Why is it important to add alt text to your product images?

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Product images are one of the key components for success when selling online. Awesome images of your items will show them off in an accurate, flattering way to entice people to buy. While this is something that you may already have integrated into your routine, you may not be making the most of your product images. This is because optimising product images doesn’t end with the upload. The essential concept to understand here is what developers call ‘alt text’. But what is alt text? And, why is it so crucial?

What exactly is alt text?

‘Alt text’ stands for alternative text; the name hints what it is used for. While most people who visit your site will be able to view the images you upload, not everyone can. Consumers with a visual impairment will often use a screen reader to help them shop online. Many screen readers will block product images, and this leaves some customers with no way of understanding how your products look or even what your product is. This is not solely an issue around visual impairment either – some web browsers, may not show product images properly which makes alt text valuable here too.
Alt text solves this problem by adding a text description to your images which can be used in place of the images themselves. Once you have added an alt text description, anyone who cannot see your product images for any reason can still get a good description of how something looks – before they buy.

Why is alt text so important for your website images?

There are some very good reasons to start adding alt text to your product images. Firstly, it will help you sell more stuff as customers want to understand how things look before they buy. It will also attract more customers to your online store. Alt text is key to what is known as accessible web design; this is the process that ensures that almost anyone, no matter what their ability, can use your online store effectively if they choose to.

The other main benefit of utilising alt text correctly is the boost it will give to your SEO plans. Although search engines are constantly advancing, they still can not see images on websites as humans do. This means that they can sometimes miss a product image on your site that people might be searching for. By adding a text description, it helps the search engines to understand what the images on your site relate to.

If you don’t have an online store to upload product images with alt text to yet, don’t worry – Go Sitebuilder can help. Our online stores include unlimited product listings so you can use alt text to your heart’s content and reach more consumers. Start with a free trial and start building your online store today.

3 must-haves for your beauty salon website

Beauty Salon Website must-haves

When you operate a beauty salon website, you need to have certain elements, content or sections on your website that helps new customers to find you and convince them to make an appointment. Here are three key elements that you must-have for your beauty salon website:

1. Testimonials

Including testimonials from customers on your website will help you to build trust with your key clientele quickly. Be sure that the length of the testimonials offers value to the reader. The best testimonials to include on your site should include what treatment was offered and how it made the customer feel. The longer the testimonial the better, as it will improve your ranking on social media and help build trust with audiences.

2. Contact forms

You also need to make sure that customers can contact you when they have a specific requirement. Customers like to see that there is a telephone number or a contact form on a website. It helps to build trust. Another option is to have live chat on your website. Live chat can help potential clients to resolve problems quickly and you can sell to customers extra treatments. As much as Live Chat has been known to build trust with customers, you need to ensure you’ve got the resource to manage it effectively.

3. A home-page that performs

The final element, and arguably the most important, is that you have a home-page that performs. It needs to do two things:
1. Help you rank on Google and other search engines.
2. Convert visitors into paying customers.

Therefore, your homepage needs to have a lot of quality copy on the page with the right keywords (including the location of your salon) to rank. Your customers want to feel wonderful, beautiful and youthful again. So language along these lines should be dotted around your home-page. Call to action buttons (or CTAs) also need to be dominant to help drive customers to your contact forms. Take a look at our easy to follow guide on building landing pages that convert if you want to find out more.

If you’re looking to create a website for your beauty room or hair salon check out Go Sitebuilder for free and see how easy it is to get your business online.