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How do I launch a new website on social media?

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Whether you’re an established small business or you’re fresh off the starting blocks, in today’s world it all starts with a website. From there, it’s about getting the word out – and what better way than social media? It may seem like a simple case of creating a few profiles and watching the likes roll in, but the reality can be quite different. So, if you’re asking yourself how to launch your new website on social media, this quick guide is for you!

Step 1: Create your brand identity

One of the most common mistakes new businesses make when launching a social media presence is failing to stand out. With so many companies now utilising social media as a core marketing channel, it’s more important than ever to develop a true brand identity. Throwing a logo together in Microsoft Word simply won’t cut it, so be sure to take some time to build a brand that is visually consistent, engaging, and instantly recognisable – then update your profiles so they all reflect it. Be creative and choose a strategy that really represents your business and its values.

Step 2: Build a social media launch plan

Once you’re happy with the overall look of your profiles, it’s time to consider the ‘meat’ of your social media strategy – the content. Put simply, you can’t expect to set a page live and then see the follower numbers immediately skyrocket – it doesn’t always work that way. So, in order to support your launch, you’ll need to prepare the content you’ll be posting in the first weeks, or even months, of your new social profiles. This content could be blog posts on your new website (a great way to build traffic), videos, images (even fun things like memes), infographics, and so on.

Step 3: Incentivising new followers (the right way)

Okay, so let’s assume you’re up and running and you’re following a content calendar to drive visitors from your social channels to your website. What’s next? Well, you want those numbers to go up, of course! As we explained, the “build it and they will come” approach doesn’t work in today’s world. The key to building a social following for your website is incentivisation, at least at the beginning. These incentives can be anything you like, but one great option is to hold giveaways for small things (like gift vouchers) which won’t cost much but will drive engagement. Just don’t forget to ask people to like and follow to enter!

We hope this quick guide will help you hit the ground running when it comes to launching your website on social media. Of course, if you’re still in the early stages of launching your business and you haven’t yet built a website, there’s no better place to start than with our 14-day free trial of Go Sitebuilder.

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What are the best digital marketing launch strategies?

Male sitting at a desk next to a large vase of pink flowers. He is wearing a dark blue shirt and using a laptop

Launching your website creates a new, exciting opportunity for your business. It’s your chance to share your unique story with the world and start growing your business online. Launch day is an opportunity to get people talking about your site so make sure you capitalise on this with a great launch strategy.

But what makes a great marketing launch strategy? The first thing to do is to choose a suitable domain name. Using a professional domain name is a must for any successful launch strategy since an individualised domain name is more likely to be memorable to the new website user. That’s why Go Sitebuilder includes a free domain name with every subscription: helping to get your new website off the ground! Once you’ve got that covered you’re ready to head onto the next steps…

Start early:

Planning for the big day should start well ahead of your launch date, even before you have finalised the website design on your website builder. Your top priority is to start collecting emails, so start getting the word out on social media, or other channels, and get people to opt-in to your updates. Keep in touch with these people via email, introducing them to key features on the coming website. This will keep the launch day exciting for customers, and keep your business in everyone’s minds.

Create anticipation:

Whether you have an existing customer base or you are using your website to create a completely new brand, it is really important that you emphasise the anticipation in the lead up to launch day. One way to do this is to offer a private, early look at your new website. This is a valuable VIP-type teaser, but it is also a great way to create loyalty to your brand – right from the word Go!

Capitalise on new users:

Launch day is often the biggest day of traffic in the first year of trading. So, it’s really important to prolong the impact of all those extra users. One way to make sure users continue to spread the word about your new website, even after launch day, is to introduce a referral scheme. A referral scheme will offer a reward to customers if they send a friend the link to your launch page and that friend types in their email. This is a really effective way to make sure news about your newly launched website travels.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.