous new brand!

If you haven’t started building your website yet or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. You won’t need any previous technical knowledge as Go Sitebuilder has been created with busy small business owners in mind – you can even build it right from your mobile phone!