Although all pages of your website are important in showing information about your business, there are certain web pages that you need to get right. Using a website builder such as Go SiteBuilder you can create multiple pages for your website centred around different topics.
Once you have the structure and web design of your website set up, the next phase is to consider which pages you need to optimise the most. Certain pages are more important than others due to factors such as ability to give visitors key information and SEO results.
What are web pages?
So to start off this blog; a quick round up of what a web page is. If you are new to website building you may be feeling confused over the different terms for different aspects of a website. A web page refers to the different sections that a website may have, often to find these pages there is a menu which allows visitors to navigate around the website.
The most important pages are:
- Home page – generally this page shows what kind of website you have and gives an overview of the type of content
- About page – has content about your company or the kind of work you do. If you run a firm with multiple people this can be a good page to introduce your team.
- Contact/Key Information page – without this page visitors will not be able to use your services or engage with you
- Blog page – blogs can be a great way to boost SEO and give visitors more information. Check out our post on the benefits of a blog for SEO.
For some businesses/websites there will be pages that are more applicable to them. Such as:
- Gallery page for a photography business
- E-commerce page for an online shop
- Menu pages for a restaurant or bar
- List of services for a beauty salon or hair dressers
Which page should you focus on?
When deciding your strategy on how to create the most effective website, regarding webpages, there are a few aspects to consider. Generally consider which web pages have:
High visitor numbers/interest – which of your pages have the highest likelihood of creating interest? Is it your online shop or is there something unique on your blog page?
Strong first impressions – which page shapes new visitors’ opinions on your website the most? Studies show that it takes visitors less than two tenths of a second to form an opinion of your brand once they enter your website, therefore creating a strong first impression is incredibly important. Generally this relates to your homepage.
An ability to sell your brand – any page which allows you to inform visitors what your brand is all about is incredibly important. Ensure that pages such as ‘About’ and ‘Contact Us’ are filled with key information.
How do I optimise my web pages?
You may now have one or a few pages that you want to change to achieve better results. By following some of these tips you will create a more effective website that attracts a higher number of visitors.
Homepage:
As your homepage is the first page visitors see, creating a good first impression is incredibly important. Consider the following:
- Use a large header – this could be an image, text or video. But ensure that this is eye catching and shows your logo or brand name.
- Do not overload with information – if your homepage is too content heavy visitors will be put off reading through all the text. Try and break it up with pictures or videos.
- Make a clear menu – your menu should be eye catching and easy to find to allow visitors to navigate your website easily. Read our blog on why navigation is so important to find out more.
About page:
This is the page visitors go to in order to find out more information about your business. Ensure you have:
- Relevant information – readers do not want an essay, stick to the relevant information.
- Special commendations – do you possess any awards or glowing reviews? Consider including a few to make your business stand out.
Contact/Key information page:
- Include links – where you can have links to Google Maps (for your address) and email links to make contacting you easier.
- Stick to the information – you do not need paragraphs on this page, just a simple layout.
If you are ready to start building your website, then look no further than Go Sitebuilder. With a wide range of features, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!