How can I grow my accounting firm?

Black manager holding pen make notes on textbook using pc to brainstorm how he can grow his accounting firm

If you own an accounting firm and want to boost your growth then the internet can be your virtual gold mine. The rise of technology has enabled large and small businesses alike to expand their clientele online, resulting in a larger customer base – and increased revenue. As an accountant, the internet offers endless opportunities for you to grow your accounting firm – you just need to know where to start. 

Of course, if you’re planning on expanding your online presence, you’ll need a website to advertise your accounting firm. Unless you’re a coding expert, using a website builder is the quickest and easiest way to build your own site. This enables you to concentrate all your energy in working to ensure your accounting firm is a success!

Have a strong website design 

When building your site for your accounting firm, thoroughly considering what you want your website design to look like should be an important part of your strategy. According to a study conducted by Adobe, two-thirds of site users would rather read something beautifully designed, as opposed to something plain. 

Consider your target audience: as an accountancy firm, you won’t be expected to have a website design filled with colour and animation. However, a professional web design doesn’t have to look boring: select a sleek colour theme with a contemporary edge to create an eye-catching design that makes visitors to your site want to explore everything you have to offer. 

When building your site, you must make sure that you have a responsive website – this means it must be accessible from any device, without losing the aesthetic of your website design. Look for a website builder that allows site users to view your site from mobile, tablet or desktop: Go Sitebuilder includes this as part of our package, so that you can make edits and update your site anywhere, at any time. 

Concentrate on your marketing strategy 

Gone are the days when spending thousands of pounds on billboards or TV adverts was the only way to successfully advertise your business. Social media is an invaluable marketing tool, as it lets you get creative, adding a personal touch to your accounting firm. According to AccountingToday, what distinguishes high-growth accounting firms from low-growth firms is that they spend nearly 42% more on digital marketing.

Working on improving your social media platform and SEO strategy is a great way to increase visibility and drive traffic to your website. Social media also helps keep existing customers engaged with your services – considering that 25% to 40% of new business generated by the top accounting firms comes from cross-selling to existing clients, you shouldn’t ignore the clients you’ve already gained. 

Encouraging site users to follow your social media accounts or sign up to your emailing list acts as a reminder of just how your accountancy firm can help them, and also helps to build more of a relationship between company and client. When building your website, make sure you add in links to your social media sites on your main pages to ensure your accounts are easy to find and follow. 

Offer free high value content

According to the 2019 Marketing Budget Benchmark Study, the highest-growing accountancy firms spend 6 times more on educational services – such as webinars or blogs – than lower-performing firms and, as a result, grew 10 times faster. By offering free content for your clients or potential clients, you’re showing them that you care about providing them with a premium service and that, as a financial adviser, you have all the necessary knowledge in the accountancy sector.

When selecting a website builder, make sure their blogging platform is simple and easy to use – not only do blogs allow you to share helpful bits of knowledge which site users can share, but they’re also a vital part of a strong SEO strategy. 

Google likes high value content, which is why writing blogs which answer commonly asked questions and include popular keywords can dramatically improve your ranking on Google’s search engine page results. If Google trawls your accountancy firm website and sees your content is of high quality, you’re more likely to rank highly, drawing in more traffic to your site. 

To fully concentrate your efforts into growing your accounting firm, you’ll need a website builder which offers ready to go website designs and easy-to-use software. Go Sitebuilder includes everything you could need to build your own high quality website with a professional finish at an incredibly affordable price. Our 14-day free trial means you can start growing your accounting firm today, without any restrictions!

Why I should build a website for my accounting firm

Happy African American financial advisor accountant at a meeting with a client couple

Building a website for your accounting firm can be the most effective way to showcase your services to potential clients. An accounting firm may not be the first business that comes to mind when thinking of creating an online presence. However, by setting up a website, customer numbers can increase and it is easier to show your services without setting up lengthy meetings or phone calls. In fact, 85% of people do online research before paying for services, and if your firm isn’t online, then people simply won’t find you!

There are a variety of reasons an accounting firm may want to set up a website, below are the key reasons you should consider a website for your business. 

To Show your Brand Image and Ethos

In order to attract a large customer base, you must create a website that represents your brand image and ethos. As soon as a customer visits your website they should be able to gauge the type of accounting firm you are. The client’s opinion of your business comes from a variety of elements, from the colour scheme to font they all impact how a client views your company.

Whilst it may be tempting to include every element in the website design repertoire, keeping your website professional is the most important factor. Use a website builder to create a simple, polished website that implies professional service and will help persuade customers to look further into your services. 

Increasing your Client Base 

If your accounting firm does not have a website in this increasingly online world, there is a significant client base that you are not reaching. As clients search online for accounting firms, and with many firms having established websites, the need for an online presence has never been greater. 

By creating a website, your company has a higher chance of reaching customers both at home and worldwide. A website is a gateway to allow customers who may not be able to visit your offices in person to see the services you offer. Don’t forget to make it easy to find your contact information, as then they can get in touch directly if they are interested. 

Showcasing your Services

A professional website will present your services in an accessible engaging format. By creating simple, comprehensive descriptions of what you can offer clients, there is a higher chance that they will contact you for more information on your services. 

High-quality content such as blogs, videos and case studies can also significantly increase the client’s engagement with your business. This content should be of a high standard and be related to the key values of your company. Key points to consider when creating new posts are:

  • Keep your content short and informative. By creating concise content you are more likely to engage visitors to your website and encourage them to read the whole blog and not skip ahead.
  • Include links to more information, whether this is a link in a blog to a case study or a contact link to a specialist in your team. Links motivate visitors to look further into your website, thus increasing their knowledge of your business.
  • Use visual elements such as graphs and infographics to showcase positive aspects of your accounting firm. Infographics drive engagement and are easily shareable, helping you increase your reach.

To Show your Credentials 

Potential clients visiting your website will be looking for something that shows them you are trustworthy and successful in your sector. Therefore, including any credentials you have is very important. The difference between including credentials and not can be the difference between a client choosing your company over another. 

Some credentials to include are as follows.

  • Honours or awards given to the company or personnel
  • Any mentions of the firm or members of the company in the press 
  • Links to articles written by members of the company in major publications 
  • Details of accomplishments or education of personnel
  • Information about your firm’s growth over the years 

By showing these credentials clients can connect to the people in your business and gain a level of trust with the business. 

Getting Ahead of the Competition

A successful accounting website will stand out from others in the market. Through use of effective website design and informative content, your business can get ahead of the competition. With such a crowded market ensuring that your website stands out and promotes your values is crucial. An ineffective website – or no website at all – can allow competitors to gain traction with clients that you were hoping to attract to your company.

Accounting firms need effective websites in order to increase their client base and stay relevant in this ever-changing business landscape. Websites can improve awareness of your company and bring in customers you may not have had contact with had it not been for the website. 

If you are looking to build a website for your company, then look no further than Go Sitebuilder! Our simple design means you can have a professional-looking website up and running in minutes. Try our 14-day free trial today.