Starting a hypnotherapy business

Starting a hypnotherapy business

Hypnotherapy is a life-changing form of therapy. It uses specialised techniques to help patients find the root of their anxieties and curb any unwanted impulses. If you want to start a hypnotherapy business as a guiding light to clients, then these are some pointers you should consider.

Draw attention to specific practices

People will have certain grievances that they want help with. Some of the most common issues include weight loss, smoking and sleep. Don’t just offer hypnotherapy as an umbrella practice. Talk about all the issues people might want help to demonstrate the specifics of your capabilities. If you focus on a particular specialism, for example, smoking addiction, you need to explain all the ways you can support an individual.

Gather testimonials

When you initially open your business, the most basic signs of your professionalism will be your credentials. But as you help more patients, you’ll have success stories to tell. As such, you’ll want to start gathering customer testimonials in which patients describe how their lives have been enriched by your treatment. Positive feedback can be what makes you stand out of the crowd, especially if you have competitors offering very similar services.

Offer discounts

Like any good business, everyone loves a bargain, so don’t be afraid to offer discounts. Encourage your existing client base to recommend other people to come to your practice by offering discounted sessions and free content. When your business is in its early stages, word of mouth is going to be the most powerful tool in getting your name out there.

Establish an online presence

Any business that wants to make a name for itself is expected to have some online presence. The best way to do so is with keywords relating specifically to your business that will improve your rankings in the search engines and of course, using the likes of Facebook, Twitter and Instagram so that audiences will get the message not just of what you’re offering, but who you are. This is an opportunity to build up your brand identity and separate yourself from the competition.

Establish yourself within the medical community

Wherever your practice is based, there will be healthcare professionals located near you. You should look at making yourself known to them. Imagine a patient checking out a medical directory and running across your name, then talking to the community and finding more positive information about you and your services.

If you’re looking for more inspiration on starting a hypnotherapy business check out our case study with Polly Evans, and see how she’s making her hypnotherapy business a success with Go Sitebuilder.


Since its humble beginnings, Go Sitebuilder has built up a dedicated following to benefit many up-and-coming entrepreneurs. If you want your own website and online presence, start your free trial – there’s no credit card required!

How do you create an online store from scratch

Creating an online store from scratch

Selling online has never been easier. There are numerous routes to market that will allow you to have a successful and profitable career as an eCommerce business owner. To be successful, you need to start a store from scratch and for this, you need to think carefully. The more planning you do, the better it is for your business. So, here are a few quick steps for you to consider when starting your online store.

Choose a niche

The first thing you need to do is to select a niche market that you would like to sell into. This will have to align with the product you’re creating as well. It has to be something that you’re passionate about. Something that you could talk about all day. The more passion you have for your product, the easier it will be for you to sell it.

Choose the products

Some niches will have a wider selection than others. Or you might have developed your own products. It is important to aim for a profit margin of between 40-70% with the higher amount being better. Be sure to benchmark your pricing against your competitors to ensure you’re not overcharging. For instance, if you’re selling a product for £20 but everyone else is selling it for £10, then you might struggle to find customers.

Buy your domain

Next, you need to buy a domain name. This should be something that resembles the branding for your store, allowing you to build long-term relationships with customers. Having a domain name that represents your brand efficiently will help you with your marketing and in most cases is very cost-effective. Connect your domain/brand name to something that is meaningful. For instance, if you sell teddy bears, having this in the name or something to do with cuddles could be important. Go Sitebuilder offers a free domain name with every subscription.

Build your website

The next step is to build your website. You want to create several pages including pages for home, about, contact, terms and conditions, delivery and more. Building a website is very easy and you can get started for free with Go Sitebuilder.
Your website should be optimised for search engines and conversions to help you generate more revenue. However, you shouldn’t expect success straight away. While search engines may have some restrictions for new businesses within the first 6 months, this will allow you to put some time into other important areas such as perfecting your storefront and building out your launch plan.

Add your products

Now you need to add products. Products should have a great description and lots of high-quality images and videos to help them sell. You should also concentrate on writing descriptions that sell the benefits and not the features of your products.
Finally, always include a call-to-action in your product descriptions, encouraging visitors to buy your items.

Building a new eCommerce store is easy, especially with Go Sitebuilder. Discover how you can create an online store today for as little as the cost of a coffee a week.