How to launch your new website the right way

Young, male entrepreneur using his mobile phone to launch his new website

How you launch your new website is important and we want to help you do it right. Your launch can impact on how many people visit your site, and whether they return in the future. Here are some effective strategies to get your website launch on the right path to success.


Timing is key when you’re about to launch a new website. You’ll need to let people know about your upcoming site, but when you do this is also important.

Ideally, let your audiences know as soon as possible that you’ve got a new website on the way, but if it won’t be out for several months or more, you’ll need to remind people nearer the time in case they’ve forgotten about it.

Create a schedule of updates and news posts in the run-up to launch day, so that you can firmly get into the minds of your target audiences. Whenever you do post a new update, make sure to include it on all of your social media feeds and other relevant places that your target audiences will get to see.

Announcing your launch

It’s not just when you announce your website launch that matters, but where you do this is crucial too. You should have an idea in mind of your target audiences. When you make announcements about your launch, do so in places where these groups will see it.

You want to make sure you’re speaking to your target audience. This is the best way to direct your time, effort and money. This approach is also more likely to be successful!

How you say it

People will need a compelling reason to visit your new website so don’t just let them know you’ve got one coming. Think of how you can entice them to visit your site on launch day and keep coming back for more.

Engage with your audiences as soon as you start your website launch campaign. Ask them for feedback, such as what they’d like to see on the new website. Create competitions or promotions, like offers or discounts for the first number of customers who purchase from your site. You might even wish to ask for relevant user-generated content from audiences to build anticipation and excitement for launch day.

Be honest! Don’t make any exaggerated or false claims about your website prior to launch day, this is key to running any business or relationship. Make sure to only launch the site once it’s fully operational and there’s sufficient content on it to inform and entice visitors while leaving enough to keep them coming back for more.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

What is the best day to launch a new website?

Male business owner reviewing some paper work in a stylish, light office with exposed brick work

Launching your new website is a grand event. Some people choose a day that resonates with them while others maybe don’t have any idea at all. However, if the website aims at targeting increased traffic, the day of the week matters a lot. When setting the launching day of your site, you need to be aware of the schedule of your clients. In most cases, sites depend on employed people. Therefore, you have to understand their common behaviour in terms of workload, personal time, and attitudes towards the days of the week.


Launching a website on a busy day for your customers is an ultimate miss. The potential clients are not just about to stop their busy schedules to look at your site. Mondays are known to be very slow days; most people are yet to adjust to the working environment from a fun and busy weekend. The workload is very high when employees deal with stalled tasks from the previous week. On Mondays, people do not have time even to visit their social media pages, and therefore it is hard for them to visit a newly launched website.

The weekend

For most people, weekends are there to be enjoyed. It is during this time that they move out of town to refresh. Most people have physical conversations with friends and families. With the current trends of technology taking over human connections, some people prefer to keep off from the internet. On the weekend, there are very few people to share with the trending issues as families do not have the best environment to discuss emerging issues. Weekends are not the best time to launch a new website as it may not get optimum traffic.


Most people who recommend news are workmates and colleagues. However, this happens when they have some free time. Employees are trapped in their jobs over the weekdays, and this is the best time to launch your new website. However, Mondays are extremely busy and dull for people to have free time. Similarly, Fridays are extremely hyper as employees look forward to the weekend. In this regard, Tuesday, Wednesday and Thursday are the days with a conducive environment for the launch of a new website. If a website goes live on Tuesday, people have all day to not only discuss it but visit. For the people who fail to know about the new website, there is Wednesday and Thursday for the word to spread. Before the end of the week, the website will have become popular with many potential clients.

Having a website is crucial for every business. If you haven’t created yours yet, why don’t you check out Go Sitebuilder? Create your website from anywhere without the need for any technical skills. Try Go Sitebuilder free for 14-days to see just how easy it is to get your business online.

How do I get my website to rank higher on Google?

Female small business owner working at home and using her laptop to help her business rank higher on Google. She is sat on the floor of her living room, leaning against a grey sofa.

Search engine optimisation (SEO) is one of the best organic (FREE) marketing tools your brand could be employing. In short, if you do it well, then you will appear higher in Google’s rankings which, in turn, should drive more internet users (who have searched a term surrounding your business/product) to your website. This should help people ultimately, become a customer with you!

There are lots of tips and tricks that businesses have tried to employ to help them rank higher on Google. Let’s take a look at some of the most effective:

1. Improve your website or user experience (UX)

Research by SEMrush suggests that there are four main ranking factors that influence a website’s ranking on Google:

1. Website visits
2. Time on site
3. Pages per session
4. Bounce rate.

It is all four of these factors that directly relate to the people that are visiting your website and the experience that they are having. If they’re struggling to navigate it or there are a few broken links, then it’s likely they are going to bounce or possibly find business elsewhere.

Pretty simple? Carry out regular health checks on your website to ensure everything is working as it should be, and, if anything can be improve! You should even ask friends and family to give you advice on what parts of your site you can work on to make the experience better.

2. Back-links

These are links from other websites to yours – and Google favours them very highly when it comes to ranking your website! But don’t just use any old website to link to you. The Google algorithm sees high-authority domains as a trustful source, so trying to gain links from reputable companies will do great things for your SEO. You can do this by networking or messaging like-minded brands directly.

3. Use H1 and H2 tags on every page

When Google indexes your website, it searches for the use of header tags in your content to easily categorise and store the text. By structuring your content with clear headings, Google will know that your site is easily readable for site users too, again, adding to a better search engine ranking for you. This simple step can make all of the difference.

4. Write regular content

Having high-quality blogs or articles on your website is a great way to increase traffic. Writing around topics that target your key terms will add to your authority on the topic and in turn, increase your site traffic. Make sure your content also contains links to internal pages on the website – it helps Google to make connections to your other web-pages and gain a deeper understanding of your brand.

5. Optimise your images

If your website uses imagery, make sure the files are optimised for Google. Compressing your files, having descriptive names and alt-text will help not only with the loading speed of your site (boosts SEO) but is another way of telling Google what features on your website. The more things you can show to Google to prove you are an authority in your business, the likelier you are to rank higher.

If you haven’t started building your website yet, or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. Go Sitebuilder has been created with busy small business owners in mind so you won’t need any previous website building experience. Try it today and see just how easy it is!