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How to introduce a new website on social media

Close up of a laptop on a desk displaying a social media page. Also on the desk is a glass of water, a computer mouse and a pan.

A huge part of the success of marketing your new website could come down to its presence on social media. Read on to discover how social media can help to get your website noticed!

Create a social media presence

If you don’t already have your social media accounts set up for your business, then the launch of a new website is the perfect time to do so!

You should first decide which networks are the most suitable for your brand. For example, if you are a B2C business that sells visually enticing products, then Instagram could be the perfect platform for you. On the other hand, if you are a B2B company looking to work with some of the industry’s experts, then perhaps LinkedIn is the best platform for your business to be on.

Once you have decided on the platforms, create your accounts, selecting the same username across the platforms and filling out all the profile information, including placing your new website’s URL address in the main body of the profile.

Get followers

The next important step is to begin to gain a following. Do this by inviting your colleagues, friends, family and customers to follow your profile, as well as by creating posts with relevant hashtags and location tags to draw in users that could be interested in your business.

Ensure you post to your page on a regular basis, using a range of engaging and informative posts which include call-to-actions that drive users to your website.

Use paid ads to promote your website

All the major social media networks offer a variety of ad spend services that can promote website URLs. Whether you choose to boost a Facebook post, promote Pinterest pins or Instagram stories, there are a plethora of opportunities for you to select.

When using paid ads, you can select who sees your adverts based on their interests, location, age and much more. This will help the right people to see your website on their social feeds.

Create teasers

When launching your new site, it can be fun to drum up excitement by launching teaser images on your social media sites. You can blur, curtain or paste a ‘coming soon’ sticker over a screenshot of your website to get your followers excited.

Share customer testimonials

Once a few customers have used your service or purchased your products, you can ask them to send you a review and start sharing it on social media.

According to a recent YouGov poll, it is becoming clear that people trust other people’s opinions of products/services, rather than brands talking about how great their products are. Therefore, using customer testimonials on your social networks can be another way of driving more traffic to your new website. Make sure to include a CTA (call to action) to your website to drive people to where you’d like them to be.

Launching your new website is an exciting first step in growing your business. In today’s world, it’s crucial that every business has a professional online presence to succeed. If you’re considering your options for getting online, check out Go Sitebuilder for free! You won’t need to hire an expensive professional, and you won’t need to learn any new skills. Try it now and see just how easy it is to build your dream website.

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What to do after launching a website?

Female sat at a window next to some white flowers writing in a notebook.

Now that your website is up and running, you may be wondering ‘what’s next’? There are plenty of key tasks that you’ll want to get started on right after launching your site to help it become a success. Here are a few carefully selected actions that will help you get you started on the right path.

Keep creating new content

Flocks of visitors might have viewed your website on launch day, but now it’s important that you find ways to keep them coming back. One of the best ways to do this is to add new content regularly to your site. Set up a blog and get into the habit of publishing items that impart your insights and wisdom in a useful, informative and interesting way.

Whenever you do add new content to your fledgeling website, include social share buttons so that your readers can share it with your friends. This could get your content into the hands of hundreds or maybe even thousands of more people.

Not only is it good for your readers but, frequently providing fresh content is favoured by search engines too! It can help you to become more visible on search engines like Google.

Engage with your audience

Whether you’re a new business starting from scratch or an established company that has had a complete rebranding, after you’ve launched your site, it’s an ideal time to start engaging with your audiences. This is a powerful way to understand more about your target customers, but it also helps to keep viewers hooked on your brand.

Include options to capture email addresses on your site, and create a newsletter to keep customers updated on your products or services. Give viewers a chance to provide feedback, whether on the website, your social media pages or both. Whenever you get audience feedback, make sure to start a dialogue with them. This builds a rapport that can help turn first-time customers into loyal and repeat ones.

Get statistics savvy

One of the key ways to understand how well your new website is doing is to analyse statistics and trends, including who is visiting your site. It’s important to be on top of key factors such as when the visitors are coming, how often and which pages they’re going to. This is all really useful information that can give you important clues about your audiences, what is working well (or not) on your site, and what potential changes you might need to make to improve things. In order to analyse these trends, get set up with Google Analytics.

Remember that this should never be a one-off activity. You should monitor your website’s progress regularly to help you really understand what the customer experience is like.

If you’re yet to launch your website, why not check out Go Sitebuilder to see just how easy it is to create your own website. Sign up for a free 14-day trial – no credit card required – and get started on creating your dream website.