Having an effective website for your cocktail bar is vital in increasing brand awareness and giving potential customers more information about your cocktail bar. Website builders such as Go Sitebuilder will allow you to create a professional website with simple templates and a range of features you can customise.
Creating a website can be daunting as there are so many different options regarding navigation, web design and content. Therefore, when creating a website you must consider some key aspects. In this blog we are going to outline what you should include in a cocktail bar’s website!
Information on your cocktail creations
Whether you have a set cocktail menu or one that changes regularly, having a menu on your website is incredibly important. There are a couple of ways you could create a menu:
- Either write a menu on one of the pages on your website
- Or create a separate file that you can attach to a webpage. If you are looking for an easy way to create a pdf menu then check out the templates for cocktail bar menus on Canva for some inspiration.
Generally try to think about the following factors when designing your menu:
- The colour scheme – does the design fit with your website and brand image?
- Use of images – do you want to use photographs or infographics to enhance your menu?
- Font choice – ensure this is in keeping with the rest of your web design.
- Can you use the same menu in your bar as on your website? This gives continuity and makes the customer experience easier.
The best way to market your cocktail creations is to have beautiful photographs. Try to have a range of photographs, some which focus on individual cocktails and some which show the atmosphere and decor of your bar. With each photograph ensure to include a caption, especially if the photo is of one specific cocktail so that visitors know which drink they are looking at.
Images can help portray your brand image as well as boosting visitor numbers to your website; if you want to find out more about how you can use images to get your website noticed, check out our blog post on how images can enhance your website. Also ensure you link any social media accounts to your website, but make sure the photographs you post on social media are also high quality and in keeping with your brand.
Having a beautiful website doesn’t mean much for your business if it doesn’t have the vital information that visitors need in order to find your bar in person. When you are creating your website ensure to have a page dedicated to key information such as:
- Contact information – phone number, email address etc.
- Location – an address and a Google maps link (many website builders have this as a feature you can add.)
- Opening times – ensure to include any special times such as bank holidays.
Many websites will have this information in a footer at the bottom of the website but having the information on a separate page is useful as well.
Another aspect you may want to consider for your cocktail website is having a section on unique experiences or aspects of your business. This may be in the form of:
- Cocktail masterclasses
- Hen or stag parties
- Themed nights
- Music nights
- Guest Mixologists
- Being part of an event or festival
However, you choose to differentiate your business, having a unique selling point can be a great way to separate yourself from the crowd.
What makes your bar stand out from the rest
When a visitor is looking at your website is there a unique part of your bar that stands out? If not that needs to change! With many cocktail bars in competition with each other having a unique selling point is vital. Take a look at these Unique Bars in London for inspiration.
Some bars focus on their decor or theme. For example, the Alchemist cocktail bars have a clear theme on mystical creation and a black and gold colour scheme that is clear throughout their website.
Others may focus on particular cocktail Mixologists that they have in their team. For example the cocktail bar White Lyan’s selling point is master Mixologist “Mr Lyan”.
Whatever your main selling point is, ensure that visitors can clearly see this on your website and can find out as much information as possible.
If you need a great website builder to create your cocktail website, then look no further than Go Sitebuilder. With a wide range of features such as an image editor and the ability to add your menu to your website, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!