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How to get the most out of a new website launch

Close up of a woman's hands typing on a mobile phone.

There is nothing more exciting than having a website that is ready to share with the world. With all of the design, thoughtful content and hard work you’ve put in you’ll want to start showcasing it straight away. But how do you make the most of your launch? There are a few steps you can make to get the most out of this time, and the best part is, we’ve already written it down for you!

Choose the right date

Pick your website launch day with care. You’ll want to make it a day where the most number of visitors possible will take a peek at your website, but also if there are any last-minute tweaks or changes to make that you’re on hand to remedy them.

Quick tip: avoid launching your website on a Friday, weekend, bank holiday or other major holiday dates! People are most likely enjoying the festivities and not browsing the web.

Engage with audiences

Don’t make your website launch a one-way communication process. Naturally, you’ll have a lot to say to your new site visitors, but give them the opportunity to interact with you, too! This can boost engagement and may provide you with useful information about your audiences and what they want from your business or content, which may help to steer your website towards future success.

Remember you can also use your social media pages to chat with your audiences both before, during and after launch day.

Consider your rankings

It’s important that audiences are able to find your new website easily, so using effective search engine optimisation (SEO) strategies is important to help improve your search ranking and reach more people.

Whenever you publish any information about your new website launch, utilise your content so that every piece of communication has the potential to boost your search profile. For example, include relevant keywords naturally in any news or update posts, and vary the style of content you produce to mix things up a bit. If you’re an SEO newbie, take a look at our beginner’s guide to SEO over on our blog

Use some of the same tactics that you used to create all of the content for your new website, including writing about a variety of different styles: from blog posts, videos and beautiful photos.

Add analytics

How will you know if your website launch has been successful? In particular, how many people have visited your new site, which pages they looked at and what their profiles are? It’s super simple! Just make sure you get signed up with Google Analytics before launch day.

The beauty of Google Analytics is that it will also tell you whether viewers just looked at the landing page of your site, or whether they explored further. You can use this information to your advantage, to ensure your content is enticing and leaves people wanting more. You can also use this data to see what pages are popular, what devices people are using, what time of day they’re visiting and so much more.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

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How Can I Make My Website Famous?

Nine people stood in a line, leaning against a brick wall and using their mobile phones

As a business owner, you’ll want to ensure people are finding and viewing your website. A website is a powerful, essential marketing tool you can use to raise your profile and increase your sales, but if no one is actually visiting it, it’s never going to achieve the results you want. Luckily, there’s plenty you can do to change that, and while making your website famous might be a bit of a stretch, you can certainly drive more traffic with just a few simple steps. Here are three of the easiest, tried and tested methods for you to try.

1. Don’t underestimate offline marketing

While a good website will attract a new and potentially profitable audience, it should also be a place for your existing customers to visit as well. You can provide them with an opportunity to learn more about your company and even make their purchases online. But remember, they can only do this if they’re aware of your site’s existence. 

Try making an effort to increase your visibility in the places your target market lives and visits. This means that from business cards to billboards, newsletters and even simply answering your phone, it’s a good idea to include information about your website and social media platforms in these new places for your audience to see it.

2. Mention your website online (and do it on a regular basis)

Don’t be afraid to share a shameless plug here and there – it’s your website and you should be proud of it! The internet essentially functions as a giant map, pointing users in the direction of relevant information, which means it’s key to have your site featured on it. The best way to do this is by mentioning it as often as you can, whether it’s by sending your products to bloggers and having them add a link to your website or by publishing press releases. You can also join online communities, like relevant Facebook pages, and share your website when people ask for similar services or products that you provide – just remember not to spam anyone!

3. Educate yourself on SEO

Last but not least, spend some time familiarising yourself with SEO and how it works. It doesn’t have to be complicated. We’ve created a quick guide for beginners over on our blog if you don’t believe how easy it can be. Standing for ‘search engine optimisation’, SEO is the method used by companies to ensure that their website ranks as highly as possible when people run searches on search engines like Google. The idea is that consumers are most likely to click on results at the very top of the first page, so by focusing on including certain keywords in your content, you can improve your position and make yourself much more visible.

When it comes to boosting the popularity of your website, there are lots of methods you can try. If your website isn’t online yet, why not try a 14-day free trial with Go Sitebuilder and see just how easy it is to create your dream website without any technical skills!