The internet offers an endless bucket of opportunities when it comes to marketing. Considering that 71% of adults with internet access use social media, this is a great platform to utilise to make yourself stand from the crowd as a lawyer. Blogging, making videos and optimising your content is another great way to use media to your advantage.
Of course, if you’re hoping to expand your presence online, you’ll need to build a website before you can begin: Go Sitebuilder is a great site builder to use if you want an easy to use website builder with high quality results.
However, luckily for you, most lawyers don’t utilise the internet properly. Developing your media marketing strategy might not seem that important, but it can completely change the way that potential clients view your services as a lawyer. We go through some of the best ways lawyers can use media to market themselves.
Share your knowledge
When marketing your services as a lawyer, you obviously need to show that you’re incredibly knowledgeable in your field of work – after all, no one wants a dodgy lawyer. One of the ways you showcase this is by providing informative resources which people can access for free.
Perhaps you choose to record a podcast, where you share your thoughts on issues within a certain area of law, or maybe you write a blog explaining a particularly complicated area of law.
A great way to reach out to a new market is by making videos on Youtube – however, even if you want to be informative, it’s important that you don’t overload your viewers with endless facts. Considering that most people lose interest within a video after watching it for two minutes, you’ll want to keep it on the shorter side. That being said, it’s important to not compromise on quality: try uploading videos which vary in length so that you can be as informative as possible, without boring your audience.
Add a personal element
Building a relationship with your audience is one of the most important aspects to consider within your media marketing strategy. As a lawyer, it is easy to be perceived as a straight-faced, serious person, who only has time for paperwork and court cases. Although this might be true on the odd occasion, this isn’t a good way to build a relationship between yourself and your client. By adding a personal element into your firm, you can show that you’re just as interested in building a relationship with a client, as you are with winning the case.
Social media is a great way to give off this impression: platforms such as Instagram give you the freedom to post images which are slightly more human. For example, whilst the photo might not be professional enough to showcase on the website you’ve built, it could feature on your Instagram, making your law firm engaging by showing a more human side.
If you wanted to get really creative, you could turn to Tik Tok to market your law firm. Whilst this would have to be done tactfully, Tik Tok has a huge potential audience to target; in 2019, it was downloaded 738 million times. And, as it is a relatively modern app to emerge, it has yet to become saturated with other firms and businesses.
Don’t overlook SEO
Although you may have a successful media marketing campaign, producing top-quality content and getting as creative as possible, you must make sure you optimise your content for SEO so that Google’s algorithms can rank you on its search engine results page.
Whilst this might sound daunting, SEO can be as simple as putting in commonly searched for keywords in the title of your Youtube video, or writing a blog about a popularly Googled question which relates to your field of work. What is the best ‘new media’ way for lawyers to market themselves?
A good way to work out what type of content ranks highly is by searching these questions yourself on Google. See what type of content comes up first, and then try to structure any future content you produce in a similar way. For example, if a lawyer has released a video covering how to survive a law degree, then take inspiration from this but make it unique to you – share your own advice or your own story to really set your content apart from others.
Of course, you’ll also want to link social media platforms to your website – any content you’ve publicised on your social media should be linked back to your website so that people can learn more about your legal services. Our website builder already has this feature built in, so site visitors can follow your social media accounts within a few clicks.
Our website builder also offers ready to go web designs so that you can build a website with a professional, attractive look, quickly and hassle-free . Go Sitebuilder is incredibly easy to use, but never compromises on quality – why not try it today, with our 14-day free trial?