How do you create an online store from scratch

 

Selling online has never been easier. There are numerous routes to market that will allow you to have a successful and profitable career as an eCommerce business owner. To be successful, you need to start a store from scratch and for this, you need to think carefully. The more planning you do, the better it is for your business. So, here are a few quick steps for you to consider when starting your online store.

Choose a niche

The first thing you need to do is to select a niche market that you would like to sell into. This will have to align with the product you’re creating as well. It has to be something that you’re passionate about. Something that you could talk about all day. The more passion you have for your product, the easier it will be for you to sell it.

Choose the products

Some niches will have a wider selection than others. Or you might have developed your own products. It is important to aim for a profit margin of between 40-70% with the higher amount being better. Be sure to benchmark your pricing against your competitors to ensure you’re not overcharging. For instance, if you’re selling a product for £20 but everyone else is selling it for £10, then you might struggle to find customers.

Buy your domain

Next, you need to buy a domain name. This should be something that resembles the branding for your store, allowing you to build long-term relationships with customers. Having a domain name that represents your brand efficiently will help you with your marketing and in most cases is very cost-effective. Connect your domain/brand name to something that is meaningful. For instance, if you sell teddy bears, having this in the name or something to do with cuddles could be important. Go Sitebuilder offers a free domain name with every subscription.

Build your website

The next step is to build your website. You want to create several pages including pages for home, about, contact, terms and conditions, delivery and more. Building a website is very easy and you can get started for free with Go Sitebuilder.
Your website should be optimised for search engines and conversions to help you generate more revenue. However, you shouldn’t expect success straight away. While search engines may have some restrictions for new businesses within the first 6 months, this will allow you to put some time into other important areas such as perfecting your storefront and building out your launch plan.

Add your products

Now you need to add products. Products should have a great description and lots of high-quality images and videos to help them sell. You should also concentrate on writing descriptions that sell the benefits and not the features of your products.
Finally, always include a call-to-action in your product descriptions, encouraging visitors to buy your items.

Building a new eCommerce store is easy, especially with Go Sitebuilder. Discover how you can create an online site today for as little as the cost of a coffee a week.