How do you introduce a current website to social media?

Happy smiling black woman using smart phone. Thinking about how she can introduce a current website to social media

So you’ve already set up an amazing website but are yet to connect your website to your social media. Creating an integrated online presence for your business will drastically improve interaction with your business, on your website and on your social media platforms. 

The most important aspect of integrating your online presence is to ensure you have a strong website. Using a website builder such as Go SiteBuilder can be a really useful way to ensure that you have stunning web design and an effective layout. Make sure all pages of your website are finished and you have added all the information you need to before you start to introduce it to your social media. 

Use your social media presence

If you already have a strong social media presence then introducing your website to potential new customers is much easier. A strong social media presence is indicated by a high number of followers and engagement levels (i.e. followers like and comment on your posts). If you have a strong social media presence there is a higher chance that followers and others will visit your website once you integrate it into your social media platforms. 

However, if you do not have a strong social media presence already there are some ways you can easily improve it. Social media is extremely important in growing your business; with over 3.48 billion users across social media platforms such as Facebook and Instagram, creating a presence is vital to access such a large market. 

Ensure you have social media accounts across multiple platforms, whether you pick two or all social media platforms. Think about what you post and how often you post, as this will increase engagement. For more tips check out our blog on how to create a social media marketing strategy.

Ensure you link your website correctly

This seems like an obvious step but many social media platforms fail to put the correct links in the right places for their website. Your website’s homepage should be linked in your ‘bio’ or ‘profile’ depending on the social media platform. Remember that on Instagram you can’t add links to separate posts, so you need to make sure the link is in your bio. 

If you make a post about a specific part of your website, for example your gallery page, make sure you put a link to your gallery page in the description. Although this will not appear as a hyperlink on some social media platforms, having the link is still very important as users can copy it and find the page your post is about. 

Launch your website

Even though your website already exists, having some kind of recognition on your social media is really important. You may wish to launch your website as if you have just published, if so check out our post on how to launch a new website on social media. However, if you want to create more of an integrated ‘soft launch’ to your website, this can be done in a number of ways, for example:

  • A post dedicated to each section of your website – include screenshots of your website 
  • Reviews of your website/comments on your website 
  • Tips on what website builder you used or how you created your website
  • Showing any new changes you have made to your website 

Promote your website

Introducing a website to social media can be difficult, especially if you do not have a large social media presence. There are a variety of ways to promote your website. The easiest way is to ensure you use hashtags and location tags to your advantage. This means following trending hashtags and adding them to your posts when relevant. By using trending hashtags you increase the chance that social media users will see your posts. 

Location tags are a little different as they do not work for every business. However, for businesses such as photography, travel or fashion they can be a great way to promote your posts. This is most useful on Instagram, but can be used on other platforms. Users search for a location to see posts relating to an event in that area. Therefore, if your post is featured among others in this location tag then more people will see your posts. 

If you’re ready to build an amazing website for your business, then look no further than Go Sitebuilder. With a wide range of features, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!

How do I get my new website noticed?

Male photographer on a laptop making a website

There are few things more upsetting than spending the time to make your website look beautiful and then realising that nobody is visiting it! But don’t worry – this happens to the majority of small businesses as they find their feet in the digital world, and there are multiple ways to get your new website in front of as many eyes as possible. Using a website builder like Go Sitebuilder can help you create a professional-looking website simply and easily, so you don’t spend too much time on the web design and can focus on the more important parts of your business. 

Unless people have your domain name noted down somewhere, the way they are most likely to find your website is through a search engine. Google is by far the most popular, with over 70% of the world’s online searches going through their site, and we are going to look at some Search Engine Optimisation (SEO) tricks that will help Google both see your new site and rank it higher than others. 

Get your new website indexed by Google

When you first click “publish” on your site, you might find that it doesn’t come up when you Google it. This is because Google’s crawler bots (which read your site and decide where it should rank) haven’t got round to indexing your site yet. This means the only way to find it is to put in the exact domain into the search bar on your internet browser. 

There is no set deadline that Google says it will index your new site by when it has first been published, but the average time is from four days to four weeks. However, there are a couple of things you can do to make it easier for Google; you can verify your site on Google Webmaster Tools, and submit your site to Google. We are going to look at other ways to make your site rank better on Google below. 

Research and use keywords on your new website

What is your company about? Brainstorm some words that accurately represent your company and the products or services you provide, so that when Google indexes your site, it will be easy for it to know what your new website is about. It’s a good idea to focus on a niche here, rather than something very broad, as it makes it more likely to stand out against the competition. 

Research the keywords you’ve come up with and run them through Google Keyword Planner; you want to use keywords that are high in search volume (so lots of people search them) but low in competition (so not many other websites are using them). This way, Google’s crawler bots will see your site as more relevant and rank you higher for those specific keywords. 

Create unique content

The content you have on your site, whether that is your web copy or your blogs, has to be unique and not copied from another site. This may seem like a no-brainer, but Google has indexed hundreds of millions of websites and can immediately tell if you’re copying and pasting from another source, and will penalise you for it. 

The best way to do this is to create a blog. This is a double win, because if you publish content regularly, then Google will re-index your site regularly, and rank you higher for being up to date. It is also a good opportunity to get backlinks, which is where external sites link back to your website because they value your content. Look for fresh, interesting ideas and unique ways to approach common issues, and put in the time to create content that is valuable both for your new website and your audience. 

Get your own url and publish it everywhere

This is not a moment to hide under a bushel! Take your new website’s domain and add it to your email signature and your business cards. Upload it on your Facebook, Twitter and Linkedin profiles, and get friends to link their contacts to it as well. 

Although it may be tempting to start your new site with a free website builder, they are unlikely to give you your own domain name, instead giving you a long and complicated url like this: Difficult to share and even harder to remember, this is a sure-fire way to show potential visitors that you are not committed to your new website. With Go Sitebuilder, we not only give you your own domain, but we also give you five personalised email addresses to make you look even more professional. 

Getting your new website noticed can be difficult because there are so many sites out there! But if you do your keyword research and put some time and effort into creating high quality unique content, you are well on your way to having a Google friendly website. And don’t forget to advertise your site wherever you can!

If you’re still looking for a website builder with excellent web design that needs no coding experience, we designed Go Sitebuilder especially for you! Our ready to go web design templates mean you can have a stylish and professional new website up and running in moments. Why not try our 14-day trial today to see what we can do for you and your business?