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The absolute beginner’s guide to SEO for new website owners

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If you’ve recently built a new website, or you’re still tossing up the idea, there’s one topic you that’s worth brushing-up on – SEO. In a nutshell, Search Engine Optimisation (SEO) is the process of making certain changes and optimisations to your website so that it ranks higher in search results. This quick beginner’s guide should help you hit the ground running.

1: On-page SEO

The first step in optimising your website for search should always happen on your website itself. This is known as “on-page” SEO and refers to all of the things you can control and tweak in order to boost your site’s visibility on search engines such as Google and Bing. There are many different types of on-page SEO, but here are the big-hitters you should work on first:

  • Page titles: Each of the pages on your website should have a title that reflects your target keywords.
  • On-page content: The words on your website are all-important when it comes to SEO. Not only should they tell your brand’s story and appeal to your visitors, but you should also make sure they’re optimised towards your core keywords.
  • Title tags: The content on your website should be broken down into sections with headings, all of which are strong SEO signals for Google. Again, these should be optimised towards your target keywords

Part 2: Off-page SEO

Once your on-page SEO is done and dusted, you’ll need to consider “off-page” SEO. As the name suggests, this refers to things you can do to enhance your search visibility outside of the website itself. The most common form of off-page SEO is probably ‘backlinks’, which refers to the idea of other websites linking to your content. Google will see these links and thus give your site more authority and bump it up the rankings. Backlinks aren’t easy to build organically, but that’s where the next step comes in…

Part 3: Your long-term SEO roadmap

The golden rule of SEO is that it’s not a one-and-done solution – it’s an ongoing process of tweaking and monitoring. As part of this, you’ll want to build an SEO roadmap or content strategy which will help you stay on track. Google loves fresh content, and will always give a rankings boost to sites which publish regularly, so having new blog posts, landing pages and other forms of website content being added regularly is always a smart idea. You should also plan to monitor what’s working (and what’s not) using a free tool like the Google Search Console.

As you can see, there are a few things to think about when it comes to SEO, but the positive results will all be worth it. Thankfully, if you built your website with Go Sitebuilder, handy SEO features such as site and page-level tagging, will make your life a lot easier. So, what are you waiting for? Sign up for a free trial of Go Sitebuilder today!

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How do you launch a new brand?

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When you’re launching a new brand into the market you will want to make a big splash! Ideally, you’ll be putting out something that is going to make people stop and take notice – ensuring you are the brand or business they remember. Here are our top tips on how to launch your brand with maximum effect.

Give yourself time

You can do things quickly and launch your brand immediately but it is extremely unlikely that that method will have the impact you desire. Give yourself plenty of time. Make sure you are happy with your logo or business name, your website is created and you’re ready to go live across social media. Plan your launch in full, giving yourself a date down the line to aim for, which will allow you the time to get the awareness out there. Ensure that when you join the market, your presence can make an immediate impression.

Make the splash everywhere

Once you have decided on and set up your digital platforms, make sure that all of them have your brandmark on them. Put your logo, business name and message on everything, ready to have the standout impression when you launch. In order for customers to know and remember your brand, it needs to be made recognisable right from the start.

Enhance anticipation

When you have everything good to go and your big launch is planned, you now hold the opportunity to build excitement around your big day. Use social media to tease your followers and potential customers with hints, mystery videos and cryptic clues that get the momentum building, and make your website launch one that cannot be missed.

Don’t forget to enjoy every moment! You’ve just taken an exciting step in growing your very own business and you should be proud to share it with the world.

If you still haven’t created your website, or you’re hoping to set up something new, Go Sitebuilder could be the solution. With hundreds of design possibilities, Go Sitebuilder uses beautifully pre-designed sections and templates so you can build the website you’ve dreamed of, without any technical skills needed. Sign up for a free trial and see just how easy it is!