What are 10 things I should know before I open an online store

Happy woman doing online shopping at home using an online shop

Your fingers hover above your mouse, ready to make that final click so that you can start your online business. However, before you rush to start up your online store, there are a few things that need to be considered first. Just like everything, having some form of plan or method behind your website building can make the process a lot smoother and easy to manage. Luckily, the level of planning you need to do isn’t rocket science: we’ve put together 10 things that you should know before you start up your online store.   

Blog, blog, and blog some more

Blogging is an incredibly useful way for you to become visible on the internet: if done correctly, it can increase your Google rankings by 434%! By using keywords in your blog, Google’s algorithms can index your site highly on its search engines, as it can see that your content is useful. 

By writing new blogs each week, Google repeatedly reindexes your site: it’s a bit like always reminding Google that your content is of high value, and that it should be ranked highly on its search engines. 

Focus on the customer 

Really consider what your audience wants. Of course, you will have built your business with a service in mind, but really think about who you want to target. For example, if you’re setting up a website for your yoga classes consider ways to appeal to your target audience. Is there an age range which is more likely to attend your classes? Is there a certain niche that your online business can fall into? Considering these factors will help you tailor both your website design and the services you offer, so that you can reach out to your target audience online. 

Less is more 

You don’t need to be a professional website designer to build your own site with a visually appealing look – keeping the simple mantra of ‘less is more’ in mind can ensure you end up with an aesthetic site which anyone would want to stay on. Considering that 38% of people will be put off your website if it is unattractive, focusing on your website design is incredibly important. 

However, this doesn’t mean you should cram your site with countless different fonts or images: having a simple, sleek design is the best way for you to appear professional, and attract the user to your online store. Luckily. Go Sitebuilder makes the design process extremely easy: our ready to go website designs allow you to create your dream website within a few clicks. 

Navigation is key

Once a user clicks on your website, they want to be able to find all the necessary information within a few minutes. By making your headers easy to read, and increasing the font size of the key bits of information, the user can navigate themselves easily around the website. When building your website, try to include an FAQ section – this provides quick answers to common questions, and stops your inbox from being inundated with unnecessary questions.

Choose your domain name wisely

Having a unique domain name is the only way that people can find you. It’s important to get creative here – using a domain name that’s individual to you means that people are much more likely to identify with your brand and your website. Our website builder makes creating a domain name incredibly simple or, if you already have an existing domain name, you can easily transfer this over to our site builder. 

Don’t ignore social media

Considering that 90% of Instagram users follow a business, not utilising social media could be damaging to your company. Linking your social media platforms to your website means that you can create a personal, direct way to reach out to your current customers, as frequent posting of deals or latest updates constantly refreshes your image within their minds. 

Sort an email list

Being able to put together an email list is another personal way to reach out to your customers. You can encourage them to sign up to your email list by offering them high value content in return, such as first updates on special deals, or a free ebook. By emailing your customers each week, you keep them conscious of your website, and capture their interest, making them more likely to return to your site. 

Be active

Constantly updating your site so that it fits in with the latest trends, or has the most recent information is key, as it tells Google that your content is still relevant, meaning it is important for SEO (search engine optimisation) purposes. 

Actively working to fix any bugs or issues within your site is also key: if your site takes too long to load, then people are more likely to click off. This can be damaging for your online store: considering that 40% of people abandon a website entirely if it takes longer than three seconds to load, you want to stay active on your website to ensure any problems are ironed out straight away.

Product descriptions are important

Just like blogs, product descriptions are another way to include keywords within your site, which is great for SEO purposes. By including the keywords within product description, your product is more likely to be highly indexed by Google, as you’re essentially telling Google that your product is relevant to whatever is being searched.

Prioritise your landing page 

Your landing page is the first page that everyone sees, which is why it must be strong. Not only does it need a striking website design, but it also needs to include most of the keywords that your business can rank on. This ensures your homepage is more likely to come up in Google’s search engine when someone searches the type of service you provide.

Although it is key that you consider these steps, you don’t have to start from complete scratch if you want to build your own website: our website builder has everything you need, and more, to create an online store perfect for you. And, with our free 14-day trial, you have all the freedom you could need to start designing your own site today!