Whether you’re taking your finance services online, or think your web design is in need of a touch up, you’ll want to build a website which is inviting, engaging and captivating. This is because you want traffic to your site to stay on for as long as possible: you roughly have 15 seconds to grab the interest of your site users.
By keeping people on your site, they’re more likely to want to explore other sections of your website. Building a site with a strong landing page is key in drawing people to your website. However, other pages of your site must be similarly visually appealing, easy to use and informational. If you’re not sure how to build a website with a stunning web design for your financial services, we’ve put together some of the best web designs for you to take inspiration from.
1. Keep your web design simple
Less is more when it comes to web designs, especially if you own a financial business. Keeping your web design simple adds to your professional image, and it helps focus the site visitor on your brand, instead of them being distracted with bold fonts and garish colour schemes. A minimalist web design looks sleek and sophisticated – even without reading anything about your business, a site user is more likely to think your services are highly professional if you have an attractive, yet understated, web design.
2. Make your web design personal
OK – so we don’t mean plaster your face all over your website. However, what we do mean is that you should add a personal element to at least one part of your web design. Perhaps you use an image of people who have benefited from using your services: by showing a relatable image, you’re already on your way to create an emotional connection with a potential customer.
Or, maybe you post a picture of your team who work with you in your financial business to add a face behind your business to create a friendly, open persona.
3. Use comedy
Although you might think adding in some humour to your web design makes your website seem unprofessional, if done correctly, it can actually have the opposite effect. Subtle humour is a great way to engage interest, especially in a financial business. Indeed, Compare the Market used humour to strengthen its brand in the form of a meerkat: the success of this campaign can still be seen today.
Design consultant, Espen Brunborg, stresses the importance of humour in a website when the landscape across these sites tends to look similar: you can set your brand apart from other businesses in a memorable and unique way. When building your site, using puns, humorous images, or taglines with a double meaning can help you add in a bit of humour, showing your financial business is focused on user experience as much as providing a quality service.
4. Stick to a consistent colour scheme
When building your site, don’t get distracted by all the different colour schemes you can choose from. Your web design should remain consistent across all pages, which is why it’s important to keep your colour scheme consistent throughout your site.
This helps build the image of your brand, as colours can actually become identified with a certain brand after time. For example, blue is synonymous with Facebook and Twitter, red and white brings images of Youtube to mind, and green relates to Spotify. Keep your colour scheme constant when building your website to create a memorable brand for your financial business.
5. Make sure your website is easy to navigate
From looking at this web design, it’s easy to see where to go if you want to find out more about the different sectors this financial business offers. No site user wants to spend unnecessary minutes clicking around your website, trying to find what they’re looking for – label your different pages clearly so the site visitor can navigate through your site within a matter of seconds. How you choose to display this is completely up to you – whether you go for a listed format, or separate your different site sections into boxes, make sure it’s easy to read and clear. Why not have a look at our blog on the importance of navigation to give you some ideas?
When you’re building your site, you’ll want to choose a web design which is personal to you, without needing endless hours of your time to work on it. Go Sitebuilder offers ready to go web designs which are completely customisable, giving you the freedom to design your website in the way that you want to. Our free 14-day trial lets you build your dream website in a matter of a few clicks – try it today!